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21 – 30 of 32This study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial…
Abstract
Purpose
This study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial relationships with them and online engagement with their content, which eventually affect followers’ purchase intentions.
Design/methodology/approach
This study collected data based on a cross-sectional survey of 823 social media users. Structural equation modeling analysis was used to test the overall structural model and the mediating roles of parasocial relationships and engagement.
Findings
This study reveals that influencers’ personal self-disclosure has a positive impact on followers’ parasocial relationships with them and online engagement with their content. Interestingly, the results indicate an inverted U-shaped relationship between influencers’ professional self-disclosure and followers’ parasocial relationships, as well as online engagement with the influencers’ content. Furthermore, followers’ parasocial relationships and engagement partially mediate the impact of influencers’ personal and professional self-disclosure on followers’ purchase intentions.
Research limitations/implications
This study contributes to the literature by revealing the underlying mechanisms of the differential effects of influencers’ personal and professional self-disclosure on followers’ purchase intentions.
Practical implications
The findings will assist marketers in leveraging influencer-generated content to enhance influencer marketing effectiveness.
Originality/value
This research provides a better understanding of the potential linear and nonlinear effects of influencers’ self-disclosure on followers’ parasocial relationships and engagement in social media marketing.
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Anand Sharma, Devangi Sharma and Pooja Arora
In a competitive environment, effective communication between doctors and patients is vital throughout their hospital experience. This study focuses on nonverbal communication in…
Abstract
Purpose
In a competitive environment, effective communication between doctors and patients is vital throughout their hospital experience. This study focuses on nonverbal communication in the Indian healthcare context to attain the following objectives: i) to examine the relationship between nonverbal communication cues (e.g. facial expressions, gestures, body language) and emotional response of patients in hospital settings; ii) to assess the impact of positive nonverbal communication on patients’ revisit intention to the same hospital; and iii) to identify specific nonverbal communication behaviors or cues that significantly contribute to positive patient experiences and satisfaction.
Design/methodology/approach
Data for this study was collected from patients who visited both government and private hospitals during their respective outpatient departments. The data was collected from a specific sample of 320 respondents using a simple random sampling technique; however, only 303 responses were used for the analysis, with the remaining responses excluded due to their incompleteness. In this study, multiple-item scales were used to assess each construct. The survey instrument used in this research was divided into four parts, with the Hospital Service Evaluation section specifically focusing on the nonverbal communication of employees, emotional responses and customer satisfaction.
Findings
Kinesics, paralanguage and physical appearance have statistically significant and positive relationships with positive emotion. Proxemics does not have a statistically significant relationship with positive emotion. None of the predictors (kinesics, proxemics, paralanguage and physical appearance) show statistically significant relationships with the dependent variable (negative emotion). Positive emotion has a statistically significant and strong positive relationship with customer satisfaction. Positive emotion has a substantial impact on customer satisfaction. There is no statistically significant relationship between negative emotion and customer satisfaction. There exists a weak influence of negative emotion on customer satisfaction.
Research limitations/implications
Hospitals should consider providing training programs for healthcare professionals to improve their nonverbal communication skills. This can be done by organizing workshops on body language, voice modulation and personal grooming, enabling staff to effectively convey empathy, warmth and professionalism to patients. To reduce the impact of negative emotions, hospitals should implement mechanisms for promptly addressing and resolving issues that can prevent negative experiences from affecting customer satisfaction. By implementing this, hospitals can effectively leverage nonverbal communication to enhance customer satisfaction and motivate patients to revisit the facility for their healthcare needs.
Originality/value
Originality report is based on turnitin software: 19% – Similarity Index; 15% – internet sources; 22% – publications; 16% – student papers. The similarity is mainly because of reference which is used to conduct this study. In this study, there are some words, such as kinesics, proxemics, paralanguage and physical presence, which are used many times in the study, so there is more similarity.
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Sang Joon Kim, Erdal Atukeren and Hohyun Kim
The climate change crisis is putting pressure on high-polluting companies to reduce greenhouse gas (GHG) emissions, which often requires significant investments. This study aims…
Abstract
Purpose
The climate change crisis is putting pressure on high-polluting companies to reduce greenhouse gas (GHG) emissions, which often requires significant investments. This study aims to propose a framework for companies to reduce their GHG emissions while enhancing their financial performance.
Design/methodology/approach
A case study approach examines four South Korean listed companies in high GHG-emission sectors, identifying their GHG reduction activities. Based on the findings, a new framework has been developed and applied to two other companies to test its practicability and effectiveness.
Findings
Enhanced corporate governance can align with sustainable goals of mitigating GHG emissions. Direct emissions (Scope 1) can be reduced by improving manufacturing processes, while indirect emissions (Scope 2) can be lowered with increased use of renewable energy. Cost reductions can be achieved through production optimization and using byproducts as inputs for other industries. Revenue growth can be achieved by promoting energy-efficient products, engaging customers in environmental initiatives and recycling materials.
