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The purposes of this study are to identify the ways that luxury fashion brands can leverage in metaverse retailing, and give insights to practitioners in the fashion industry who are planning to launch metaverse retailing.

To offer a balanced view of available evidence, this study adopted a literature review approach and attempted to collect all existing academic journal articles on the issues related to metaverse retailing and luxury fashion brands. A comprehensive literature search was conducted in electronic databases Google Scholar, Web of Science, Scopus, Pro Quest and Science Direct from January 2023 to April 2024. Based on the results of the research in literature, real-life examples of luxury fashion brands were used to explain the ways that luxury fashion brands in the metaverse retailing can be put into practice.

The findings have revealed that there are many ways that luxury fashion brands can leverage in the metaverse retailing. The fusion of metaverse-related technologies provides brands with a wide platform of choices that can create immersive, personalized marketing experiences for customers. Four roles of metaverse are identified: (1) enhance of immersive experience; (2) provide big data interface to smart decision-making; (3) form high-fidelity simulated space; and (4) maintenance economic system and making of identification. To further enhance the four roles of metaverse, four types of technologies and 15 components for metaverse can be adopted by luxury fashion brands.

While this paper provides a literature review and real-life examples of luxury fashion brands in the metaverse retailing to explain the findings, further research is needed to evaluate the effectiveness of current efforts in the development of luxury fashion brands in the metaverse retailing through collecting both quantitative and qualitative data. Also, future studies may attempt to explore the challenges of investigating consumers in response to luxury fashion brands in the metaverse retailing.

The metaverse is turning imagination into reality through the integration of multiple technologies and is gaining momentum in tech. With technology leading the way, business leaders and brands must not only rethink retail but also bring immersive shopping experiences into the future. Metaverse has immense potential to transform the retail industry, thus the leading global and local firms must embrace innovation and new technologies, and prioritize “metaverse transformation” for their business. Based on the results of this study, some emerging practices pertaining to metaverse retailing are provided.

To the best of the authors’ knowledge, it would seem that this is the first work that conducts a literature review of the relevant academic journal articles addressed to the practitioners or managerial audiences in the area of luxury fashion industry who are concerned about the development of metaverse retailing. This paper identifies the ways that luxury fashion brands can leverage in the metaverse retailing and gives insights to practitioners in the luxury fashion industry who are planning to launch metaverse retailing.

The purpose of this study was to examine the factors that influence the information seeking behaviors of ChatGPT users. Specifically, we investigated how ChatGPT self-efficacy, ChatGPT characteristics and ChatGPT utility affect the frequency and duration of information seeking via ChatGPT. We also tested the mediating roles of ChatGPT characteristics and utility in the relationship between ChatGPT self-efficacy and information-seeking behaviors.

This study adopts a quantitative approach and collects data from 403 ChatGPT users using an online questionnaire. The data are analyzed using linear regression and structural equation modeling (SEM).

The linear regression analyses revealed that ChatGPT self-efficacy is positively and significantly related to the information seeking behaviors in ChatGPT. Second, mediation analyses also showed that ChatGPT characteristics and utility significantly mediate the relationship between ChatGPT self-efficacy and information-seeking behaviors in ChatGPT independently and sequentially.

This study is the first to investigate the factors and mechanisms that influence information-seeking behaviors in ChatGPT, a new phenomenon in the media landscape. The findings in this study suggest that ChatGPT self-efficacy acts as an important motivator for information-seeking behaviors in ChatGPT and that ChatGPT characteristics and utility provide information regarding potential mechanisms in the relationship between ChatGPT self-efficacy and information-seeking behaviors in ChatGPT. The study contributes to the literature on information seeking, self-efficacy and generative AI.

Promoting electric vehicles (EVs) is an effective way to achieve carbon neutrality. If EVs are widely adopted, this will undoubtedly be good for the environment. The purpose of this study is to analyze the impact of network externalities and subsidy on the strategies of manufacturer under a carbon neutrality constraint.

In this paper, the authors propose a game-theoretic framework in an EVs supply chain consisting of a government, a manufacturer and a group of consumers. The authors examine two subsidy options and explain the choice of optimal strategies for government and manufacturer.

First, the authors find that the both network externalities of charging stations and government subsidy can promote the EV market. Second, under a relaxed carbon neutrality constraint, even if the government’s purchase subsidy investment is larger than the carbon emission reduction technology subsidy investment, the purchase subsidy policy is still optimal. Third, under a strict carbon neutrality constraint, when the cost coefficient of carbon emission reduction and the effectiveness of carbon emission reduction technology are larger, social welfare will instead decrease with the increase of the effectiveness of emission reduction technology and then, the manufacturer’s investment in carbon emission reduction technology is lower. In the extended model, the authors find the effectiveness of carbon emission reduction technology can also promote the EV market and social welfare (or consumer surplus) is the same whatever the subsidy strategy.

