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Following the imperative for human-centric digital innovation brought by the paradigm of Industry 5.0, the article aims to integrate the dispersed and multi-disciplinary literature on individual risks for workers to define, explain and predict individual risks related to Industry 4.0 technologies.

The paper follows the question, “What is the current knowledge and evidence base concerning risks related to Industry 4.0 technologies, and how can this inform digital innovation management in the manufacturing sector through the lens of the Industry 5.0 paradigm?” and uses the method of systematic literature review to identify and discuss potential risks for individuals associated with digital innovation. N = 51 contributions met the inclusion criteria.

The literature review indicates dominant trends and significant gaps in understanding risks from a human-centric perspective. The paper identifies individual risks, their interplay with different technologies and their antecedents at the social, organizational and individual levels. Despite this, the paper shows how the literature concentrates in studying risks on only a limited number of categories and/or concepts. Moreover, there is a lack of consensus in the theoretical and conceptual frameworks. The paper concludes by illustrating an initial understanding of digital innovation via a human-centered perspective on psychological risks.

Findings yield practical implications. In investing in the adoption, generation or recombination of new digital technologies in organizations, the paper recommends managers ensure to prevent risks at the individual level. Accordingly, the study’s findings can be used as a common starting point for extending the repertoire of managerial practices and interventions and realizing human-centric innovation.

Following the paradigm of Industry 5.0, the paper offers a holistic view of risks that incorporates the central role of the worker as crucial to the success of digital innovation. This human-centric perspective serves to inform the managerial field about important factors in risk management that can result in more effective targeted interventions in risk mitigation approaches. Lastly, it can serve to reinterpret digital innovation management and propose future avenues of research on risk.

As the warehouse is increasingly viewed as a strategic component, retailers’ willingness to invest in automated warehouse systems (AWS) has increased. These investment decisions are influenced by well-known operational factors, but strategic factors, which have received limited attention in warehousing literature, also play a pivotal role. Addressing this gap, this study investigates how strategic factors influence AWS investment decisions in retail.

Based on a theoretical foundation of technology adoption, strategic intent, and automation strategy, an abductive multiple case study is conducted with eight purposefully selected retailers that had implemented or were in the process of implementing a large AWS.

The study ranks 10 competitive priorities and 21 AWS evaluation aspects and shows how the firm’s strategic intent and the AWS investment decisions can be connected via the formulation of a warehouse automation strategy. The findings reveal the content for such a strategy – including 7 categories and 17 considerations – related to, for example, technology innovativeness, efficiency versus adaptiveness, technology-supplier relationships, control and ownership, and risk exposure. The study empirically shows how manager characteristics and owner strategies influence retailers’ AWS investment decisions. Four strategic intent profiles are abductively developed: reliability and delivery service; profitable deliveries; scalable logistics for volume growth; and platform building for logistics services. The study also provides evidence of a reciprocal relationship between strategic intent and AWS investment decisions.

The study is conducted with a limited number of Swedish retailers, indicating a need for additional studies to test the findings across different contexts.

The study offers a framework for formulating a warehouse automation strategy. As a foundation for developing the framework, the study shares empirical insights from retailers in the forefront of AWS implementation.

The study contributes as a conversation changer by showing the importance of shifting from a tactical-operational focus to a strategic perspective on warehouse configuration in general and on AWS investment decisions in retail in particular.

While innovative building materials (IBM) have emerged as a promising solution for addressing the global construction industry’s environmental, economic and social challenges, their adoption is plagued with increasing challenges in the Nigerian construction industry (NCI). To provide practical strategies to overcome the present IBM challenges in the NCI, the barriers that hinder its successful adoption need detailed investigation. Consequently, this study examines the barriers that affect the adoption of IBM for sustainable construction (SC) in the NCI.

A quantitative research approach was used to obtain primary data from 282 construction professionals, viz. architects, builders, engineers and quantity surveyors, via a closed-ended questionnaire survey. Data were analysed using a mean item score (descriptive analysis) and exploratory factor analysis (inferential analysis).

The study revealed the top five most significant barriers to IBM adoption in the NCI. These barriers include lack of awareness and knowledge, learning/training period, cost and economic viability, lack of qualified staff and lack of end-user involvement. Factor analysis revealed five components of barriers: resource and policy-related barriers, perception and cultural-related barriers, organisational-related barriers, awareness and market-related barriers and resistance and stakeholder engagement-related barriers.