Originality/value
This study introduces a comprehensive and practical framework for companies, particularly those in high-polluting sectors, to develop effective strategies that address climate change while improving financial outcomes. The framework presents a win-win approach for reducing GHG emissions and enhancing financial performance.
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Haley Traini, Katherine McKee, Jennifer Smist and David Michael Rosch
This project represents an exploratory qualitative investigation of the connection between undergraduate students’ experiences of positive emotions in academic leadership courses…
Abstract
Purpose
This project represents an exploratory qualitative investigation of the connection between undergraduate students’ experiences of positive emotions in academic leadership courses and their self-reports of leadership learning.
Design/methodology/approach
Our research team conducted a qualitative analysis of 298 post-course survey comments from students in academic courses focused on leader development over three academic years. These surveys included prompts inviting students to report dominant emotions they repeatedly felt within the classroom environment and how these salient emotions helped or hindered their learning over the course of the semester.
Findings
Our results suggest a complex interplay between the ways students’ self-reported experience of positive emotions during a leadership class influenced their leadership learning and course engagement. Overall, student responses revealed positive emotions through their course engagement, with interest, joy and serenity/contentment being the most frequently reported positive emotions. Participants attributed these emotions to influencing their willingness to attend class, participate in class activities, deepen their learning about leadership topics and apply their leadership learning beyond the class.
Originality/value
Educational research has long shown that emotions are relevant to specific learning processes. However, this research has not yet been applied to leadership-focused classrooms. Our novel study focused on the connections between emotional reactions to leadership courses and student learning and was designed to help unlock the primary mechanisms by which young people learn to lead through formal academic coursework.
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Jiaxin Liang, Vishnupriya Vishnupriya, An Le and Xiong Shen
The building industry is a critical sector that must significantly reduce its carbon emissions for New Zealand (NZ) to meet its 2050 zero-carbon goals. Green Star NZ, a leading…
Abstract
Purpose
The building industry is a critical sector that must significantly reduce its carbon emissions for New Zealand (NZ) to meet its 2050 zero-carbon goals. Green Star NZ, a leading Green Building Rating System in NZ, offers a structured framework for assessing and certifying building environmental performance. This research investigates industry professionals' perspectives on Green Star NZ’s effectiveness in achieving NZ’s zero-carbon goals, addressing gaps in existing literature.
Design/methodology/approach
Through qualitative analysis of semi-structured interviews, the research identified key areas where Green Star NZ either supports or falls short of zero-carbon practices, according to 22 practising professionals. A thematic analysis method was used to analyse the data.
Findings
The results indicate that while Green Star NZ suits NZ, it faces adoption challenges due to few supportive policies, complex certification and material supply issues with sustainable materials. The study addressed these barriers through targeted policies, streamlined processes and market support for sustainable technologies. Moreover, cost is directly or indirectly tied to Green Star NZ.
Originality/value
This study offers insights and recommendations to improve Green Star NZ, assisting NZGBC and stakeholders in advancing towards a zero-carbon future. Implementing these suggestions can boost Green Star NZ’s effectiveness. Through the project experience and the viewpoints of industry professionals, it fills the research gap by assessing Green Star NZ’s framework, identifying challenges and proposing improvements. The findings also position NZ’s experience as a possible model, advancing global green building practices and providing policymakers with recommendations.
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Jamal Ahmed Hama Kareem and Farooq Hussain Muhammad
The main purpose of the current study is to get a better understanding of how the set of crucial categories of nostalgia can negatively impact on green manufacturing intentions in…
Abstract
Purpose
The main purpose of the current study is to get a better understanding of how the set of crucial categories of nostalgia can negatively impact on green manufacturing intentions in the food industry field, taking three food factories as a case study.
Design/methodology/approach
Both qualitative and quantitative data were collected using semi-structured interviews and a questionnaire to fulfill the study’s objectives. The questionnaire has previously undergone testing.
Findings
The study results showed that nostalgia categories, especially personal nostalgia, significantly hinder the intention to create green manufacturing system requirements. This, in turn, reduces the intention to produce green products and, consequently, to buy and consume them by an audience that is dominated by nostalgia traits.
Originality/value
This paper’s originality enables the introduction of a brand-new contribution in terms of providing sponsoring facts and information, which goes a long way toward filling the gap in the literature regarding the essential effect that can be achieved by way of the set of nostalgia categories. This includes using a modern look inside the inexperienced manufacturing intentions for processed food products. The current study focused on food sector factories in the Iraqi Kurdistan Region to accomplish this goal.
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Eileen Z. Taylor and Paul F. Williams
To argue current calls to address grand challenges like income inequality are unlikely to succeed until the academy acknowledges how accounting is constitutive of these problems…
Abstract
Purpose
To argue current calls to address grand challenges like income inequality are unlikely to succeed until the academy acknowledges how accounting is constitutive of these problems. We demonstrate how accounting is part of the problem because of its adherence to a legal model of the corporation erected on false suppositions.
Design/methodology/approach
Using multiple disciplines, e.g. history, economics, law and philosophy, pertaining to the nature of the corporate form, we present a logical argument that the official telos of accounting obstructs any fruitful effort to address grand challenges.
