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The purpose of this study is to examine factors influencing consumers’ intention to purchase Halal cosmetics through the lens of theory of consumption values (TCV).

This study employed a quantitative research methodology, collecting data from 185 respondents through an online questionnaire. The participants, selected via purposive sampling, were all current purchasers of cosmetics. The data were analyzed using partial least square structural equation modeling (PLS-SEM) with the assistance of IBM SPSS and SmartPLS software.

This research reveals that emotional value is the most substantial value predictor, followed by epistemic value, conditional value and functional value. Further, the moderation analysis shows that the effect of conditional value is strengthened when the consumer are from a higher social class.

This study reveals that consumption values with context-specific attributes directly impact consumer purchase intentions towards Halal cosmetics, while social class acts as a significant catalyst. This offers a fresh perspective that mitigates the traditional misconceptions about Halal cosmetics among Malaysians, highlighting the complexity and resilience of consumer adoption in this innovative sector.

This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the field of sustainable consumption.

A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model was tested using partial least squares structural equation modeling to assess the relationships between various determinants and green purchase intention.

The results demonstrate that perceived consumer effectiveness, green advertising and monetary cost positively affect environmental attitudes, which subsequently influence green purchase intention. The study also identifies that brand image and information quality significantly enhance green brand trust (GBT), leading to stronger intentions to engage in green purchasing. Additionally, it finds that environmental knowledge and environmental concern shape perceived behavioral control, which further impacts green purchasing intention.

The study focuses on Malaysian consumers, which may limit the generalizability of the findings to other cultural contexts. Future research could expand the scope to include cross-cultural comparisons to validate the model in different settings.

By providing insights into the key factors driving consumers’ intention to purchase green electronics, the study offers valuable guidance for marketers and manufacturers to develop targeted strategies that promote sustainable consumption and capitalize on the growing demand for green products in Malaysia.

This study is unique in measuring the influence of green attitude, GBT and perceived behavioral control on green purchase intention specifically within the electronics sector, offering a novel contribution to the literature on sustainable consumer behavior.

The Indonesian Waqf Board and United Nation Development Program are developing green waqf in Indonesia. Development of green waqf in Indonesia as a response to save the earth from environmental damage and other social impacts. This paper aims to measure public perceptions about willingness to participate in making donations to the green waqf program in Indonesia.

Modifying the Theory of Reasoned Action framework, questionnaire data were collected from 311 Muslims in Indonesia. Data were analyzed using the partial least squares structural equation modeling method.

The findings show that attitude, subjective norm, product knowledge and trust influence the Muslims in Indonesia to donate to green waqf. In contrast, Islamic religiosity harms the intention to donate in green waqf but is insignificant.

This research was conducted using a quantitative approach with a limited sample of several communities, so the results cannot be generalized. Further investigation needs to be carried out by involving a more diverse sample to get better results. However, the results of this study can be used as an illustration of how Muslims behave in donating green waqf.

These results imply that to develop green waqf in Indonesia, especially in attracting waqf candidates willing to make donations, waqf institutions must carry out engineering to shape the attitude of prospective donors through various activities such as socialization and education of the green waqf program. Waqf institutions must also build public trust by involving public figures to campaign for the green waqf program. This will likely increase prospective donors’ active participation in donating their money to develop green waqf in Indonesia.

Waqf is a severe concern for the Indonesian Government, including waqf for the environment. To the bets of the authors’ knowledge, this paper is the first attempt to look at the behavior of the green waqf model in Indonesia. Thus, the acceleration of waqf development can be realized and is expected to impact the community significantly.

Drawing on protection motivation theory (PMT), this study aims to explore the factors that enhance cybersecurity awareness among online banking users in Malaysia. More specifically, it investigates the influences of perceived vulnerability, perceived severity, technical knowledge, privacy intrusions and privacy awareness on perceived threats and then examines the effects of perceived threats, along with response efficacy and self-efficacy, on cybersecurity awareness, considering the moderating role of fear of cyberattacks.

A survey-based research approach was applied, and the hypotheses were tested using a sample of 324 respondents, employing partial least squares structural equation modeling (PLS-SEM).

