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Article
Publication date: 14 November 2024

Iin Mayasari, Handrix Chris Haryanto, Handi Risza and Gancar Premananto

The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand…

Abstract

Purpose

The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand advocacy. LEHF becomes the trend pursued by consumers, so this can create market opportunities to optimize marketing strategies. The focus on LEHF in a sustainable fashion would allow local businesses to develop local values-based companies. This study uses the value attitude-behavior model to analyze data.

Design/methodology/approach

This research uses a quantitative survey to obtain data. The questionnaire is spread to 300 respondents with a purposive sampling approach, especially respondents who have worn LEHF.

Findings

This study shows that collectivism values, fashion consciousness, environmental values and religiosity influence brand love, while brand love influences brand advocacy related to LEHF. On the other hand, consumers are the target market with a fashion consciousness to follow the trend of hijab clothes. This also shows they wear clothes to fulfill religious values while prioritizing the latest styles.

Research limitations/implications

Since this study focuses on LEHF, this product is only relevant to hijab fashion. This takes into account the potential of Muslim-dominated Indonesian society. The fashion category can be enlarged to include more local products in future studies. A large selection of goods may promote greater use of regional interests.

Practical implications

For business actors, particularly micro and medium firms that are just starting to grow to support the local hijab fashion industry company, this research has managerial implications. This presents a chance for business actors to improve the local economy and opens doors for establishing more employment possibilities. The growth of the regional hijab fashion market offers an opportunity to satisfy the demands of customers who favor regional goods. Brand love in LEHF may foster business revenue growth and help local firms compete favorably with international brands. Marketers for LEHF are anticipated to intensify their efforts to advance socialism, the environment and fashion sensibility. Additionally, LEHF marketers emphasize the importance of religiosity when promoting their products to the target population. Marketers are also aware that the study’s environment is Indonesia, which has 90% Muslim population. Marketers have an excellent opportunity to maximize this scenario.

Social implications

This study also had social implications. The goal of producing locally made eco-hijabs is to benefit nearby communities and the environment. This aligns with the more general objectives of ethical and sustainable fashion. Sustainable methods are used in production, such as using eco-friendly colors, water conservation and waste reduction. Sustainable manufacturing methods are designed to reduce their adverse effects on the environment and encourage ethical production. Empowerment and community engagement may be involved in the manufacturing of locally-made eco-hijabs. This can entail educating and hiring regional craftspeople or incorporating neighborhood residents in manufacturing.

Originality/value

The study focuses on religiosity and environmental value to further analyze its influence on LEHF. The context of the products analyzed in this study is LEHF, which prioritized local production and strengthened local wisdom through pro-environment. The study used the VAB (value, attitude, behavior) model to analyze the concept.

Details

Journal of Islamic Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Content available
Book part
Publication date: 19 February 2025

Trisha A. Swed

Abstract

Details

Ecosystems of Youth Leadership Development
Type: Book
ISBN: 978-1-83662-335-9

Article
Publication date: 19 February 2025

Daniel Gameti and Sussie Morrish

This study aims to examine the effect of different types of innovation on the relationship between entrepreneurial orientation (EO) and small to medium enterprise (SME) growth.

Abstract

Purpose

This study aims to examine the effect of different types of innovation on the relationship between entrepreneurial orientation (EO) and small to medium enterprise (SME) growth.

Design/methodology/approach

This study used a quantitative approach to collect data from 480 SMEs in Australia and New Zealand through convenience sampling.

Findings

Based on partial least square structural equation modelling, this study found a direct positive relationship between EO and SME growth and an indirect positive relationship between EO and SME growth through business model innovation (BMI). This study emphasised that while SMEs use different types of innovation, they will achieve significant growth by innovating their business models.

Research limitations/implications

The work has some limitations as the focus was on two countries (Australia and New Zealand) considered as developed countries. The result may differ when the study is conducted in developing countries. Also, EO was measured as a unidimensional construct without looking at the individual contributions of the EO dimensions to growth.

Practical implications

SME owner managers seeking growth of their firms must focus their effort on innovating their business models to achieve competitive advantage. Also, SMEs can integrate their product and process innovations in their BMIs to minimise imitation and increase growth.

Originality/value

The novelty of this paper is that while there are existing studies on EO and SME growth, this paper explores the mediating effect of different types of innovation on the relationship between EO and SME growth.

Details

Journal of Research in Marketing and Entrepreneurship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1471-5201

Keywords

Article
Publication date: 4 December 2024

Carlos M.P. Sousa, Christos Tsinopoulos, Ji Yan and Gabriel R.G. Benito

The aim of this research is twofold: (1) to investigate when the effect of R&D investment on New Product Development (NPD) performance peaks – the sweet spot and (2) to analyze…

Abstract

Purpose

The aim of this research is twofold: (1) to investigate when the effect of R&D investment on New Product Development (NPD) performance peaks – the sweet spot and (2) to analyze the influence of firms’ export activities on where that spot is. Drawing on the knowledge-based view (KBV), we argue that export intensity and export experience lead to differential effects on how R&D investments are converted into new products.

