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Current research addresses the issue of brand loyalty while identifying its potential predictors. The research also examines the direct impact of brand credibility on brand loyalty and attitude toward brand and the direct impact of attitude toward brand and on brand loyalty respectively. Moreover, this research examines the mediating effect of attitude toward brand for the relationship of brand credibility and brand loyalty.

This is a cross-sectional research. Data is collected with the help of structured questionnaire. Simple random sampling technique is used for gathering the data from 220 Samsung users from Lahore, Pakistan.

Results indicate that brand credibility has a positive influence on attitude toward brand and brand loyalty respectively. Attitude toward brand partially intervenes the relation of brand credibility and brand loyalty.

There are some limitations of the current research. It includes only the customers of Samsung mobile. Data is collected from the customers of Lahore, Pakistan, only. This research can also be conducted among the customers of OPPO, Vivo and Apple and compare the results of current research with the results of OPPO, Vivo and Apple, which will provide the useful insights. This kind of research will also be conducted among the customers of other kinds of products like FMCGs, luxury items and even on the organizations of industrial products for generalizability. In future, customers of other cities of Pakistan like Karachi, Multan and Faisalabad may also be included for generalization.

This research provides a practical framework for the marketing department of Samsung mobiles and explains how brand credibility shape the brand loyalty through the path of attitude toward Samsung mobiles. So, Samsung mobiles can maintain current policies regarding brand credibility and attitude toward brand for attaining the better level of brand loyalty. Longitudinal research studies on these variables will also be helpful for the marketing department of Samsung for checking the level of propose relationships periodically and comparing it with previous results which will provide the true picture about propose relationships. If the value of propose relationships increases or remains at same level, then Samsung can maintain the current policies about these variables and if the value of these variables decreases, the Samsung will improve the current policies about these variables.

This research contributed in theory of reasoned action by proposing the brand credibility, attitude toward brand and brand loyalty in single model. Before this, these relations were explained separately. This research adds to the body of literature by checking the mediating effect of attitude toward brand for the relationship of brand credibility and brand loyalty.

This study explores the factors that contribute to fan loyalty for a losing sports team, with a specific focus on the Karachi Kings in the Pakistan Super League. The research aims to uncover the motives that influence fans’ unwavering support for a team that consistently underperforms.

A qualitative research design was utilized, involving semi-structured interviews with a diverse sample of Karachi Kings fans. Data were analyzed using grounded theory principles to uncover key themes. This approach allowed for an in-depth understanding of the underlying psychological and sociocultural factors. Grounded theory was chosen to systematically generate insights from data, particularly because fan loyalty in current contexts remains underexplored.

The research identified five main themes that influence fan loyalty: identity integration, emotional attachment, cognitive coherence, behavioral consistency and social connectivity. Fans exhibited a strong psychological connection to the Karachi Kings, fueled by regional pride, shared experiences and a sense of community. The findings emphasize the importance of creating a strong fan community and nurturing emotional bonds through consistent engagement and shared experiences.

This study demonstrated how psychological and sociocultural factors combine to sustain support for a losing team. It broadens the understanding of sports fandom by emphasizing that fan loyalty extends beyond a team’s success or failure, being deeply rooted in identity, emotions and social connections. This research offers a nuanced view of fan behavior in a non-Western context and provides valuable insights for developing marketing strategies and fostering community engagement in sports management.

This study aims to examine the association between responsible leadership and work engagement through the mediation of knowledge sharing. Further, the study explored the boundary condition of helping initiative behavior (HIB) between responsible leadership and knowledge-sharing (KS) behavior.

Considering work engagement as a global challenge, the data for this study was collected from 386 employees working in various organizations on convenience basis. Specifically, the data was collected in two waves through a questionnaire-based survey method and structural equation modeling was used for hypotheses testing.

The results reveal that responsible leadership directly and indirectly (through knowledge sharing) affects work engagement. In addition, HIB strengthens the association between responsible leadership and knowledge sharing.

The study collected data from a developing country. However, the findings suggest management should implement such practices that enable leaders to be more responsible. Such leaders create a learning environment that enhances knowledge sharing and promotes work engagement.

Based on social exchange, this study explored the mediating role of KS behavior between responsible leadership and work engagement and the conditional role of HIB between responsible leadership and KS behavior.

Cold-formed steel (CFS) sections are a popular choice for constructing medium and low-rise structures that are engineered to support relatively light loads. An important characteristic of CFS sections is that they are produced without the use of heat during manufacturing. Consequently, it becomes essential to gain a comprehensive understanding in the behavior of CFS sections when exposed to fire or elevated temperatures.

In this study, sections of 1.5 m length and 2 mm thickness were taken and analyzed to find its flexural behavior after heating them for 60 and 90 min. There were two modes of cooling phase which was considered to reach ambient temperature, i.e. air or water respectively. Performance of each sections (C, C with inclined flanges, sigma and Zed) were examined and evaluated at different conditions. Effects of different profiles and lips in the profiles on flexural behavior of CFS sections were investigated fully analytically.

