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The study aims to investigate the relationship between internal knowledge dissemination and employee-based brand equity (EBBE) through the lens of inclusive marketing among university faculty members. The study also examines the role of employee absorptive capacity and brand knowledge as mediators.

A sample of 362 faculty members from Pakistani universities was considered for analysis using a quantitative study design. A questionnaire was used to measure the variables under study, and structural equation modeling was used to examine the direct and indirect relationships.

There exists a positive and significant relationship between internal knowledge dissemination and EBBE among faculty members. Moreover, it is noteworthy to highlight that employee absorptive capacity and brand knowledge play pivotal roles as mediators.

The research findings have significant implications for the universities. Universities can strengthen their EBBE by properly disseminating knowledge among faculty members, which in turn fosters a sense of belongingness toward them. By improving the absorptive capacity of faculty members, universities can better prepare them to contribute successfully to the university’s brand and image. Developing brand knowledge among faculty members can help in fostering a unified and coherent brand image that deeply resonates with stakeholders such as colleagues, students and the academic community as a whole. Furthermore, promoting an inclusive culture within the organization will emphasize diversity and equity in internal knowledge dissemination practices, thereby further enhancing EBBE.

This study contributes to the prevailing knowledge-base by exploring the role of internal knowledge dissemination in developing EBBE among university faculty members. The research not only enriches the understanding of brand management in universities but also provides practical guidelines for the expansion of effective branding initiatives. Moreover, this study adds value by examining the association between internal knowledge dissemination and EBBE from the perspective of inclusive marketing strategies. It highlights the significance of encouraging a culture of diversity, inclusion and equity within organizations, leading toward significant outcomes in terms of enhanced brand equity among employees.

To ensure the stable operation of ironmaking process and the quality and output of sinter, the multi-objective optimization of sintering machine batching process was carried out.

The purpose of this study is to establish a multi-objective optimization model with iron taste content and batch cost as targets, constrained by field process requirements and sinter quality standards, and to propose an improved balance optimizer algorithm (LILCEO) based on a lens imaging anti-learning mechanism and a population redundancy error correction mechanism. In this method, the lens imaging inverse learning strategy is introduced to initialize the population, improve the population diversity in the early iteration period, avoid falling into local optimal in the late iteration period and improve the population redundancy error correction mechanism to accelerate the convergence rate in the early iteration period.

By selecting nine standard test functions of BT series for simulation experiments, and comparing with NSGA-?, MOEAD, EO, LMOCSO, NMPSO and other mainstream optimization algorithms, the experimental results verify the superior performance of the improved algorithm. The results show that the algorithm can effectively reduce the cost of sintering ingredients while ensuring the iron taste of sinter, which is of great significance for the comprehensive utilization and quality assurance of sinter iron ore resources.

An optimization model with dual objectives of TFe content and raw material cost was developed taking into account the chemical composition and quality indicators required by the blast furnace as well as factors such as raw material inventory and cost constraints. This model was used to adjust and optimize the sintering raw material ratio. Addressing the limitations of existing optimization algorithms for sintering raw materials including low convergence accuracy slow speed limited initial solution production and difficulty in practical application we proposed the LILCEO algorithm. Comparative tests with NSGA-III MOEAD EO LMOCSO and NMPSO algorithms demonstrated the superiority of the proposed algorithm. Practical applications showed that the proposed method effectively overcomes many limitations of the current manual raw material ratio model providing scientific and stable decision-making guidance for sintering production operations.

The purpose of this study is to comprehensively examine the ethical implications surrounding generative artificial intelligence (AI).

Leveraging a novel methodological approach, the study curates a corpus of 364 documents from Scopus spanning 2022 to 2024. Using the term frequency-inverse document frequency (TF-IDF) and structural topic modeling (STM), it quantitatively dissects the thematic essence of the ethical discourse in generative AI across diverse domains, including education, healthcare, businesses and scientific research.

The results reveal a diverse range of ethical concerns across various sectors impacted by generative AI. In academia, the primary focus is on issues of authenticity and intellectual property, highlighting the challenges of AI-generated content in maintaining academic integrity. In the healthcare sector, the emphasis shifts to the ethical implications of AI in medical decision-making and patient privacy, reflecting concerns about the reliability and security of AI-generated medical advice. The study also uncovers significant ethical discussions in educational and financial settings, demonstrating the broad impact of generative AI on societal and professional practices.

