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Universities in the United Kingdom, like their counterparts globally, are confronting difficulties associated with the well-being of students. The origins of these challenges are complex, exacerbated by various global events. In response, universities are trying to address these growing concerns and the escalating need for student support. Faculty members are often recruited to assist students in navigating academic and personal challenges. The aim of this study was to investigate how the process of student mentoring, by faculty members, could be made more operationally robust to better support student demand, thus yielding greater value for both students and staff.

A qualitative approach was adopted with 19 academic faculty working as mentors within a UK business school who participated in 90-minute semi-structured interviews. Interviews were analysed using an operational (transformation) management framework, with findings categorised under three key headings – inputs, transformations and outputs – to discover how the operational process of mentoring students could be enhanced.

Participants discussed the inputs required to deliver mentoring, the process of transformation and their desired outputs. Findings suggest coordinated and relevant inputs that is, information, environments and technology, coupled with good mentor selection and recruitment improves operational robustness, adding greater value to the student experience by creating more purposeful outputs, thereby benefiting themselves and their students.

The application of an operational (transformation) process framework to analyse faculty mentoring of students is unique, thereby offering new insights into the construction and management of these types of academic support initiatives.

Techno-empowerment refers to giving intelligent technology a decision-making power. It is a growing trend, with algorithms being developed to handle tasks like ordering products or investing in stocks without human consent. Nevertheless, people may feel averse to transfer decision-making autonomy to technology. Unfortunately, little attention was paid in the literature regarding what tasks people exclude from being performed autonomously by non-human intelligent actors. Our chapter presents two qualitative studies: the first one examining what decisions people think autonomous technology (AT) should not make, and the another asking workers which tasks they would not transfer to AT. Results show people oppose AT making decisions when task is perceived as (a) requiring empathy, (b) human experience, (c) intuition, (d) complex, (e) potentially harming human life, (f) having long-term effects, (g) affecting personal space, or (h) leading to loss of control. Workers are not willing to delegate such tasks to AT they perceive as (1) time-consuming, (2) demanding social interaction, (3) providing pleasure, (4) difficult, (5) risky, and (6) responsible. Exclusions are driven by three types of perceived risks: material, contextual, and competitive.

The purpose of this paper is to investigate network mobilization for collective market shaping. The authors focus on sustainable innovations that require broad cross-sectoral mobilization to create collective action among network actors. By drawing on insights from mobilization in innovation and issue networks, the authors shed light on the role of these two different networks in mobilizing collective action and triggering collective market shaping for sustainable innovations.

This paper presents a qualitative case study on the commercialization of a new low-carbon eco-concrete. The eco-concrete faces significant challenges in entering the market, due to the construction industry’s entrenched practices and institutional arrangements. These challenges emphasize the critical need for mobilizing collective action to generate the momentum for market change.

The findings reveal four types of interplay between mobilization in innovation and issue networks: synergistic and complementary mobilization that can reinforce collective market shaping and conflicting and diluting mobilization that can impede collective action and hinder the market shaping for sustainable innovations.

This paper contributes to a more comprehensive understanding of the role of mobilization in triggering collective market shaping. In particular, this research sheds light on the early stages of market shaping for sustainable innovations where broad mobilization for collective action is critical.

This paper aims to provide conceptual clarity on the different approaches of place branding in the literature. It discusses three main approaches and provides a new definition of place brands that acknowledges the full multi-sensory experience of place brands. This paper also elaborates brand management within the three approaches.

Conceptual paper

This study identifies three co-existing approaches of place branding and provides a definition of place brands for each of them. The first approach conceptualises place brands as symbolic constructs that identify and differentiate places from others. Brand symbols such as logos and slogans are central, assuming that brand meaning resides in them. The second approach views place brands as images and associations in the minds of target groups, whereby brands reside in individuals’ minds (the cognitive). This paper aligns with a third approach that views place brands as experiential, multi-sensory constructs. Brands invite not only mental representations in people’s minds but especially also multi-sensory embodied experiences. The authors thus define place brands as marketing systems that consist of dynamic performative assemblages of symbolic, discursive, institutional and material elements that selectively invite certain multi-sensory and embodied experiences of place by stakeholders and target groups.

This paper contributes to conceptual clarity by providing an analytical framework identifying three main approaches to place branding. The authors further reflect on the implications of each approach for brand management. This paper also builds on recent literatures to provide a new and contemporary definition of place brands as multi-sensory experiences that encompasses embodiment.

This study aims to examine how the legitimacy of internal auditing is reconstructed during enterprise resource planning (ERP)-driven technological change.

The study is based on the comparative analysis of internal auditing and its transformation due to ERP implementations at two case firms operating in the food sector in Egypt – one a major Egyptian multinational corporation (MNC) and the other a major domestic company (DC).

Internal auditors (IAs) at MNC saw ERP implementation as an opportunity to reconstruct the legitimacy of internal auditing work by engaging and partnering with actors involved with the ERP change. In doing so, the IAs acquired system certifications and provided line functions and external auditors with data-driven business insights. The “practical coping mechanism” adopted by the IAs led to the acceptance (and legitimacy) of their work. In contrast, IAs at DC adopted a purposeful strategy of disengaging, blaming and rejecting since they were skeptical of the top management team's (TMT's) sincerity. The “disinterestedness” led to the loss of legitimacy in the eyes of the stakeholders.

The article offers two contributions. First, it extends the literature by highlighting a spectrum of behavior displayed by IAs (coping with impending issues vs strategic purposefulness) during ERP-driven technological change. Second, the article contributes to the literature on legitimacy by highlighting four intertwined micro-processes – participating, socializing, learning and role-forging – that contribute to reconstructing the legitimacy of internal auditing.

The new teleworking conditions imposed by extreme events such as the COVID-19 pandemic blur the border between home and official working space, amplifying the conflicting demands of family and work life experienced by employees across national cultures. Drawing on conservation of resources (COR) theory, this study explores cross-national variances in the underlying mechanism of how family–work conflict (FWC) affects employees’ operational and marketing productivity in the global epidemic-induced teleworking context.

This study conducts a large-scale and cross-national survey of 710 remote employees who worked from home partially or fully during the COVID-19 outbreak across three countries: the USA, the UK and Vietnam.

The results show that FWC drives affective commitment, leading to greater employees’ operational and marketing productivity when teleworking. We also find distinct moderating effects of organizational factors (i.e. task control) and employees’ psychological factors (i.e. emotional exhaustion) on the FWC–operational productivity link across the three countries. Moreover, centralization positively moderates the effect of operational productivity on marketing productivity in the teleworking context in Vietnam, while it is not the case in the USA and the UK.

This study fills a gap in the literature by revealing cross-national differences in the underlying mechanism of the FWC effects on employees’ operational and marketing productivity in the pandemic-induced teleworking conditions. It extends extant studies in the work–family literature by introducing affective commitment as an important mediator in translating the negative consequences of FWC to operational and marketing productivity gain in crisis-driven teleworking across national cultures. We also provide insights into the distinct moderating roles of task control and emotional exhaustion in determining the FWC effect on operational productivity as well as that of centralization in driving marketing productivity. The findings have substantive implications for teleworking design and management to improve employee productivity across different national settings.