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1 – 6 of 6M. Claudia tom Dieck, Dai-In Danny Han and Philipp A. Rauschnabel
The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set…
Abstract
Purpose
The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and establish an agenda for future AR research.
Design/methodology/approach
This study reviews current literature on AR marketing, hospitality and tourism and industry use cases for the creation of a proposed conceptual framework to guide scholars and managers. Based on that, the authors propose fundamental premises.
Findings
The three fundamental premises of AR marketing presented are the need to clearly differentiate between AR and virtual reality within hospitality and tourism; the use of AR for the on-trip experience; and the combined focus on content, context, customer and computing devices for a successful strategic implementation of AR.
Research limitations/implications
This study serves as a first point of reference for the strategic integration of AR into hospitality and tourism marketing, both from an industry and academic point of view.
Practical implications
The authors provide a number of managerial recommendations based on our three fundamental premises.
Originality/value
To the best of the authors’ knowledge, this study is one of the first to holistically characterize AR marketing in the hospitality and tourism context. It also highlights the fundamental premises of successful AR marketing and future directions of AR research today and in a spatial computing future.
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This paper aims to synthesise the literature addressing opportunities for intervention and peacemaking in the Highlands of Papua New Guinea (PNG). It shows that peacebuilding in…
Abstract
Purpose
This paper aims to synthesise the literature addressing opportunities for intervention and peacemaking in the Highlands of Papua New Guinea (PNG). It shows that peacebuilding in PNG is actively practised in a variety of different forms and by a range of actors. It relies heavily on local champions and coalitions working together with “bits of the state” in inventive but, ultimately, highly vulnerable ways. It argues that the way forward is to better understand how the multiple resources in and beyond the state can be networked more effectively to engineer peace at many different levels, from the clan to the nation state.
Design/methodology/approach
The paper is based on a thorough review of the scholarly and grey literature concerning peacebuilding and conflict resolution in PNG over the past 30 years.
Findings
The key insight is that peacemaking and non-violence interventions in PNG need to be understood as requiring three different categories of treatment: quick, short interventions; ongoing, slow peacebuilding; and development of community wellness to preventatively stave off violence through increased community cohesion.
Originality/value
The paper is the basis of original research.
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Anas Shehadeh, Sharyn Hunter and Sarah Jeong
This study aims to describe the current conceptualisation of self-management of dementia by family carers in the literature and from the views of dementia professionals and family…
Abstract
Purpose
This study aims to describe the current conceptualisation of self-management of dementia by family carers in the literature and from the views of dementia professionals and family carers, and to establish a more comprehensive concept of self-management of dementia by family carers.
Design/methodology/approach
A hybrid concept analysis included three phases: the theoretical phase reviewed the literature on self-management of dementia by family carers; the fieldwork phase interviewed professionals and family carers; and the analytical phase synthesised and discussed the findings from the previous two phases.
Findings
The findings revealed that self-management of dementia by family carers encompasses four domains: supporting care recipients, self-care, sustaining a positive relationship with care recipients, and personal characteristics and skills.
Originality/value
The findings highlighted the essential elements of the construct of self-management of dementia by family carers. The findings can be used as a conceptual framework of self-management and are useful in designing and evaluating self-management support interventions for family carers.
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