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In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

This study aims to identify the strategic factors and their effects on the post-cross-border acquisitions (CBA) technological innovation performance of the acquiring firms. It develops a hierarchical model to examine the interrelationship between identified strategic factors such as strategic flexibility, strategic ambidexterity, environmental dynamism, etc.

This study uses modified total interpretive structural modeling qualitative methodology (m-TISM) to develop a hierarchical model and conducts a Matrice d’impacts croisés multiplication appliquée á un classment (MICMAC) analysis to show the interrelationship between strategic factors affects the acquirer’s post-CBA technological innovation performance. It determines the autonomous, dependent, linkage and independent strategic factors. It further uses comparative case analysis to empirically examine the strategic factors in real-time CBA situations.

This study shows the m-TISM-based hierarchical model highlighting the interrelation, level of autonomy, dependence and linkage among strategic factors affecting the acquirer’s post-CBA technological innovation performance. It suggests that strategic factors such as environmental dynamism, R&D competence, innovation capability and technological capability are largely autonomous and have significant driving power, whereas strategic ambidexterity and strategic flexibility are the connecting factors. post-M&A integration is the governing factor for technological innovation performance in CBA.

The strategists and practitioners could evaluate the key strategic factors having significant driving power for strategy formulation and implementing efficient policies. By implementing the m-TISM model acquiring a firm’s post-CBA performance can be enhanced. Future researchers might utilize quantitative methods like regression and structural equation modeling in the CBA context.

This study uses a novel m-TISM and MICMAC approach to identify the driving and dependent factors affecting post-CBA technological innovation performance. It further provides a detailed theoretical and conceptual understanding relating to the philosophy and establishes an interrelation amongst these under-researched strategic factors in CBA.

Unlike previous research that primarily utilized structural equation modelling (SEM) to evaluate safety hazards in subway projects, this research aims to utilize a hybrid approach to investigate and scrutinize the key indicators of safety hazards leading to accidents, thereby hindering the progress of subway projects in China, taking into cognizance the multiple stakeholder’s perspective.

By administering a survey questionnaire to 373 highly involved stakeholders in subway projects spanning Changsha, Beijing and Qingdao, China, our approach incorporated a four-staged composite amalgamation of exploratory factor analysis (EFA), confirmatory factor analysis (CFA), covariance-based structural equation modelling (CB-SEM) and artificial neural network (ANN) to develop an optimized model that determines the causal relationships and interactions among safety hazards in subway construction projects.

The optimized model delineated the influence of individual safety hazards on subway projects. The feasibility and applicability of the model developed was demonstrated on an actual subway project under construction in Changsha city. The outcomes revealed that the progress of subway projects is significantly influenced by risks associated with project management, environmental factors, subterranean conditions and technical hazards. In contrast, risks related to construction and human factors did not exhibit a significant impact on subway construction progress.

While our study provides valuable insights, it is important to acknowledge the limitation of relying on theoretical approaches without empirical validation from experiments or the field. In future research, we plan to address this limitation by assessing the SEM using empirical data. This will involve a comprehensive comparison of outcomes derived from CB-SEM with those obtained through SEM-ANN methods. Such an empirical validation process is crucial for enhancing the overall efficiency and robustness of the proposed methodologies.

The established hybrid model revealed complex non-linear connections among indicators in the intricate project, enabling the recognition of primary hazards and offering direction to improve management of safety in the construction of subways.

This study aims to comprehensively examine the transitions in household livelihood strategies within rural China, including the underlying processes, drivers and outcomes.

This study uses two waves (2010 and 2018) of longitudinal data from the China Family Panel Studies (CFPS), employing latent cluster analysis, regression models and cumulative distribution function within a dynamic household livelihood strategy framework.

The results show that (1) households’ livelihood strategies can be categorized into four distinct types, i.e. agricultural dominated, agricultural dominated with non-agricultural supplementation, non-agricultural dominated with agricultural supplementation and employment oriented. (2) During 2010–2018, approximately 60% of households underwent transitions in their livelihoods, encompassing both upward and downward trajectories, with a prevalence of upward transitions. (3) Various forms of livelihood capital significantly contribute to upward transitions, while the availability of land resources and exposure to shocks impede the potential for upward mobility. (4) The transition towards non-agricultural livelihood strategies by households leads to a notable enhancement in their livelihood welfare.

In the context of urbanization, industrialization and globalization, rural areas in China are undergoing a gradual socioeconomic transformation, which has also led to changes in rural households’ livelihood strategies. Nevertheless, a dearth of empirical investigation exists regarding the dynamics of rural households’ livelihood strategies, the determinants behind such transitions and the resulting outcomes on their livelihoods. A comprehensive understanding of livelihood transitions can provide valuable insights for policymakers in their endeavors to promote rural revitalization in China.

Based on the nationwide representative datasets in China, it examines the micro-level livelihood transitions of rural households within the broader context of socioeconomic transformation that presents both opportunities and challenges, as well as vulnerable contexts, shaped by various government policies. This exploration would offer valuable theoretical and empirical evidence to advance our understanding of the process, driver and outcome of rural households’ livelihood transition in developing countries.

Although the importance of entrepreneurial culture (EC) has been recognized, it remains unclear how EC affects sustainable competitive performance (SCP). This study aims to explore how EC affects SCP via the mediating role of innovation capability (IC) and the moderating role of digital marketing capability (DMC).

Based on data gathered from manufacturing small and medium-sized enterprises (SMEs) in Malaysia, the proposed model was tested using partial least squares structural equation modeling via SmartPLS software.

