The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve…
Abstract
Purpose
The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.
Design/methodology/approach
In this paper, the current and probable developments in the metaverse, and its use in tourism cities and companies have been investigated. Moreover, this study develops, collects and examines the main metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the metaverse analysis.
Findings
Findings suggest that the fusion of the metaverse and tourism cities must create residents’ services and experiences in the new MetaTourPolis to help interact and connect citizens with the city’s institutions and companies, as well as make tourism cities more attractive, innovative, environmentally friendly and healthier places to live. Metaverse will bring new changes for residents and tourists, in fact, this virtual platform is already changing and improving the residents’ quality of life and people with disabilities in tourism cities. For instance, the metaverse platform has been implemented in Seoul, Santa Monica and Dubai MetaTourPolis to interact with their residents, including people with disabilities, to resolve bureaucratic and administrative problems, avoiding this group and the rest of the residents travelling by bus or car to the city’s institutions. In addition, several metaverse applications based on softbot tutors or metaverse virtual social centres have been developed to improve blind and impaired people, and elderly people’ quality of life, respectively.
Originality/value
A new concept called “MetaTourPolis” has been included to stage the relationship between tourism cities and the metaverse platform, where the fusion of metaverse and the new tourism polis of the 21st century will be at the service of citizens, tourists and companies, to create more sustainable, efficient, quantitative and environmental tourism cities.
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James Lappeman, Michaela Franco, Victoria Warner and Lara Sierra-Rubia
This study aims to investigate the factors that influence South African customers to potentially switch from one bank to another. Instead of using established models and survey…
Abstract
Purpose
This study aims to investigate the factors that influence South African customers to potentially switch from one bank to another. Instead of using established models and survey techniques, the research measured social media sentiment to measure threats to switch.
Design/methodology/approach
The research involved a 12-month analysis of social media sentiment, specifically customer threats to switch banks (churn). These threats were then analysed for co-occurring themes to provide data on the reasons customers were making these threats. The study used over 1.7 million social media posts and focused on all five major South African retail banks (essentially the entire sector).
Findings
This study concluded that seven factors are most significant in understanding the underlying causes of churn. These are turnaround time, accusations of unethical behaviour, billing or payments, telephonic interactions, branches or stores, fraud or scams and unresponsiveness.
Originality/value
This study is unique in its measurement of unsolicited social media sentiment as opposed to most churn-related research that uses survey- or customer-data-based methods. In addition, this study observed the sentiment of customers from all major retail banks across 12 months. To date, no studies on retail bank churn theory have provided such an extensive perspective. The findings contribute to Susan Keaveney’s churn theory and provide a new measurement of switching threat through social media sentiment analysis.
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Israa Mahmood and Hasanen Abdullah
Traditional classification algorithms always have an incorrect prediction. As the misclassification rate increases, the usefulness of the learning model decreases. This paper…
Abstract
Purpose
Traditional classification algorithms always have an incorrect prediction. As the misclassification rate increases, the usefulness of the learning model decreases. This paper presents the development of a wisdom framework that reduces the error rate to less than 3% without human intervention.
Design/methodology/approach
The proposed WisdomModel consists of four stages: build a classifier, isolate the misclassified instances, construct an automated knowledge base for the misclassified instances and rectify incorrect prediction. This approach will identify misclassified instances by comparing them against the knowledge base. If an instance is close to a rule in the knowledge base by a certain threshold, then this instance is considered misclassified.
Findings
The authors have evaluated the WisdomModel using different measures such as accuracy, recall, precision, f-measure, receiver operating characteristics (ROC) curve, area under the curve (AUC) and error rate with various data sets to prove its ability to generalize without human involvement. The results of the proposed model minimize the number of misclassified instances by at least 70% and increase the accuracy of the model minimally by 7%.
Originality/value
This research focuses on defining wisdom in practical applications. Despite of the development in information system, there is still no framework or algorithm that can be used to extract wisdom from data. This research will build a general wisdom framework that can be used in any domain to reach wisdom.
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Jafar Rezaei, Linde van Wulfften Palthe, Lori Tavasszy, Bart Wiegmans and Frank van der Laan
Port performance and port choice have been treated as separate streams of research. This hampers the efforts of ports to anticipate on and respond to possible future changes in…
Abstract
Purpose
Port performance and port choice have been treated as separate streams of research. This hampers the efforts of ports to anticipate on and respond to possible future changes in port choice by shippers, freight forwarders and carriers. The purpose of this paper is to develop and demonstrate a port performance measurement methodology, extended from the perspective of port choice, which includes hinterland performance and a weighting of attributes from a port choice perspective.