The results show that perceived vulnerability, perceived severity, privacy intrusions and privacy awareness significantly influence perceived threats, while technical knowledge does not influence perceived threats. Furthermore, it was found that response efficacy and self-efficacy both enhance cybersecurity awareness, while perceived threats have no influence on it. Finally, our research confirmed the moderating role of fear of cyberattacks in the relationship between self-efficacy and cybersecurity awareness.

For individuals, the study highlights the significance of fear, privacy awareness and response efficacy in shaping cybersecurity perceptions, paving the way for enhanced and tailored awareness programs. Moreover, the understanding of relationships between perceived threats, response efficacy and self-efficacy empowers individuals to craft personalized risk mitigation strategies, fostering confidence in navigating the digital landscape. Businesses can leverage the insights for informed design of employee training programs and data-driven decision-making in cybersecurity investments. Government entities, recognizing the nuanced relationship between perceived threats and cybersecurity awareness, are encouraged to formulate context-specific policies and foster cross-sector collaboration for comprehensive cybersecurity initiatives.

This research extends PMT by incorporating additional antecedent variables – namely, technical knowledge, privacy intrusions and privacy awareness within the online banking context that have been overlooked thus far. Furthermore, it delves into the unique role of fear of cyberattack as a moderating variable, thereby enhancing our understanding of PMT.

The purpose of this study is to present the relationship between family support factors and Chinese college students’ online-startup thinking on live streaming platforms. Considering China's specific online entrepreneurial environment, this paper divides Chinese college students’ online-startup thinking according to the liberal–conservative thinking theory. This study classifies family support factors based on the tangible–intangible resource division theory. Different tangible and intangible factors have different impacts on their online-startup thinking.

This study tests 588 samples based on the partial least squares path modelling and variance-based structural equation modelling. This study promotes importance-performance map analysis to explore additional findings of influencing factors and provide suitable suggestions for Chinese college students and related departments.

Tangible family support factors, such as labour resources support, and intangible family support factors, such as verbal encouragement, can positively enhance Chinese college students’ liberal thinking to online-startup and decrease their conservative thinking. Meanwhile, according to importance-performance map analysis results, verbal encouragement from the intangible unit instead of financial resource support from the tangible unit has a higher total effect and performance on Chinese college students’ liberal thinking and conservative thinking.

This study draws on psychology research based on Chinese college students’ unique entrepreneurial mentality. This paper divides Chinese college students’ thinking in online-startups into liberal thinking and conservative thinking based on the liberal–conservative thinking theory. Meanwhile, according to the feature of Chinese family support factors, this paper classifies various elements based on the tangible–intangible resource division theory, which is helpful for scholars to understand that the student perceptions of the value of family support are critical to the success of the online-startup.

This study aims to investigate the impact of Holland’s theory of career choice (RIASEC [realistic, investigative, artistic, social, enterprising and conventional]) on the entrepreneurial event model (EEM) and the agropreneurial intention among university students.

This study is quantitative research, and 772 undergraduate students from public and private universities in Malaysia participated. The data were then analysed using SmartPLS 4.

The statistical analysis revealed that the realistic, artistic, enterprising and conventional in Holland’s theory of career choice (RIASEC) are antecedents of perceived desirability and feasibility, which has an indirect effect on agropreneurial intention. Additionally, all dimensions of EEM have a direct effect on agropreneurial intention.

Despite the importance of agriculture in providing food security and reducing poverty, especially in rural areas, there is very limited empirical research in this area. Notably, most of the research on the intention to become an entrepreneur is general entrepreneurship. This study, therefore, undertakes an interventionist role to investigate the factors influencing agropreneurial intention among youth.

The adoption of proper handwashing behaviour among food handlers could significantly reduce food safety risks and contribute to better public health outcomes, aligning with Sustainable Development Goals (SDG). Training alone may not be adequate to improve food safety behaviour. Hence, the purpose of this paper is to conduct a needs assessment to identify the important variables that could enhance handwashing behaviour among school food handlers.

Using an extended Health Action Model (HAM) as a framework, a survey and direct observation were conducted on a total of 211 food handlers from schools in Klang Valley, Malaysia. The food handlers were assessed on their handwashing knowledge, belief, norm, motivation, habit strength, behavioural intention and behaviour. Data analysis was carried out using partial least squares-structural equation modelling (PLS-SEM) software (v3.0), followed by the importance performance matrix analysis (IPMA).

