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This study aims to integrate research on multimodal congruency with the stereotype-content model to offer a novel explanation of why and when consumers respond favorably to vision-sound congruency in online service settings.

A mixed methods approach included a field study (360° panoramic desktop-virtual tour of a winery) and a laboratory study (fully immersive virtual realtiy (VR) tour of a pub). The explanatory mechanism was tested through conditional process analyses, specifically, a custom-made serial mediation model where effects of cross-modal congruency were channeled through telepresence and warmth/competence with familiarity with the service provider included as a moderator. Category knowledge and involvement were included as controls. Study 2 additionally accounted for sensory olfactory and haptic information present in the consumer’s physical location.

Congruency between vision and sound positively influences consumer intention to visit the environment in person, to purchase online and to engage in positive word-of-mouth. These effects are channeled through enhanced feelings of telepresence as well as more favorable perceptions of service provider warmth. Congruency effects are robust in the presence of additional sensory input in the offline environment and across levels of involvement and knowledge but may depend on a consumer’s familiarity with the setting.

The study offers a novel process explanation for how cross-modal congruency in online service settings influences consumer intention. Examining two specific sensory modalities and two service settings presents limitations.

The findings help service providers to better understand how perceptions of warmth and competence transmit cross-modal congruency effects, resulting in more favorable responses.

To the best of the authors’ knowledge, this work is among the first to adopt a stereotype-content and multimodal congruency perspective on consumer response to online service settings.

This paper aims to compare the differences between single- and multi-person interactions in virtual tourism, underpinned by the stimulus-organism-response (S-O-R) framework and media richness theory (MRT).

In this study, quantitative data gathered from questionnaires applied to 558 individuals was analyzed by using partial least squares structural equation modeling. The moderating role of interaction type was tested through multigroup analysis (MGA).

The results showed that vividness positively influenced telepresence, perceived attractiveness and authentic experiences; telepresence positively affected authentic experiences and perceived attractiveness; and authentic experiences and perceived attractiveness positively impacted willingness to visit in both interaction groups. A difference was detected between the two groups in that perceptions of media vividness were more easily transformed into a willingness to visit through telepresence in the multi-person interaction group. Interaction type moderated the effect of vividness on telepresence. The vividness of the media had a more significant effect on telepresence among those who participated in virtual tourism together.

In this study, a model was developed to explain how media vividness affected willingness to visit by considering the relationships between telepresence, authentic experiences and perceived attractiveness in virtual reality, as well as the social interaction aspect.

本研究旨在比较虚拟旅游中单人和多人互动的差异, 基于刺激-有机体-反应（S-O-R）框架和媒介丰富度理论（MRT）。

本研究对 558 名受试者的问卷调查数据进行了定量分析, 采用 PLS-SEM 模型分析, 并通过多群组分分析（MGA）测试了互动类型的调节作用。

研究结果显示, 生动性对临场感、感知吸引力和真实体验有正向影响; 临场感对真实体验和感知吸引力有正向影响; 真实体验和感知吸引力对参观意愿有正向影响。两组之间的差异在于, 在多人互动组中, 媒介生动性更容易通过临场感转化为参观意愿。互动类型调节了生动性对临场感的影响, 参与虚拟旅游的多人群体中, 媒介的生动性对临场感的影响更为显著。

本研究构建了一个模型, 解释了在虚拟现实中, 媒介生动性如何通过临场感、真实体验和感知吸引力的关系影响参观意愿, 同时考虑了社会互动的因素。

This study aims to investigate the different effects of physical and social servicescapes on brand love for internet-famous restaurants, focusing on their pathways and strengths of influence.

Structural equation modeling was applied to analyze data from 387 online questionnaires in China.

Results indicate that social servicescape directly influences brand love for internet-famous restaurants, while physical servicescape does not. The effect of physical servicescape on brand love for internet-famous restaurants is mediated by perceived coolness and perceived enjoyment, whereas social servicescape’s influence is mediated solely by perceived enjoyment. Overall, physical servicescape has a stronger impact on brand love for internet-famous restaurants compared to social servicescape.

The findings help internet-famous restaurants create effective physical and social servicescapes to enhance brand love, underscoring that physical servicescape is more crucial than social servicescape for cultivating this love.

This study contributes to the literature by analyzing the heterogeneous pathways and strengths of physical and social servicescapes influencing brand love for internet-famous restaurants, while highlighting the mediating role of perceived coolness and expanding the application scope of cognitive appraisal theory.

Accurate and rapid tracking and counting of building materials are crucial in managing on-site construction processes and evaluating their progress. Such processes are typically conducted by visual inspection, making them time-consuming and error prone. This paper aims to propose a video-based deep-learning approach to the automated detection and counting of building materials.