Design/methodology/approach
A review of literature is used to extend the scope of port performance indicators. Multi-criteria decision analysis is used to operationalize the context of port choice, presenting a weighted approach using the Best-Worst Method (BWM). An empirical model is built based on an extensive port stakeholder survey.
Findings
Transport costs and times along the transport chain are the dominant factors for port competitiveness. Satisfaction, reputation and flexibility criteria are the other important decision criteria. The results also show how the availability of different modal alternatives impact on the position of a port. A ranking of routes for hinterland regions is done.
Originality/value
The paper focuses on two extensions of port performance measurement. So far, not all factors that determine port choice have been included in port performance studies. Here, first, factors related to hinterland services are included. Second, a weighting of port performance measures is proposed. The importance of factors is assessed using BWM. The approach is demonstrated empirically for a case of the European contestable hinterland regions, which so far have lacked quantitative analysis.
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Fabiana Sepe, Simone Luongo, Leonardo Di Gioia and Valentina Della Corte
This study aims to investigate the impact of digital technologies on enhancing visitor engagement and behavioral intentions in cultural heritage settings within the metaverse.
Abstract
Purpose
This study aims to investigate the impact of digital technologies on enhancing visitor engagement and behavioral intentions in cultural heritage settings within the metaverse.
Design/methodology/approach
The work proposes an extended version of the theory of planned behavior (TPB) to investigate the factors influencing individuals’ intention to engage in metaverse experiences in cultural heritage sites. To this aim, the research employs a quantitative approach, utilizing a questionnaire to collect data from participants. We selected 280 valid responses from cultural tourists. Then, the structural equation model (SEM) was developed to analyze the relationships between TPB and novel constructs, namely utilitarian value, hedonic value and social value and the endogenous latent variable of intention.
Findings
The results emphasize that individuals’ intention to participate in metaverse experiences within cultural heritage sites relies on a multifaceted process. All the relationships are supported, except the influence of perceived behavioral control on intention to engage in metaverse cultural experiences.
Originality/value
The originality of the research lies in its exploration of the influence of perceived hedonic, social and utilitarian values on visitors’ behavioral intentions within the context of metaverse museums.
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Rabia Hassan, Zeeshan Ahmad Arfeen, Mehreen Kausar Azam, Zain ul Abiden Akhtar, Abubakar Siddique and Muhammad Rashid
Material selection, driven by wide and often conflicting objectives, is an important, sometimes difficult problem in material engineering. In this context, multi-criteria…
Abstract
Purpose
Material selection, driven by wide and often conflicting objectives, is an important, sometimes difficult problem in material engineering. In this context, multi-criteria decision-making (MCDM) methodologies are effective. An approach of MCDM is needed to cater to criteria of material assortment simultaneously. More firms are now concerned about increasing their productivity using mathematical tools. To occupy a gap in the previous literature this research recommends an integrated MCDM and mathematical Bi-objective model for the selection of material. In addition, by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS), the inherent ambiguities of decision-makers in paired evaluations are considered in this research. It goes on to construct a mathematical bi-objective model for determining the best item to purchase.
Design/methodology/approach
The entropy perspective is implemented in this paper to evaluate the weight parameters, while the TOPSIS technique is used to determine the best and worst intermediate pipe materials for automotive exhaust system. The intermediate pipes are used to join the components of the exhaust systems. The materials usually used to manufacture intermediate pipe are SUS 436LM, SUS 430, SUS 304, SUS 436L, SUH 409 L, SUS 441 L and SUS 439L. These seven materials are evaluated based on tensile strength (TS), hardness (H), elongation (E), yield strength (YS) and cost (C). A hybrid methodology combining entropy-based criteria weighting, with the TOPSIS for alternative ranking, is pursued to identify the optimal design material for an engineered application in this paper. This study aims to help while filling the information gap in selecting the most suitable material for use in the exhaust intermediate pipes. After that, the authors searched for and considered eight materials and evaluated them on the following five criteria: (1) TS, (2) YS, (3) H, (4) E and (5) C. The first two criteria have been chosen because they can have a lot of influence on the behavior of the exhaust intermediate pipes, on their performance and on the cost. In this structure, the weights of the criteria are calculated objectively through the entropy method in order to have an unbiased assessment. This essentially measures the quantity of information each criterion contribution, indicating the relative importance of these criteria better. Subsequently, the materials were ranked using the TOPSIS method in terms of their relative performance by measuring each material from an ideal solution to determine the best alternative. The results show that SUS 309, SUS 432L and SUS 436 LM are the first three materials that the exhaust intermediate pipe optimal design should consider.