Findings revealed that norm and knowledge significantly influenced belief, which ultimately affects the food handlers’ intention to perform handwashing practices (p = 0.001). The IPMA revealed self-efficacy as a priority variable for improving handwashing behaviour.

The study identifies key factors to prioritise for improving handwashing behaviour among school food handlers. This will aid in creating targeted food safety programmes with tailored messages for the intended audience.

Although the use of theoretical framework to predict safe food handling behaviours has received considerable attention in literature, most researchers utilise self-report approach. This paper is the first to use actual observed handwashing behavioural data to model an extended HAM.

• (1)

  Needs assessment using an extended HAM.

• (2)

  Prioritising self-efficacy can improve handwashing practices.

• (3)

  Norm, knowledge and belief influence food handlers’ intention to perform handwashing.

• (4)

  Having the right intention may not necessarily transform into behaviour.

Needs assessment using an extended HAM.

Prioritising self-efficacy can improve handwashing practices.

Norm, knowledge and belief influence food handlers’ intention to perform handwashing.

Having the right intention may not necessarily transform into behaviour.

This paper aims to investigate the motivational drivers for knowledge sharing (KS) through the application of mobile social networking (MSN) and their influence on employee productivity in the Malaysian construction industry.

The data was collected by distributing a self-administered questionnaire among employees working in the construction industry. A total of 250 questionnaires were collected and analysed using partial least squares structural equation modeling. This study used a variety of analysis methodologies including correlation analysis, reliability and validity testing, as well as a structural model in evaluating the relationships between KS, motivational factors and influence on productivity.

The empirical results of this study reveal that utilitarian motivation is positively related to internal and external KS. Similarly, internal and external KS have a positive influence on productivity, while internal and external hedonic motivation does not show any significant relationship with productivity.

Considering the paucity of evidence regarding the determinants of KS motivational drives on employee productivity in the Malaysian construction industry, this study enriches the social cognitive theory-based literature on KS.

This study provides some insights to the players in the construction industry in implementing the most appropriate KS promotion strategies that could potentially influence employee productivity. Organisations in the construction industry that place great emphasis on utilitarian motivation including competency, reward and incentives are more likely to have a better influence on KS and, in turn, positively impact employee productivity.

This study meaningfully contributes to enhancing the understanding of the motivational drivers for sharing knowledge on MSN and its influence on productivity. The findings of this study potentially assist construction practitioners in developing a holistic blueprint for managing their KS towards improving the overall productivity of their employees.

The ever-evolving landscape of financial technology (Fintech) has revolutionised payment methods and raised questions about what drives user behaviour in adopting these innovative solutions. This study, using narrative transportation theory as an underpinning theory, aims to investigate into the dynamics of green user behaviour in adopting Fintech payments.

This study used a deductive approach, and with data obtained from 635 respondents through the purposive sampling technique, partial least squares structural equation modelling was employed to yield significant insights.

The study found a positive association between green brand positioning and product differentiation. However, it unexpectedly didn't impact user attitudes towards Fintech payments. Green brand image and perceived performance positively influenced product differentiation. Perceived product differentiation fully mediated the association between green brand positioning and user attitudes. The study introduced fear of missing out's (FOMO) moderating role, enriching eco-conscious marketing insights and user behaviour understanding.

This study reveals crucial implications for marketers, policymakers and user experience (UX) designers operating within the Fintech industry. It emphasises green brand positioning's impact on product differentiation, user attitudes and its mediating role. It advocates for sustainability integration, innovation, strategic messaging and user-centric improvements to optimise user perceptions and competitiveness in the evolving Fintech landscape. The study's cross-sectional design may limit the ability to establish causal relationships over time and overlook temporal changes in green Fintech adoption dynamics; thus, longitudinal studies are warranted to better understand the evolving nature of user attitudes and behaviours towards green Fintech payments.

This study adds novelty to the existing body of literature by introducing the dimension of innovation appeal to green brand positioning and employing narrative transportation theory in the Fintech realm. The findings also add novelty by highlighting the moderating impact of fear of missing out in predicting the association between green brand positioning and product differentiation in the realm of green Fintech and green use behaviour.