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This paper expands on existing analyses of corporate energy and sustainability communication and shows the potential of evolutionary theory to study and conceptualize sustainable corporate communication as niche construction and its transformative and transformational potential.

With a qualitative content analysis of non-financial reporting of energy corporations and a deep dive into one selected case (Yin, 2013) with a two-step categorization of the sustainability related text and (n = 5) expert interviews (QCAmap, Mayring, 2019; Fenzl and Mayring, 2017), the paper reflects on alterations within the organization and in the organization–stakeholder relationships through corporate sustainability communication.

The analytical deep dive into one case of corporate sustainability communication of a multinational energy corporation shows the difference between a transformative and transformational character of corporate communication. The insights from the interviews support the assumption that corporates not only adapt to changes of environmental factors (perturbative communication) but also – however rarely – alter their spatiotemporal relationships with their external environment (relocational communication), so there is a lack of actual transformational communication.

Corporates in the (renewable) energy sector as well as industry networks like gas (infrastructure) suppliers have the potential to impact their environment (stakeholder, energy communities, etc.), change cultural patterns and norms and co-construct new socio-ecological niches through communication. The study presented gives evidence and examples for transformative corporate sustainability communication. On a conceptual level, it offers an innovative framework to understand sustainability as a guiding principle for corporate communication that will stimulate corporate communication research in the future.

In this study, we propose that a contemporary definition of lifelong development, based on scientific literature and qualitative research in 12 Dutch organisations, be applied. This definition integrates several different perspectives on lifelong learning.

To begin with, a conceptual definition was formulated in collaboration with partners and experts from the field. After that, 34 interviews were conducted consisting of one employee, one manager and one human resource (HR) officer from each participating organisation. This was done using an epistemic interview method.

From our findings, we conclude that lifelong development is regarded and practised differently by the various respondents; lifelong development is aimed at achieving personal or organisational goals and mutual interests are rarely addressed. However, there seems to be a growing recognition of the importance of integrating the two perspectives.

In order to promote a dialogue regarding stakeholder perspectives, we propose that a definition of lifelong development be applied, one that combines the economic and the more psychological meaning-making perspectives. In doing so, attention should not only be paid to current goals but also to the future goals of individuals and organisations so that future developments can be anticipated. This will then serve as a point of departure for further research and (inter)national, regional and organisational practice.