A framework for accurately counting building materials at indoor construction sites with low light levels was developed using state-of-the-art deep learning methods. An existing object-detection model, the You Only Look Once version 4 (YOLO v4) algorithm, was adapted to achieve rapid convergence and accurate detection of materials and site operatives. Then, DenseNet was deployed to recognise these objects. Finally, a material-counting module based on morphology operations and the Hough transform was applied to automatically count stacks of building materials.

The proposed approach was tested by counting site operatives and stacks of elevated floor tiles in video footage from a real indoor construction site. The proposed YOLO v4 object-detection system provided higher average accuracy within a shorter time than the traditional YOLO v4 approach.

The proposed framework makes it feasible to separately monitor stockpiled, installed and waste materials in low-light construction environments. The improved YOLO v4 detection method is superior to the current YOLO v4 approach and advances the existing object detection algorithm. This framework can potentially reduce the time required to track construction progress and count materials, thereby increasing the efficiency of work-in-progress evaluation. It also exhibits great potential for developing a more reliable system for monitoring construction materials and activities.

This study identifies a methodology to explore the issues of enterprise innovation ecosystem health (EIEH).

First, this study constructs the indicator system of EIEH based on the research objective; second, the dynamic vertical projection method (DVPM) and entropy weight method are proposed to analyze the status and influencing factors of EIEH; finally, the future development of EIEH is analyzed using GM (1,1).

In terms of methodology, the DVPM can effectively analyze EIEH, which can not only analyze the development status and potential of EIEH every year but also analyze the comprehensive state of EIEH for many years. In terms of practice, the value and grade of EIEH in China have been gradually increasing from 2016 to 2020, but the overall development is unbalanced, and five key factors affecting EIEH have been identified. The EIEH in China is predicted to steadily grow from 2021 to 2025.

The analytical method employed in this study can effectively analyze EIEH, which provides a new analytical perspective for the evaluation of EIEH and enriches the research content of the enterprise innovation ecosystem (EIE). By analyzing the results, we can gain a comprehensive understanding of the state of different EIEs, enabling each EIE to design tailored remedial measures to enhance EIEH and achieve sustainable development.

The purpose of this study is to understand the situation of hotels and tourism industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by COVID-19 to the hotel business and tourism industry by examining the factors that have an influence on hotel’s customer satisfaction rating and revisit intention through an integration of service quality (SERVQUAL) framework and expectation-confirmation theory (ECT).

The SERVQUAL and ECT were considered the underpinning theoretical models but are integrated and extended by including a few additional variables. Data were collected from 458 respondents of travelers and hotel customers in Malaysia and analysed by applying partial least squares structural equation model technique.

The empirical results established that significant positive relationships exist between the three newly emerged independent variables (IVs), namely, hygienic practice, greenness of service and digitalization and hotel customer satisfaction towards hotel revisit intention, and only two variables from SERVQUAL, namely, reliability and assurance, have a significant relationship with hotel customer satisfaction towards hotel revisit intention. The results reveal that customer satisfaction has significant direct effect between above-mentioned IVs and customers revisit intention.

The use of purposeful sampling method in only one country might limit the generalizability of the results. Future research should be planned to duplicate the current study using a sizable sample of participants from multiple countries and include other related factors related to the pandemic phenomena such as safety, hotel location and health value offered.

Theoretical findings imply that service quality is a dynamic theory that should be examined continuously to achieve sustainable and resilient performance in today’s competitive business environment, as some modifications inevitably occur over time and new factors could be emerged. Regarding practical implications, study findings proved the great significance of assurance, reliability, digitalization, greenness and hygienic practices on customer satisfaction towards intention to revisit to hotel. Therefore, it is critical for hotel management to retain hotel business industry in a way that fits and matches customer’s health protection, meets customer’s newly prompted expectations and needs and ensures resilience during unsettled times.

This study is unique as the newly emerged variables are included in the research framework, and thus it helps to close the literature gap by introducing an integrated SERVQUAL and ECT theoretical model, which rarely performs in this context and can be replicated or extended with validated scales. This study contributes to enhancing hotel and tourism sustainable service quality performance to achieve myriad economic and health values.

While the impact of digitalization on businesses has been extensively studied, the influence of digitalization on marketing outcomes in private enterprises has not received sufficient attention. The current study aims to examine how and when digitalization affects international marketing decisions in the context of private enterprises.

This study employs data from a survey of Chinese private enterprises conducted in 2020, which constitutes the world's largest dataset of its kind. Nearly 19,000 samples were included in the study. Additionally, we also incorporate supplementary data on digitalization in the Chinese region. Employing various methods, this study empirically and robustly examines the proposed research framework within the context of Chinese private enterprises.

