Justin Marthinus, Rodney Graeme Duffett and Brendon Knott
Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as…
Abstract
Purpose
Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as well as its high-performance achievements. However, below the professional level, local rugby clubs face a large disparity compared to their professional counterparts, often relying on volunteers or part-time employees to manage the organizations. Therefore, the purpose of this study is to investigate how non-professional rugby clubs use social media as a MC tool.
Design/methodology/approach
The study was exploratory, and a cross-sectional sample of twelve organizations was selected and employed a multiple case study approach. Club managers responsible for MC or social media participated in semi-structured interviews. The qualitative data analysis software, ATLAS.ti, facilitated the researchers’ use of an inductive approach to develop codes and themes for further analysis.
Findings
The findings revealed a high level of adoption of social media by the multiple cases (i.e. rugby sports club respondents), with only slight variations in the usage of specific social media applications (viz., Facebook, Instagram, Twitter, and WhatsApp). The sports clubs perceived that employing social media added substantial value to their MC. There were six emergent themes related to the organization’s perceived benefits from adopting social media MC, namely: brand awareness, relationship-building, player recruitment, attracting sponsors, storytelling, and information sharing.
Originality/value
The study makes a novel contribution in terms of how rugby clubs use social media as an MC tool. The paper advances scant knowledge and awareness of the relationship between South Africa’s sports marketing and social media. The conclusions will aid non-professional sports organizations in enhancing the effectiveness of their social media marketing by ensuring that their objectives and target audiences are well-defined.
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Ying Ma, Nava Raj Bhatt, Qianlong Wu and Mandeep Pokharel
This study introduces the heritage city risk dimension of the urban rail transit (URT) projects. It aims to identify the risk factors affecting URT projects within the unique…
Abstract
Purpose
This study introduces the heritage city risk dimension of the urban rail transit (URT) projects. It aims to identify the risk factors affecting URT projects within the unique context of heritage-rich cities, exploring their interrelation and evaluating critical factors.
Design/methodology/approach
The research adopts a multi-case exploratory study to identify the unique challenges faced by URT projects in heritage-rich environments, followed by a comprehensive risk assessment framework integrating Fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL), Analytic Network Process (ANP) and Risk Interaction Network (RIN) analysis to assess identified risks in the context of Kathmandu Valley. Additionally, a risk response action is simulated using RIN analysis.
Findings
About 16 risk factors were identified from the case studies and evaluated using the proposed risk assessment methodology. The study reveals a highly interconnected risk environment, with heritage impact-related factors exerting the strongest causative influence on cost and social engagement factors. Community opposition (R8) shows the highest betweenness centrality, indicating its central position in risk propagation across the network. Cost-related risk, social demand contingency (R2) ranked as the most critical. Simulations of a targeted risk avoidance strategy showed that addressing only three key high-betweenness centrality factors (R5, R8 and R15) reduced overall risk interactions by 46%, simplifying the risk network, reducing project complexity and improving manageability.
Practical implications
The findings emphasize that project managers, urban planners and policymakers should integrate heritage preservation concerns when planning and executing URT projects in heritage-rich cities. Moreover, the research highlights that effective community engagement serves as a key strategy for reducing risk propagation and plays a crucial role in overall project risk management.
Originality/value
The study contributes to the underexplored context of URT projects in heritage-rich cities, providing a comprehensive risk management framework for identifying and assessing project risks intersecting with urban development imperatives and heritage conservation objectives.
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Ryuichi Nakamoto, Hao-Cheng Chen, Hiroki Noguchi and Shohei Funatsu
The Penrose effect, or the limitation of the growth rate during expansion due to managerial constraints, has been examined in the context of business diversification, withdrawal…
Abstract
Purpose
The Penrose effect, or the limitation of the growth rate during expansion due to managerial constraints, has been examined in the context of business diversification, withdrawal and MNE’s foreign direct investment, primarily in the for-profit sector. However, insufficient attention has been paid to its impact on professional service firms, particularly in the context of their expansion through service exports. The main purpose of this study is to examine the Penrose effect in the internationalization of professional service firms through service exports.
