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This research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies. The study aims to understand patterns of customer visual attention and information preferences in the context of connected packaging.

The research adopts an empirics-first (EF) approach, including a two-study mixed-method research design. EF is particularly suited to exploring emerging customer behaviours in innovative technological contexts. Study One uses Google Analytics and Tag Manager to measure connected packaging users’ visual attention and behavioural engagement. Study Two uses maximum difference scaling to assess user preferences for wine attributes in retail.

Study One reveals distinct patterns of user behavioural engagement. Highly engaged users exhibit deeper interaction with product, brand and sustainability information, often revisiting content. First-time users focus on top-of-page content before disengaging. Study Two results corroborate the importance of product information (grape variety, wine style and region of origin), with highly involved wine consumers showing greater interest in connected packaging.

This research advances the understanding of connected packaging user interaction and information preferences, an area previously underexplored. It demonstrates the potential of connected packaging for enhancing ongoing customer behavioural engagement and providing additional product information. The study’s innovative EF approach, combining real-world behavioural data with preference analysis, supports and extends existing research on wine attribute preferences while demonstrating the potential of connected packaging as an ongoing value co-creation tool.

Active supporters and the organisations they form are crucial stakeholders for football clubs. Previous literature has noted the increasing interest and positive outcomes associated with corporate social responsibility initiatives within sport organisations, which fans perceive and include employee wellbeing. Whilst scholars have explored various stakeholders’ perceptions of athlete wellbeing, an opportunity exists to understand how active supporters perceive athlete wellbeing programmes. Thus, the purpose of the current research was to explore the perceptions of A-League Men’s active supporters regarding an athlete wellbeing programme.

Informed by stakeholder theory, active supporters of the A-League provided their perceptions of the Player Development Programme (PDP) – the athlete wellbeing programme associated with professional football in Australia. Data were collected through open-ended questions within an online survey and analysed through inductive thematic analysis.

Three themes were generated that answer the research question: impactful and beneficial; worthy of more attention and promotion and limited understanding. These themes underscore the positive impact of the wellbeing programme on both the club and its athletes whilst highlighting the necessity for increased programme visibility within the club and the broader community.

The current study’s findings contribute to the sport management literature by exploring active supporters’ perceptions of an athlete wellbeing programme in football. Since athlete wellbeing is essential for active supporters, including wellbeing initiatives within the club’s corporate social responsibility initiatives could produce positive marketing and sponsorship outcomes for clubs.

The purpose of this study is to investigate the relationship between work-life balance and the mental health of Indian managers and to explore the moderating role of emotional intelligence (EI) and gender.

Work-life balance scale (Hayman 2005), Mental Health Inventory (Viet and Ware, 1983) and EI scale (Wong and Law, 2002) were administered to 202 (102 males and 100 females) Indian managers. Based on the Conservation of Resource theory, a theoretical model has been designed and hypotheses were tested by descriptive, correlation and moderation analysis.

The results of this study indicated that work-life balance is positively correlated with psychological well-being and mental health, while negatively correlated with the psychological distress of managers. EI has emerged as a potential moderator that positively influences the relationship between work-life balance and the mental health of managers. At the same time, gender did not show any moderating effect.

This research has theoretical, practical as well as social implications.

This study is aligned with SDG 3 and SDG 5 of the UN Sustainable Development Goals 2023. This paper provides valuable inputs in promoting mental health at the workplace and formulating gender-neutral work-life balance policies and programs in Indian organizations.

This study is aligned with SDG 3 (Health and well-being) and SDG 5 (Gender equality) of the UN Sustainable Development Goals 2023.

This study is an empirical research paper backed by a sound theoretical framework, which addresses the work-life balance and mental health issues of managers and highlights the positive role of EI in managing their personal and professional lives in a low gender-egalitarian Indian work–family culture.