Findings
The material matrix of the decision presented in Table 3 was normalized through Equation 5, as shown in Table 5, and the matrix was multiplied with weighting criteria ß_j. The obtained weighted normalized matrix V_ij is presented in Table 6. However, the ideal, worst and best value was ascertained by employing Equation 7. This study is based on the selection of material for the development of intermediate pipe using MCDM, and it involves four basic stages, i.e. method of translation criteria, screening process, method of ranking and search for methods. The selection was done through the TOPSIS method, and the criteria weight was obtained by the entropy method. The result showed that the top three materials are SUS 309, SUS 432L and SUS 436 LM, respectively. For the future work, it is suggested to select more alternatives and criteria. The comparison can also be done by using different MCDM techniques like and Choice Expressing Reality (ELECTRE), Decision-Making Trial and Evaluation Laboratory (DEMATEL) and Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE).
Originality/value
The results provide important conclusions for material selection in this targeted application, verifying the employment of mutual entropy-TOPSIS methodology for a series of difficult engineering decisions in material engineering concepts that combine superior capacity with better performance as well as cost-efficiency in various engineering design.
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Suha Fouad Salem and Alshaimaa Bahgat Alanadoly
This study, grounded in the SOR theory, aims to enrich the understanding of customer citizenship behaviour in omnichannel fashion retail by examining how different customer…
Abstract
Purpose
This study, grounded in the SOR theory, aims to enrich the understanding of customer citizenship behaviour in omnichannel fashion retail by examining how different customer experiences enhance customer engagement and how that engagement leads to customer citizenship behaviour. The influence of return policies on the relationship between customer engagement and customer citizenship behaviour was also examined.
Design/methodology/approach
Partial least squares structural equation modelling (PLS-SEM) is used to examine the framework of the proposed study with data collected through a survey (n = 251) to examine the opinions of the respondents about the variables mentioned. The authors also assessed the proposed framework using predictive power assessment using PLS predict.
Findings
The study results reveal that customers’ experiences of integration and flexibility in omnichannel retail are positively associated with their engagement. However, customer experiences of connectivity, consistency and personalization do not appear to affect customer engagement significantly in omnichannel retail. The return policy positively moderates the relationship between customer engagement and customer citizenship behaviour in the omnichannel fashion retail context. Predictive power assessment shows that the proposed model has high prediction accuracy.
Originality/value
This study contributes to the marketing literature by investigating different dimensions of consumer experience collectively and its impact on customer engagement and citizenship behaviour. Furthermore, the study contributes to omnichannel retail in fashion industry by testing the return policy as a moderator variable on the relationship between customer engagement and citizenship behaviour.
Objetivo
Este estudio, basado en la teoría SOR, enriquece la comprensión del comportamiento cívico del cliente en el comercio minorista de moda omnicanal examinando cómo las diferentes experiencias del cliente mejoran el compromiso de éste y cómo dicho compromiso conduce al comportamiento cívico del cliente. También se examina la influencia de las políticas de devolución en la relación entre el compromiso del cliente y el comportamiento ciudadano del cliente.
Diseño/metodología/enfoque
Se utilizó la modelización PLS-SEM para examinar el marco del estudio propuesto con datos recogidos mediante una encuesta (n = 251) para examinar las opiniones de los encuestados sobre las variables mencionadas. Los autores también evaluaron el marco propuesto mediante una evaluación del poder predictivo utilizando la predicción PLS.
Conclusiones
Los resultados revelan que las experiencias de integración y flexibilidad de los clientes en el comercio minorista omnicanal se asocian positivamente con su compromiso. Sin embargo, las experiencias de los clientes de conectividad, coherencia y personalización no parecen afectar significativamente al compromiso del cliente en el comercio minorista omnicanal. La política de devoluciones modera positivamente la relación entre el compromiso del cliente y el comportamiento ciudadano en el contexto del comercio minorista de moda omnicanal. La evaluación del poder predictivo mostró que el modelo propuesto tenía una alta precisión de predicción.
Originalidad
El estudio contribuye a la literatura de marketing investigando colectivamente diferentes dimensiones de la experiencia del consumidor y su impacto en el compromiso del cliente y el comportamiento ciudadano. Además, este estudio contribuye a la venta minorista omnicanal en la industria de la moda al probar la política de devoluciones como variable moderadora de la relación entre el compromiso del cliente y el comportamiento ciudadano.