Design/methodology/approach
This study focuses on large Japanese patent firms as traditional professional service firms and constructs panel data for 48 large patent firms over the observation period from 2002 to 2010 to test our hypotheses.
Findings
Our results demonstrate a negative relationship between degree of internationalization and international business growth, thus confirming the Penrose effect. Furthermore, we found that the degree of internationalization has a curvilinear relationship with international business growth and that institutional distance does not have a negatively moderating effect on the relationship between the degree of internationalization and international business growth.
Originality/value
This study made a theoretical contribution to Penrose's growth theory and previous studies on international management and professional service firms and international management by showing that the Penrose effect can be observed in the international expansion of professional service firms through service exports. Moreover, this study identifies the factors that modify the Penrose effect, thereby making a significant theoretical contribution.
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Hongyan Wu and Fei Yu
This paper aims to study the impact of the interaction effects between live-streaming marketing and clothing type on consumers' intention to purchase clothing, and the mediating…
Abstract
Purpose
This paper aims to study the impact of the interaction effects between live-streaming marketing and clothing type on consumers' intention to purchase clothing, and the mediating effect of internalization and identification on the relationship between them.
Design/methodology/approach
This paper conducts a scenario experiment to 486 consumers who had experience in purchasing clothing on the live-streaming platform and employs the analysis of variance, structural equation model and multivariate regression model.
Findings
Our findings reveal that professional live-streaming marketing (PLSM) can better stimulate consumers' intention to purchase formal clothing than entertainment live-streaming marketing (ELSM) does. Compared with PLSM, ELSM can better stimulate consumers' intention to purchase casual clothing. When PLSM promotes formal clothing, it triggers the internalization mechanism of consumers, so as to improve their purchase intention. When ELSM promotes casual clothing, it triggers consumers' identification mechanism, so as to improve their purchase intention.
Originality/value
This paper helps to identify the differences in the impact of different types of live-streaming marketing on consumers' intention to purchase different types of clothing, as well as the mediating role of internalization and identification mechanisms. This paper provides a theoretical reference for clothing firms to strategically select the appropriate type of live-streaming marketing.
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Jing Wang, Ting-Ting Dong and Ding-Hong Peng
Green innovation in human-centric smart manufacturing (HSM-GI) has emerged as a new paradigm in innovation management for Industry 5.0. The evaluation analysis method is crucial…
Abstract
Purpose
Green innovation in human-centric smart manufacturing (HSM-GI) has emerged as a new paradigm in innovation management for Industry 5.0. The evaluation analysis method is crucial for measuring the development progress and guiding continual improvements of HSM-GI. Since this process of HSM-GI can be regarded as complex and interactive, a holistic picture is often required to describe the interrelations of its antecedents and consequences. In this respect, this study aims to construct a causality network indicator system and proposes a synergy evaluation method for HSM-GI.
Design/methodology/approach
Firstly, based on the Driver force-State-Response (DSR) causal-effect framework, this study constructs a holistic indicator system to analyze the interactions between environmental and human concerns of HSM-GI. Secondly, owing to the imprecision of human cognition and synergy interaction in the evaluation process, a flexible hesitant fuzzy (HF) superiority-inferiority synergetic evaluation method is presented. This method quantifies the strengths of causal relationships and expresses the incentives and constraints attitudes of humans. Finally, the proposed framework is applied to six HSMs in the electronic technology industry.
Findings
The driving force and state of the HSM-GI system exhibit an upward trend, while the response continues to decline due to changing market demands. The order and synergy degree have shown an increasing trend during 2021–2023, particularly significant for BOE and Haier Smart Home. HSM-GI systems with higher scores mostly have functional coordination and a coherent synergy structure.
Originality/value
This study demonstrates the proposed approach’s applicability and assists policymakers in formulating targeted strategies for green innovation systems.
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Thao-Trang Huynh-Cam, Long-Sheng Chen and Tzu-Chuen Lu
This study aimed to use enrollment information including demographic, family background and financial status, which can be gathered before the first semester starts, to construct…
Abstract
Purpose
This study aimed to use enrollment information including demographic, family background and financial status, which can be gathered before the first semester starts, to construct early prediction models (EPMs) and extract crucial factors associated with first-year student dropout probability.
