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Taking the dialogic organizational development perspective, this study aims to investigate the framing processes when engaging in dialogue for strategy implementation and how these enable the evolution of implementation opportunities.

Through a qualitative exploratory study conducted in a large multinational, the authors analyse the dialogue and interactions among 25 dyads when identifying opportunities to contribute to strategy implementation. The data analysis relies on a process-coding approach and linkography, a valuable protocol analysis for identifying recursive interaction schemas in conversations.

The authors identify four main framing processes – shaping, unveiling, scattering and shifting – and provide a framework of how these processes affect individuals’ mental models through increasing the tangibility of opportunities or elevating them to new value hierarchies.

From a theoretical perspective, this study contributes to the strategy implementation and organizational development literature, providing a micro-perspective of how dialogue allows early knowledge structures to emerge and shape the development of opportunities for strategy implementation.

From a managerial perspective, the authors offer insights to trigger action and change in individuals to contribute to strategy when moving from formulation to implementation.

Rather than focusing on the structural control view of strategy implementation and the role of the top management team, this study considers strategy implementation as a practice and what it takes for organizational actors who do not take part in strategy formulation to enact and shape opportunities for strategy implementation through constructive dialogue.

To manage heritage cities for locals' needs, a contextualized indicator to measure the sustainability of urban heritage is needed because it is often neglected. This study aims to identify the stakeholders’ perceptions on sustainability indicators of urban heritage sites in Kuala Lumpur and George Town, Malaysia.

This study applied a qualitative method by interviewing stakeholders (governmental, experts and communities) who are involved in urban heritage sites. A thematic analysis is used to group the data patterns into themes.

The existing site management and attention to heritage conservation are varied for both sites. The discussions of the stakeholders on the practicality of indicators, challenges in using indicators and suggestions to improve indicators monitoring provided a richness of concerns for monitoring the sustainability of urban heritage sites in the future. Thus, it is concluded that indicators cannot be generalized and require adaptation to diverse cultural contexts.

Perceptions from local stakeholders can raise concerns when developing indicators in the future. However, this study is only related to two locations with a limited sample size. Deeper conversations or surveys are necessary to identify the criteria for sustaining heritage sites.

This paper reveals the importance of communities’ inclusiveness and their voices for a good urban heritage management policy. Subsequently, it supports the fulfillment towards Sustainable Development Goal 11.4 that highlights the protection of cultural and natural heritage.