目的
本研究以 SOR 理论为基础, 通过研究不同的顾客体验如何提高顾客参与度, 以及顾客参与度如何推动顾客公民行为, 丰富了对全渠道时尚零售中顾客公民行为的理解。研究还探讨了退货政策对顾客参与和顾客公民行为之间关系的影响。
设计
本文采用 PLS-SEM 模型来检验拟议的研究框架, 并通过调查(n = 251)收集数据, 以检验受访者对上述变量的看法。作者还通过使用 PLS 预测评估预测能力, 对提出的框架进行了评估。
设计
通过调查(n = 251)收集的数据, 使用 PLS-SEM 模型来研究拟议的研究框架, 以考察受访者对上述变量的看法。作者还通过使用 PLS 预测评估预测能力, 对提出的框架进行了评估。
研究结论
研究结果表明, 顾客在全渠道零售中对整合性和灵活性的体验与他们的参与度呈正相关。然而, 顾客在连通性、一致性和个性化方面的体验似乎并未对顾客参与全渠道零售产生显著影响。退货政策对全渠道时尚零售中顾客参与和公民行为之间的关系起到了积极的调节作用。 预测能力评估表明, 所提出的模型具有较高的预测准确性。
独创性
本研究通过对消费者体验的不同维度及其对顾客参与和公民行为的影响进行综合研究, 为营销文献做出了贡献。此外, 本研究通过检验退货政策作为顾客参与和公民行为之间关系的调节变量, 为时尚行业的全渠道零售做出了贡献。
Details
Keywords
- Customer citizenship behaviour
- PLSpredict
- Omni-channel fashion retailing
- Omnichannel shopping experience
- Stimulus-response theory
- Comercio minorista de moda omnicanal
- comportamiento ciudadano del cliente
- experiencia de compra omnicanal
- teoría estímulo-respuesta
- PLS
- 全渠道时尚零售
- 公民顾客行为
- 全渠道购物体验
- 刺激-反应理论
- PLS
Pushkar Dubey, Resham Lal Pradhan and Kailash Kumar Sahu
With the advent of the COVID-19 and increased access to Internet technologies, students tend to use e-learning technologies for improved academic results, and since then…
Abstract
Purpose
With the advent of the COVID-19 and increased access to Internet technologies, students tend to use e-learning technologies for improved academic results, and since then, improving student engagement in a virtual space became a difficult task for educational institutions globally. The present study aims to examine the effect of key e-learning factors (i.e. perception, hedonic motivation (HM), usefulness, empowerment and attitude) on student engagement among open and distance learners (ODLs) of the central region of India.
Design/methodology/approach
Simple random sampling was applied to collect data from ODLs of Chhattisgarh. ODLs who are using e-learning platforms for at least one year were chosen to be the participant in the study. The authors collected 1,137 responses using both online and offline modes of collection.
Findings
The test results indicated that usefulness, HM and attitude factors were found to have a significant relationship with student engagement in e-learning, while perception and empowerment variables did not contribute to the engagement of students.
Originality/value
The present study is novel in its approach. It clarifies the key factors to student engagement which might increase the students' level of involvement in e-learning technologies, if these factors are addressed tactfully by the educational institutions or concerned administration.
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Nicola Cobelli and Emanuele Blasioli
The purpose of this study is to introduce new tools to develop a more precise and focused bibliometric analysis on the field of digitalization in healthcare management…
Abstract
Purpose
The purpose of this study is to introduce new tools to develop a more precise and focused bibliometric analysis on the field of digitalization in healthcare management. Furthermore, this study aims to provide an overview of the existing resources in healthcare management and education and other developing interdisciplinary fields.
Design/methodology/approach
This work uses bibliometric analysis to conduct a comprehensive review to map the use of the unified theory of acceptance and use of technology (UTAUT) and the unified theory of acceptance and use of technology 2 (UTAUT2) research models in healthcare academic studies. Bibliometric studies are considered an important tool to evaluate research studies and to gain a comprehensive view of the state of the art.
Findings
Although UTAUT dates to 2003, our bibliometric analysis reveals that only since 2016 has the model, together with UTAUT2 (2012), had relevant application in the literature. Nonetheless, studies have shown that UTAUT and UTAUT2 are particularly suitable for understanding the reasons that underlie the adoption and non-adoption choices of eHealth services. Further, this study highlights the lack of a multidisciplinary approach in the implementation of eHealth services. Equally significant is the fact that many studies have focused on the acceptance and the adoption of eHealth services by end users, whereas very few have focused on the level of acceptance of healthcare professionals.
Originality/value
To the best of the authors’ knowledge, this is the first study to conduct a bibliometric analysis of technology acceptance and adoption by using advanced tools that were conceived specifically for this purpose. In addition, the examination was not limited to a certain era and aimed to give a worldwide overview of eHealth service acceptance and adoption.