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The idea of value co-creation involves the benefit actors gain from integrating resources through activities and interactions within a service network, with the environment enabling high-quality collaboration. This paradigm highlights customers’ ability to co-create value with service providers and other customers. This idea is gaining traction in health care. These days, patients are no longer passive recipients of health-care services; rather they have started taking proactive roles in their self-health management. This study aims to understand the phenomenon of value co-creation among patients within online health communities (OHCs).

A systematic literature review of papers published from 2003 to 2024 in Web of Science-indexed journals was conducted. The review highlights theories, contexts, characteristics and methodologies in this area, synthesizing insights from previous research and presenting a future research agenda for underexplored and unexplored contexts using emerging theoretical perspectives and analytical methodologies.

The review illuminates theoretical and empirical studies on value co-creation among patients in OHCs. Previous research shows that value co-creation among patients leads to cognitive, affective and physical benefits such as reduced anxiety and stress, increased assurance and self-confidence, improved quality of life, enhanced patient empowerment, acceptance of disease and treatment effectiveness and a sense of self-worth and well-being.

This review synthesizes insights from previous works and outlines a research agenda for future studies in underexplored and unexplored contexts using new theoretical perspectives and methodologies. Considering the role social media plays in an individual’s life, this work will help in deep diving into the role of such online communities in the health-care sector.

Live streaming e-commerce, which integrates real-time video interaction with online shopping, has quickly become a popular sales channel. It not only allows for immediate feedback but also builds a sense of trust and connection between streamers and consumers. Drawing on the elaboration likelihood model (ELM), we investigate how central and peripheral route factors affect consumers’ trust building and purchase intentions. Additionally, we identify consumer involvement as a key moderator affecting the relationship between central route factors and trust in product as well as the relationship between peripheral route factors and trust in streamer.

To test the research model, we collected data from 423 consumers on TaoBao Live.

The findings show that information completeness, accuracy and currency positively affect trust in the product, while perceived physical characteristic similarity, streamer humor attractiveness and passion attractiveness positively affect trust in the streamer. Trust in the streamer positively influences trust in the product, which subsequently impacts purchase intention. Moreover, involvement moderates the effects of information accuracy, currency, perceived physical characteristic similarity and passion attractiveness on trust.

First, we examine the direct influence of product- and streamer-related cues on consumer trust and purchase intention through distinct pathways. Second, we adopt ELM to explain the process of consumer trust building by investigating how central and peripheral route factors influence purchase intention through consumer trust in live streaming settings. Third, we incorporate involvement as a crucial moderator, shedding light on the boundary conditions of trust building in live streaming e-commerce.

The online health community's success depends on doctors' active participation, so it is essential to understand the factors that affect doctors' knowledge contribution behavior in the online health communities. From the perspective of peer effect, this paper discusses the influence of focal doctors' peers on focal doctors' knowledge contribution behavior and the mechanism behind it. This paper aims to solve these problems.

Empirical data of 1,938 doctors were collected from a Chinese online health community, and propensity score matching and ordinary least squares were employed to verify the proposed theoretical model.

The results show that the presence of focal doctors' peers in online health communities has a positive effect on the knowledge contribution behavior of focal doctors, and the economic returns and social returns of focal doctors' peers have a significant mediating effect.

This paper discusses focal doctors' knowledge contribution behavior from the perspective of peer effect. It enhances the understanding of focal doctors' behavior in the online health communities by exploring the mediating role of their peers' economic and social returns. The results of this paper extend the research in the field of peer effect and online health and provide management implications and suggestions for online health platforms and doctors.

This paper aims to decode how service descriptions contribute to consumer satisfaction in the peer-to-peer service context and how consumer clout interferes with such influence. Based on the expectation–confirmation theory, the authors hypothesise that lowered expectations induced by modest service descriptions strengthen the performance-satisfaction link. In addition, the authors posit that consumer clout influences the moderation effect of service descriptions.

The paper is an empirical study using data of Airbnb, a representative peer-to-peer service platform. The data includes all listings in San Francisco, where Airbnb is headquartered. A total of 5,567 listing descriptions with 241,791 review comments were analysed after removing non-English texts. The host descriptions and guest reviews are analysed with the Linguistic Inquiry and Word Count and Google Cloud. The Tobit and ordered logistic models were used for hypothesis testing.