The findings of this study have several practical implications for construction professionals, policymakers and other stakeholders in Nigeria. The study highlights the need for increased awareness and technical expertise to promote the adoption of IBM in the NCI. The study also recommends several practical strategies for overcoming the barriers to IBM adoption and promoting SC practices in Nigeria, such as fostering a positive perception of sustainable concepts, fostering stakeholder support and involvement and promoting a more conducive environment for adopting sustainable practices. The implication of this study transcends the local context, offering a model for other countries to consider, thereby contributing to a global shift towards sustainable construction practices.

The findings highlight the critical role of societal attitudes and awareness in adopting IBM, suggesting the need for educational and awareness programmes to shift public and organisational perception. This shows the importance of cultural change and societal readiness to embrace sustainable construction practices.

This study contributes significantly to knowledge of the barriers to adopting IBM for SC in NCI. Findings from the study will inform policymakers, industry professionals and other stakeholders about the key barriers that require attention and intervention, facilitating the initiatives to overcome these barriers effectively.

This paper aims to provide the integrated model with artificial intelligence (AI) awareness for the betterment of the higher education system in crisis i.e. fear of contagious viruses (different kinds of flu, monkeypox, chickenpox, COVID-19, etc.) corollaries in developing nations where the quality of education depends on teachers’ commitment, stress and the turnover intention.

This empirical investigation employs a self-administered survey distributed among the faculty members within higher education institutions (HEIs) of the Punjab province and the Federal Capital Territory (FCT) Islamabad, Pakistan. The final sample of 622 faculty members was collected through convenience sampling, and structural equation modeling was performed with SmartPLS to assess the proposed model.

The study reveals that remote work significantly enhances organizational commitment while concurrently lowering the turnover intention. Conversely, perceived work stress negatively impacts organizational commitment but positively influences turnover intention. Organizational commitment partially mediates between perceived work stress and turnover intention but exhibited no mediation between remote work and turnover intention. Notably, fear of contagious viruses and AI awareness positively moderate and amplify both the perceived work stress with turnover intention and remote working with organizational commitment, respectively.

The current study extends the AI-mediated social exchange theory (MET) by observing faculty members of HEIs in the context of remote working, perceived work stress, commitment, turnover intention, fear of contagious viruses and AI awareness. Moreover, the successful application of AI-MET extended the researcher’s understanding of quality education in crisis.

The study offers several contributions including applications of technical skills with AI awareness among faculty members to provide quality education for society’s welfare. Moreover, HEIs should arrange training programs for performance enhancement.

This research provided a quality-based model for HEIs for developing nations to deal with forthcoming calamities of contagious viruses and deliver quality education through remote working during lockdown. Nowadays, off-campus education during calamity situations has been an alternative to on-campus education. Therefore, HEIs must introduce AI awareness to increase the dedication of faculty members toward society’s welfare with the utilization of full effort.

When financial statements are public, the choice between alternative reporting regimes constitutes a signal that addresses external stakeholders. Generally, the choice of more complex regimes acts as a complement of firms' transparency. However, in the absence of audits, opportunistic behaviors could be incentivized. This study aims to test whether SMEs' choice between alternative accounting regimes is associated with earnings quality.

Drawing on the literature about accounting choices and earnings quality, this study investigates whether the same conclusions are confirmed for SMEs. Using a sample of 4,054 Italian companies and 12,114 observations, it compared four earnings quality proxies of a group of companies that opted for the “Full” rules and those of a subsample of the population of companies that applied the Simplified rules.

The results suggest that the signaling power of accounting rules' choice could lead to wrong conclusions for SMEs. Indeed, a positive relationship emerged (H1) between the choice of the “Full” rules and income smoothing behaviors, while the same choice appears to reduce the probability to disclose SPOS. Moreover, the results suggest that opportunistic behaviors are more frequent for firms that have settled in a “non-cooperative” social environment (H2).

This study could foster research on financial reporting quality in private firms.

Comparing the quality of financial statements drawn up according to two alternative accounting regimes could provide useful suggestions for both users and regulators.

The results contribute to the limited literature on the implications of differential reporting. Finally, it enriches the literature about heterogeneity in accounting quality within private firms.