Based on the resource-based view and agency theory, this paper found that digitalization can positively impact private enterprises’ direct and indirect international marketing decisions. Furthermore, we introduce the inclusion of innovation capacity and board governance as moderators in the model and find that board governance attenuates the influence of digitalization on international marketing decisions, while innovation capacity enhances the impact of digitalization on direct international marketing but diminishes its effect on indirect international marketing.

This study advances the understanding of the impact of digitalization on international marketing in private enterprises, thereby addressing the gap in the limited focus on digitalization in private enterprises. It also demonstrates how private enterprises effectively utilize digitalization to gain marketing advantages in the international market.

This study introduces the heritage city risk dimension of the urban rail transit (URT) projects. It aims to identify the risk factors affecting URT projects within the unique context of heritage-rich cities, exploring their interrelation and evaluating critical factors.

The research adopts a multi-case exploratory study to identify the unique challenges faced by URT projects in heritage-rich environments, followed by a comprehensive risk assessment framework integrating Fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL), Analytic Network Process (ANP) and Risk Interaction Network (RIN) analysis to assess identified risks in the context of Kathmandu Valley. Additionally, a risk response action is simulated using RIN analysis.

About 16 risk factors were identified from the case studies and evaluated using the proposed risk assessment methodology. The study reveals a highly interconnected risk environment, with heritage impact-related factors exerting the strongest causative influence on cost and social engagement factors. Community opposition (R8) shows the highest betweenness centrality, indicating its central position in risk propagation across the network. Cost-related risk, social demand contingency (R2) ranked as the most critical. Simulations of a targeted risk avoidance strategy showed that addressing only three key high-betweenness centrality factors (R5, R8 and R15) reduced overall risk interactions by 46%, simplifying the risk network, reducing project complexity and improving manageability.

The findings emphasize that project managers, urban planners and policymakers should integrate heritage preservation concerns when planning and executing URT projects in heritage-rich cities. Moreover, the research highlights that effective community engagement serves as a key strategy for reducing risk propagation and plays a crucial role in overall project risk management.

The study contributes to the underexplored context of URT projects in heritage-rich cities, providing a comprehensive risk management framework for identifying and assessing project risks intersecting with urban development imperatives and heritage conservation objectives.

As an ancient art form, embroidery has strong practicality and artistic value. However, current embroidery style migration models produce images with unclear textures and a lack of stitch detail. So, in this paper, we propose a cyclic consistent embroidery style migration network with texture constraints, which is called Texture Cycle GAN (TCGAN).

The model is based on the existing Cycle GAN network with an additional texture module. This texture module is implemented using a pre-trained Markovian adversarial network to synthesize embroidery texture features. The overall algorithm consists of two generative adversarial networks (for style migration) and the Markovian adversarial network (for texture synthesis).

Qualitative and quantitative experiments show that, compared with the existing convolutional neural network style transfer algorithm, the introduction of the texture-constrained embroidery style transfer model TCGAN can effectively learn the characteristics of style images, generate digital embroidery works with clear texture and natural stitches and achieve more realistic embroidery simulation effects.

By improving the algorithm for image style migration and designing a reasonable loss function, the generated embroidery patterns are made more detailed, which shows that the model can improve the realism of embroidery style simulation and help to improve the standard of embroidery craftsmanship, thus promoting the development of the embroidery industry.

The purpose of this paper is to examine how innovative leadership (INL) drives innovation performance (INP) in banks.

This study develops and investigates a research model by assessing the viewpoints of 260 chief executive officers (CEOs) from the branches of 21 quality-certified banks, leveraging the Smart partial least squares technique.

INL had a positive and significant impact on INP. Total quality management (TQM) partially and significantly mediated the association between INL and INP. Technological turbulence, government regulation (GOV), market dynamism (MKD) and industry competitiveness (CMP) positively and significantly moderated the INL–TQM association.

INP causal linkages and variations may be better understood with longitudinal investigations, hence the need for further studies in this area. External influences may affect industries or contexts differently, requiring further research into various industries.

In an industry with fast-paced and ever-changing industrial technology, strict government laws, a higher level of MKD and increased competition, firms must hire or groom innovative CEOs to promote the adoption of new and creative quality enhancement strategies that meet clients’ short- and long-term needs.

To the best of the authors’ knowledge, this paper is the first to show how TQM can serve as a pathway for innovative leaders to follow. It is an inaugural attempt to explain the specific environmental dynamics that are necessary for the INL–TQM association to thrive.