This study provides a foundation for crafting targeted ethical guidelines and regulations for generative AI, informed by a systematic analysis using STM. It highlights the need for dynamic governance and continual monitoring of AI’s evolving ethical landscape, offering a model for future research and policymaking in diverse fields.

The study introduces a unique methodological combination of TF-IDF and STM to analyze a large academic corpus, offering new insights into the ethical implications of generative AI across multiple domains.

The purpose of the study was to investigate both the positive and negative effects of workplace loneliness on innovative behavior. By applying the unified theory on contingencies of self-worth, the study aimed to integrate these effects into a single framework, thereby confirming the presence of the double-edged sword effect of workplace loneliness on innovative behavior.

A survey was conducted among enterprises across China, involving 246 employees. Hierarchical regression analysis was utilized to test the moderating hypotheses. Additionally, the mediating effects and the moderated mediation effects were further explored using the bootstrapping method.

The results indicated that workplace loneliness positively influenced innovative behavior through the desire to prove ability, with the promotion regulatory focus enhancing this relationship. Conversely, workplace loneliness negatively influenced innovative behavior through self-handicapping, with the prevention regulatory focus intensifying this relationship.

The findings revealed that workplace loneliness exerts a double-edged effect on innovative behavior. Lonely employees can enhance their sense of self-worth by engaging in domain switching, thereby alleviating feelings of loneliness.

The research confirmed a novel perspective: workplace loneliness can promote innovative behavior by influencing employees’ desire to prove ability. It also revealed the double-edged sword effect of workplace loneliness on innovative behavior. Based on these findings, employees experiencing loneliness can enhance their self-worth and alleviate feelings of loneliness through domain switching.

The application of industrial robots in modern production is becoming increasingly widespread. In the context of flexible production lines, quickly and accurately identifying and grasping specified workpieces is particularly important. This study aims to propose a grasping scheme that combines traditional methods with deep learning to improve grasping accuracy and efficiency.

First, a dataset generation method is proposed, which constructs a point cloud dataset close to the real scene without the need for extensive data collection. Then, the 3D object detection algorithm PointPillars is improved based on the features of the scene point cloud, allowing for the analysis of part poses to achieve grasping. Finally, a grasp detection strategy is proposed to match the optimal grasp pose.

Experimental results show that the proposed method can quickly and easily construct high-quality datasets, significantly reducing the time required for preliminary preparation. Additionally, it can effectively grasp specified workpieces, significantly improving grasping accuracy and reducing computation time.

The main contribution of this paper is the integration of a novel dataset generation method, improvements to the PointPillars algorithm for 3D object detection and the development of an optimal grasp detection strategy. These advancements enable the grasping system to handle real-world scenarios efficiently and accurately, demonstrating significant improvements over traditional methods.

Achieving sustainability and sustainable performance has emerged as a critical area of focus for both academic research and practice. However, this pursuit faces challenges, particularly concerning the inadequacy of supply chain information. To address this issue, our study employs the organizational information processing theory to explore how adopting blockchain technology enables firms to learn from and collaborate with their supply chain partners, ultimately facilitating their sustainable performance even in the presence of organizational inertia.

Underpinned by the organizational information processing theory and drawing data from 220 manufacturing firms in China, we use structural equation modeling to test our conceptual model.

Our results demonstrate that blockchain technology adoption can significantly enhance sustainable performance. Furthermore, supply chain learning acts as a mediator between blockchain technology adoption and sustainable performance, while organizational inertia plays a negative moderating role between blockchain technology adoption and supply chain learning.

These findings extend the existing literature on blockchain technology adoption and supply chain management, offering novel insights into the pivotal role of blockchain in fostering supply chain learning and achieving sustainable performance. Our study provides valuable practical implications for managers seeking to leverage blockchain technology to enhance sustainability and facilitate organizational learning.

The purpose of this paper is to explore and critically examine the integration of religious perspectives in diversity and inclusion (D&I) initiatives in the context of international business (IB).

