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The appearance of social media in small and medium enterprise (SME) business operations seems to be increasing in recent years. SME owners have started to understand that digital marketing tools can benefit their businesses significantly. Hence, in this study, we explore further the relationship between organisations and customers, and how SMEs use social media as an opportunity to develop their enterprises. We report the results by relying on qualitative methods to explore the insights from a wider stakeholder perspective. The findings contribute to the existing literature in agreement with the latest theories that SMEs in Greece are aware of the hidden opportunities and try to apply branding with the combination of social media. This study explores further the role of electronic word of mouth (eWOM) in a business transition, customers' experience and competitive business advantage.

This paper draws on the thinking of the nineteenth-century Italian philosopher and poet Giacomo Leopardi and scholars who studied his thoughts on the relationship between nature and humans. Leopardi's philosophy of nature recognizes the alienness of nature in relation to humankind, thus challenging human governance of the planet. The poet’s thoughts align with the dilemma identified in the Anthropocene literature: who speaks for nature? This dilemma has accounting implications in terms of the frameworks and disclosures to be adopted. Therefore, Leopardi’s thoughts can become the basis for a more articulated and complex understanding of some key concepts and issues at the roots of SEA.

The paper utilizes content analysis to examine four essays by Giacomo Leopardi, which serve as the source of our data.

Leopardi recognizes the alienness of nature with respect to humanity and the voicelessness of nature as a generative of conflict. He also warned of the consequences of human governance that does not take nature’s needs into account. These findings open a discussion on the complex accounting implications of the distance between humanity and nature. They can inspire SEA scholars to change the status quo by developing new accounting frameworks from the perspective of nature and adopting forms of governance of nature that recognize the need to protect it as a voiceless stakeholder.

Through Leopardi’s humanistic and poetic philosophy, the perspective of nature can be infused into SEA studies, thereby promoting the need for a multidisciplinary and complex approach to the discipline.