Mohd Gulam Waris Khan, Abdul Faheem, Md. Israr Equbal, Azhar Equbal and Irfan A. Magami
This research aims to explore the effects of varying polycarbonate concentrations on the mechanical and thermal properties of epoxy resin–polycarbonate blends. It investigates…
Abstract
Purpose
This research aims to explore the effects of varying polycarbonate concentrations on the mechanical and thermal properties of epoxy resin–polycarbonate blends. It investigates solution blending, casting methodologies and surface morphology to understand microstructural changes. The study identifies optimal polycarbonate ratios (7.5–10%) for enhancing tensile strength, impact resistance and thermal stability.
Design/methodology/approach
The study used solution blending to create epoxy resin-polycarbonate blends (2.5–15%), followed by film casting. Thermo-mechanical properties were tested via tensile strength, impact resistance and TGA. Surface morphology was examined to assess microstructural changes across blend ratios.
Findings
The research revealed that epoxy resin-polycarbonate blends exhibit enhanced mechanical and thermal properties at specific polycarbonate concentrations. Optimal performance was observed at 7.5 and 10% polycarbonate, showing significant improvements in tensile strength, impact resistance and thermal stability as confirmed by TGA. Surface morphology analysis highlighted microstructural changes corresponding to different blend ratios, underscoring the critical role of polycarbonate proportions in achieving superior material characteristics.
Originality/value
The research found that incorporating polycarbonate into epoxy resin significantly enhances mechanical and thermal properties, with the best results observed at 7.5 and 10% polycarbonate concentrations. These blends demonstrated improved tensile strength, impact resistance and thermal stability. Surface morphology analysis revealed notable microstructural changes, highlighting the importance of precise polycarbonate ratios in optimizing the performance of the blends.
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Waseem John, Asif Hamid Charag and Irfan Bashir
This study aims to empirically examine the role of privacy, security, trust and autonomy in Millennials’ continued use of online dating applications. Emerging markets have been…
Abstract
Purpose
This study aims to empirically examine the role of privacy, security, trust and autonomy in Millennials’ continued use of online dating applications. Emerging markets have been famous for their rapid modernization, growth and cultural shifts. Yet, consumer worries about online dating consumption need to be addressed in the literature through a better understanding of their behavioural intentions. This study examines the interplay of the underlying variables by testing a conceptual framework grounded on the theory of reasoned action (TRA), the self-determination theory (SDT) and the information systems continuance theory (ISCT) with regard to an emerging market.
Design/methodology/approach
A cross-sectional and quantitative research design is adopted. Using a well-designed structured questionnaire adapted from established scales, data was collected through a survey featuring 332 substantive responses from actively involved Millennial users of online dating apps in India. The data was analysed using confirmatory factor analysis (CFA) and structural equation modelling (SEM) through IBM SPSS AMOS (Analysis of Moment Structures) 24.0 to provide evidence of the reliability and validity of constructs alongside testing the hypothesis in the proposed model. Furthermore, Preacher and Hayes’ (2004) approach is used to explore mediation effects.
Findings
The results show that autonomy and trust positively affect the continued use of online dating apps. The study further reveals that autonomous behaviour motivates Millennials to use online dating apps, overriding their concerns for privacy and security. Furthermore, the results indicate that trust fully mediates the relationship between concern for privacy, perceived security and continued usage intention. Therefore, trust affects users’ intentions to continue using online dating apps as it bridges the effect of users’ concern for privacy and the perceived security in the online dating platform, making these dimensions relevant as a whole.
Research limitations/implications
This study provides critical insights into the theory and practice. The findings demonstrate that autonomy is more significant in motivating Millennials to use online dating apps than concerns about privacy and perceptions of security. In addition, trust plays a crucial role in mediating the relationship between these variables. Therefore, app developers, app marketers and app stores can use the findings to motivate Millennials to continue using their platforms by encouraging a sense of freedom and a better inner self, fostering engagement and conveying user trust.
Originality/value
Several studies have investigated the pre-adoption behaviour of users of online dating apps, and little attention has been paid to continuance usage. This study provides a unique theoretical research model and perspective for online dating apps that uncovers the role of concern for privacy, perceived security and trust that affect post-adoption behaviour by integrating the TRA, SDT and ISCT. This integration offers a more futuristic and refined perspective on human behaviour by considering both cognitive and motivational aspects. The study establishes that autonomy outweighs concern for privacy and perceived security.
