Israa A. El Husseiny, Ahmed Al Samman, Sarah Mansour and Fatma Ibrahim
This study utilizes cultural values from the World Values Survey (WVS) to investigate the cultural hypothesis regarding economic growth. Following Granato et al.'s (1996) theory…
Abstract
Purpose
This study utilizes cultural values from the World Values Survey (WVS) to investigate the cultural hypothesis regarding economic growth. Following Granato et al.'s (1996) theory, this paper describes a systematic method for developing analytical models that clarify the effect of cultural values on economic growth by using seemingly unrelated regression (SUR).
Design/methodology/approach
The results are sustained through regression analysis using ordinary least squares (OLS) and SUR. The sample size covers all WVS countries from the third wave in 1994 to the seventh wave in 2021, due to the limited sample size in the first and second surveys, which is insufficient for estimation.
Findings
Results highlight culture as a crucial factor for economic growth. Although the study found a positive effect of autonomy, life satisfaction, and post-materialism on economic growth, trust has been found to have a negative impact.
Originality/value
Although the literature has theoretically proven the impact of cultural values on economic growth, there is a significant disparity in the empirical studies, owing to a lack of applied studies. This study deepens the cultural analysis compared to earlier empirical investigations. To the best of the authors' knowledge, this is the first attempt to assess the combined effect of the selected four cultural values on economic growth during 1994 and 2021. Furthermore, SUR analysis allows for the estimation of the variables' effects throughout the five waves.
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Keywords
Chaymae Abbana Bennani and Abderrahman Hassi
The current study investigated the effect of internal marketing practices, specifically the training and rewards system, on job satisfaction, affective commitment and employee…
Abstract
Purpose
The current study investigated the effect of internal marketing practices, specifically the training and rewards system, on job satisfaction, affective commitment and employee turnover intention.
Design/methodology/approach
Structural equation modeling analysis was conducted on a sample of 288 responses from employees working in different organizations and diverse industries in Morocco.
Findings
The findings revealed that internal marketing positively affected employee job satisfaction and affective commitment and negatively affected employee turnover intention.
Practical implications
The current investigation extends our understanding of the effects of internal marketing practices, especially training and rewards, on an emerging country context and contributes to the organizational behavior and management field. The results may be of interest to organizations and managers who should consider the importance of internal marketing in enhancing job satisfaction, affective commitment and decreasing employee turnover intention.
Originality/value
The current study is the first of its kind to investigate the impact of internal marketing practices on job satisfaction, affective commitment and employee turnover intention in Morocco.