Given the importance of the growing segmentation of ageing consumers and their increasing interaction with the Internet, digital marketing scholars are becoming more interested in this market. Prior research needs to pay more attention to this market in many contexts of digital marketing. This study aims to provide insights into ageing consumers’ content usage, content typology choices, and online brand advocacy (OBA).

Semi-structured interviews were applied, and 16 consumers from Southern Europe aged 55+ were included. The interviews were transcribed and examined following the principles of content analysis.

According to the research, older consumers display their usage and concerns regarding online content. They have different decision-making processes depending on whether they are purchasing products or services. Likewise, their choices of content typology vary based on the utilitarian or hedonic product category.

This study contributes to the literature by providing insights into this growing segmentation and proposing an OBA framework for older consumers related to content marketing. Finally, the study suggests that older consumers are passive online and active offline brand advocates.

Stemming from family and business governance arguments, this paper contends that informal family meetings are the baseline “informal governance mechanism” that shapes family-centered non-economic goals. However, it is foreseen that informal family meetings are most effective when family businesses implement formal family governance practices.

Hypotheses are tested on a sample of 490 family firms using robust ordinary least square estimations.

The main findings suggest that informal family meetings are positively associated with family-centered non-economic goals and this relationship is fully mediated by the presence of formal family governance practices.

The use of new system theory for developing the hypotheses allows the study to contribute with a more comprehensive understanding of the social systems in family firms, and how interactions between the family logic and the business logic relate.

Healthcare is a service industry where fulfilling the needs of patients (customers) is challenging. Various factors, including cost, system complexity, staffing behaviours and technological advances, play vital roles. Drawing upon social exchange theory, this study seeks to determine how paternalistic leadership (authoritarianism, benevolence and morality) influences employee service innovative behaviour and counterproductive work behaviour via perceived supervisor support in the healthcare sector. Additionally, the study investigates the role of the public service motivation of individuals as a moderating factor in this relationship.

A pilot study and a main study were conducted to test the hypotheses. We collected data from healthcare professionals in Pakistan’s large public, private and semi-government hospitals. We applied bootstrapping with 5,000 replications and structural equation modelling to analyse the data.

Results indicate that authoritarianism was negatively associated with service innovative behaviour, whereas benevolent and moral behaviours were positively associated with service innovative behaviour via perceived supervisor support (mediation). Our findings shed light on the moderating role of public service motivation.

This empirical quantitative study has several theoretical and practical implications. Findings of our study provide evidence that a paternalistic leadership style can influence both positive (service innovative behaviour) and negative (counterproductive working behaviour) working behaviours simultaneously via perceived supervisor support at an individual level in the service (healthcare) industry. This study also highlights the moderating role of public service motivation as an individual motivation factor.

This study examine how provider- and customer-related factors interact to influence servitization success. It adopts the transaction cost theory along with a configurational approach and hypothesizes that different configurations of five key conditions—service offering, specific investments, perceived customer opportunism, willingness for integration and demand uncertainty—can lead to servitization success or failure.

The study applies fuzzy-set Qualitative Comparative Analysis (fsQCA) to a sample of 143 German manufacturers, addressing the complex causalities involved in servitization success.

The analysis identifies six sufficient configurations for servitization success and five for servitization failure. The findings reveal that servitization can succeed through various types of service offerings. While opportunism does not hinder success, the decision to offer an extensive service portfolio is influenced by anticipated opportunism and complex customer needs. Specific investments function primarily as drivers for success, particularly when combined with a limited service offering and complex customer needs. However, these investments can increase transaction costs when linked to an extensive service portfolio. Though not essential, customer integration emerges as a relevant success factor, acting as a safeguard against opportunism.

Servitization can be successful even with opportunism. Developing methods to assess customers’ readiness for integration can mitigate opportunistic behavior and foster successful servitization.

This study advances servitization research by addressing the often-overlooked interplay between provider- and customer-related factors. Applying the transaction cost theory and a cutting-edge fsQCA, it contributes to the theoretical and methodological plurality of the field.

This study investigates the moderating effects of consumers’ occupations on their purchase intentions (PIs) for food takeout services using a modified unified theory of acceptance and use of technology model. It evaluates how different occupations influence the relationships between social influence (SI), expectation confirmation (EC), facilitating conditions (FC) and PI.

