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This study aims to investigate the impact of geopolitical risk (GPR) on supply chain concentration (SCC) and the roles of operational capabilities and resources in this relationship.

Secondary longitudinal data from multiple sources is collected and combined to test for a direct impact of GPR on SCC. We further examine the moderating effects of firms’ operational capabilities and resources (i.e. firm resilience, operational slack and cash holding). Fixed-effect regression models are applied to test the hypotheses, followed by a series of robustness tests to check the consistency of the results.

Consistent with the tenets of resource dependence theory, our analysis reveals a significant negative impact of GPR on SCC. Moreover, we find that this adverse effect is attenuated for firms with higher levels of resilience, more operational slack and greater cash holdings. Further analysis suggests that maintaining a diversified supply chain base during heightened GPR is associated with a firm’s improved financial performance.

This study contributes to the supply chain management (SCM) literature by integrating GPR into the supply chain risk management framework. Additionally, it demonstrates the roles of diversification and operational resources in addressing GPR-induced challenges.

The main purpose of this chapter is to study and analyze the impact of metaverse (mixed reality) on health tourism in the major tourist destinations in India and the global market. This chapter is made as a case study with detailed mentions of factors for tourism promotion for metaverse, sustainability, and crisis management. This chapter has tried to explain the role of the metaverse in tourism marketing and the cognitive level of influence the metaverse possesses among tourists which makes them prefer repeated visits. Also, the chapter tried to assess the existing conditions in the tourism industry which positively or negatively impact the health sector due to the role of metaverse. This chapter ends with giving inspirational notes to future researchers to examine the conceptual understanding of metaverse as a major tool for destination tourism emphasizing health, wellness, and happiness.

Motivated by the significant role of uncertainty in affecting investment decisions and China's economic leadership in Asia, this paper investigates the predictive role of exposure to Chinese economic policy uncertainty at the individual stock level in large Asian markets.

We estimate the monthly uncertainty exposure (beta) for each stock and then employ the portfolio-level sorting analysis to investigate the relationship between the China’s uncertainty exposure and the future returns of major Asian markets over multiple trading horizons. The raw returns of the high-minus-low portfolios are then adjusted using conventional asset pricing models to investigate whether the relationship is explained by common risk factors. Finally, we check the robustness of the portfolio-level results through firm-level Fama and MacBeth (1973) regressions.

Applying portfolio-level sorting analysis, we reveal that exposure to Chinese uncertainty is negatively related to the future returns of large stocks over multiple trading horizons in Japan, Hong Kong and India. We discover this is unexplained by common risk factors, including market, size, value, profitability, investment and momentum, and is robust to the specification of stock-level Fama and MacBeth (1973) regressions.

Our analysis demonstrates the spillover effects of Chinese economic policy uncertainty across the region, provides evidence of China's emerging economic leadership, and offers trading strategies for managing uncertainty risks.

The findings of the study significantly improve our understanding of stock return predictability in Asian markets. Unlike previous studies, our results challenge the leading role of the US by providing a new intra-regional return predictor, namely, China’s uncertainty exposure. These results also evidence the continuing integration of the Asian economy and financial markets. However, contrary findings for some Asian markets point toward certain market-specific features. Compared with market-level research, our analysis provides deeper insights into the performance of individual stocks and is of particular importance to investors and other market participants.

To a large extent, knowledge in government workplaces resides within the hierarchy as it provides unique services to the public. Governments should preserve and pass on valuable and irreplaceable knowledge in providing their services through learning by sharing. Yet, sharing requires time and effort. This study examines the motivations of civil servants to share knowledge and their knowledge-sharing behaviors.

The authors conducted an online survey to collect quantitative data from civil servants in the Hong Kong Government and obtained 104 useable responses to test the eight hypotheses comprising six constructs by structural equation modeling to explore the participants' knowledge-sharing behaviors.

Results indicated that (1) expected contribution was the primary source of motivation behind knowledge sharing; (2) participants engaged more frequently in informal than formal knowledge-sharing activities; and (3) there was a dire need for knowledge sharing focusing on explicit knowledge of work procedures.