Design/methodology/approach

We test our conceptual framework using time lagged data and optimal-level analysis. The dataset consists of an unbalanced panel of 608,891 observations and 333,516 firms.

Findings

The results support the expected inverted U-shaped relationship between R&D investment and NPD performance. They also show moderating effects of export intensity and experience. Export intensity enhances innovation processes by enabling firms to stretch the points at which R&D investments eventually taper off. In contrast, export experience improves firms’ ability to convert R&D investments into NPD performance. Our results demonstrate that, all else equal, firms with relatively higher export experience can spend less on R&D and still achieve higher levels of NPD performance.

Originality/value

We contribute to the literature by investigating how export activities provide a valuable context for understanding the theoretical mechanisms that help explain the inverted U-shaped relationship between R&D investment and innovation. We show the effects of exporting activities on the precise points where the R&D investment–NPD performance relationship peaks, thereby identifying the optimal point within this nonlinear relationship.

Details

International Marketing Review, vol. 42 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Abstract

Details

Rural Entrepreneurship: Harvesting Ideas and Sowing New Seeds
Type: Book
ISBN: 978-1-83753-576-7

Article
Publication date: 14 February 2025

Zhenxu Guo, Qing’e Wang, Haofei Jing and Qixin Gao

Mega construction projects (megaprojects) require technological innovation cooperation (TIC) to address complex construction demands and the interests of multiple stakeholders…

Abstract

Purpose

Mega construction projects (megaprojects) require technological innovation cooperation (TIC) to address complex construction demands and the interests of multiple stakeholders. Although TIC has been extensively discussed at the firm level, a significant gap remains in understanding megaprojects at the project level. This paper aims to identify TIC’s influencing factors and transmission paths and discuss stakeholders’ TIC mechanisms at the project level.

Design/methodology/approach

Based on case analysis, expert interviews, literature analysis and the Delphi method, this paper identifies the influencing factors of TIC in megaprojects at the project level. A structural system of these influencing factors is constructed by interpretive structural modeling (ISM), developing various mechanisms for TIC from bottom to top. The Matriced’ Impacts Croisés Multiplication Appliquée à un Classement (MICMAC) method validates the driving forces and dependencies of the influencing factors, clarifying their roles and positions within the system. Additionally, the TIC mechanism is constructed.

Findings

The research findings identify 26 influencing factors categorized into four hierarchical levels: cooperative relationships, cooperative behavior, cooperative performance and technological innovation risks. Regarding direct factors, resource sharing affects goal congruence and communication effectiveness in megaprojects, affecting TIC’s satisfaction and trust. Most factors exist in the middle layer, and bridging the upper and lower levels depends on stakeholder collaboration. The root factors in the independent group significantly impact TIC, including policy circumstances, high technical requirements and limited site conditions. Addressing these issues influences improvements in other factors. The development of a digital resource-sharing platform, the enhancement of innovation incentives, the optimization of benefit distribution mechanisms and the improvement of risk-sharing mechanisms are essential for the effective operation of the TIC mechanism.

Originality/value

This study contributes to identifying and classifying challenges and opportunities in TIC. It explores transmission paths for enhancing TIC and presents strategies for successfully implementing and delivering megaprojects.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 27 August 2024

Luu Tien Dung

Inspired by the internationalisation paths to prosperity of small and medium-sized enterprises (SMEs), where narcissistic leaders are diligent about organisations but also pursue…

Abstract

Purpose

Inspired by the internationalisation paths to prosperity of small and medium-sized enterprises (SMEs), where narcissistic leaders are diligent about organisations but also pursue their dark goals, this study aims to concurrently examine two avenues for the internationalisation of narcissistic leaders in SMEs concerning the function of team organisational citizenship behaviours (OCB): corporate social irresponsibility (CSI) and digital business model innovation (BMI).

Design/methodology/approach

This study utilised a quantitative design emphasising mature theory research, and data was analysed using multiple regression analysis and Hayes' process model. The data for this study was collected via surveys from 270 SMEs in Vietnam.

Findings

The study showed that narcissistic Chief Executive Officers (CEOs) can penetrate the global market profoundly by utilising both the righteous path, which is based on the power of the times via BMI, and the unethical path, CSI. However, team devotion via OCB can mitigate the unethical conduct of narcissistic CEOs.

Practical implications

The study endeavoured to find a path to internationalisation for SMEs in emerging markets with high economic openness and increasingly close connections with international markets, via two strategies for SMEs to conquer the international market more successfully, and with utilising the foundations of CEO narcissism and team citizenship behaviour.