The study collected data from individuals in various occupations, including technical/associate professionals, executives/professionals, administrative/service workers and manual/operative workers. The data were analyzed using structural equation modeling, while hierarchical analysis assessed how occupation moderated the relationships between latent variables (SI, EC and FC) and PI.

Different occupations have a certain moderating effect on the relationships between SI/EC/FC and PI. For the technical and associate professionals and manual and operative occupations, the moderating effect of FC on PI is stronger than that of EC and SI. For executives and professionals and administrative and service occupations, the moderating effect of EC on PI is stronger than that of SI and FC.

This study provides new insights into how occupational differences influence consumer behavior in the context of online food ordering services. The results expand the application of the unified theory of acceptance and use of technology model and the understanding of the influence of occupation on consumer’ behavior.

The use of perceptual and objective measures in information systems is an ongoing discussion in IS research, primarily due to different conceptions about objective measures. This research, therefore, empirically tests truly objective measures along with perceptual measures to gain a more comprehensive understanding of the role of perceptual and objective independent variables as predictors of user satisfaction and continuance intention.

This paper developed an integrated research model that examines perceptual and objective measures as predictors of satisfaction and continuance intention. The approach was then empirically tested with survey-based perceptual variables and corresponding objective variables in the context of a mobile network operator (n = 998). Specifically, we used serial mediation analysis with PROCESS to test our hypotheses.

The results showed that the different objective variables show insignificance as predictors of satisfaction and continuance intention, contrasting with previous research calling for objective measures.

Our results contribute to IS literature by indicating that perceptual measures are superior to objective measures in predictive relevance. Hence the “silent acceptance” of potential conceptual weaknesses is indeed justified by the results of this research.

The purpose of this paper is to examine the global sourcing process of Italian craft microbreweries, particularly by identifying the main antecedents leading to the perception of psychic distance. The study also examines how perceived psychic distance affects the selection of intermediaries and the intention to maintain these relationships, with a specific focus on how intermediaries bridge cultural and logistical gaps in international business.

The paper employs a qualitative research methodology and adopts a multiple case study approach, focusing on seven small breweries located in central Italy. The study applies thematic analysis to identify and examine key themes and sub-themes related to global sourcing processes, perceived psychic distance and the role of intermediaries. Additionally, the adoption of network theory provides deeper insights into the relationships between breweries, suppliers and intermediaries.

Results reveal that perceived psychic distance significantly affects global sourcing decisions, with cultural differences, regulatory barriers and communication challenges emerging as critical factors. Intermediaries play a crucial role in facilitating transactions, building trust and providing logistical support. The study highlights the importance of cultural competence, effective communication strategies and trust-building in mitigating the adverse effects of psychic distance.

Limitations are primarily related to the geographical origin of the sample, which is limited to regions in central Italy. Despite this, the study provides valuable insights for craft breweries and other small businesses engaged in international trade. Moreover, it emphasizes the critical role of intermediaries in reducing perceived distance and effectively managing global supply chains.

The study explores a topic largely overlooked in the literature, particularly regarding the analysis of perceived psychic distance, its antecedents and its impact on intermediary selection within the craft beer sector. Additionally, the paper offers valuable guidelines for specific categories of stakeholders (i.e. local intermediaries, foreign suppliers and Italian firms producing raw materials) and provides actionable insights for practitioners, including strategies for supplier selection, quality control and effective communication.

The purpose is to investigate how the coronavirus disease 2019 (COVID-19) pandemic changed relocation behavior in an advanced economy. We compare manufacturing relocations before and during the pandemic to identify differences and similarities over time and between offshoring and backshoring.

We use an exploratory longitudinal trend survey approach with data from two surveys, the first before the pandemic, 2010–2015, and the second during the pandemic, 2020–2022. Both rounds were targeted to the entire population of Swedish manufacturing plants with 50 or more employees. We captured the same set of data for offshoring and backshoring projects in both surveys.

The pandemic did not stop manufacturing relocations. The extent of offshoring decreased, but the extent of backshoring increased. Labor costs remained a key driver for offshoring, but a trade-off versus lead time, flexibility and risk were observed, suggesting a tension between labor cost and a strive for creating shorter supply chains for offshoring. Lead time, logistics costs, market proximity and risk formed a new backshoring construct, with an emphasis on short supply chains, and that increased significantly in importance. At the same time, the importance of quality decreased, creating a need to balance quality against the pursuit of short supply chains for backshoring. Thus, local supply chains seem to be a desired outcome for any manufacturing relocation, suggesting a move towards a multi-local supply chain setup for the global manufacturing footprint.

