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This paper aims to validates a framework using the Uses and Gratifications Theory (UGT) to study the effect of values, i.e. Functional Value (FV), Social Value (SV), Emotional Value (EV) and Monetary Value (MV), on the Patronage Intention (PI) of Social Network Users (SNU’s) with mediating role of Perceived Usefulness (PU).

A survey method was used to collect responses from 302 SNUs, and the variance-based structural equation method was used to understand the relationships among the constructs.

The results found a significant positive effect of FV and EV on Perceived Usefulness (PU) and MV and PU on Patronage intention (PI) of SNUs. Further, PU partially mediated the relationship of EV with PI.

This study used the UGT to understand the effect of values on the PI of SNUs. This research study contributes to the existing social networks/social media literature.

Students will learn to:

1. Assess the hiring challenges of HR managers in emerging markets.

2. Illustrate the application of generative artificial intelligence (GenAI) tools in the hiring process of new ventures.

3. Evaluate the effectiveness and challenges of technology-based hiring.

The case study centres on Hamada Tea Co. Ltd., exploring its hiring challenges in emerging markets. The protagonist, Hema, the company’s executive director, is grappling with whether to invest in GenAI-based hiring tools or continue with the manual scouting process. The case highlights her journey in recruiting a retail sales executive, providing a detailed look into the hiring difficulties unique to new ventures. Designed for students interested in understanding recruitment processes, this case aims to teach the complexities of hiring in new ventures with resource constraints. Through this case, students can examine how GenAI can potentially overcome these challenges and enhance the effectiveness of hiring processes.

This case can be used for undergraduate and postgraduate students to teach the hiring process and its challenges. It is suited for courses that cover introduction to human resource management, digital transformation in HR, entrepreneurship, talent management practices and GenAI in recruitment.

Teaching notes are available for educators only.

CSS 6: Human Resource Management.

The purpose of the study is to examine the factors that influence people's intention to adopt electric vehicles (EVs). The study used an expanded theory of planned behaviour (TPB) along with the addition of perceived trust and consideration of future consequences (CFC).

The study is based on primary data collected from 282 respondents in Punjab through a questionnaire. The collected data were analysed using SPSS 26 and AMOS 24 to perform confirmatory factor analysis and structural equation modelling.

The empirical analysis indicates that attitude, subjective norms and perceived trust have a significant influence on the adoption intention (AI) of EVs.

The implications provide policymakers and marketers with better insights into marketing EVs in the trajectory of sustainable mobility. Marketers should create focussed marketing materials that highlight the environmental ease of use, lower running costs and sophisticated technology of electric automobiles. The limitations of the study provide valuable insights for future researchers.

This is the first study that uses CFC with the TPB model in the context of AI of EVs specifically for the Punjab region.

Despite the large corpus of literature on fashion consciousness (FC) and fashion involvement (FI), both terms are often used synonymously, resulting in conflicting or mixed results. We address this limitation by offering a critical analysis of FC and FI, with a specific focus on their measurements.

A snowball sample survey of 720 respondents were conducted for factor analysis aimed at assessing reliability and validity. Specifically, following discriminant and concurrent validity between FC and FI.

Our empirical research underscores the clear distinction between FC and FI in terms of their theoretical definitions and measurements. We strongly discourage their use as interchangeable/synonymous terms or use of other potentially related terminology.

Our contribution clarifies the differences between FI and FC. While acknowledging that authors may resort to linguistic repetition in their discourse, we advocate for consistently using the precise terms “fashion involvement” and “fashion consciousness” whenever feasible. This study has the potential to inform future knowledge development and literature reviews in the field.

This chapter focuses on the integration of virtual reality (VR) into human resource management (HRM), with a special emphasis on theoretical underpinnings that support its adoption and utilisation. The speed at which technology is improving has placed VR as potentially game-changing for the field of HRM. This chapter reviews a number of theoretical models, including the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Diffusion of Innovations Theory and Social Cognitive Theory, in an attempt to make the framework as exhaustive as possible in the quest to unravel the ingredients that influence the acceptance of VR in HRM. This chapter discusses the practical implications of VR on the enhancement of organisational efficiency and employee well-being, based on a literature review of empirical studies that shed light on the challenges for VR applications due to technical limitations, ethical concerns and people's resistance to change. It concludes by indicating the literature gaps and proposing some future lines of research for the use of VR in HRM.

