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Article
Publication date: 19 November 2024

Rahul Kumar, Varsha Jain, Jacqueline Kilsheimer Eastman and Anupama Ambika

This study aims to understand holistic consumer perceptions of quality and their effect on re-purchase intentions by measuring the latent characteristics of online Amazon reviews.

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Abstract

Purpose

This study aims to understand holistic consumer perceptions of quality and their effect on re-purchase intentions by measuring the latent characteristics of online Amazon reviews.

Design/methodology/approach

Data was collected from entries in the Amazon customer review data set, which explicitly mentions quality, economic evaluation and future purchase intention. The analyses included natural language processing, structural topic modeling and econometric analysis. The study used real-time customer reviews to determine the overall perceived quality, the impact of perceived quality on re-purchase intention and the mediating roles of price consciousness and customer satisfaction.

Findings

Consumers’ perception of overall quality includes product- and service-related dimensions. Perceived quality influences re-purchase intentions through the mediating role of customer satisfaction. While price consciousness impacts the link between perceived quality and customer satisfaction, it does not affect re-purchase intention.

Practical implications

The managerial implications emphasize multiple dimensions of quality in the online environment and the role of customer satisfaction in consumers’ online re-purchase intentions. The results also illustrate that price effects are insignificant in influencing re-purchase intentions. Thus, while price cuts may encourage initial purchases, quality and customer satisfaction are vital to stimulate re-purchase.

Originality/value

The e-commerce literature lacks a comprehensive and rigorous understanding of the components of consumers’ perceived quality. This research develops a thorough understanding of what impacts overall e-commerce quality based on real-time customer reviews, avoiding the biases arising from traditional methods, including surveys.

Details

Journal of Consumer Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 26 August 2024

B. Avinash and George Joseph

The purpose of this study is to comprehensively explore the impact of digitalization on healthcare supply chains (HcSCs). It seeks to understand how digital technologies enhance…

Abstract

Purpose

The purpose of this study is to comprehensively explore the impact of digitalization on healthcare supply chains (HcSCs). It seeks to understand how digital technologies enhance efficiency, transparency and responsiveness within these complex logistical systems. The study aims to provide a holistic view of the transformative potential of digitalization in the healthcare sector, with a particular focus on improving patient care and streamlining operational processes.

Design/methodology/approach

This research employs a systematic review methodology, carefully curating a selection of 45 relevant articles from 66 articles rigorously screened using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology to provide a holistic view. It follows established systematic review protocols, incorporating a meticulous search strategy and precise keyword selection. The chosen research design enables a comprehensive examination of the existing body of knowledge concerning digital platforms, real-time tracking technologies, transparency and responsiveness in the context of HcSCs.

Findings

The findings of this study emphasize the pivotal role of digital technologies in reshaping HcSCs. Digital platforms, real-time tracking systems and technological integrations substantially enhance efficiency, transparency and responsiveness. Data-driven decision-making, improved communication and agile responses to dynamic demands are key aspects. These findings underscore the transformative impact of digitalization on healthcare logistics, emphasizing the potential for streamlined operations, enhanced patient care and more efficient resource allocation.

Research limitations/implications

Despite the systematic methodology, this study is subject to certain limitations. It relies on existing literature, which may not cover the most recent developments in the rapidly evolving field of digital HcSCs. Furthermore, the study may be influenced by publication bias. The implications suggest the need for continued research to explore emerging digital technologies and their effects on healthcare logistics, ensuring that supply chains remain agile and responsive.

Practical implications

The practical implications of this research are significant for HcSC managers with insights into digital technologies to enhance transparency and collaboration and improve resource visibility. The integration of data analytics can lead to more effective inventory management and demand forecasting. Blockchain (BC) technology can ensure transparent and secure transactions, fostering trust among stakeholders. For practitioners, this research offers actionable guidance for navigating the digital age, promoting operational efficiency and ensuring a consistent supply of essential medical products. Researchers can use these insights as a foundation for further exploration into the potential of digitalization in HcSCs.

Social implications

The social implications of digitalization in HcSCs are far-reaching. They encompass improved patient care, as digital technologies enhance the efficiency, transparency and responsiveness of supply chains. This translates to better access to critical medical supplies, potentially reducing healthcare disparities and benefiting underserved populations. Enhanced patient safety is a significant social outcome, as transparent and secure transactions enabled by technologies like BC mitigate the risks associated with counterfeit medications. Furthermore, digitalization builds trust among stakeholders, promotes accountability and fosters resilient healthcare systems, which are capable of responding effectively to crises. It also has the potential to make healthcare more affordable, contributing to increased healthcare access and transparency in decision-making.

Originality/value

The originality and value of this study lie in its comprehensive synthesis of diverse findings related to digitalization in HcSCs. While prior studies have examined isolated facets of digital technology adoption, this research provides a comprehensive overview. It contributes to a deeper understanding of the transformative potential of digitalization within the healthcare sector, offering practical approaches to enhance patient care and streamline operations.

Details

Journal of Health Organization and Management, vol. 38 no. 8
Type: Research Article
ISSN: 1477-7266

Keywords

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