This is the first longitudinal survey study that captures offshoring as well as backshoring before and during the pandemic. The results offer unique insights into the COVID-19-induced impacts on manufacturing relocations as the same total population was sampled before and after the pandemic, and it provides empirical evidence that neither offshoring nor backshoring are “steady-state” concepts but changes over time.

This study explores in-store retail sales practices for alternative protein products in Italy, with a focus on plant-based meat alternatives (PBMAs) compared to conventional meat products. It also investigates PBMA across different brand and business protein orientations to uncover disparities in retail practices, with attention to conventional and discount retailing.

Data are collected in Bologna, a mid-size metropolitan area in Italy, during autumn 2023. The methodology involved conducting in-person store audits across ten supermarkets and hypermarkets. The data collected encompasses variables such as protein type, product format, price, promotions, product shelf placement and protein orientation. Data elaboration includes Analysis of variance (ANOVA) testing and multivariate linear regression.

Results support that retail management practices price PBMA higher, offer fewer promotions and place them in the “ready-to-eat” department versus the meat department, if compared to conventional meat products. This suggests that Italian retailers do not consider PBMA as a direct alternative to the meat, but rather as a distinct food product category with its own retail management practices. The study also reveals that PBMA brand and business protein-orientation management practices influence pricing and sales. Retailers’ managerial approach shapes PBMA sales and consumer purchasing behavior.

The study is pioneering research on retailers and PBMA, a rapidly expanding food category. It focuses on Italy, a country where interest in alternative protein products remains limited but shows significant potential for growth. Finally, it provides a detailed analysis of in-store retail food management practices balancing PBMA with conventional meat products.

This paper aims to address the concern that humans are experiencing unprecedented, rapidly changing conditions, in part exacerbated by a recent pandemic, digitization and ongoing wartime.

A paper that seeks to address what the authors are calling the “Educational Malaise”. The authors achieve this through a conceptual and theoretical exploration of the social nature of human beings and learning in the context of readings of human nature, and moral and rational powers.

It is proposed that education should be designed to empower learners to meet the demands of rapidly changing conditions. The ability to adapt is of primary importance for meeting the demands of the changing world, and the “Self-Directed Flourishing” meta-framework can help educators to meet this challenge.

Using conceptual and theoretical lenses, in this paper, the authors identify some core problems with traditional pedagogies in formal education and advance a person-centred, humanistic approach to pedagogy. The authors advocate for a new meta-framework for educators: “Self-Directed Flourishing”. The authors propose placing co-creation, courage and conceptual insight at the heart of educational policies and practices, which the authors suggest will nurture a dynamic, adaptable and ethical microculture for human flourishing in 21st-century education and beyond.

Active supporters and the organisations they form are crucial stakeholders for football clubs. Previous literature has noted the increasing interest and positive outcomes associated with corporate social responsibility initiatives within sport organisations, which fans perceive and include employee wellbeing. Whilst scholars have explored various stakeholders’ perceptions of athlete wellbeing, an opportunity exists to understand how active supporters perceive athlete wellbeing programmes. Thus, the purpose of the current research was to explore the perceptions of A-League Men’s active supporters regarding an athlete wellbeing programme.

Informed by stakeholder theory, active supporters of the A-League provided their perceptions of the Player Development Programme (PDP) – the athlete wellbeing programme associated with professional football in Australia. Data were collected through open-ended questions within an online survey and analysed through inductive thematic analysis.

Three themes were generated that answer the research question: impactful and beneficial; worthy of more attention and promotion and limited understanding. These themes underscore the positive impact of the wellbeing programme on both the club and its athletes whilst highlighting the necessity for increased programme visibility within the club and the broader community.

The current study’s findings contribute to the sport management literature by exploring active supporters’ perceptions of an athlete wellbeing programme in football. Since athlete wellbeing is essential for active supporters, including wellbeing initiatives within the club’s corporate social responsibility initiatives could produce positive marketing and sponsorship outcomes for clubs.

This study aims to propose a service robot option to address shortages of human frontline employees (FLEs) in long-term care (LTC) service settings. With a field study, the authors investigate the effect of psychological comfort with robot reminders of LTC residents and human FLEs on acceptance and attentive engagement, ultimately resulting in effort and willingness to interact with the service robot. The outcomes provide valuable insights into human-robot interaction in the LTC sector.