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Maraj Rahman Sofi, Irfan Bashir, Ahmed Alshiha, Emad Alnasser and Sultan Alkhozaim
The study seeks to explore the intricate dynamics among customer relationship management (CRM) practices, guest satisfaction and loyalty in the hospitality context. Additionally…
Abstract
Purpose
The study seeks to explore the intricate dynamics among customer relationship management (CRM) practices, guest satisfaction and loyalty in the hospitality context. Additionally, it aims to examine the moderating influence of guest engagement on the relationships between CRM practices and guest satisfaction and loyalty.
Design/methodology/approach
An integrated theoretical framework is developed by incorporating CRM practices and guest engagement into the satisfaction-loyalty framework. Two research instruments were adapted from the literature to assess the perspectives of customers and employees in the hotel industry in Kashmir. The customer survey measured guest satisfaction, loyalty, and engagement, while the employee survey focused on CRM practices, including key customer focus and CRM organization. Data was collected using a pen-and-paper survey with convenience sampling across 10 qualifying hotels, each classified as 3-star or above. A total of 270 matched responses from guests and employees were obtained and analyzed using descriptive analysis, structural equation modeling (SEM), and moderation analysis with SPSS and AMOS software. The study utilized a rigorous data matching process to ensure reliability, with guest-employee pairs verified and cross-checked with hotel records.
Findings
The results indicate CRM practices play a pivotal role in shaping guest satisfaction and loyalty. Notably, personalization and a targeted customer approach emerged as the most influential factors in enhancing tourist satisfaction. Similarly, prospecting, personalization, and effective knowledge management significantly contributed to visitor loyalty. The establishment of robust relationships is underscored through collaborative active guest engagement. Furthermore, the study highlights the nuanced relationship between satisfaction and loyalty moderated by guest engagement. High levels of guest engagement amplify the positive impact of satisfaction on loyalty, while lower engagement levels attenuate this effect. Moreover, the moderating influence of guest engagement on the relationships between CRM practices and guest satisfaction and CRM practices and guest loyalty was notably strong at elevated guest engagement levels and relatively weaker at lower engagement levels.
Research limitations/implications
While the study findings encourage organizations to prioritize customer relationship development, hospitality entities must emphasize the adoption of CRM philosophy and robust guest engagement measures. Actively involving guests in co-creating services can yield incremental benefits in terms of attracting, retaining, and effectively serving guests.
Originality/value
This study introduces novel dimensions to the existing CRM framework within the hospitality context, specifically exploring the impact of hotel-specific elements (personalization and prospecting) on customer satisfaction and loyalty. Furthermore, it innovatively investigates the moderating role of guest engagement in the satisfaction-loyalty relationship, expanding its scope to include the relationships between CRM practices and guest satisfaction and guest loyalty.
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Sultan Alkhozaim, Mohsin Gull, Irfan Bashir, Ahmed Alshiha and Emad Alnasser
This study aims to investigate the role of cognitive processing – driven by hedonism, emotional experiences and nostalgia – in enhancing destination evangelism and revisit…
Abstract
Purpose
This study aims to investigate the role of cognitive processing – driven by hedonism, emotional experiences and nostalgia – in enhancing destination evangelism and revisit intentions among virtual reality (VR) tourists. By addressing gaps in existing literature on VR tourism, it aims to provide insights into how cognitive engagement influences visitation and advocacy for destinations.
Design/methodology/approach
The research comprises two studies. Study 1 employs a within-subjects pre-post quasi-experimental design with 197 participants who completed the same survey measure before and after viewing a VR video of the Taj Mahal. Study 2 utilizes a mixed-methods approach, which included surveying 377 participants at popular hotels in Kashmir followed by conducting unstructured interviews with 24 respondents to gather qualitative insights. Data analysis includes paired-sample t-tests, structural equation modelling (SEM) and narrative content analysis.
Findings
Results of Study 1 reveal a significant change in both destination evangelism and revisit intentions following VR exposure, indicating VR exposure has a significant impact on creating destination evangelism and revisit intentions. Results of Study 2 indicate that nostalgia, hedonism and emotional experience influence cognitive processing, which in turn leads to destination evangelism and revisit intention. Further, results indicate that tourist engagement moderates the effect of cognitive processing on destination evangelism and revisit intention in a way that the positive effect of cognitive processing on both destination evangelism and revisit intention intensifies at higher levels of tourist engagement. Qualitative insights derived from interviews validate that VR experiences evoke strong emotional connections that foster advocacy and loyalty towards destinations.