The variation in stiffness among the sections with different lipped profiles was noted between 20.36 and 33.26%, for 60 min water cooling case. For the sections with unlipped profiles, it was between 23.56 and 28.60%. Influence of lip and section profile on reduction in stiffness is marginal. The average reduction in load capacity of sections for 60 min specimens cooled by water was found to be 43.42%. An increase in deflection is observed for the sections in the range of 25–37.23% for 60 min case. This is the critical temperature responsible for reduction in yield strength of material as it substantially increases the material safety margin to be considered for the design. Sections with Zed profile have shown better performance among other types, in terms of its load carrying capacity.

This paper deals with the flexural behavior of Galvanized (GI) based CFS unsymmetric sections at elevated temperature and cooled down to ambient temperature with air or water.

Gathering, analyzing and securing electronic data from various digital devices for use in legal or investigative procedures is the key process of computer forensics. Information retrieved from servers, hard drives, cellphones, tablets and other devices is all included in this. This article tackles the challenging problem of how to prioritize different kinds of computer forensics and figure out which kind is most useful in cases of cybercrime, fraud, theft of intellectual property, harassment and espionage.

Therefore, we first introduce enhanced versions of Hamacher power aggregation operators (AOs) within the framework of bipolar complex fuzzy (BCF) sets. These include BCF Hamacher power averaging (BCFHPA), BCF Hamacher power-weighted averaging (BCFHPWA), BCF Hamacher power-ordered weighted averaging (BCFHPOWA), BCF Hamacher power geometric (BCFHPG), BCF Hamacher power-weighted geometric (BCFHPWG) and BCF Hamacher power-ordered-weighted geometric (BCFHPOWG) operators. Employing the devised AOs, we devise a technique of decision-making (DM) for dealing with DM dilemmas with the BCF set (BCFS).

We prioritize different types of computer forensic by taking artificial data in a numerical example and getting the finest computer forensic. Further, by this example, we reveal the applicability of the proposed theory. This work provides a more elaborate and versatile procedure for classifying computer forensics with dual aspects of criteria and extra fuzzy information. It allows for better and less biased DM in the more intricate digital investigations, which may lead to better DM and time-saving in real-life forensic scenarios. To demonstrate the significance and impression of the devised operators and techniques of DM, they are compared with existing ones.

This research is the first to combine Hamacher and power AOs in BCFS for computer forensics DM. It presents new operators and a DM approach that is not encountered in the existing literature and is specifically designed to deal with the challenges and risks associated with the classification of computer forensics. The framework’s capacity to accommodate bipolar criteria and extra fuzzy information is a major development in the field of digital forensics and decision science.

This study aims to analyse and understand customer sentiments and perceptions from neobanking mobile applications by using advanced machine learning and text mining techniques.

This study explores a substantial large data set of 330,399 user reviews available in the form of unstructured textual data from neobanking mobile applications. This study is aimed to extract meaningful patterns, topics, sentiments and themes from the data.

The results show that the success of neobanking mobile applications depends on user experience, security features, personalised services and technological innovation.

This study is limited to textual resources available in the public domain, and hence may not present the entire range of user experiences. Further studies should incorporate a wider range of data sources and investigate the impact of regional disparities on user preferences.

This study provides actionable ideas for neobanking service providers, enabling them to improve service quality and mobile application user experience by integrating customer input and the latest trends. These results can offer important inputs to the process of user interaction design, implementation of new features and customer support services.

This study uses text mining approaches to analyse neobanking mobile applications, which further contribute to the growing literature on digital banking and FinTech. This study offers a unique view of consumer behaviour and preferences in the realm of digital banking, which will add to the literature on the quality of service concerning mobile applications.

Financial inclusion plays an essential role in today’s modern era. There has been a growing recognition that financial inclusion is an important enabler in poverty reduction. It is an essential tool in enabling inclusive growth and reducing poverty. This study aims to identify the barriers that limit customers to use digital financial services (DFS) in Pakistan. Second, this study aims to spread awareness of DFS and benefits of digital financial inclusion and services to retain customers in Pakistan. Third, the study purposes to retain old customers toward DFS in Pakistan.

This study is qualitative phenomenology study. The data were collected through interviews (i.e., online or face-to-face, depending on participants convenience). The sample comprised respondents with different age and different nature of work. Before conducting actual interviews, the interview questions were validated by three experts working in the State Bank of Pakistan in the relevant field. The interviews took from those individuals who were have digital financial account, but not using it due to some reasons. Data analysis carried out by using the NVivo software to deliver the themes after analyzing the data by querying, visualizing and coding.

The study categorized s6 themes as second order themes including dependency, illiteracy, lack of trust, cost, lack of access to financial services and financial instability by emerging 16 subject themes as 1st order themes. It including financial illiteracy, digital illiteracy, lack of knowledge, depend on spouse, depend on parents/children, depend on siblings, fear, security issues, privacy issues, lack of internet access, lack of account access, unemployment, low income, high expenses, other cost and transaction cost. These barriers limit DFS adoption and its use. This study found that 90% respondents were financial illiterate and 80% respondents do not have the knowledge of new recent e-payment system.

However, this study contributes to reducing these barriers and spreading knowledge about financial inclusion and DFS. From a managerial perspective, additional attention needs to be devoted to the adoption of financial inclusion and innovation in DFS.