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This study aims to explore the underlying mechanism and boundary conditions of consumer’s preference on a multiple-percentage discount over an economically equivalent single discount.

The authors tested their predictions using two large-scale online experiments accompanied by a fully controlled laboratory experiment.

This study shows that the preference for a multiple-percentage discounts over an economically equivalent single-percentage discount is because consumers directly add the raw values of multiple-percentage discounts. The preference is less prominent if the percentage discounts are presented using round (vs non-round) numbers and is strengthened by experiential-thinking style.

This study examined consumer preferences between a single-percentage discount and an economic equivalent multiple-percentage discount. A promising research topic is exploring consumer preferences between multiple-percentage discounts.

Understanding how different presentation formats of the same price discount can lead to different evaluations enables managers and marketers to ensure a more effective promotional strategy.

This study extends literature on price-based promotions by demonstrating how consumers’ preferences for multiple discounts can be strengthened or weakened.

Illegitimate tasks are pervasive in organizations, presenting a challenge for employees to mitigate their impact. However, despite their significance, there has been limited research on when and how employees can adapt to these tasks successfully. To address this gap, this study aimed to discover the relationship between illegitimate tasks and adaptive performance, drawing upon the job demands-resources theory. Specifically, this study aimed to examine the moderating role of general self-efficacy and the mediating roles of employee problem-focused and emotion-focused coping.

To examine our hypotheses, we conducted a time-lagged survey, comprising 3 waves and involving 313 employees from twenty enterprises situated in Guangzhou and Sichuan, China. Ordinary least squares (OLS) was adopted to examine our hypotheses.

Our results suggested that general self-efficacy played a crucial role in determining how employees would cope with illegitimate tasks and their subsequent adaptive performance when confronted with illegitimate tasks. Notably, employees who possess high levels of general self-efficacy utilize problem-focused coping, improving adaptive performance in handling illegitimate tasks. Conversely, employees who possess low levels of general self-efficacy rely on emotion-focused coping, leading to lower levels of adaptive performance.

This research contributes to the literature on illegitimate tasks by uncovering when and how such tasks can either promote or hinder adaptive performance. These findings offer practical insights into ways to assist employees in managing illegitimate tasks effectively.

The study aims to investigate the implementation of green supply chain management (GSCM) in the footwear industry. It focuses on identifying key factors (dimensions and corresponding sub-dimensions) that promote GSCM and examines the importance and relevance of these factors in improving sustainability and competitive advantage within the footwear manufacturing supply chain.

A literature review and expert interviews were conducted to identify the factors for GSCM in the footwear industry. The DEMATEL-based ANP (DANP) method was used to analyze the importance and interrelationships of the identified dimensions and sub-dimensions. The data were collected through questionnaires and analyzed across different levels of the supply chain to compare the significant factors affecting GSCM implementation.

The study reveals that green purchasing is the core dimension, playing a critical role in the footwear industry. Organizational and environmental management emerges as the most influential causal factors, strongly correlated with other factors. However, as to sub-dimensions, different level of supply chain members should focus on different sub-dimensions.

This research provides valuable insights into the key dimensions and sub-dimensions and their causal relationships in the footwear industry. It offers practical suggestions for manufacturers to prioritize organizational and environmental management as a strategic approach to maximize the benefits of GSCM.

This article investigates the impact of consumers’ promotion strategies on the effectiveness of promotional campaigns for subscribing to Over-the-Top (OTT) streaming services, from a prospective theoretical perspective. Additionally, it explores the moderating effects of platform type and subscriber type on promotion strategies in the context of OTT streaming services.

This study employs an experimental design to separately examine the promotion strategies of subscribers. The first part investigates the effect of promotion strategies on promotional effectiveness, regardless of platform and subscriber types, while the second part considers the moderating effects of both platform type and subscriber type on promotional effectiveness.

The analysis reveals that renewed subscribers exhibit a positive attitude toward incremental promotions and have stronger intentions to subscribe and recommend. Nonrenewed subscribers, in contrast, prefer discount promotions, demonstrating a positive attitude toward them and expressing higher intentions to subscribe and recommend.

This study applies prospect theory to OTT promotion strategies, uncovers the psychological drivers behind promotion effectiveness and examines the moderating role of subscriber type and platform type, thereby providing actionable insights to improve consumers’ attitudes and behavioral intentions.

Based on the technology affordance theory, this study aims to explore the relationship among artificial intelligence (AI) orientation, global value chain collaboration (collaboration breadth and collaboration depth) and the international performance of entrepreneurial firms while considering the contingency of board international experience.

This study’s sample was selected using the Sci-Tech Innovation Board (STAR Market) of the Shanghai Stock Exchange in China from 2019 to 2023, from which 1,928 final usable observations from 570 entrepreneurial firms over five years were obtained.

The empirical results indicate that AI orientation positively affects both collaboration breadth and collaboration depth of the global value chain. In addition, both collaboration breadth and collaboration depth mediate the relationship between AI orientation and the international performance of entrepreneurial firms, and board international experience enhances the positive effect of AI orientation on collaboration breadth.

