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Although businesses increasingly use augmented reality (AR) to enhance service experiences, the way AR service marketing inspires consumers remains underexplored. Drawing on the consumer inspiration literature, the authors examine how AR service marketing activities such as entertainment, interaction, trendiness and customization enhance consumer inspiration. In addition, the authors explore the role of consumer empowerment and skepticism as key underlying mechanisms between consumer inspiration and value co-creation (VCC) or co-destruction (VCD) intentions.

The study used a mixed method, explanatory sequential design to gain a more comprehensive understanding of their proposed theoretical framework. The quantitative survey study involved 344 AR app users, followed by a qualitative open-ended essay study with 34 AR app users.

Results suggest that AR service marketing activities positively influence consumer inspiration, which in turn increases consumer empowerment and reduces skepticism. The authors also found that consumer empowerment leads to VCC, while skepticism leads to VCD. These findings provide valuable insights for practitioners seeking to implement AR service marketing activities effectively to inspire consumers, foster value creation and manage value destruction.

The study highlights inspiration as a key factor in motivating consumers to co-create value, transcending typical service experiences and limitations. Empowered consumers, feeling inspired, are more inclined to contribute effectively to VCC, also fostering trust in the service provider. AR serves not just as a sales channel, but also as a tool for relationship-building and brand retention. Managers should leverage AR to elicit feelings of trendiness, customization and interaction, fostering empowerment and inspiring consumers to co-create value.

This study significantly contributes to the growing body of literature on consumer inspiration and AR service marketing. It emphasizes the need to consider external (i.e. marketing-induced) stimuli in understanding the sources and consequences of consumer inspiration through AR.

This paper investigates the mediating role of organizational prosocial behavior (OPB) in the relationship between spiritual leadership (SL) and knowledge-sharing (KS) from the intrinsic motivation perspective.

A survey was used to gather data from middle and executive management employees at industrial firms in Sahab Industrial City in Jordan. The study applied quantitative exploratory methods. The study used a self-reported questionnaire to gather data, with 268 valid responses being used to conduct the analysis. The analysis of data proceeded with the aid of SEM-PLS using SmartPLS 4.

The results advocate the positive link between SL and KS routing through the mediator (OPB). The mediating role of OPB was found to be partial.

This study offers practical implications for organizations that wish to optimize KS among employees. It emphasizes the crucial role of SL in determining employee OPB and proposes that managers strive to engender organization-wide transcendental values.

This study furthers the understanding of KS by testing the relationship between SL and KS using OPB as a mediator, which has not been investigated theoretically or empirically.

This study aims to investigate the intentions of Muslim cryptocurrency (CC) holders to fulfil their zakat obligations on digital assets, exploring the unique motivations and barriers within this emerging financial landscape.

The research uses a quantitative approach and a cross-sectional research design through online surveys, using purposive sampling to gather data from Muslim CC holders. The integrated model, known as the theory of planned behaviour and social cognitive theory (TPB-SCT) model, is used to comprehensively analyse the key factors influencing intentions to pay zakat on cryptocurrencies (CCs).

The study reveals that attitude towards zakat on CCs and perceived behavioural control regarding zakat on CCs have a significant and positive effect on the intention to pay. In contrast, subjective norms show no significant influence. CCs-related financial risk exerts a negative impact on intention. Moreover, CCs-related zakat knowledge and adherence to Shariah compliance are strongly associated with intention. These findings provide insights into the intricate dynamics of religious compliance within the evolving realm of digital assets.

Outcomes offer profound indications to stakeholders, including financial institutions, zakat agencies, policymakers and the community, on how to integrate zakat into this new and rapidly evolving financial paradigm like CC.

A pioneering effort was made in this study by exploring the intentions of Muslim CC holders to fulfil zakat obligations, bridging a significant gap in the existing literature. Developing and validating an integrated model of TPB-SCT in the realm of zakat on CC enriches the literature with a novel theoretical framework.

This paper examines how environmental, social and governance (ESG) intercedes the relationship between digital organizational culture and a firm’s financial performance. It sheds light on the moderating role of government policy in the relationship between digital organizational culture and financial performance.