The network externalities of charging stations and the subsidy effect of the government have a superimposition effect on the promotion of EVs. When the network effect of charging stations is relatively strong, government can withdraw from the subsidized market. When the network effect of charging stations is relatively weak, government can intervene appropriately.

Comparing previous studies, this study reveals the impact of government intervention, network effects and carbon neutrality constraints on the EV supply chain. From a sustainability perspective, these insights are compelling for both EV manufacturers and policymakers.

Based on the technology affordance theory, this study aims to explore the relationship among artificial intelligence (AI) orientation, global value chain collaboration (collaboration breadth and collaboration depth) and the international performance of entrepreneurial firms while considering the contingency of board international experience.

This study’s sample was selected using the Sci-Tech Innovation Board (STAR Market) of the Shanghai Stock Exchange in China from 2019 to 2023, from which 1,928 final usable observations from 570 entrepreneurial firms over five years were obtained.

The empirical results indicate that AI orientation positively affects both collaboration breadth and collaboration depth of the global value chain. In addition, both collaboration breadth and collaboration depth mediate the relationship between AI orientation and the international performance of entrepreneurial firms, and board international experience enhances the positive effect of AI orientation on collaboration breadth.

This study contributes to the literature on AI orientation, global value chain and board international experience by introducing the technology affordance theory into the international performance of entrepreneurial firms, and it provides managerial implications for entrepreneurial firms and government policymaking.

Based on the new stakeholder theory, this study aims to investigate the interplay of corporate social responsibility (CSR), green innovation and institutional support by revealing the mediating role of green product innovation and green process innovation, and the moderating role of institutional support.

A questionnaire was employed to collect data from 232 Chinese manufacturing firms. The proposed hypotheses were tested using regression analysis.

The results show that CSR not only directly enhances firm performance but also indirectly influences it through green innovation, encompassing green product and green process innovation. Moreover, institutional support plays a crucial moderating role in the relationship between green process innovation and firm performance.

This study contributes to the existing literature on the new stakeholder theory and green innovation by elucidating the direct and indirect influence of CSR on firm performance, the mediating role of green innovation, and the moderating role of institutional support. It provides valuable insights for academia and manufacturing firms seeking to leverage CSR, green innovation and institutional support in driving sustainable business success.

This study discusses the sources of value co-creation and its effects on businesses using social platforms such as Facebook, Instagram, Twitter and blogs.

A total of 301 survey responses were selected. The selected respondents indicated that they lived in South Korea, had an occupation as a private business or marketer and had used a social platform one or more times a day. The hypotheses were tested using a structural equation model.

The study reveals that the source of sustainable value co-creation between social platforms and businesses positively affects the competitive advantage of maintaining businesses. This advantage reveals an integrated relationship that leads to the successful financial performance of businesses through online word of mouth and customer satisfaction. Moreover, this study finds that the relationship between variables differs by social platform types (unidirectional vs bidirectional service).

The results of this study explain the relationship between value co-production, value-in-use, SCA and long-term performance. However, this study focused on private business and marketing staff working in companies in South Korea. Accordingly, more countries in which social platforms are widely utilized should be taken into account to help generalize the empirical findings.

There is a difference in the relationship between co-creation activity and cost advantage/long-term performance in accordance with the service type of a social platform. The results indicate that a bidirectional service is a more powerful tool for cost advantage and long-term performance.

This study focuses on the role of value co-creation in social platforms to ensure companies’ sustainable competitive advantage and performance. The results of this study will help companies develop online marketing strategies using social platforms.

This study aims to examine the younger generations’ experiential consumption of foreign contemporary music online (i.e. digital music streaming services) by generation and gender in the US market.

The author proposes a sequential experiential consumption model by applying Jacoby’s refined stimulus-organism-response (S-O-R) theory to better understand the experiential sequences in foreign music consumption among young generations in the US market. The proposed model, using structural equation modeling (SEM), examines a cognitive permeable role and a hierarchical affective mediating role. Also, moderating roles of generation and gender are simultaneously tested in overall and specific causal relationships.

The refined S-O-R framework is superior to a linear one in better understanding young consumers’ online experiential foreign music consumption behavior. Moreover, hierarchical sequenced affective organismic behavior is crucial to enhance young consumers’ online music consumption experiences to regulate subsequent behavioral responses. Furthermore, gender differences but no generational differences exist in the experiential consumption process among young consumers. Nevertheless, the strength of S-O-R factors affecting experiential consumption seems idiosyncratic simultaneously in gender and generation.