This study contributes to the literature on AI orientation, global value chain and board international experience by introducing the technology affordance theory into the international performance of entrepreneurial firms, and it provides managerial implications for entrepreneurial firms and government policymaking.

This paper aims to a systematic literature review followed by a critical synthesis to unveil the underlying knowledge that shapes our understanding of festivals in the digital era. Findings reveal a diverse range of digital applications, such as social media, virtual technologies and event apps, used in festival contexts. Analysis also highlights the digital-influenced experiences of various stakeholders involved, particularly concerning brand, place, destination image and cocreation. The study emphasises the pressing need to investigate the role of generative artificial intelligence-based applications in festivals, pinpointing areas ripe for research such as representation and authenticity, community engagement and participation, memories and storytelling, as well as power and accessibility. By demonstrating how digital technologies intersect with festivity, this research opens new avenues for exploring the dynamic relationship between technology and cultural expression, advocating for a deeper understanding of their integration in the digital age.

Labor-related risks resulting from layoffs may pique auditors’ scrutiny. Although previous research has enriched the understanding of the economic consequences of layoffs, the authors know relatively little about the relationship between layoffs and audit fees. This study aims to investigate whether auditors are concerned about corporate layoff events and their pricing decisions under the influence of the events.

This study examines the effect of layoff storms on audit fees using news reports from mainstream financial and economic media in China about layoffs in listed companies. Based on whether the company is reported to have layoffs by the media in a fiscal year, this study collects data on 204 layoff storms in A-share listed companies from 2008 to 2022. Then, this study uses propensity score matching to reduce the interference of basic company characteristics.

This study finds that audit fees are higher after firms experience layoff storms. Higher internal control quality and pay advantage in the industry weaken the positive relationship between layoff storms and audit fees, while higher political uncertainty strengthens this positive relationship. Further tests show that companies with proactive layoffs, persistent layoffs and media disclosures of layoff numbers face more audit fees, but the type of corporate response to the layoff does not influence audit pricing.

This study contributes to the literature on audit pricing and the economic consequences of layoffs by emphasizing the impact of labor-related risks on audit fees.

While the phenomenon of technostress has received significant attention from researchers in recent years, empirical findings concerning the consequences of specific forms of techno-stressors have remained scattered and contradictory. The authors aim to integrate the conclusions of previous studies to understand the effects of specific techno-stressors on strain and job performance.

This study employs meta-analytic techniques to calibrate the findings of 67 studies investigating more than 63,100 employees.

In general, not all techno-stressors have adverse effects. In particular, techno-uncertainty does not impact job performance. In addition, relative weight analyses reveal the relative importance of techno-complexity and techno-insecurity as predictors of both strain and job performance. Finally, this study finds that the effects of specific techno-stressors on job performance vary depending on research participants' gender, educational attainment and employment status.

First, this study provides a more nuanced view of the effects of specific techno-stressors. Second, this research clarifies the relative importance of specific techno-stressors as predictors of strain and job performance. Finally, this study reveals the moderating effects of demographic variables on the relationships between specific techno-stressors and job performance.

This study aims to investigate the effect of top management team (TMT) stability on outward foreign direct investment (OFDI) of Chinese firms and the moderating effects of state ownership and managerial ownership on this relationship.

An empirical analysis based on the ordinary least square regression model is conducted using Chinese A-share listed firms that engaged in OFDI from 2008 to 2021.

TMT stability has a positive effect on firms’ OFDI. Moreover, state ownership significantly strengthens the positive relationship between TMT stability and OFDI, while managerial ownership weakens this positive relationship.

The findings help firms to effectively retain TMT talents and promote the smooth internationalization of firms, thereby enhancing their long-term development capabilities and competitive advantages.

This study expands the investigation of the factors influencing OFDI at the micro level of the TMT, providing valuable decision-making insights for firms.

Smartphone apps collect users' personal information, which triggers privacy concerns for app users. Consequently, app users restrict apps from accessing their personal information. This may impact the effectiveness of in-app advertising. However, research has not yet demonstrated what factors impact app users' decisions to use apps with restricted permissions. This study is aimed to bridge this gap.

Using a quantitative research method, the authors collected the data from 384 app users via a structured questionnaire. The data were analysed using AMOS and fuzzy-set qualitative comparative analysis (fsQCA).

The findings suggest privacy concerns and risks have a significant positive effect on app usage with restricted permissions, whilst reputation, trust and perceived benefits have significant negative impact on it. Some app-related factors, such as the number of apps installed and type of apps, also impact app usage with restricted permissions.

Based on the findings, the authors provided several implications for app stores, app developers and app marketers.

This study examines the factors that influence smartphone users' decisions to use apps with restricted permission requests. By doing this, the authors' study contributes to the consumer behaviour literature in the context of smartphone app usage. Also, by explaining the underlying mechanisms through which the principles of communication privacy management theory operate in smartphone app context, the authors' research contributes to the communication privacy management theory.