Yashodhan Karulkar, Brinda Sampat, Anshuman Thapliyal, Bhavyaraj Singh and Devansh Gupta
Understanding of quick commerce (q-commerce) and its relevance in modern retail.Analysis of market entry strategies and competitive landscapes.Insights into operational challenges…
Abstract
Learning outcomes
Understanding of quick commerce (q-commerce) and its relevance in modern retail.
Analysis of market entry strategies and competitive landscapes.
Insights into operational challenges and solutions in rapid delivery services.
Exploration of consumer behavior shifts and business adaptation in response to global events.
Case overview/synopsis
The case examines Zepto’s innovative approach in the quick commerce sector, emphasizing its strategies, challenges and the impact of the pandemic on its operations and growth.
Complexity academic level
This case study is suitable for undergraduate-level students, particularly in courses related to business management, e-commerce, marketing and supply chain management.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.