The research focuses on motivational factors for knowledge sharing. Despite abundant literature about knowledge sharing in public or governmental organizations, scant studies focus on the motivations behind why expected rewards and expected associations have less significant impacts on the attitude toward knowledge sharing than expected contribution.

This study longitudinally investigated the predictors and mediators of adolescent smartphone addiction by examining the impact of parental smartphone addiction at T1 on adolescent smartphone addiction at T3, as well as the separate and sequential role of adolescent self-esteem and depression at T2 as mediating factors.

This study used a hierarchical regression and the PROCESS macro (Model 6) to investigate research model by collecting 3,904 parent-adolescent pairs. Panel data were collected from three waves of the Korean Children and Youth Panel Survey (KCYPS).

First, the result showed that parental smartphone addiction at T1 significantly and positively predicted adolescent smartphone addiction at T3. Second, the serial mediation analysis revealed that the impact of parental smartphone addiction at T1 on adolescent smartphone addiction at T3 was mediated by adolescent self-esteem and depression at T2 independently and serially.

The findings enhance our comprehension of the impact of parental smartphone addiction, adolescent self-esteem and depression, on adolescent smartphone addiction.

This chapter recognizes and ranks the factors that impact the adoption of mobile commerce (MC) by users. The results showed that compatibility, perceived usefulness (PU), perceived risk (PR), mobility, and perceived cost (PC) have a significant effect on the adoption of MC by users. The results of multilayer perceptron (MLP) showed that mobility, among other model variables, had the greatest impact on the adoption of MC, and PC had the lowest effect on the adoption of MC. The comparison of the MLP model with linear regression illustrates that the predictive power of MLP outperforms the linear regression model in predicting MC adoption.

Buildability assessment is an important tool used in improving buildability of building designs. Its practice has positive impact on construction project such as cost-saving, material waste reduction, labour-saving technologies, increase in efficiency, saving wasteful efforts and quality improvement as well as cost-effective methods of site construction and future maintenance. However, there are several factors hindering building construction industry to implement buildability assessment. In addition, there are few studies that described the factors impeding the implementation of buildability assessment in construction industry. This study aims to determine the factors impeding buildability assessment implementation in the Nigerian building construction industry

Quantitative research method was adopted for the study. Questionnaires were administered to purposively selected group of architects, engineers, builders and quantity surveyors. A total of 368 questionnaires were distributed among the sampled participants, out of which a total of 219 representing 60% were sufficiently filled and returned. Data elicited were analysed using inferential and descriptive statistics.

The results revealed that “poor co-ordination amongst different design disciplines”, “lack of buildability assessment awareness”, “design review pattern where construction personnel (builders) are invited to assess the building production information”, “unwillingness to invest extra money and effort during the early stage of project” and “designers value aesthetics and functionalities more than buildability in their designs” are the topmost five factors impeding buildability assessment implementation in the Nigerian construction industry.

This study highlights factors impeding the implementation of buildability assessment in construction industry. An understanding of these factors can help stakeholders in the construction industry facilitate the development of strategies required to mitigate the factors impeding buildability assessment implementation in the sector.

This paper aims to compare the differences between single- and multi-person interactions in virtual tourism, underpinned by the stimulus-organism-response (S-O-R) framework and media richness theory (MRT).

In this study, quantitative data gathered from questionnaires applied to 558 individuals was analyzed by using partial least squares structural equation modeling. The moderating role of interaction type was tested through multigroup analysis (MGA).

The results showed that vividness positively influenced telepresence, perceived attractiveness and authentic experiences; telepresence positively affected authentic experiences and perceived attractiveness; and authentic experiences and perceived attractiveness positively impacted willingness to visit in both interaction groups. A difference was detected between the two groups in that perceptions of media vividness were more easily transformed into a willingness to visit through telepresence in the multi-person interaction group. Interaction type moderated the effect of vividness on telepresence. The vividness of the media had a more significant effect on telepresence among those who participated in virtual tourism together.

In this study, a model was developed to explain how media vividness affected willingness to visit by considering the relationships between telepresence, authentic experiences and perceived attractiveness in virtual reality, as well as the social interaction aspect.

