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Purpose: The purpose of this chapter is to identify the factors which influences consumers attitude towards CSR advertising campaigns in hotel industry and determine their relative strengths.

Methodology/study design/approach: EFA and multiple regression methods are used to identify the factors and examine the relationship on a sample of 290 from Delhi-NCR.

Research limitations/implications: This chapter exclusively focusses on the Delhi NCR region of India and the CSR advertising campaigns of ITC hotels restricting the study's ability to generalise the findings to other contexts within the hotel industry.

Social implications: This chapter aims to exert an influence on the perceptions of consumers and societal attitudes towards the practices of corporate social responsibility. It provides valuable insights into the wider implications that these practices have on sustainable business practices and the potential for social change and makes CSR communication more impactful to the targeted audience which in turn create a positive image of the advertised brand and how they are doing their CSR activities.

Findings: This chapter shows that informativeness belief is the strongest predicator and creativity is the weakest predicator of consumer's attitude towards CSR advertising campaigns in hotel industry.

Originality/Value: This chapter provides new insights into CSR advertising campaigns in hotel industry which are beneficial for both scholars and advertising practitioners to comprehend the effectiveness of CSR advertising campaigns.

This paper provides a snapshot of educational and economic trends across South Asia with an exploratory and comparative approach. Before COVID-19, South Asia was the world’s fastest-growing regional economy, concurrently achieving major strides in poverty reduction and access to education. Despite the region’s economic and educational accomplishments, the countries of South Asia fall short of international benchmarks in public education expenditure, resulting in a persistent lag in educational quality that hampers individuals, the workforce, and overall economic productivity. The paper highlights themes in the literature, including context-specific evidence for the various theories of economic growth, the returns to education, and educational inputs (e.g., teachers and private schools) that highlight how spending can be leveraged to increase educational outcomes. In addition, it examines the relationship between education, poverty, and marginalization factors that explain why some populations are deprived of education and its benefits. We provide a broad perspective of the dynamics of the economics of education and the related challenges in this region. This discussion aims to enhance the understanding of the inefficiencies in South Asia’s educational systems and, ultimately, in the development of the region’s human capacities.

The main fast moving consumer goods (FMCG) retail formats that customers engage with in India are Kirana stores, neighborhood convenience stores (NCS), supermarkets and online retailers. However, there has been less research done on the variables or antecedents that could favorably affect consumers' engagement with these FMCG retail formats. To improve retail practices, this study looks at how female consumers perceive the performance of FMCG retail formats on different antecedents of consumer engagement. The status of consumer engagement with FMCG retail formats was also analyzed.

The present study used exploratory as well as descriptive research design. Previous studies were analyzed to identify the antecedents of consumer engagement. A structured questionnaire was used to collect the primary data from 400 female respondents of two major urban cities in north-western India. The descriptive analysis and one-way ANOVA test were performed to analyze the data.

Kirana stores’ performance on most of the antecedents was not satisfactory. Supermarkets and online retailers performed better on all antecedents. Customer marketing orientation and experiential marketing were the antecedents that required more attention from Kirana stores, NCS and supermarkets. Consumer engagement with online retailers was highest, whereas consumer engagement with Kirana stores was least.

This study offers a comprehensive examination of the antecedents of consumer engagement and consumer engagement with FMCG retail, which no prior research has studied in the context of FMCG retail businesses.