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Case study
Publication date: 3 March 2025

Yashodhan Karulkar, Brinda Sampat, Anshuman Thapliyal, Bhavyaraj Singh and Devansh Gupta

Understanding of quick commerce (q-commerce) and its relevance in modern retail.Analysis of market entry strategies and competitive landscapes.Insights into operational challenges…

Abstract

Learning outcomes

Understanding of quick commerce (q-commerce) and its relevance in modern retail.

Analysis of market entry strategies and competitive landscapes.

Insights into operational challenges and solutions in rapid delivery services.

Exploration of consumer behavior shifts and business adaptation in response to global events.

Case overview/synopsis

The case examines Zepto’s innovative approach in the quick commerce sector, emphasizing its strategies, challenges and the impact of the pandemic on its operations and growth.

Complexity academic level

This case study is suitable for undergraduate-level students, particularly in courses related to business management, e-commerce, marketing and supply chain management.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

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