Practical implications
These findings suggest that destination marketers should leverage VR technology to enhance tourists’ emotional engagement and evoke nostalgia, thereby cultivating stronger relationships with tourists. The study highlights the importance of cognitive processing in developing effective marketing strategies that encourage destination evangelism and repeat visitation.
Originality/value
This research fills a critical gap in the literature by examining the cognitive and emotional factors that drive tourist behaviour in VR contexts, specifically focusing on how these factors influence loyalty and advocacy. It contributes to the emerging discourse on metaverse tourism management, offering actionable insights for optimizing virtual destination experiences.
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Shafaq Aftab, Irfan Saleem and Nur Naha Abu Mansor
Drawing upon social exchange theory, this study investigates how witnessed incivility is related to psychological distress for employees. In addition, scholars dug deep into the…
Abstract
Purpose
Drawing upon social exchange theory, this study investigates how witnessed incivility is related to psychological distress for employees. In addition, scholars dug deep into the potential moderating effect of self-esteem that links witnessed incivility, employee silence and psychological distress.
Design/methodology/approach
In data were obtained from 292 bankers at family-owned banks. In this work, data analysis was performed using Smart-PLS covariance-based SEM version 4.
Findings
The study results indicate that employee silence mediates witnessed incivility and psychological distress. Findings also suggest that high self-esteem can mitigate the harmful effects of witnessed incivility, indirectly causing silence and psychological distress among employees.
Practical implications
Family-owned bank management should encourage employees to speak up, demonstrate self-esteem and share their concerns. Thus, reducing witnessed incivility increases well-being, stress, and mental health in Pakistani family-owned enterprises which operate in diverse industries.
Originality/value
In the context of family-owned banks, our study adds context and theory to the existing body of knowledge by illuminating the underlying process that relates incivility with psychological distress By exploring the use of social exchange theory.
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VivekShankar Natarajan, Irfan Ahmed, Sanjay S. Mehta and Ganeshkumar C
This paper comprehensively reviews research on buying centers using a multi-method approach that combines bibliometric analysis and content-based review. The study evaluates over…
Abstract
Purpose
This paper comprehensively reviews research on buying centers using a multi-method approach that combines bibliometric analysis and content-based review. The study evaluates over 50 years of buying center literature and identifies critical trends, influential contributors and research gaps. Based on the findings, the paper advocates for a multi-stage, multi-method review process as a benchmark for future literature reviews in marketing.
Design/methodology/approach
The paper includes a multi-method approach that combines bibliometric analysis and content-based review employing state-of-the-art tools such as Biblioshiny.
Findings
The analysis reveals patterns in the intellectual structure of the research on buying centers as well as patterns of influence. While there has been periodic interest in reviewing and summarizing the literature on buying centers, we find that a multi-method, journal-agnostic review of the literature utilizing multiple databases yields a more comprehensive view of the field.
Originality/value
This paper provides a comprehensive and systematic literature review on the topic of buying centers, utilizing multiple databases and increasing inclusiveness of global research.
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This study aims to conduct a systematic literature review on the Broaden-and-Build theory (BBT) in marketing to consolidate its applications, examine its impact on consumer…
Abstract
Purpose
This study aims to conduct a systematic literature review on the Broaden-and-Build theory (BBT) in marketing to consolidate its applications, examine its impact on consumer behavior and outline directions for future research.
Design/methodology/approach
Using the theory, context, characteristics, methodology framework, the authors analyzed 75 peer-reviewed articles from Scopus spanning 2000–2023. This review categorizes BBT’s integration in marketing, examining methodological trends, variable relationships and domain applications to reveal current research gaps.
Findings
Results indicate a growing integration of BBT in consumer behavior research, identifying six key application categories (e.g. brand loyalty and digital engagement) and eight recurring themes (e.g. cognitive broadening and resource-building). The findings show that, although BBT’s focus on positive emotions is established in traditional marketing, gaps remain in digital marketing, sales and tourism/hospitality, especially regarding BBT’s unique cognitive and resource-building effects on consumer engagement.