Design/methodology/approach
The real-world samples comprised the enrolled records of 2,412 first-year students of a private university (UNI) in Taiwan. This work utilized decision trees (DT), multilayer perceptron (MLP) and logistic regression (LR) algorithms for constructing EPMs; under-sampling, random oversampling and synthetic minority over sampling technique (SMOTE) methods for solving data imbalance problems; accuracy, precision, recall, F1-score, receiver operator characteristic (ROC) curve and area under ROC curve (AUC) for evaluating constructed EPMs.
Findings
DT outperformed MLP and LR with accuracy (97.59%), precision (98%), recall (97%), F1_score (97%), and ROC-AUC (98%). The top-ranking factors comprised “student loan,” “dad occupations,” “mom educational level,” “department,” “mom occupations,” “admission type,” “school fee waiver” and “main sources of living.”
Practical implications
This work only used enrollment information to identify dropout students and crucial factors associated with dropout probability as soon as students enter universities. The extracted rules could be utilized to enhance student retention.
Originality/value
Although first-year student dropouts have gained non-stop attention from researchers in educational practices and theories worldwide, diverse previous studies utilized while-and/or post-semester factors, and/or questionnaires for predicting. These methods failed to offer universities early warning systems (EWS) and/or assist them in providing in-time assistance to dropouts, who face economic difficulties. This work provided universities with an EWS and extracted rules for early dropout prevention and intervention.
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Hui Shan, Daeyoung Ko, Lan Wang and Gang Wang
This study aims to examine the relationship between managerial ability and innovation efficiency, the mediating effect of digital transformation and the moderating effect of…
Abstract
Purpose
This study aims to examine the relationship between managerial ability and innovation efficiency, the mediating effect of digital transformation and the moderating effect of internal control.
Design/methodology/approach
This study collected A-share manufacturing listed companies in China from 2008 to 2019 and analyzed the data by means of multiple regression analysis, mediating effect test, moderating effect test and heterogeneity test. Finally, the authors conducted robustness test by remeasuring key variables and adding control variables.
Findings
The empirical results show that the higher managerial ability can improve innovation efficiency, internal control has a positive moderating effect and digital transformation plays a partial mediating effect on the relationship between managerial ability and innovation efficiency. Specially, it is found that the mediating effect of digital transformation is not significant in non-state-owned firms.
Practical implications
This study suggests that it is necessary to focus on the managerial ability in terms of both cultivation and supervision, to further deepen the digital transformation from the aspects of firms, government and society, especially to support the digital transformation of non-state-owned firms, and to make efforts to improve the corporate governance mechanism and internal control system, so as to better comprehensively realize the improvement of enterprise innovation efficiency.
Originality/value
Based on the mediating effect analysis of digital transformation and the moderating effect analysis of internal control, this study explores the role of managerial ability on innovation efficiency from a new perspective, expanding the related theoretical framework and research boundaries.
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Junsheng Zhang, Yue Qi, Yaoqing Song and Yamin Zeng
Audit firms have a strong historical tradition of professionalism, but they are also commercial entities. This study aims to investigate the relationship between auditor cash…
Abstract
Purpose
Audit firms have a strong historical tradition of professionalism, but they are also commercial entities. This study aims to investigate the relationship between auditor cash compensation and office-level financial performance.
Design/methodology/approach
This study uses proprietary compensation expense and financial performance data from audit offices in China. Using the ordinary least squares regressions, this study tests the association between per capita compensation and office-level financial outcomes.
Findings
This study provides evidence that audit offices offering higher compensation achieve more profitable performance, as reflected in increased market share, higher return on assets and greater operating profit margins. Mechanism tests suggest that reductions in auditor turnover, driven by compensation incentives, partially account for this performance improvement. Additional tests show that the benefits of compensation incentives are particularly pronounced in audit firms licensed to conduct listed firm audits or when accompanied by staff training and technical development. Furthermore, both partner-level and staff auditor compensation significantly enhance office-level financial performance. The results might be of interest to both practitioners and regulatory bodies.