This study reviews and discusses the accounting literature that analyzes the role of auditors and enforcers in the context of fraud.

This literature review includes both qualitative and quantitative studies, based on the idea that the findings from different research paradigms can shed light on the complex interactions between different financial reporting controls. The authors use a mixed-methods research synthesis and select 64 accounting journal articles to analyze the main proxies for fraud, the stages of the fraud process under investigation and the roles played by auditors and enforcers.

The study highlights heterogeneity with respect to the terms and concepts used to capture the fraud phenomenon, a fragmentation in terms of the measures used in quantitative studies and a low level of detail in the fraud analysis. The review also shows a limited number of case studies and a lack of focus on the interaction and interplay between enforcers and auditors.

This study outlines directions for future accounting research on fraud.

The analysis underscores the need for the academic community, policymakers and practitioners to work together to prevent the destructive economic and social consequences of fraud in an increasingly complex and interconnected environment.

This study differs from previous literature reviews that focus on a single monitoring mechanism or deal with fraud in a broadly manner by discussing how the accounting literature addresses the roles and the complex interplay between enforcers and auditors in the context of accounting fraud.

There has been a substantial increase in the implementation of programmes that aim to enhance the livelihoods of rural people by organizing them into groups, emphasizing women towards achieving women empowerment, which is one of the key goals of the Sustainable Development Goals (SDGs). This study aims to assess the impact of participation in self-help groups (SHGs) under the National Rural Livelihood Mission (NRLM) on the political empowerment of rural tribal women in India.

This study is based on primary data collected using a multistage random sampling method. Field research is conducted in the state of Jharkhand, primarily focusing on women belonging to the scheduled tribe category. The propensity score matching technique derives the results using the psmatch2 command in STATA.

The results show a significant positive change in women's access to voting rights, awareness of various government schemes and entitlements, political awareness and participation, campaigning during elections and leadership positions after participation in SHGs under NRLM.

The existing literature indicates that research on the empowerment of tribal women through participation in SHGs is scant. This study makes a novel contribution by examining the effectiveness of participation in SHGs under NRLM on the political empowerment of tribal women in rural India. This study will provide significant insights to the government, policymakers, practitioners and researchers working on SHGs and tribal women’s empowerment.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-06-2023-0489

This study intends to unmask the antecedents of metaverse adoption intention (MAI) within the Indian hospitality industry. To achieve this objective, we extended the “unified theory of acceptance and use of technology” (UTAUT) by integrating additional constructs: “perceived cyber risk” (PCR), “trust” (TR), “personal innovativeness in IT” (PIT) and “hedonic motivation” (HM).

A quantitative research methodology was employed, utilizing data gathered through an online survey disseminated via Google Forms to evaluate the constructs of the study. Convenience and snowball sampling were used, and the proposed relationships were analyzed using “partial least squares structural equation modeling” (PLS-SEM).

The study presents a robust model explaining MAI among Indian hospitality consumers, with a high R² of 81%, indicating strong predictive relevance. Core UTAUT constructs (PE, EE, SI and FC) and additional constructs (TR, HM and PIT) positively influence MAI, while PCR negatively impacts it.

This research enhances the existing body of knowledge by providing a deeper insight into metaverse adoption among hospitality consumers in India. The proposed framework provides a more nuanced perspective on metaverse adoption, extending beyond conventional technological factors.

This study is distinctive in its integration of four additional constructs- PCR, TR, PIT and HM- into the original UTAUT model, thereby addressing a gap in the existing literature. Furthermore, it advances the understanding of the metaverse by identifying key antecedents influencing MAI among Indian hospitality consumers.

This paper aims to conduct a systematic literature review of Socially Conscious Investment (SCI) articles published in premier journals. Its objective is to shed light on the publication trend, leading authors, journals, countries and themes in contemporary SCI research. The article also provides a conceptual model of SCI to enhance understanding of the knowledge structure and the future research direction.

A systematic review followed the PRISMA guidelines and encompasses 264 full-text articles indexed in A* and A category journals listed in ABDC is reviewed. The literature synthesis adopts the theories, contexts, characteristics and methodology (TCCM) framework.

The article has identified the research trends related to author impact, journal impact, article impact and the outcomes derived from the TCCM framework. Additionally, it highlights three key themes: Performance of SCI, Behavioural issues and SCI development literature.

The insight on various aspects of SCI was explored for a comprehensive understanding. The authors also developed a conceptual model for socially conscious investment.