Findings
The global legal concept governing corporations (an aggregate of members) makes corporations a major cause of the grand challenges humans face. Adherence to a legal theory of the corporation leads accounting policy to rationalize income and wealth inequality by subsuming the legal powers of corporations to expropriate wealth into a singular maximand labeled “earnings.”
Originality/value
Though accounting is essentially “of” law, scholarly efforts to understand accounting’s social role are based on an information metaphor. We provide reasons for skepticism of any efforts addressing grand challenges until accounting acknowledges the legal nature of its social role as a regulator of business conduct. There are no accounting solutions to grand challenges without acknowledging how the accepted legal nature of the corporate form makes the corporation the cause of the grand challenges we face.
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Tarlan Ahmadov, Susanne Durst and Wolfgang Gerstlberger
This study aims to identify and understand critical success factors for implementing and sustaining circular economy (CE) practices in manufacturing small and medium-sized…
Abstract
Purpose
This study aims to identify and understand critical success factors for implementing and sustaining circular economy (CE) practices in manufacturing small and medium-sized enterprises (SMEs). More precisely, this study examines the complex interplay between micro-, meso- and macro-level success factors that are deemed critical for implementing and sustaining CE practices.
Design/methodology/approach
The study is based on a two-stage methodology that combines a comprehensive literature review and an interview study with 12 Swedish manufacturing SMEs that implement CE practices.
Findings
The study identifies and categorizes success factors for implementing and sustaining CE practices in manufacturing SMEs. Based on the findings, a holistic framework is proposed that takes into account multiple perspectives, i.e. at the micro, meso and macro levels. This framework enables a deeper understanding and thus a more nuanced discussion of the complexity inherent in the transition to a CE from the perspective of manufacturing SMEs.
Originality/value
This study contributes to the growing body of research on CE transition. By focusing on SMEs in particular, the paper adds the needed diversity to the study of CE practices and influencing factors at different levels.
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Pedagogical leadership (PL) has been regarded as the best leadership style in the education sector. Thus, the aim of this study was to develop and validate a pedagogical…
Abstract
Purpose
Pedagogical leadership (PL) has been regarded as the best leadership style in the education sector. Thus, the aim of this study was to develop and validate a pedagogical leadership scale (PLS).
Design/methodology/approach
Two distinct approaches (inductive and deductive) were utilized. First, a review of the literature was conducted, and then qualitative data were collected through interviews, and their responses were categorized into 40 items. These items were thematized using exploratory factor analysis (EFA) by involving 300 participants. To examine the fitness of the scale, the researchers conducted a confirmatory factor analysis (CFA) with 470 participants.
Findings
EFA discovered a total variance of 64.766% for four factors. In CFA, RMSEA, NFI, RFI, NNFI, CFI, GFI and AGFI values were accepted. The highest correlation was found among constructs of PL. Path analysis revealed PL affected social, professional, intellectual and academic capitals. The correlations between the PLS and psychological empowerment demonstrated the theoretically predicted relationships with these variables. Thus, with the initial evidence of a valid and reliable PLS, a pool of 32 items under 4 factors (social, academic, professional and intellectual capital) were developed.
Originality/value
Despite the management of childhood education requiring the practice of PL, it is underexplored in childhood schools, particularly to our knowledge, no studies have been conducted to develop and confirm the PLS in Ethiopia.
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Eisa Al Nashmi, Abdullah Almutairi, Manaf Bashir and Eiman Alsharhan
With infographics emerging as key communication tools on social media platforms, this study explores the visual literacy of governments in creating effective infographics…
Abstract
Purpose
With infographics emerging as key communication tools on social media platforms, this study explores the visual literacy of governments in creating effective infographics, especially during crises. Using the Kuwaiti government during the COVID-19 pandemic as a case study, the investigation evaluates the government’s visual competency and strategy in its infographics on X.
Design/methodology/approach
For competence, AI-based techniques were employed to analyze the proportion of text region size to total infographic size, word count per infographic and the most prominent colors used. Regarding strategy, the study utilized the crisis and emergency risk communication (CERC) model as a framework to examine how the Kuwaiti government integrated crisis communication response strategies into infographics.
Findings
When communicating complex messages, the government resorted to text-heavy infographics instead of creative visualizations, casting doubt on its visual competence. The inconsistent use of colors further undermined a recognizable visual identity. Regarding strategy, infographics on crisis updates were most frequent, supporting CERC’s emphasis on reducing uncertainty. Yet, prioritizing bolstering strategies above empathy and action steps goes against the advice of existing literature.
Originality/value
While crisis communication research is widely based on textual analysis, this study extends the literature by examining visuals, specifically infographics. Additionally, focusing on Arabic infographics from Kuwait, the study expands the crisis communication literature, which has mainly concentrated on Western countries and the English language. Given the lack of consensus on the best methods to measure visual literacy, this study’s AI approaches contribute to the literature.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2024-0172
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