Iin Mayasari, Handrix Chris Haryanto, Handi Risza and Gancar Premananto
The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand…
Abstract
Purpose
The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand advocacy. LEHF becomes the trend pursued by consumers, so this can create market opportunities to optimize marketing strategies. The focus on LEHF in a sustainable fashion would allow local businesses to develop local values-based companies. This study uses the value attitude-behavior model to analyze data.
Design/methodology/approach
This research uses a quantitative survey to obtain data. The questionnaire is spread to 300 respondents with a purposive sampling approach, especially respondents who have worn LEHF.
Findings
This study shows that collectivism values, fashion consciousness, environmental values and religiosity influence brand love, while brand love influences brand advocacy related to LEHF. On the other hand, consumers are the target market with a fashion consciousness to follow the trend of hijab clothes. This also shows they wear clothes to fulfill religious values while prioritizing the latest styles.
Research limitations/implications
Since this study focuses on LEHF, this product is only relevant to hijab fashion. This takes into account the potential of Muslim-dominated Indonesian society. The fashion category can be enlarged to include more local products in future studies. A large selection of goods may promote greater use of regional interests.
Practical implications
For business actors, particularly micro and medium firms that are just starting to grow to support the local hijab fashion industry company, this research has managerial implications. This presents a chance for business actors to improve the local economy and opens doors for establishing more employment possibilities. The growth of the regional hijab fashion market offers an opportunity to satisfy the demands of customers who favor regional goods. Brand love in LEHF may foster business revenue growth and help local firms compete favorably with international brands. Marketers for LEHF are anticipated to intensify their efforts to advance socialism, the environment and fashion sensibility. Additionally, LEHF marketers emphasize the importance of religiosity when promoting their products to the target population. Marketers are also aware that the study’s environment is Indonesia, which has 90% Muslim population. Marketers have an excellent opportunity to maximize this scenario.
Social implications
This study also had social implications. The goal of producing locally made eco-hijabs is to benefit nearby communities and the environment. This aligns with the more general objectives of ethical and sustainable fashion. Sustainable methods are used in production, such as using eco-friendly colors, water conservation and waste reduction. Sustainable manufacturing methods are designed to reduce their adverse effects on the environment and encourage ethical production. Empowerment and community engagement may be involved in the manufacturing of locally-made eco-hijabs. This can entail educating and hiring regional craftspeople or incorporating neighborhood residents in manufacturing.
Originality/value
The study focuses on religiosity and environmental value to further analyze its influence on LEHF. The context of the products analyzed in this study is LEHF, which prioritized local production and strengthened local wisdom through pro-environment. The study used the VAB (value, attitude, behavior) model to analyze the concept.
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This paper aims to develop an integrative framework explaining how infectious disease cues influence consumer behavior by connecting evolutionary psychology and behavioral immune…
Abstract
Purpose
This paper aims to develop an integrative framework explaining how infectious disease cues influence consumer behavior by connecting evolutionary psychology and behavioral immune system literature with consumer research.
Design/methodology/approach
The paper synthesizes pathogen-avoidance psychology and consumer behavior research to identify three psychological changes (affect, cognition, motivation) influencing consumer responses, developing theoretical propositions across five domains while identifying boundary conditions.
Findings
Disease cues trigger changes in affect (disgust, anxiety), cognition (narrowed attention) and motivation (self-protection). These influence consumer responses across self-regulation, social behavior/identity, information processing, evaluation and prosocial/sustainable behaviors. The framework identifies boundary conditions moderating these effects.
Research limitations/implications
The framework advances understanding of disease threats’ influence on consumer behavior and suggests future research directions, including contextual effects and individual differences.
Practical implications
The framework helps marketers predict consumer responses to disease cues, offering insights for marketing strategies during health crises and normal times.
Originality/value
To the best of the author’s knowledge, this paper provides the first comprehensive framework explaining disease cues’ systematic influence on consumer behavior through psychological changes, extending behavioral immune system theory into consumer domains.