The analysis results indicate that EC affects IC, which in turn has a positive effect on SCP. In addition, IC mediates the EC-SCP relationship. Importantly, DMC positively moderates the EC–SCP relationship.

This study combines IC, DMC and SCP under resource-based view and dynamic capabilities theory into a single framework. Results confirm EC's impact on SMEs' manufacturing sector SCP, with IC mediating this link. However, the cross-sectional design restricts deeper respondent analysis.

This study offers SME managers/owners and decision-makers insights on enhancing EC for better performance and competitive edge. It highlights IC's crucial role in translating EC into innovation and value creation. Policymakers can also use these findings to design programs for SMEs in emerging markets.

This study underscores the significance of EC adoption not only to generate a sustainable competitive advantage for the firm but also to increase the social as well as economic well-being of the firm, especially in the context of emerging economies, such as Malaysia; which are characterized by diverse ethnic groups contributing to their unique social fabric.

This work fills the knowledge gap by providing empirical evidence for the mediating and moderating role of IC and DMC, respectively, in the link between EC and SCP, thus significantly contributing to emerging markets, where managers seek to enhance their understanding of using EC for fostering SCP.

Step length is a key factor for pedestrian dead reckoning (PDR), which affects positioning accuracy and reliability. Traditional methods are difficult to handle step length estimation of dynamic gait, which have larger error and are not adapted to real walking. This paper aims to propose a step length estimation method based on frequency domain feature analysis and gait recognition for PDR, which considers the effects of real-time gait.

The new step length estimation method transformed the acceleration of pedestrians from time domain to frequency domain, and gait characteristics of pedestrians were obtained and matched with different walking speeds.

Many experiments are conducted and compared with Weinberg and Kim models, and the results show that the average errors of the new method were improved by about 2 meters to 5 meters. It also shows that the proposed method has strong stability and device robustness and meets the accuracy requirements of positioning.

A sliding window strategy used in fast Fourier transform is proposed to implement frequency domain analysis of the acceleration, and a fast adaptive gait recognition mechanism is proposed to identify gait of pedestrians.

This paper aims to compare the differences between single- and multi-person interactions in virtual tourism, underpinned by the stimulus-organism-response (S-O-R) framework and media richness theory (MRT).

In this study, quantitative data gathered from questionnaires applied to 558 individuals was analyzed by using partial least squares structural equation modeling. The moderating role of interaction type was tested through multigroup analysis (MGA).

The results showed that vividness positively influenced telepresence, perceived attractiveness and authentic experiences; telepresence positively affected authentic experiences and perceived attractiveness; and authentic experiences and perceived attractiveness positively impacted willingness to visit in both interaction groups. A difference was detected between the two groups in that perceptions of media vividness were more easily transformed into a willingness to visit through telepresence in the multi-person interaction group. Interaction type moderated the effect of vividness on telepresence. The vividness of the media had a more significant effect on telepresence among those who participated in virtual tourism together.

In this study, a model was developed to explain how media vividness affected willingness to visit by considering the relationships between telepresence, authentic experiences and perceived attractiveness in virtual reality, as well as the social interaction aspect.

本研究旨在比较虚拟旅游中单人和多人互动的差异, 基于刺激-有机体-反应（S-O-R）框架和媒介丰富度理论（MRT）。

本研究对 558 名受试者的问卷调查数据进行了定量分析, 采用 PLS-SEM 模型分析, 并通过多群组分分析（MGA）测试了互动类型的调节作用。

研究结果显示, 生动性对临场感、感知吸引力和真实体验有正向影响; 临场感对真实体验和感知吸引力有正向影响; 真实体验和感知吸引力对参观意愿有正向影响。两组之间的差异在于, 在多人互动组中, 媒介生动性更容易通过临场感转化为参观意愿。互动类型调节了生动性对临场感的影响, 参与虚拟旅游的多人群体中, 媒介的生动性对临场感的影响更为显著。

本研究构建了一个模型, 解释了在虚拟现实中, 媒介生动性如何通过临场感、真实体验和感知吸引力的关系影响参观意愿, 同时考虑了社会互动的因素。

This study is the maiden attempt to understand the effect of specific human resource practices (HRPs) on employee retention (ER) with the mediation of job satisfaction (JS) and moderation of work experience (WE) and job hopping (JH) in the context of the textile industry.

This study adopted a quantitative methodology and applied quota sampling to gather data from employees (n = 365) of leading textile companies in India. The conceptual model and hypotheses were tested with the help of Partial Least Squares-Structural Equation Modelling (PLS-SEM).

The findings of a path analysis revealed that compensation and performance appraisal (CPA) have the highest impact on JS followed by employee work participation (EWP). On the other hand, EWP had the highest impact on ER followed by grievance handling (GRH). The study revealed that JS significantly mediates between HRPs like CPA and ER. During Multi-group analysis (MGA) it was found that the importance of EWP and health and safety (HAS) was more in employee groups with higher WE, but it was the opposite in the case of CPA. In the case of JH behavior, the study observed that EWP leads to JS in loyal employees. Similarly, JS led to ER, and the effect was more pronounced for loyal employees.

In the context of the Indian textile industry, this work is the first attempt to comprehend how HRPs affect ER. Secondly, it confirmed that JS is not a guaranteed mediator between HRPs and ER, it could act as an insignificant, partial or full mediator. Additionally, this study establishes the moderating effects of WE and JH in the model through multigroup analysis.