Originality/value
To the best of the authors’ knowledge, this study is the first to examine the relationship between auditor cash compensation and audit-office profitability. The findings highlight important policy implications for audit firms seeking to retain high-caliber auditors and maximize their economic benefits through human capital investments, including compensation, education, training and technical development.
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Jong-Hyeong Kim, Seongseop (Sam) Kim and Lin Wang
In the context of increasing concerns about health, nutraceutical restaurants that provide health benefits have emerged in the marketplace. However, customer experiences at these…
Abstract
Purpose
In the context of increasing concerns about health, nutraceutical restaurants that provide health benefits have emerged in the marketplace. However, customer experiences at these restaurants are poorly understood. This study focused on sensory experiences and examined the underlying mechanism by which they contribute to memorable dining experiences. Grounded in cognitive appraisal theory, this study developed a memorable dining experience model that links sensory stimuli, meaningfulness, novelty, emotions, and behavioral intentions.
Design/methodology/approach
Data were collected from 880 Chinese customers who dined at traditional Chinese medicine restaurants and were analyzed via partial least squares structural equation modeling.
Findings
The results revealed that sensory stimuli contributed to memorable dining experiences through meaningfulness, novelty, and emotions. Furthermore, memorable dining experiences increased behavioral intentions to spread positive word-of-mouth and revisit intentions. Additionally, customers’ gender moderated the effects of sensory stimuli on meaningfulness and novelty.
Practical implications
The findings of this study can be used to identify important sensory stimuli and their roles in delivering memorable dining experiences in traditional Chinese medicine restaurants. Therefore, this study’s findings contribute to an improved understanding of how to efficiently manage sensory stimuli to stimulate memorable experiences for restaurant patrons.
Originality/value
This study tests the influence of sensory stimuli on the memorable dining experiences of customers in China.
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Juan David Reyes-Gómez, Pilar López and Josep Rialp
The purpose of this paper is to assess the validity and utility of two theoretical approaches to understanding the relationship between strategic orientations, innovation and firm…
Abstract
Purpose
The purpose of this paper is to assess the validity and utility of two theoretical approaches to understanding the relationship between strategic orientations, innovation and firm performance and to examine the role of innovation in the relationship while avoiding circular arguments. The universalistic approach suggests that strategic orientations have independent and parallel effects on firms’ performance, and that innovation does not influence this relationship. The holistic approach proposes that strategic orientations in a complementary and interrelated view have both direct and indirect effects on firms’ performance through innovation.
Design/methodology/approach
A meta-analytic path analysis applying two-stage structural equation modeling (TSSEM) was conducted on data from 132 primary studies and 33,063 observations.
Findings
The holistic approach was demonstrated to be superior due to its more explanatory power in linking more complex relationships through simultaneous direct and indirect effects and its capacity for including the interrelatedness and complementarity of strategic orientations. It was found that innovation has a full mediating role in the relationship between entrepreneurial orientation (EO) and firm performance, and a partial mediating role in the relationship between market orientation (MO) and learning orientation (LO) and firm performance.
Research limitations/implications
The study used observed variables instead of latent variables for meta-analytic path analysis, which may reduce some sources of endogeneity. However, causal inference is not possible due to the nature of meta-analysis. The scope of the final sample was limited by some studies not reporting the estimates of correlations between constructs.
Practical implications
Managers can improve an organization's chances of success in the marketplace by adopting a holistic view of strategic orientations focusing on customer satisfaction, learning from the external environment and pursuing new market opportunities. Furthermore, an organization can gain a competitive advantage through innovation by creating products and services that are different from what is currently available in the market. To be successful, an organization must not only create innovative products and services but also market them effectively to consumers.
Originality/value
This study is the first to meta-analytically assess the explanatory value of two theorized models linking strategic orientations, innovation and firm performance. It also clarifies the role of innovation in the relationship between strategic orientations and firm performance.