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Pravasi Bhushan, Atri Sengupta and Christopher Abraham
Technology-mediated learning (TML) is gaining popularity among business organizations for upskilling their employees. However, high dropout rates have limited its effectiveness…
Abstract
Purpose
Technology-mediated learning (TML) is gaining popularity among business organizations for upskilling their employees. However, high dropout rates have limited its effectiveness. Thus, we explore, if and how personalization of TML can improve its adoption and effectiveness in workplaces from the lens of the unified theory of acceptance and use of technology (UTAUT2) theory.
Design/methodology/approach
An exploratory sequential mixed-method design was used for this study. Study 1 included interviews (N = 27) of Learning and Development (L&D) leaders and employees (learners) of large global organizations, about their experiences with TML. Emergent themes led us to our research model, which integrates constructs of personalization, technology adoption and transfer of training (TT). In Study 2, a cross-sectional study was conducted. Data were collected from employees who have experienced TML (N = 406) and analyzed using PLS-SEM.
Findings
Findings suggested that personalization of TML positively influenced intent to use TML and transfer skills, thereby improving TML effectiveness and proving its relevance in workplaces. Precisely, personalized TML recommendations from managers impacted (1) behavioral intention (BI) and TT directly; (2) BI through performance expectancy (PE); (3) TT through social influence and BI individually; and (4) TT through PE and BI sequentially. Likewise, allowing employees the flexibility to choose TML based on their interests influenced (1) BI directly and via hedonic motivation (HM) and (2) TT via HM and BI individually and sequentially.
Practical implications
Using our model, L&D practitioners may design and personalize their TML ecosystems to foster adoption and transfer of training in workplaces.
Originality/value
Personalization of learning in workplaces has received scant attention; thereby, our study expands existing knowledge in this relatively nascent field of research.
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Melissa Pepper and Karen Bullock
Neighbourhood Watch is a voluntary movement which brings people together with the aim of creating safer, stronger and more active communities. This paper aims to explore the…
Abstract
Purpose
Neighbourhood Watch is a voluntary movement which brings people together with the aim of creating safer, stronger and more active communities. This paper aims to explore the contemporary position of Neighbourhood Watch in the UK through three key themes: the focus of Neighbourhood Watch schemes and how this extends beyond crime; Neighbourhood Watch membership and efforts to expand this beyond traditional residential boundaries; and the operation of Neighbourhood Watch, with a particular focus on technology-enabled methods.
Design/methodology/approach
The paper draws on data generated through interviews with key stakeholders working in the field of Neighbourhood Watch (n = 7) and interviews (n = 7) and two focus groups with Watch volunteers (n = 5) in the United Kingdom (UK).
Findings
Findings highlight aspects of Neighbourhood Watch that have remained the same – most notably the initial “roots” of schemes which have always looked beyond crime to tackle issues of health and well-being. In addition, issues of scale and diversity continue to present challenges within membership. However, there have also been changes, in particular the use of technology and moves to a model which offers more flexibility in terms of Neighbourhood Watch membership.
Originality/value
Findings position contemporary Neighbourhood Watch as a responsive and adaptable model; however, they also highlight how this must operate alongside traditional face-to-face, in-person methods to achieve meaningful community engagement.
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Hany Elbardan, Donald Nordberg and Vikash Kumar Sinha
This study aims to examine how the legitimacy of internal auditing is reconstructed during enterprise resource planning (ERP)-driven technological change.
Abstract
Purpose
This study aims to examine how the legitimacy of internal auditing is reconstructed during enterprise resource planning (ERP)-driven technological change.
Design/methodology/approach
The study is based on the comparative analysis of internal auditing and its transformation due to ERP implementations at two case firms operating in the food sector in Egypt – one a major Egyptian multinational corporation (MNC) and the other a major domestic company (DC).
Findings
Internal auditors (IAs) at MNC saw ERP implementation as an opportunity to reconstruct the legitimacy of internal auditing work by engaging and partnering with actors involved with the ERP change. In doing so, the IAs acquired system certifications and provided line functions and external auditors with data-driven business insights. The “practical coping mechanism” adopted by the IAs led to the acceptance (and legitimacy) of their work. In contrast, IAs at DC adopted a purposeful strategy of disengaging, blaming and rejecting since they were skeptical of the top management team's (TMT's) sincerity. The “disinterestedness” led to the loss of legitimacy in the eyes of the stakeholders.