Research limitations/implications
This review’s focus on English-language, peer-reviewed sources may limit comprehensiveness.
Practical implications
This study offers actionable strategies for marketers to apply BBT, suggesting the design of emotionally resonant campaigns that enhance digital engagement, foster brand loyalty and maximize consumer well-being.
Originality/value
This paper maps BBT’s underexplored domains in marketing, emphasizing its theoretical and practical applications. It uncovers the relationship between positive emotions and consumer engagement, demonstrating how BBT can inform effective marketing strategies in areas such as digital engagement and brand loyalty, thus offering a roadmap for future research.
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Muhammad Asghar, Irfan Ullah and Ali Hussain Bangash
Organisations encourage green creativity among their employees to mitigate pollution and achieve sustainable growth. Green inclusive leadership practices have a key role in…
Abstract
Purpose
Organisations encourage green creativity among their employees to mitigate pollution and achieve sustainable growth. Green inclusive leadership practices have a key role in influencing employees’ green attitudes and environmental efficiency. Thus, the purpose of this study is to investigate how green inclusive leadership influences employees’ green creativity. It also aims to analyse the intermediating mechanism of green human capital and employee voice between the relationship of green inclusive leadership and green creativity.
Design/methodology/approach
Data was collected through an in-person administered questionnaire-based survey from 312 employees of the manufacturing industry of Pakistan. SPSS PROCESS macro was used for hypothesis testing in the present study.
Findings
The findings depict that the perception of green inclusive leadership positively influences employees’ green creativity. Moreover, the findings demonstrate that green human capital and employee voice play substantial intervening roles among the associations investigated.
Originality/value
This research study is novel because it is one of the scarce research studies to examine green inclusive leadership and employees’ green creativity with the underlying mechanism of green human capital and employee voice in an eastern context.
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Thanh Nguyen, Son Nghiem and Anh-Tuan Doan
This study examines the convergence of energy diversification, financial development and per-capita income in OECD countries.
Abstract
Purpose
This study examines the convergence of energy diversification, financial development and per-capita income in OECD countries.
Design/methodology/approach
The research employs the club convergence test to assess convergence among OECD countries and uses Granger causality tests and panel regressions to identify the determinants of convergence, using data from 1997 to 2021.
Findings
The convergence tests showed no overall convergence but revealed convergence clubs for each factor. Granger causality tests indicated short-run bi-directional relationships between the variables. Long-run panel regression analysis confirmed that technological progress significantly improves per capita income and energy diversification. Additionally, it revealed bi-directional relationships between energy diversification and financial development, a uni-directional relationship from financial development to per capita income and a U-shaped effect of per capita income on energy diversification, with a turning point at $67,112.8 per year.
Practical implications
The findings suggest that within each convergence club, implementing microeconomic incentives for technology development and diffusion in energy, production and financial services could help lagging countries catch up.
Originality/value
This study pioneers the testing of convergence in energy diversification, financial development and per capita income in OECD countries and identifies the determinants of this convergence.
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Innocent Chigozie Osuizugbo, Olalekan Shamsideen Oshodi, Patricia Omega Kukoyi, Amos Okemukoko Lawani and Anthony Ogochukwu Onokwai
The current study seeks to investigate and determine the principal barriers to the adoption of work–life balance (WLB) practices amongst construction companies operating in the…
Abstract
Purpose
The current study seeks to investigate and determine the principal barriers to the adoption of work–life balance (WLB) practices amongst construction companies operating in the developing countries using Lagos, Nigeria as a case study.
Design/methodology/approach
This study adopts a survey research technique. Snowball sampling technique was adopted to identify the target respondents for the administration of questionnaire. A total of 156 questionnaires were distributed and a response rate of 66% (103 questionnaires were completely filled and returned) was attained. Data elicited were analysed using descriptive and inferential statistics.
Findings
The results from the exploratory factors analysis show that the principal barriers to the adoption of WLB practices amongst construction companies in Lagos, Nigeria are categorised into four components: nature of construction job and limited evidence on impact of WLB, support, awareness and culture, lack of involvement of management staff and organisational factors.
Originality/value
This study contributed to more effective WLB studies by highlighting the barriers to the adoption of WLB practices in the construction sector. An understanding of these barriers can aid policy makers and management personnel in construction organisations as well as facilitate development of strategies required to reduce the barriers to WLB practices in the construction sector.