The 45 residents and 49 human FLEs who participated in the field study completed a survey measuring various perceptual variables after deploying a service robot.

Both the residents’ sample and the FLE sample demonstrate that psychological comfort with robot reminders increases robot acceptance. This increased acceptance evokes greater attentive engagement, ultimately leading to a higher willingness to exert effort to interact with the service robots.

This study highlights service robots with well-received reminder functions and the ability to prompt efforts by both residents and employees during their implementation at LTC services. The findings suggest further research avenues for designing service robots that can be effectively integrated.

This study leverages a service robot in a field study involving LTC residents and human FLEs rather than hypothetical scenarios, which is rather limited in current studies. The findings are both timely and relevant, considering the gradual implementation of service robots into LTC services.

The purpose of the study was to assess whether and how communication medium (i.e. face-to-face vs text-based instant messaging) moderates the processes through which two contrastive, discrete emotions (i.e. anger and compassion) influence dispute resolution tactics and relational outcomes.

A total of 254 participants formed same-sex negotiation dyads to resolve a dispute between roommates either face-to-face (FtF) or through computer-mediated communication (CMC) in two experimental conditions (high vs low responsibility) designed to induce anger and compassion. Multi-group structural equation modeling procedures were used to assess four actor–partner mediation models that predict both intrapersonal and interpersonal effects of anger and compassion on relational outcomes through dispute resolution versus facework tactics.

Results showed that anger had a significant indirect effect on relational outcomes through competitive (i.e. power-based and face-threatening) tactics in FtF negotiations but not CMC, whereas compassion had a significant indirect effect on relational outcomes through both competitive and cooperative (i.e. power-based, interest-based, face-threatening and face-enhancing) tactics in CMC but not FtF negotiations.

The study extends existing scholarship on emotion in negotiations by demonstrating the moderating effects of communication medium and sheds insights on why communication technology should be considered for resolving emotion-laden disputes.

The study aims to determine the impact of perceptual and attitudinal factors on employees’ counterproductive work behaviour (CWB). The study emphasises the verification of the direct, indirect, linear and non-linear effects of several antecedents of CWBs. The moderating role of self-efficacy is also investigated.

Data were collected from 1,215 employees from several industrial companies in Southern Iraq. The study used the hybrid approach to data analysis, based on a dual-stage SEM-ANN, i.e. partial least squares structural equation modelling and artificial neural network approach.

Results indicate that most of the proposed variables predict CWB and that abusive supervision and perceived organisational politics (POP) positively affect job burnout (JB) through job stress. In addition, non-linear relationships, JB, abusive supervision and POP are the most important in predicting CWB. The study confirms that a negative perception of the work environment increases the likelihood of harmful behaviours in the organisation and that self-efficacy can reduce such a perception.

The importance of the current study is summarised in its attempt to verify the antecedents of CWB by relying on a two-step approach to test linear and non-linear relationships. This approach will greatly enhance theories regarding adverse behaviour in the workplace, especially, with a fairly large sample size.

The mounting health misinformation on social media triggers heated discussions about how to address it. Anchored by the influence of presumed influence (IPI) model, this study investigates the underlying process of intentions to combat health misinformation. Specifically, we analyzed how presumed exposure of others and presumed influence on others affect intentions to practice pre-emptive and reactive misinformation countering strategies.

Covariance-based structural equation modeling based on survey data from 690 Chinese participants was performed using the “lavaan” package in R to examine the proposed mechanism.

Personal attention to health information on social media is positively associated with presumed others’ attention to the same information, which, in turn, is related to an increased perception of health misinformation’s influence on others. The presumed influence is further positively tied to two pre-emptive countermeasures (i.e. support for media literacy interventions and institutional verification intention) and one reactive countermeasure (i.e. misinformation correction intention). However, the relationship between presumed influence and support for governmental restrictions, as another reactive countering method, is not significant.

This study supplements the misinformation countering literature by examining IPI’s tenability in explaining why individuals engage in combating misinformation. Both pre-emptive and reactive strategies were considered, enabling a panoramic view of the motivators of misinformation countering compared to previous studies. Our findings also inform the necessity of adopting a context-specific perspective and crafting other-oriented messages to motivate users’ initiative in implementing corrective actions.