Guests are more likely to give higher ratings when they feel positive about the accommodation services. Such effect is stronger for lower guest expectations induced by modest host descriptions, as lower expectations are more likely to generate positive surprise disconfirmation. The previous relationship is moderated by guest clout, as guests high in clout pay less attention to host descriptions and are less likely to be surprised.

The paper investigates the joint influence of service descriptions and consumer reviews on peer-to-peer service satisfaction. The paper conducted entity-level sentiment analysis to examine opinions expressed towards specific types of entities. The paper also explored how consumer clout moderates the relationship, a boundary condition that previous studies have not explored.

This study aims to investigate how the effectiveness of green advertising can be improved by matching benefit appeals (self vs other) and message sidedness (one-sided vs two-sided) in consumer evaluations of green products.

Four scenario experiments and one field experiment were conducted to investigate the interaction effects of benefit appeals and message sidedness on green consumption. It aims to verify the psychological mechanisms that promote green consumption when benefit appeals and message sidedness are matched and to explore the persuasiveness of this matching on consumers with different power states engaging in green consumption.

Studies 1 and 4 provide evidence that when advertising conveys self-benefit appeals (vs other-benefit appeals), two-sided messages (vs one-sided messages) positively promote green consumption. Importantly, Study 2 concluded that perceived manipulative intent was the psychological mechanism underlying the interaction effects of green advertising benefit appeals and message sidedness. Studies 3 and 5 confirm that the power state plays a moderating role in these effects.

This study contributes to the growing research on green marketing, especially green advertising, and advances the theoretical knowledge of how to match benefit appeal with message sidedness to promote green consumption effectively.

This study provides a more comprehensive understanding of consumer evaluations of green products under the influence of benefit appeals and message sidedness. The match between benefit appeal and message sidedness can promote green consumption. These findings can help marketers and policymakers promote green consumption by designing advertisements that match benefit appeal with message sidedness. When considering the power state’s impact, marketers should consider consumers’ high- or low-power states when selecting appropriate advertisement designs. Alternatively, they can manipulate the power state to optimise the effectiveness of advertisements.

Although previous research has focused on the difference in persuasiveness between self-benefit and other appeals, little is known about how to match green benefit appeals and message sidedness to heighten the persuasiveness of green advertising to consumers. Therefore, in this study, this paper attempts to fill this research gap by exploring how green benefit appeals and message sidedness match and how green advertising may produce better persuasion effects on green consumption.

This paper aims to explore the impact of green finance on the heterogeneity of enterprise green technology innovation and the underlying mechanism between them.

Using the data of China's A-share listed enterprises from 2008 to 2020 and the fixed effect model, the authors empirically explore the relationship and mechanism between green finance and green technology innovation by constructing the green finance index while considering both the quality and quantity of innovation.

The study suggests that green finance is positively related to the quality and quantity of enterprise green technology innovation, while green finance is more effective in stimulating the quality of green technology innovation than quantity. In addition, alleviating financial mismatch and improving the quality of environmental information disclosure are core mechanisms during the process of green finance facilitating green technology innovation. Furthermore, green finance exerts a more positive effect on the quality and quantity of green technology innovation with large-size enterprises, heavily polluting industries and enterprises in the eastern region.

This paper enriches the literature on green finance and green technology innovation and provides practical significance for green finance implementation.

This study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie strength together form a high-level consumer engagement behavior.

Data collection was carried out in the form of a questionnaire survey. Data from 416 respondents were analyzed by structural, followed by further test by fsQCA method.

Perceived controllability, perceived responsiveness and perceived mutuality positively influence tie strength, and tie strength promotes consumer engagement behavior. Moreover, we found a configuration effect between interactivity and tie strength and revealed four configurations that can affect high-level engagement behavior.

First, the SEM results show that the three dimensions of perceived interactivity positively impact tie strength: perceived controllability, perceived responsiveness, and perceived mutuality. And perceived personalization has no positive impact on tie strength. Second, the relevant results show that tie strength positively impacts consumer engagement behavior. Third, we find that the relationship between perceived interactivity and consumer engagement behavior may not be asymmetric, so the alternative combination of causal conditions may produce the same results. The fsQCA results revealed four configurations that can affect the level of consumer engagement behavior. And tie strength is the core condition.

This study provides specific solutions for e-retailers and live streaming platforms to promote consumers' participation in engagement behavior in e-commerce live streaming.

This study transforms the linear impact of interactivity on consumer engagement behavior into a configuration effect for the first time, and enriches the live streaming commerce and consumer engagement behavior literature.

