Search results

Through focusing on the Peruvian context, this paper aims to identify the main determinants of the continuity of entrepreneurial activity among women artisans.

The empirical sample comprises semi-structured interviews with 28 women artisans in Peru during their participation in a fair organized by the Peruvian Ministry of Culture in Lima (Peru). Thematic analysis was subsequently used to determine the main ideas in the transcripts from the interviews conducted.

The findings empirically identified the following job-related (number of work hours, perceived income, future of artisanal jobs), functional (availability and relevance of workstations, the necessity to travel) and socio-cultural determinants (government support, perceived recognition, level of affiliation with Peruvian traditions) as the main drivers of the continuity of entrepreneurial activities among women artisans.

This paper contributes by filling a gap in the literature on women entrepreneurship and artisan entrepreneurship in which empirical studies of Latin American women artisans continuing with their entrepreneurial activities have been limited so far.

The aim of this paper is to find out why women artisans in Peru avoid the sole ownership of their enterprises while preferring to work in associations.

The data were collected through semi-structured interviews with 28 women artisans in Peru during their participation in a fair organized by the Peruvian Ministry of Culture in Lima (Peru). Thematic analysis was subsequently used to develop the main themes and sub-themes of the study.

The authors of the present study have found that women artisans in Peru choose to work in associations instead of via the sole ownership of their enterprises because of the following three categories of motives: contextual (low operational cost of family-owned associations, more compliance with the surrounding institutional context), cultural (commitment to parenting, experiencing less marginalization, zero responsibility, and greater work flexibility) and marketing-related motives (eliciting more social support, guaranteeing more invitations to participate in artisanal fairs).

This paper contributes by filling a gap in the literature on artisan entrepreneurship in which studies on women artisans in Latin American contexts and why they choose to work in associations have been limited so far.