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Family startups are essential to a nation’s development because they foster creativity, economic expansion, and job creation. They introduce novel concepts, game-changing technologies, and innovative business approaches to the market. Family startups also help a country be more competitive abroad by luring capital, encouraging entrepreneurship, and diversifying the economy beyond its core industries. Additionally, family startups operate as agents of social change by addressing societal problems and providing answers that benefit communities. Therefore, fostering a thriving start-up ecosystem is crucial for a nation’s long-term sustainable development and prosperity. Against this background, this book chapter examines the potential and difficulties that family startups in Oman’s developing entrepreneurial environment confront. The chapter explores the challenges faced by entrepreneurs as well as the opportunities for growth and innovation in this dynamic market to illuminate the distinctive dynamics of the Omani start-up scene.