Digital transformation and innovation-driven development have become an international consensus. The purpose of this paper is to examine the effects of relationships, mechanisms and economic consequences between digital transformation and enterprise innovation quality in order to provide a benchmark for developing countries to implement digital transformation strategies and innovation-driven strategies and provide a major support for economic recovery in the post-coronavirus disease 2019 (COVID-19) era.

Using microdata from A-share listed enterprises in Shanghai and Shenzhen from 2010 to 2021, this study examines the relationship between digital transformation and enterprise innovation quality and further reveals the internal logic and economic consequences of digital transformation to improve enterprise innovation quality through the mediating effect and moderating effect models.

The results demonstrate that digital transformation is beneficial for improving enterprise innovation quality. The heterogeneity test demonstrates that digital transformation has a larger effect on improving enterprise innovation quality in non-state-owned enterprises and eastern enterprises in China. The mechanism test demonstrates that digital transformation can improve enterprise innovation quality by improving internal control quality and analyst attention. Furthermore, with the increase in enterprise innovation inputs, digital transformation plays a significantly stronger role in improving enterprise innovation quality. The extended analysis demonstrates that digital transformation can significantly improve enterprise financial performance by improving innovation quality.

First, the construction of the core explanatory variable digital transformation index in this study is based on the Python data analysis software, which calculates the frequency of digital transformation in the text of the business situation analysis portion of the annual report of the listed companies and then obtains the degree of digital transformation of the company in this year. There may be some deviation from the degree of digital transformation in the actual production and operation of enterprises. Second, in addition to internal control quality and analyst attention, are there other mediating mechanisms for the impact of digital transformation on the quality of enterprise innovation? Third, whether the moderating effect of innovation input on digital transformation and innovation quality is related to human capital factors of the research and development (R&D) team, such as the technical background of R&D personnel, etc.

This study enriches the relevant theories of digital transformation and broadens the research boundaries of digital transformation and enterprise innovation. This study's result provides an empirical basis for enterprises to improve enterprise innovation quality and financial performance from the perspective of digital transformation at the micro level and points out specific practical directions, combining theory with practice.

This study examines how leaders’ narcissistic rivalry (LNR) affects the in-role performance (IRP) and proactive customer service performance (PCSP) of employees in the hospitality industry. Specifically, this study investigates the mediating role of psychological distress and the moderating role of locus of control (LOC) in the aforementioned relationships.

This study administered a multi-wave, multi-source questionnaire survey with 323 employees working in 11 full-service hotels in China. Statistical analyses were performed using the PROCESS macro in SPSS 26 software and structural equation modeling using Mplus 8.3 software.

The authors' results suggest that LNR can negatively affect hospitality employees’ IRP and PCSP and that these relationships are mediated by psychological distress. Additionally, the impact of LNR on psychological distress can be lessened by internal LOC.

This study contributes to the literature on leader narcissism by investigating how LNR affects IRP and PCSP among hospitality employees. Drawing on conservation of resources theory, this study also identifies a novel mediating mechanism (psychological distress) connecting LNR to hospitality employees’ service outcomes. Furthermore, this study reveals the moderating role of LOC in the relationship between LNR and psychological distress.

ESG issues are gaining increasing attention from investors, but the environmental, social and governance (ESG) rating disagreement caused by different standards of rating agencies misleads investors' investment decisions. This can lead to an increased risk of stock price crashes, causing turbulence in the financial markets and reducing investors' confidence. The paper investigates whether ESG rating disagreement of the current period increases stock price crash risk and the mechanism to mitigate this impact.

With the sample of the listed companies of Shanghai and Shenzhen Stock Exchanges from 2010 to 2022 this paper examines the impact of ESG rating disagreement itself on stock price crash risk. Moreover, this paper examines the mechanisms by analyzing the moderating effect of distraction of investors; digital economy and corporate intelligence maturity.

This paper finds that ESG rating disagreement itself would amplify the stock price crash risk. When exploring the moderating effect of institutional investors' distraction, digital economic development level and corporate intelligence, the paper found that they would mitigate the impact of ESG rating disagreement on stock price crash risk. The relationship between ESG rating disagreement and stock price crash risk is more pronounced in the context of heavily-polluted, state-owned enterprises (SOEs) and enterprises with star analysts.

Currently, few articles discuss ESG rating disagreement, especially the impact of current ESG rating disagreement on stock price crash risk. This paper focuses on this topic and provides strategies to mitigate the impact of current ESG rating divergence on stock price crash risk.