The study suggests foreign music streaming services boost profitability by focusing on young consumers' psychological ownership and tailored experiences, encouraging a shift from freemium to premium subscriptions. Also, the findings recommend adopting phygital experiences using technologies like AR, VR and MR to enhance engagement and create unique, emotionally resonant experiences for young consumers, thus fostering a more profitable business model.

The authors address under-researched topics relevant to young generations by applying Jacoby’s refined S-O-R framework to foreign music consumption through online streaming. This approach delves into a lesser-explored consumer behavior framework, highlighting young generations’ musical trends. The model reveals cognitive and affective roles, offering advantages over traditional linear S-O-R models. It also uniquely incorporates the moderating effects of generation and gender in music consumption studies, addressing a gap in music-related studies.

This study aims to formulate propositions based on combinations of causal conditions that lead to high or low financial anxiety among European students, particularly in Poland and Czechia.

The data for this study were collected in September 2023 from 265 undergraduate and graduate students with their income at one university in Poland and three in Czechia. Students’ views on financial anxiety were explored using a seven-item Likert scale. This study uses fuzzy set qualitative comparative analysis (fsQCA), an emerging marketing research technique.

There are specific factors that may cause increased financial anxiety among young adults in Poland and Czechia, leading to the following key findings: (1) A mix of factors such as perceived lack of financial knowledge, being female, living with parents, having a low monthly income, single status and working a few hours or not at all is linked to higher financial anxiety. (2) Experiencing financial anxiety is also likely when there is low financial knowledge, female gender, living away from parents, single status and a high number of work hours. (3) The combination of low financial literacy, female gender, living with parents, being single and working more hours can elevate financial anxiety.

This study expands the scope of personal financial research by examining how cultural, socioeconomic and psychological factors affect students’ financial anxiety in two European countries that were infrequently studied in this context. It contributes to identifying the drivers of increased and diminished financial anxiety among young adults in Poland and Czechia.

Online food delivery has been prevalent in recent years worldwide, especially during the COVID-19 pandemic, and people's consumption behaviors have changed significantly. This study aims to investigate the consumption behavior of young adults using online food delivery platforms during the COVID-19 pandemic and focuses on the dominant factors influencing their decision to use online food delivery platforms.

Semi-structured interviews including 14 young adults aged 18–25 living in Hong Kong were conducted to collect data about their perspectives on online food delivery platforms in five areas. This research adopted the stimulus-organism-response model (S-O-R model) to analyze how the factors influence young adult users' loyalty and satisfaction with online food delivery platforms.

Thematic analyses revealed that young adults were attracted to online food delivery platforms for their numerous benefits. They had a high frequency of usage and significant spending. Usability, usefulness, satisfaction and loyalty influenced young adults' behaviors on online food delivery platforms. Participants were overall satisfied with their experiences, but platforms still had room for improvement.

Few prior studies investigated the factors affecting the consumer experience and behavioral intention of online food delivery for young adults in Asia. This study contributes to understanding young adults' experiences and problems with online food delivery platforms. It provides practical insights for system engineers and designers to improve the current services and for the governments to enhance the existing regulatory loopholes.

This study aims to provide empirical evidence to verify the dimensional structure of artificial intelligence (AI) Chatbot quality and examine the impact of these dimensions on consumer satisfaction and brand advocacy among Gen Z in the fast food industry in Egypt.

The empirical data was obtained with an electronic self-administered survey instrument from 397 young consumers who had prior experience using AI Chatbots across multiple fast food brands in Egypt. Structural equation modeling was used to analyze the formulated hypotheses.

The results showed that AI Chatbot quality dimensions, specifically information authenticity and system compliance, significantly enhance young consumers’ satisfaction. In addition, information authenticity of AI Chatbot quality was observed to wield a significant influence on young consumers’ advocacy. In contrast, an insignificant relationship was noticed between satisfaction and advocacy. Moreover, the mediating role of consumer satisfaction was not established.

Given that Gen Z is more technology savvy and computer literate, marketers and practitioners of fast food brands should invest in AI tools to respond to young consumers’ expectations and improve their perception of their services.

This study uses stimulus-organism-response theory to understand the mediating effect of young consumers’ satisfaction in the relationship between AI Chatbot quality and consumer brand advocacy within the fast food industry. Also, it introduced two novel main constructs of AI Chatbot quality, namely, information authenticity and system compliance.