Salah Sowan Al Sharafat and Wasfi Alrawabdeh
The integration of technology with traditional business practices in human resources (HR), marketing, and accounting has become a crucial driver of transformation in the modern…
Abstract
The integration of technology with traditional business practices in human resources (HR), marketing, and accounting has become a crucial driver of transformation in the modern business landscape. This paper explores the impact of technological advancements, such as automation, artificial intelligence (AI), data analytics, cloud computing, and blockchain technology, on these critical business functions. By examining the benefits, challenges, and future implications of technology integration, this research highlights how digital tools have revolutionized HR processes, marketing strategies, and accounting practices. The study underscores the importance of addressing data security, privacy concerns, and cultural resistance to change while fostering a culture of continuous learning and innovation. Through a strategic approach to technological adoption, businesses can enhance operational efficiency, improve customer engagement, and achieve sustainable growth. This paper provides valuable insights and practical recommendations for organizations seeking to navigate the complexities of the modern marketplace and leverage technological advancements for long-term success.