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This chapter explains the phenomenon of artificial intelligence (AI) powered by big data in technology and its contribution in knowledge-based marketing in B2B and its impact on rational decision-making in B2B marketing that affects business performance. This chapter is literature review prepared by compiling and reviewing previous literature, studies, articles, books and other sources related to the contribution of big data-enabled AI to B2B marketing. According to the information analysed, the findings show that big data supported by AI plays a significant role in creating user knowledge, external knowledge and customer knowledge, all of which are factors that significantly influence the ability of business-to-business marketers to make rational decisions that affect the performance of their companies. This chapter explains to them the phenomena of AI powered by big data and its effect on B2B marketing rational decision that will enhance company performance and its contribution on knowledge-based marketing in B2B. This chapter contributes to understanding main functions and interactions of AI system powered by big data and how such a system helps in B2B marketing by generating knowledge about customers, users and markets.

The global market for cloud gaming is growing rapidly. How gamers evaluate the service quality of this emerging form of cloud service has become a critical issue for both researchers and practitioners. Building on the literature on service quality and software as a service, this study develops and validates a gamer-centric measurement instrument for cloud gaming service quality.

A three-step measurement instrument development process, including item generation, scale development and instrument testing, was adopted to conceptualize and operationalize cloud gaming service quality.

Cloud gaming service quality consists of two second-order constructs of support service quality and technical service quality with seven first-order dimensions, namely rapport, responsiveness, reliability, compatibility, ubiquity, smoothness and comprehensiveness. The instrument exhibits desirable psychometric properties.

Practitioners can use this new measurement instrument to evaluate gamers' perceptions toward their service and to identify areas for improvement.

This study contributes to the service quality literature by utilizing qualitative and quantitative approaches to develop and validate a new measurement instrument of service quality in the context of cloud gaming and by identifying new dimensions (compatibility, ubiquity, smoothness and comprehensiveness) specific to it.

This study examined the factors that affect attitudes and intentions for sustainable adoption of mobile financial services (MFS) in Nigeria.

The study expands the Technology Acceptance Model (TAM) by incorporating constructs like perceived service quality, perceived ease of use, perceived usefulness, perceived credibility, perceived trust and attitude. It includes an empirical analysis with 382 participants and qualitative insights from semi-structured interviews to investigate the challenges and opportunities associated with MFS adoption in Nigeria.

The findings show that perceived service quality, perceived usefulness and attitude positively influence the adoption of MFS. However, perceived ease of use and perceived credibility have little impact on adoption. Qualitative insights from Study 2 shed light on the challenges and opportunities as well as the reasons behind the insignificant effects of perceived ease of use and perceived credibility.

This research stands out by using a mixed-methods approach, blending quantitative and qualitative analysis to provide a more detailed understanding of the factors influencing MFS adoption.

Strategy scholars have argued that microlevel behavioral decisions by firms play a disproportionate role in making a firm nimble. Central to this issue is the interplay among several factors, such as actions by individual actors, firm-level decisions and broader changes in the economic environment that lead to a firm being successful in a competitive environment. The purpose of this paper is to offer a theoretical exploration of microfoundations research and subject the idea to empirical analysis using the constructs of customer orientation, competitor orientation and technology orientation as microfoundations of strategy.

Data collected through a key informant survey of executives were tested through a hierarchical regression analysis.

The results of the study suggest that the microfoundations of strategy are located more in a firm’s customer and competitor focus, rather than a technological orientation. The findings also suggest that that customer orientation is a significant component of firm-level strategy and needs to be incorporated into decision-making in firms.

This study provides a framework that integrates the structural determinants of firm performance with microfoundations theory to refine our understanding of market knowledge capability.

The study applied the information system success model (ISSM) to investigate the influence of information system qualities (ISQs) on consumer responses related to sustainable fashion consumption in the context of comparing 3D VR store and 2D website.

This study designed a questionnaire to measure five ISQs (usefulness, diversity, functionality, reliability and tangibility), immersion in messages and purchase intention. 270 data from women consumers of online fashion stores were collected using Macromill Embrain. Structural equation modeling with Amos 21 and process macro model 7 with SPSS 26 were used for analysis.

This study suggested the relevance of usefulness, diversity, reliability and tangibility among ISQs in evoking immersion in sustainable fashion messages and stimulating the purchase intention. In the moderation of website technology types, the effects of usefulness and tangibility on the immersion in sustainable fashion messages were stronger in 3D VR than 2D condition.

The study is meaningful as an initial study that identified the ISQs of online fashion stores by dividing the type of technology into 3D VR and 2D. We offer insights about the relevance and applicability of immersive VR technology in promoting sustainable fashion consumption and show the potential of online VR store as a new kind of sustainable fashion retail space.

The factors involved in and obstacles to sharing economy adoption have been studied with several methods, and several models have occurred to clarify the underlying procedure of sharing economy (SE) adoption, which provide contradictory and scattered findings. This chapter seeks to offer a scientific outline of the academic structure of the SE adoption domain.

Criminological research, particularly in the Anglo-Saxon academic realm, has extensively examined the sharp increase in incarceration rates since the mid-1970s. Referred to as the “sociologies of the punitive turn” (Carrier, 2010), these studies argue that this surge reflects a sudden and harsh transformation in the logic governing penal practices and discourse. Some findings even suggest that this punitive shift has a global reach, impacting regions like Latin America. This broader narrative prompts an inquiry into whether a similar punitive turn occurred in Ecuador, a South American nation. Examination of prison demographics and legal frameworks in this country reveals a notable increase in incarceration rates during the 1990s, closely linked to drug trafficking control policies led by the United States. Consequently, I suggest that while the influence of neoliberal rationality, characteristic of the punitive turn, is evident, it’s more aptly described as a manifestation of punitive imperialism. Thus, it is imperative to analyze shifts in punishment trends within the framework of imperial dynamics, particularly considering the economic dependency of peripheral countries.