This qualitative study used a case study methodology, focusing on an international consulting firm, inspired by Islamic Sufism, and their clients in South Africa and Pakistan. Data were collected through semi-structured interviews with consultants and clients from 25 organizations, participant observations during training sessions, and document analysis. Thematic analysis was used to identify and analyse patterns in the data.

The study revealed that religious ideas and individuals are marginalized in the global business environment through a phenomenon termed “secularchy”. Consultants from the Islamic Sufi-inspired firm had to detach religious elements from their management model to gain acceptance in secular corporate settings. Participants reported that religious perspectives were systematically excluded and those expressing religious viewpoints faced significant barriers. The findings emphasize the need for more inclusive D&I practices that genuinely integrate religious diversity into organizational cultures.

This study introduces the concept of “secularchy” to describe the systemic marginalization of religious perspectives in IB, a novel contribution to the D&I literature. The authors challenge the dominant secular paradigm in global business, advocating for more equitable and inclusive integration of religious diversity in organizational practices.

This study aims to map the “Desktop Research” (DR) output in Pakistan, as part of the growing field of research globally. It also ascertains the productive institutions and prolific authors along with their collaboration patterns.

Bibliometric techniques were used to quantitatively analyze the DR published in Pakistan. The publications from 1981 to 2021 were retrieved from Scopus. A total of 1,802 publications were retrieved and used for analysis.

Results indicated an unpredictable increase in DR output from approximately 100 to 400 records during the past five years. The year 2020 was most productive in DR research showing the excess use of secondary data by researchers in COVID-19. The focus of researchers towards DR was consistently rising. Medical journals were found to publish DR extensively. Majority of the publications were contributed by collaborative work and researchers of the USA were found as the most collaborative with Pakistani authors. Publications of single category journals, open access journals and international collaboration get more citations.

The results of the analysis rely only on a single database, Scopus, for retrieving the publication data.

The study has practical implications for the policymakers and higher education development organizations to introduce the DR as a course in academic schools.

To the best of the authors’ knowledge, this study is the first to review DR in the context of Pakistan through bibliometric analysis. This comprehensive overview provides a better understanding of the development of the field and possible practice implications.

As more firms adopted AI-related services in recent years, AI service failures have increased. However, the potential costs of AI implementation are not well understood, especially the effect of AI service failure events. This study examines the influences of AI service failure events, including their industry, size, timing, and type, on firm value.

This study will conduct an event study of 120 AI service failure events in listed companies to evaluate the costs of such events.

First, AI service failure events have a negative impact on the firm value. Second, small firms experience more share price declines due to AI service failure events than large firms. Third, AI service failure events in more recent years have a more intensively negative impact than those in more distant years. Finally, we identify different types of AI service failure and find that there are order effects on firm value across the service failure event types: accuracy > safety > privacy > fairness.

First, this study is the initial effort to empirically examine market reactions to AI service failure events using the event study method. Second, this study comprehensively considers the effect of contextual influencing factors, including industry type, firm size and event year. Third, this study improves the understanding of AI service failure by proposing a novel classification and disclosing the detailed impacts of different event types, which provides valuable guidance for managers and developers.

In laser powder bed fusion (L-PBF) additive manufacturing, spatter particles are ejected from the melt pool and can be detrimental to material performance and powder recycling. Quantifying spatter generation with respect to processing conditions is a step toward mitigating spatter and better understanding the phenomenon. This paper reveals process insights of spatter phenomena by automatically annotating spatter particles in high-speed video observations using machine learning.

A high-speed camera was used to observe the L-PBF process while varying laser power, laser scan speed and scan strategy on a constant geometry on an EOSM290 using Ti-6Al-4V powder. Two separate convolutional neural networks were trained to segment and track spatter particles in captured high-speed videos for spatter characterization.

Spatter generation and ejection angle significantly differ between keyhole and conduction mode melting. High laser powers lead to large ejections at the beginning of scan lines. Slow and fast build rates produce more spatter than moderate build rates at constant energy density. Scan strategies with more scan vectors lead to more spatter. The presence of powder significantly increases the amount of spatter generated during the process.

With the ability to automatically annotate a large volume of high-speed video data sets with high accuracy, an experimental design of observed parameter changes reveals quantitively stark changes in spatter morphology that can aid process development to mitigate spatter occurrence and impacts on material performance.