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This article aims to unfold digital servitization by exploring the key resources and resource orchestration (i.e. resource configuration and interaction).

This article conducted an explorative two-stage research strategy of Chinese servitized manufacturers using a preliminary case study and fuzzy-set Qualitative Comparative Analysis (fsQCA) design. The data collection was conducted between 2016 and 2021.

This article identifies five key resources – radical, complex technological resources, complementary, specific market resources and digital resources – and their configurations – leveraging market opportunities, leveraging innovation integration and leveraging resource advantages – to facilitate servitization in the digital age. The findings underscore the interaction between technological and market resources as well as the role of digital resources in promoting the servitization journey.

This article contributes to the understanding of servitization in the digital context by examining the key resources and their interactions involved. It builds upon the configurational logic of servitization, expanding the existing framework in the digital context and highlighting the significance of technological and market resource orchestration and interaction in servitization research. Moreover, the paper contributes through its exploratory two-stage approach, going beyond a conceptual understanding of servitization by focusing on both the factors that enable servitization (WHAT) and the configurations that lead to servitization (HOW). Additionally, the article investigates the attributes of resources as lower-level components, addressing the need to explore the micro-level practice of resource realignment. By providing clarity on the configurations of servitization, the paper offers practical guidelines for practitioners on how to effectively utilize resources and benefit from digital servitization.

This study aims to evaluate the impact of several factors on the continuance participation intention of service providers in the sharing economy business model, i.e. food delivery application (FDA) service.

Based on primary data collected from 282 service providers, this study used partial least squares structural equation modeling (PLS-SEM) to validate measurement scales and the proposed model.

The SEM analysis revealed that service providers’ intention to continue participating was influenced by perceived social benefit, perceived economic benefit and the corporate image of the service enabler. Notably, the relationship between perceived social benefit and continuance participation intention is moderated by the service enabler’s corporate image. Furthermore, this study identified four antecedents that impact on perceived benefit of service providers, namely, market attractiveness, and marketing capabilities of service enabler, delivery quality and customers’ positive affective response. However, the effect of marketing capabilities of the service enabler on perceived economic benefit was found to be irrelevant.

This study enriches the authors’ understanding of the factors that promote service providers’ intention to continue participating in the sharing economy business model, particularly within the context of FDAs. Based on the findings, the study offers both theoretical and practical implications for service enablers, policymakers and technology providers to enhance stakeholder engagement in the sharing economy business model.