This paper aims to explore individuals’ economic empowerment and political empowerment association and the moderation role of entrepreneurship development programs on this relationship in the context of post-revolution Tunisia, which is a newer developing democracy.

The study uses a quantitative approach based on econometric modeling. A questionnaire was designed and administrated to a stratified random sample of 343 participants in the Entrepreneurship for the Participation and Inclusion of Vulnerable Youth in Tunisia program, funded by the United Nations Democracy Fund and implemented in rural northwestern Tunisia between 2017 and 2021. A coarsened exact matching method is also applied for robustness analysis.

The analysis shows that when individuals have enhanced economic decision-making agency and are involved in economic networks, they are more likely to demonstrate higher political empowerment. It also shows that expanding rural individuals’ economic opportunities by providing entrepreneurial resources, such as entrepreneurial training and microcredit, strengthens individuals’ economic empowerment and political empowerment association.

The study provides practical implications for policymakers in newer developing democracies. Citizens’ political empowerment and inclusion in rural areas could be promoted by developing entrepreneurship development programs, which could help reinforce the citizens-state relationship and establish more stable social contracts. The research also provides practical implications for the international development community, donor agencies and program designers through duplicating similar programs in other countries with weak central government structures (i.e. post-conflict environments, post-revolution).

The research attempts to contribute to the ongoing debates linking entrepreneurship, economic empowerment and political/citizen empowerment. It focuses on a Middle East and North Africa country, Tunisia, characterized by socioeconomic issues and low civic participation.

The goal of this study is to examine how community policing policies (CPP) can be effective in addressing racial disparities in police killings in the United States.

The study utilized multi-level mixed modeling techniques.

The study finds that CPP training for in-service officers is effective when the police chief is black, in contrast to the presence of written CPP statements and CPP training for newly recruited officers. This article concludes that the effectiveness of policy implementation is dependent upon policing leaders who manage policy implementation.

This research is limited in that it only includes data from people who were killed by police. In addition, it was extremely difficult to collect data on the race of the officer. Hence, it reduced the number of viable cases that we could include in the analysis.

The most significant practical limitation to our research is the ability to generalize to police departments within a city and between cities. In some cases, police killings were confined to one or two areas in a city.

Disproportionality in police killings is important in every country where certain groups are overrepresented in the number of police killings. This is particularly true today, where we see groups like Black Lives Matter highlighting higher levels of lethal force in minority neighborhoods.

Using representative bureaucracy theory, this research shows leaders select and emphasize specific goals among a set of organizational goals, seek to build trust rather than fight crimes and support goals to improve policy outcomes, which fills a theoretical gap in the theory.

Female smallholder farmers in low-income countries face barriers to accessing capital and commodity markets. While agricultural cooperatives provide services that contribute to the income and productivity of small-scale producers, evidence of cooperatives' social and economic empowerment of female smallholders remains limited. We apply Sen's capability approach to female entrepreneurs' socioeconomic empowerment to examine whether women's participation in a coffee and microfinance cooperative from rural western Uganda benefits their social and economic position within their household. First, we study the relationship between women's cooperative participation and their household coffee sales and savings. Second, we investigate the link between women's cooperative participation and their intra-household decision-making and whether the inclusion of the husband in his wife's cooperative strengthens or lowers women's decision-making power.

We carry out a case study of a hybrid coffee and microfinance cooperative that promotes social innovation through the integration and empowerment of female smallholders in rural Uganda. Using a cross-sectional survey of 411 married female cooperative members from 26 randomly selected self-help groups of Bukonzo Joint Cooperative and 196 female non-members from the identical area, employing propensity score matching, this paper investigates the benefits of women's participation in a coffee and microfinance cooperative in the Rwenzori Mountains of western Uganda. We present and discuss the results of our case study within an extensive literature on the role of institutions in collective action for women's empowerment.

Our findings provide new empirical evidence on female smallholders' participation in mixed cooperatives. Our results indicate that women's participation in microfinance-producer cooperatives appears to be a conditional blessing: even though membership is linked to increased women's intra-household decision-making and raised household savings and income from coffee sales, a wife with a husband in the same cooperative self-help group is associated with diminished women's household decision-making power.

The focus of this study is on female coffee smallholders in an agricultural cooperative in rural western Uganda. In particular, we focus on a case study of one major coffee cooperative. Our cross-sectional survey does not allow us to infer causal interpretations. Also, the survey does not include variables that allow us to measure other dimensions of women's empowerment beyond decision-making over household expenditures and women's financial performance related to savings and income from coffee cultivation.

Our empirical results indicate that female smallholders' cooperative membership is associated with higher incomes and coffee sales. However, husband co-participation in their wives' cooperative group diminishes wives' decision-making, which suggests that including husbands and other family members in the same cooperative group may not be perceived as an attractive route to empowerment for female smallholders. For these reasons, an intervention that encourages the cooperation of both spouses and that is sensitive to context-specific gender inequalities, may be more successful at stimulating social change toward household gender equality than interventions that focus on women's autonomous spheres only.

While the literature thus far has focused on microfinance's potential for women's empowerment, evidence on agricultural cooperatives' affecting women's social and economic position is limited. First, our findings provide novel empirical evidence on the empowering effects of women's participation in a self-help group-based coffee cooperative in rural Uganda. Second, our data allows us to explore the role of husbands' participation in their wives' cooperative and SGH. We embed our hypotheses and empirical results in a rich discussion of female entrepreneurship, microfinance and cooperative literature.