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This paper aims to compare the differences between single- and multi-person interactions in virtual tourism, underpinned by the stimulus-organism-response (S-O-R) framework and media richness theory (MRT).

In this study, quantitative data gathered from questionnaires applied to 558 individuals was analyzed by using partial least squares structural equation modeling. The moderating role of interaction type was tested through multigroup analysis (MGA).

The results showed that vividness positively influenced telepresence, perceived attractiveness and authentic experiences; telepresence positively affected authentic experiences and perceived attractiveness; and authentic experiences and perceived attractiveness positively impacted willingness to visit in both interaction groups. A difference was detected between the two groups in that perceptions of media vividness were more easily transformed into a willingness to visit through telepresence in the multi-person interaction group. Interaction type moderated the effect of vividness on telepresence. The vividness of the media had a more significant effect on telepresence among those who participated in virtual tourism together.

In this study, a model was developed to explain how media vividness affected willingness to visit by considering the relationships between telepresence, authentic experiences and perceived attractiveness in virtual reality, as well as the social interaction aspect.

本研究旨在比较虚拟旅游中单人和多人互动的差异, 基于刺激-有机体-反应（S-O-R）框架和媒介丰富度理论（MRT）。

本研究对 558 名受试者的问卷调查数据进行了定量分析, 采用 PLS-SEM 模型分析, 并通过多群组分分析（MGA）测试了互动类型的调节作用。

研究结果显示, 生动性对临场感、感知吸引力和真实体验有正向影响; 临场感对真实体验和感知吸引力有正向影响; 真实体验和感知吸引力对参观意愿有正向影响。两组之间的差异在于, 在多人互动组中, 媒介生动性更容易通过临场感转化为参观意愿。互动类型调节了生动性对临场感的影响, 参与虚拟旅游的多人群体中, 媒介的生动性对临场感的影响更为显著。

本研究构建了一个模型, 解释了在虚拟现实中, 媒介生动性如何通过临场感、真实体验和感知吸引力的关系影响参观意愿, 同时考虑了社会互动的因素。

The main objective of this article is to visualize the structure and trends of pro-environmental behavior (PEB) between 1999 and 2023 through mapping and in-depth analysis. The aim is to analyze PEB, which has received considerable academic attention in recent years due to its key role in the conservation of the environment and the protection of local communities in tourist destinations. This paper provides an important summary of the recent research that has explored the role that tourists have in protecting the environment through PEB.

This study presents a visual analysis of 2005 scholarly articles between the years 1999 and 2023 related to PEB. Using the knowledge mapping based on VOSviewer it presents the current status of research, which includes the analysis of citation analysis, co-citation analysis, co-citation network and longitudinal analysis.

PEB is an emerging topic due to its relevance to protecting the environment in the context of travel. The citation and co-citation analysis show the relevance of the behavior of tourists with regard to protecting the environment. The co-word analysis highlights the current significance of research concerning green hotels and the destination image of environmentally responsible destinations.

This study sheds light on the current research progress of PEB in the context of tourism through a comprehensive analysis (citation, co-citation and co-word). In addition, we provide theories and factors that have been previously used to study PEB in the context of tourism. The findings contribute to a broad and diverse understanding of the concept of PEB, which can provide important insights for policymakers in formulating management strategies and policies aimed at reducing environmental impacts in destinations.