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1 – 6 of 6Abstract
Purpose
This paper aims to examine how the number of short videos posted and the number of influencers employed, two important strategies in short video marketing, affect consumer behavior and how price discounts moderate the effects of influencer endorsement on consumer browsing and purchasing behavior.
Design/methodology/approach
Drawing on the literature on influencer endorsement, this study used an ordinary least square model to empirically examine the two effects of endorsement strategies in increasing product traffic and sales for consumers at a short video app, Douyin (TikTok).
Findings
The results show that the number of short video ads produces the classic inverted U-shape for traffic and sales, and both effects were strengthened under a high discount condition. Whereas the number of influencers has a positive effect on traffic but produces an inverted U-shape for sales, both effects were undermined under a high discount condition.
Originality/value
This study is the first to explore the two distinct effects (repetition effect and diffusion effect) of influencer endorsement on browsing and purchasing behavior and theorize about the moderate effects of discounts on these effects.
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Masoud Bagherpasandi, Mahdi Salehi, Zohreh Hajiha and Rezvan Hejazi
Organizations experience various issues with the optimum use of data. This study is qualitative research to identify and provide a helpful pattern for increasing the performance…
Abstract
Purpose
Organizations experience various issues with the optimum use of data. This study is qualitative research to identify and provide a helpful pattern for increasing the performance of sustainable supply chain management (SSCM).
Design/methodology/approach
The statistical population in the qualitative section includes managers and experts in the supply chain (SC) and food production. The data were collected via semi-structured interviews, and data saturation happens after the tenth interview. Then, the data were coded using grounded theory and qualitative research analysis. 384 questionnaires were distributed among employees via random sampling. SmartPLS software is used to investigate and analyze the relationships in the mentioned model through 13 core categories.
Findings
The findings indicate that organizational productivity and SC deficiencies are among the effective factors in the SSCM primarily identified by this study. Moreover, the findings propose that industry SC, macro policies, organizational performance, social factors, economic factors, organizational factors, political factors, technological factors, production and customer are likely to positively impact the SSCM, which have previously been documented by studies.
Originality/value
The model and concepts extracted from the responses of research participants show well that there are reasons and motivations for increasing the performance of SSCM. Also, the designed model shows well that the motives and reasons for turning to this system are satisfied due to its implementation.
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Shengqi Guan, Tengfei Ma, Zhenhu Hao and Shibo Wang
When handling small-sized shafts and holes, achieving optimal safety, size compatibility and shape adaptability using rigid grippers presents significant problems. Recent…
Abstract
Purpose
When handling small-sized shafts and holes, achieving optimal safety, size compatibility and shape adaptability using rigid grippers presents significant problems. Recent advancements have introduced soft end-effectors that offer enhanced safety and adaptability for gripping parts. However, these soft end-effectors often struggle to maintain the necessary gripping positional accuracy. The purpose of this paper is to design a soft end-effector specifically engineered to address these problems, combining precise gripping capabilities with improved safety, positional accuracy and adaptability to the size and shape of fragile, small-sized components.
Design/methodology/approach
A soft finger with multilayer decreasing drive air chambers is designed to achieve the finger bending increasing from the root to the tip of the finger to improve the flexibility of the fingertip. Additionally, a three-finger self-centering configuration is employed, coupled with an expandable structure to increase the gripping range. Furthermore, a theoretical mathematical model of the finger is established. The physical prototype is manufactured and subjected to experimental testing, including gripping tests on small-sized, fragile shaft holes, to validate its operational performance.
Findings
The grasping experiments confirm that the designed end-effector can maintain coaxial positioning and meet adaptability requirements when handling fragile components with small-sized shaft holes. Furthermore, the addition of expanding palm structure increases the gripping attitude and enriches the application scene and gripping space.
Originality/value
The design of multilayer decreasing air chamber structure to solve the problem of poor gripping stability and low positional accuracy of soft manipulator; the expandable palm design is introduced to enhance gripping space; and solved the problem of gripping accuracy in the assembly of fragile parts with small-size shafts and holes.
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Long Wang, Fengtao Wang, Linkai Niu, Xin Li, Zihao Wang and Shuping Yan
The purpose of this paper is to combine triboelectric nanogeneration technology with ball bearing structure to achieve energy collection and fault monitoring.
Abstract
Purpose
The purpose of this paper is to combine triboelectric nanogeneration technology with ball bearing structure to achieve energy collection and fault monitoring.