The research employed a descriptive design, which surveyed 360 manufacturing firms from five Malaysian states. A quantitative research study used the application of structural equation modeling (SEM) with SmartPLS version 4.0 to test hypothesized relationships.

Key findings unveil a positive relationship between digital organizational culture, intellectual capital and financial performance. Results also reinforce that ESG significantly mediates the relationship between digital organizational culture and financial performance. Additionally, the government policy demonstrates a significant moderating effect on the relationship between digital organizational culture and financial performance. Hence inferring that the interchange and corresponding role of these factors can determine financial performance.

The study’s cross-sectional nature and focus on Malaysian manufacturing enterprises suggest prospects for longitudinal inquiries across diverse cultural contexts and industry sectors. Additionally, the reliance on self-reported quantitative data, while methodologically validated, signifies the potential for future mixed-method studies to seize multi-layered insights into digital culture and ESG reporting.

The outcomes contribute to insights by extending a nuanced perspective about how ESG impacts financial performance and has practical implications for SME managers and policymakers for incorporating a digital sustainability agenda. It also increases our comprehension of the substantial role of government policy in boosting digitalization leads in the manufacturing industry in emerging economies.

With an emphasis on the moderating impact of trust, this study examines determinants influencing the purchase intentions of young consumers in augmented reality (AR) shopping platforms. This research study aims to pinpoint essential elements, including the enjoyment dimensions (i.e. entertainment, visual appeal and hedonic component) and practicality dimensions [i.e. informativeness, navigation and perceived usefulness (PU)], that are imperative in influencing young consumers’ purchase intentions in AR-based shopping platforms.

The present study used a quantitative approach grounded in the stimulus-organism-response model and the extended technology acceptance model, which analysed purchase intention among the youth using AR shopping platforms. One hundred seventy-two samples were gathered through self-administered questionnaires and underwent partial least squares structural equation modelling analysis to predict the relationships between the proposed variables.

The results of the current study suggested the independent variables (e.g. entertainment, visual appeal, informativeness and navigation) had a significant impact on hedonic components and PU. Furthermore, both hedonic components and PU had a significant and positive influence on purchase intention. Nevertheless, it is noteworthy that hedonic components and PU in relation to purchase intention were not moderated by trust.

The developed research framework is significant for understanding the perceptions of shopping behaviour among young consumers in the Borneo region of Malaysia. This is one of the few studies that explored the interplay between enjoyment and practicality’s dimensions on purchase intention via AR shopping platforms in the less explored region of Malaysia. Hence, this study plays a pivotal role in contributing to the existing marketing and technology management literature. Moreover, it holds practical importance for business operators and marketers as it aids in decision-making and strategic planning for the future direction of businesses in the young consumer market.

The purpose of this paper is to investigate the unique and interactive effects of hard lean practices (HLPs) and soft lean practices (SLPs) on corporate social performance (CSP), as well as the moderating effect of lean maturity on the relationships between each type of practices and CSP.

Adopting a purely quantitative approach, a survey-based questionnaire methodology was used as a tool to collect data from 127 manufacturing companies located in Tunisia, and a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was employed to analyze the collected data and validate the research hypotheses.

The study findings indicate that, firstly, HLPs negatively affect CSP; secondly, SLPs positively influence CSP; and thirdly, the interaction effect of HLPs and SLPs is negative regarding CSP. Additionally, the moderating effect of lean maturity on the relationship between HLPs, SLPs and CSP was found to be insignificant.

This study is limited to manufacturing companies in Tunisia, and its results cannot reflect other geographical contexts.

The current research provides valuable insights for practitioners by showing the importance of SLPs, in particular, in enhancing CSP.

This research provides new insights into the various findings and conclusions reached by previous studies in the literature regarding the impact of lean manufacturing practices on CSP by highlighting the unique and interactive effect of HLPs and SLPs on CSP.

This study aims to explore the adoption of FinTech payment services among women. It assesses the phenomenon through the impact of personality traits and financial services knowledge and investigates the moderated-mediation role of the artificial intelligence.

Adopting the technology acceptance model, this study implied a quantitative survey to collect data from the women (N = 220). The relationship among the variables were assessed through Hayes’ PROCESS moderation-mediation model, with a robustness check through structural equation modeling (SEM) that substantiates the study’s findings.