Originality/value
The article offers two contributions. First, it extends the literature by highlighting a spectrum of behavior displayed by IAs (coping with impending issues vs strategic purposefulness) during ERP-driven technological change. Second, the article contributes to the literature on legitimacy by highlighting four intertwined micro-processes – participating, socializing, learning and role-forging – that contribute to reconstructing the legitimacy of internal auditing.
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Amanpreet Kaur, Sumit Lodhia and Alexander Lesue
This study aims to investigate how disclosures through different communication media were used by the Australian mining company Rio Tinto to manage its reputation after the Juukan…
Abstract
Purpose
This study aims to investigate how disclosures through different communication media were used by the Australian mining company Rio Tinto to manage its reputation after the Juukan Gorge Cave Blast.
Design/methodology/approach
Case study research was used with a focus on a single case, Rio Tinto and the Juukan Gorge incident. Data on sustainability disclosures were collected from Rio Tinto’s website, corporate reports and social media platforms (Facebook, X and LinkedIn) for the 2020 and 2021 periods. Gioia methodology was applied to analyse disclosure strategies and an extended Reputation Risk Management (RRM) framework was used as a conceptual lens.
Findings
The findings reveal a slow and inappropriate initial response from the company resulting in negative reputational consequences for the company’s senior executives. Although the company’s initial response was to avoid responsibility and mitigate offensiveness, it gradually accepted full responsibility and adopted reparation strategies such as corrective action, mortification and stakeholder engagement to rebuild its reputation. The temporal analysis suggests that Rio Tinto was “left behind” as a result of its initial response, limiting the effectiveness of its subsequent RRM strategies.
Research limitations/implications
The findings of this study contribute to an improved understanding of communication strategies for managing a reputation crisis. The extended RRM framework developed in this study provides a comprehensive list of various disclosure strategies that can be used in future studies that analyse disclosure post an environmental or social incident.
Practical implications
The findings of the study provide insights into the effectiveness of different communication strategies when communicating to stakeholders with varied interests. This study highlights that the timing of the response is critical to restoring lost reputation and a slow response which emphasises financial stakeholders at the expense of the affected communities can be detrimental to RRM, no matter how well-intentioned subsequent strategies are.
Social implications
This research focuses on a marginal stakeholder group, Indigenous people and communities. The findings offer insights to society into whether corporate strategies to manage a reputation crisis promote and support equity and inclusivity.
Originality/value
This study focuses on a community-based stakeholder, Indigenous groups, a context that has unique cultural intricacies and requires a transition beyond a corporate perspective on RRM.
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Sanjay Gupta, Anchal Arora, Simarjeet Singh and Jinesh Jain
In the present era, artificial intelligence (AI) is transforming and redefining the lifestyles of society through its applications, such as chatbots. Chatbot has shown tremendous…
Abstract
Purpose
In the present era, artificial intelligence (AI) is transforming and redefining the lifestyles of society through its applications, such as chatbots. Chatbot has shown tremendous growth and has been used in almost every field. The purpose of this study is to identify and prioritize the factors that influence millennial’s technology acceptance of chatbots.
Design/methodology/approach
For the present research, data were collected from 432 respondents (millennials) from Punjab. A fuzzy analytical hierarchy process was used to prioritize the factors influencing millennials’ technology acceptance of chatbots. The key factors considered for the study were information, entertainment, media appeal, social presence and perceived privacy risk
Findings
The findings of the study revealed media appeal as the top-ranked prioritized factor influencing millennial technology acceptance of chatbots. In contrast, perceived privacy risk appeared as the least important factor. Ranking of the global weights reveals that I3 and I2 are the two most important sub-criteria.
Research limitations/implications
Data were gathered from the millennial population of Punjab, and only a few factors that influence the technology acceptance of chatbots were considered for analysis which has been considered as a limitation of this study.
Practical implications
The findings of this study will provide valuable insights about consumer behaviour to the business firm, and it will help them to make competitive strategies accordingly.
Originality/value
Existing literature has investigated the factors influencing millennials’ technology acceptance of chatbots. At the same time, this study has used the multi-criteria decision-making technique to deliver valuable insights for marketers, practitioners and academicians about the drivers of millennials’ technology acceptance regarding chatbots which will add value to the prevailing knowledge base.