本研究旨在比较虚拟旅游中单人和多人互动的差异, 基于刺激-有机体-反应（S-O-R）框架和媒介丰富度理论（MRT）。

本研究对 558 名受试者的问卷调查数据进行了定量分析, 采用 PLS-SEM 模型分析, 并通过多群组分分析（MGA）测试了互动类型的调节作用。

研究结果显示, 生动性对临场感、感知吸引力和真实体验有正向影响; 临场感对真实体验和感知吸引力有正向影响; 真实体验和感知吸引力对参观意愿有正向影响。两组之间的差异在于, 在多人互动组中, 媒介生动性更容易通过临场感转化为参观意愿。互动类型调节了生动性对临场感的影响, 参与虚拟旅游的多人群体中, 媒介的生动性对临场感的影响更为显著。

本研究构建了一个模型, 解释了在虚拟现实中, 媒介生动性如何通过临场感、真实体验和感知吸引力的关系影响参观意愿, 同时考虑了社会互动的因素。

This study aims to expand understanding of the diversity of virtual influencer forms by investigating their nonhuman-like, animal and graphic or cartoon variations.

A three-year multisite longitudinal netnography studied 174 virtual influencers and spanned ten social media platforms. Typological categories were constructed from the data set, focusing on 14 influencers located across quadrants. In-depth findings were then developed for eight illustrative cases.

Findings deepen the knowledge of the virtual influencer sphere by highlighting diversity in human-like, nonhuman-like, imaginative and realistic forms. The authors postulate four types of virtual influencers: hyper-human, antihuman, pan-human and alter-human. These forms are linked to specific personalities and communication styles, addressing various consumer needs. Imaginatively represented virtual influencers may prompt audiences to reevaluate beliefs, values and behaviors. These findings challenge prior work’s focus on attractive, hyperreal and human-like virtual influencers, encouraging consideration of divergent types engaged in novel meaning-shaping activities and targeting different segments.

This research paves the way for consumer and marketing researchers and practitioners to broaden their representations of virtual influencers beyond the human-like, beyond the commercial and into new worlds of fantasy, imagination and posthuman possibility.

Different types of virtual influencers speak to diverse audiences and convey marketing messages in subtly different ways. Some forms of virtual influencers fit into roles like defiant voices, oppositional characters, activists, educators, entertainers and change leaders. As the universe of virtual influencers diversifies, this research opens new avenues of marketing for brands.

This study pioneers comprehensive qualitative research across the universe of virtual influencers and their communities, exploring links to popular culture. It offers connections between virtual influencer forms and communication strategies for marketers.

This paper aims to demonstrate how the design of data visualisations can act as a tool to support social marketing messages in prompting behaviour change to reduce food waste using the Elaboration Likelihood Model (ELM) as a theoretical framework. It also responds to a lack of consumer-led insight to develop campaigns in reducing food waste.

The research uses data collected by the End Food Waste Cooperative Research Centre (EFW CRC) in Australia to determine which text-based campaign messages are most likely to prompt people toward reducing food waste. Behaviour change messages were first identified through workshops with 11 food waste experts, then explored through online focus group discussions with 18 participants from three food-wasting market segments. The messages were further tested via a quantitative survey among 1,000 decision makers in Australian households in their own homes, with the top three performing messages examined using summative content analysis.

The significant findings were that participants want to see 1) evidence of how adopting new behaviours would lead to financial savings and benefit the environment, and 2) concrete steps to reduce food waste. When examined through the ELM, the findings suggest that tools that encourage both cognitive and peripheral processing as a means of persuasion, like data visualisations, may be useful for changing food-wasting behaviours.

Applying principles from the field of communication design to the ELM has uncovered the potential for a cross-disciplinary approach to enhance theoretical frameworks for understanding consumer engagement with messages. This process in turn, may lead to the development of more effective behaviour change marketing strategies.

Six principles for using data visualisations in a social marketing campaign are proposed: personal relevance, ease of use, emotional storytelling, context, prioritising the message itself and long-term usage.

This study proposes that data visualisations could enhance the effectiveness of social marketing campaigns by leveraging consumer-derived insights and the persuasive capacity inherent in their theoretical underpinnings.