The results showed that the women with high agreeableness and openness are inclined to use FinTech payment services. Moreover, high-level banking services and FinTech usage knowledge positively correlated to the usage of FinTech payment services. In addition, artificial intelligence positively influences the use of FinTech payment services among women.

This study offers policymakers a roadmap to make FinTech payment services more accessible among women through financial services knowledge and the use of artificial intelligence. This will advance the progress toward United Nations’ Sustainable Development Goals on gender equality and innovation.

This study reinforces the prospect of women’s empowerment through FinTech, paving way to explore the prospective mechanism for a complete shift to digitalization of economy to promote economic transparency.

To the best of the authors’ knowledge, this is amongst the first studies that investigates the role of big-five personality traits and artificial intelligence in enhancing the usage of FinTech payment services among women. The innovative nature of this study promotes financial inclusion among the female population and opens up new research avenues to promote FinTech adoption.

Green manufacturing (GM) has emerged as a vital strategy to minimize environmental impacts and maximize resource efficiency in industrial production. The main aim of this work is to identify and validate essential criteria for GM and prioritize drivers of successful GM implementation frameworks for the manufacturing industry based on Best–Worst Methodology (BWM).

This work explores the essential factors required to achieve long-term success in GM, followed by their comparison using the BWM to determine the most and least important indicators. The study conducted purposive sampling to gather data from 15 experts representing diverse industries in the manufacturing sector. The research methodology consists of three main steps: criteria identification through literature review, criteria validation using the content validity ratio (CVR) method and the BWM application to rank the indicators.

The main success factors identified included top management commitment, organizational culture, employee training, cost saving, investment in innovation and technology, environmental regulation, zero-emission and waste management. The results obtained through BWM indicated top management commitment, investment in innovation and technology and organizational culture as the most critical factors for successful GM implementation. Other factors, such as zero-emission, waste management and cost savings, were also significant but ranked lower in significance. In conclusion, this study highlights the importance of top management commitment to successfully adopting GM initiatives.

This research provides insights into the key success factors, through which decision-makers are assisted in prioritizing efforts and implementing sustainable and eco-friendly practices in manufacturing processes. However, further research is recommended to address existing gaps and foster a deeper understanding of crucial success factors for successful GM implementation.

Given the interest in sustainable development, this study aims to assess the relationship between CO₂ and urbanization as well as the role of world uncertainty in this association in a South African context.

This study focuses on yearly data from 1968 to 2020. To do this, the authors use the autoregressive distributed lag (ARDL) approach.

The authors find that urbanization’s effect on CO₂ emissions is only significant when it is augmented with world uncertainty. Moreover, this effect is negative (referring to a reduction in CO₂ emissions). Meanwhile, the authors find that GDP has a positive (that is, increasing) and significant effect on CO₂ emissions. Overall, policymakers should focus on decoupling economic growth from traditional fossil fuels that produce greenhouse gas emissions.

The existing body of research contains numerous studies examining the relationship between urbanization and CO₂ emissions. However, the dearth of research on the impact of global uncertainty on this connection is weak. Hence, this study aims to fill this gap and make a significant contribution to the field.

Considering the significance of the human resource management (HRM) and corporate social responsibility (CSR) relationship, the aim of this research is twofold: first is to measure the cultural differences between HRM, CSR and sustainable performance relationship (study 1) and second is to identify the how HRM instigates CSR and sustainable performance (study 2) in the hospitality industry of UK and Pakistan.

A mixed-method approach was used to collect the qualitative and quantitative data from upscale hotels. In Study 1, a multi-respondent and time-lagged strategy was employed to collect the data from 162 Pakistani and 290 UK upscale hotels. In Study 2, in-depth semi-structured interviews were conducted to understand the HRM–CSR–performance nexus.

The results of Study 1 highlight the significant cultural differences in the relationships of HRM–CSR–performance, while Study 2 explains that ethical culture, shared objectives, transparency, training and development, and economic incentives are the factors that push the employees to take part in CSR-related activities and attaining higher sustainable performance.

This study addresses the debate on the difference between cross-cultural studies related to implementing Western theories in shaping, developing and implementing business strategies, including CSR, HRM and sustainable performance in an Asian context.