Design/methodology/approach
In this paper, according to the rotation mode of ball bearings, the freestanding mode of triboelectric nanogeneration is selected to design and manufacture a novel triboelectric nanogeneration device Rolling Ball Triboelectric Nanogenerator (RB-TENG) which combines rotary energy collection with ball bearing fault self-sensing.
Findings
The 10,000s continuous operation experiment of the RB-TENG is carried out to verify its robustness. The accurate feedback relationship between the RB-TENG and rotation velocity can be demonstrated by the fitting comparison between the theoretical and experimental electrical signal periods at a certain time. By comparing the output electrical signals of the normal RB-TENG and the rotor spalling RB-TENG and polytetrafluoroethylene (PTFE) balls with different degrees of wear at 500 r/min, it can be concluded that the RB-TENG has an ideal monitoring effect on the radial clearance distance of bearings. The spalling fault test of the RB-TENG stator inner ring and rotor outer ring is carried out.
Originality/value
Through coupling experiments of rotor spalling fault of the RB-TENG and PTFE balls fault with different degrees of wear, it can be seen that when rotor spalling fault occurs, balls wear has a greater impact on the normal operation of the RB-TENG, and it is easier to identify. The fault self-sensing ability of the RB-TENG can be obtained, which is expected to provide an effective scheme for monitoring the radial wear clearance distance of ball bearings.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2024-0295/
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Nehal Elshaboury, Eslam Mohammed Abdelkader, Abobakr Al-Sakkaf and Ashutosh Bagchi
The energy efficiency of buildings has been emphasized along with the continual development in the building and construction sector that consumes a significant amount of energy…
Abstract
Purpose
The energy efficiency of buildings has been emphasized along with the continual development in the building and construction sector that consumes a significant amount of energy. To this end, the purpose of this research paper is to forecast energy consumption to improve energy resource planning and management.
Design/methodology/approach
This study proposes the application of the convolutional neural network (CNN) for estimating the electricity consumption in the Grey Nuns building in Canada. The performance of the proposed model is compared against that of long short-term memory (LSTM) and multilayer perceptron (MLP) neural networks. The models are trained and tested using monthly electricity consumption records (i.e. from May 2009 to December 2021) available from Concordia’s facility department. Statistical measures (e.g. determination coefficient [R2], root mean squared error [RMSE], mean absolute error [MAE] and mean absolute percentage error [MAPE]) are used to evaluate the outcomes of models.
Findings
The results reveal that the CNN model outperforms the other model predictions for 6 and 12 months ahead. It enhances the performance metrics reported by the LSTM and MLP models concerning the R2, RMSE, MAE and MAPE by more than 4%, 6%, 42% and 46%, respectively. Therefore, the proposed model uses the available data to predict the electricity consumption for 6 and 12 months ahead. In June and December 2022, the overall electricity consumption is estimated to be 195,312 kWh and 254,737 kWh, respectively.
Originality/value
This study discusses the development of an effective time-series model that can forecast future electricity consumption in a Canadian heritage building. Deep learning techniques are being used for the first time to anticipate the electricity consumption of the Grey Nuns building in Canada. Additionally, it evaluates the effectiveness of deep learning and machine learning methods for predicting electricity consumption using established performance indicators. Recognizing electricity consumption in buildings is beneficial for utility providers, facility managers and end users by improving energy and environmental efficiency.
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Yajun Chen, Zehuan Sui and Juan Du
This paper aims to focus on the research progress of intelligent self-healing anti-corrosion coatings in the aviation field in the past few years. The paper provides certain…
Abstract
Purpose
This paper aims to focus on the research progress of intelligent self-healing anti-corrosion coatings in the aviation field in the past few years. The paper provides certain literature review supports and development direction suggestions for future research on intelligent self-healing coatings in aviation.
Design/methodology/approach
This mini-review uses a systematic literature review process to provide a comprehensive and up-to-date review of intelligent self-healing anti-corrosion coatings that have been researched and applied in the field of aviation in recent years. In total, 64 articles published in journals in this field in the last few years were analysed in this paper.
Findings
The authors conclude that the incorporation of multiple external stimulus-response mechanisms makes the coatings smarter in addition to their original self-healing corrosion protection function. In the future, further research is still needed in the research and development of new coating materials, the synergistic release of multiple self-healing mechanisms, coating preparation technology and corrosion monitoring technology.
Originality/value
To the best of the authors’ knowledge, this is one of the few systematic literature reviews on intelligent self-healing anti-corrosion coatings in aviation. The authors provide a comprehensive overview of the topical issues of such coatings and present their views and opinions by discussing the opportunities and challenges that self-healing coatings will face in future development.
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