Originality/value

This study contributed to the theory of SME internationalisation by employing the resource-based view and upper-echelon theory, with the updated Uppsala model as its foundation.

Article
Publication date: 8 November 2024

Kripamay Baishnab and Piyush Kumar Singh

This study aims to examine whether agricultural commodities exhibited deviations in the lead-lag relationship between future and spot prices of farmer producer organizations…

Abstract

Purpose

This study aims to examine whether agricultural commodities exhibited deviations in the lead-lag relationship between future and spot prices of farmer producer organizations (FPOs) traded commodities in the Indian derivative market after trade suspensions during Covid-19. The study may help buyers and sellers to get a fair price for their commodities after lockdown-trade disruptions.

Design/methodology/approach

The study applied the Granger causality (GC) test and the vector error correction model (VECM) to analyse short-run and long-run lead-lag relationships. Moreover, the study examined the pre-post-trade suspension effect on the lead-lag relationship of commodity prices.

Findings

The GC test results show that five out of the 13 agri-commodities have changed their lead-lag relationship from future to spot in the short run. Simultaneously, VECM captured changes in the lead-lag relationship for the same five commodities in the long run due to trade suspensions.

Practical implications

The findings indicate a reverse lead-lag relationship between future and spot prices for aforesaid commodities after trade suspension. The stakeholders may use the lead prices for these commodities to perform a fair trade. The study may be helpful in structuring price discovery strategy to achieve optimal price and efficient derivative trading.

Originality/value

To the best of the authors’ knowledge, this is the first study examining the effects of trade suspension on price discovery in FPO-traded agri-derivatives caused by the COVID-19 pandemic.

Details

Journal of Modelling in Management, vol. 20 no. 2
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 31 May 2022

Rakesh Kumar

The paper presents the facts on the policy challenges and opportunities in the way forward of trade and economic co-operation in South Asia amid the coronavirus disease 2019…

Abstract

Purpose

The paper presents the facts on the policy challenges and opportunities in the way forward of trade and economic co-operation in South Asia amid the coronavirus disease 2019, which comes to be the least economically integrated region worldwide. Due to tense geopolitics in South Asia, trade is heavily biased toward extra-regional markets despite of existing regional trade agreements (TAs) in the region.

Design/methodology/approach

Having tested the stationarity of data with structural break, the paper uses intra-regional trade in addition to other domestic economic variables as exogenous regressors in autoregressive distributed lag multivariate framework, hence raising the quality of statistical inference.

Findings

This paper highlights that intra-regional trade significantly affects the economic welfare as measured by Gross Domestic Product per capita of the people from the region, hence raising the need for higher regional trade openness. If trade barriers are overcome, all the South Asian countries will gain through effective implementation of regional TAs.

Research limitations/implications

The study relies on the multivariate technique with regional trade share as the main exogenous variable. In addition, the regulatory and economic conditions of all countries are different which also tends to affect the mutual degree of trade relations.

Practical implications

Over the economic reasons, the manmade barriers owing to political differences are the root cause for the low intra-regional trade. Amid the pandemic, South Asian courtiers have the high time to leverage the bilateral trade for mutual benefits. India being the largest economy can play a decisive role in pushing forward the regional trade bloc – South Asian Association for Regional Cooperation (SAARC) – for achieving its objective through multilateral engagements in a wider perspective.

Originality/value

The present study makes pioneer efforts to examine the dynamic linkages between regional trade and economic growth. The results provide new insight into the dynamics of benefits driven by trade interdependency.

Details

Journal of Economic and Administrative Sciences, vol. 41 no. 1
Type: Research Article
ISSN: 2054-6238

Keywords

Article
Publication date: 24 October 2024

Lisa Whittingham

This study (1) explores what programmes police services promote for autistic individuals on their websites and (2) describes how autistic individuals are constructed in the…

Abstract

Purpose

This study (1) explores what programmes police services promote for autistic individuals on their websites and (2) describes how autistic individuals are constructed in the information about these programmes.

Design/methodology/approach

All 53 official police service websites in Ontario, Canada, were examined to determine which programmes were promoted for autistic individuals. Inductive qualitative content analysis was used to identify and describe how autism was constructed in the information about the programmes.

Findings

About 64.8% of police services in Ontario, Canada, promoted at least one programme to autistic individuals and their caregivers. These programmes included Vulnerable Person and Autism Registries, MedicAlert™ and Project Lifesaver™. Autistic individuals were described as vulnerable using medicalised and tragic narratives of autism.

Originality/value

Autistic individuals and caregivers have suggested several interventions to improve police-autistic individual encounters. Little is known about which interventions police services have adopted and which representations of autism are used to describe autistic individuals.

Details

Policing: An International Journal, vol. 48 no. 1
Type: Research Article
ISSN: 1363-951X

Keywords

1 – 10 of 327