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Hotel servicescapes have been extensively examined in the literature; however, there has been less attention on green servicescapes that attract consumers to visit green hotels. This model explores the relationship among green servicescapes – green items, green surfaces, natural environment, green consumerism and their outcomes, including intentions to return and green evangelism with a moderating role of green perceived quality.

The multi-wave method was utilized to gather data from China's major cities, Beijing and Shanghai. A total of 462 responses were received over three waves. Subsequently, the data were analyzed employing structural equation modeling (SEM) in Smart PLS 4.

The findings indicated that green servicescape – green items, green surfaces and natural environment – have a positive impact on green consumerism. The authors have discovered that green consumerism leads to positive intentions among consumers to return and engage in green evangelism. Green perceived quality significantly moderated the relationship between green servicescape and green consumerism.

The study offers insightful contributions to academia and managerial fields, encompassing consumer psychology, consumer behaviour, the stimulus-organism-response (SOR) framework and servicescapes. Additionally, it assists hotel managers in addressing challenges stemming from the competitive environment and creating a more environmentally friendly atmosphere.

The research focused on the innovative reflective model of green consumerism model and adopted a pioneering approach to examine green servicescapes within the hotel industry. This study enhances understanding of consumer intentions to return and the influence of green consumerism on green evangelism, while also quantifying the significance of green perceived quality.

This study aims to integrate the four-dimensional corporate social responsibility (economic, legal, ethical and philanthropic responsibility) with environmental responsibility. It also aims to measure how service quality and corporate image mediate the effects of the five CSR dimensions on customer retention.

This research employs structural equation modelling to test the proposed conceptual model. About 217 valid questionnaires were collected online from customers of restaurants in Tehran.

The results show that legal, ethical, philanthropic and environmental dimensions positively and significantly impact corporate image and service quality. Moreover, corporate image and service quality mediate the effects of the five CSR dimensions on customer retention.

Managers may learn that by enhancing their environmental responsibility, they are also working on increasing service quality and corporate image and, in turn, customer retention. Restaurants can differentiate themselves from competitors and attract and retain environmentally conscious customers, ultimately contributing to their competitive advantage.

This research extends Carroll’s dimensions by incorporating environmental responsibility, demonstrating its potential to boost service quality and corporate image for customer retention. A noteworthy contribution is introducing environmental responsibility as a novel dimension of CSR within the restaurant and food industry. Recognising the increasing importance of environmental sustainability in academic and societal discourse, it was crucial to consider the environment as a distinct aspect of this research.

Cracking, deformation and rutting are the most prevalent types of pavement distress, and these deformations and flow characteristics greatly distress the pavement features while also limiting its use. In India, on the other hand, more than 300 million scrap tyres are generated each year, and their disposal has become a severe environmental issue. Furthermore, the scrap generated by the used tyre must be disposed of properly. Hence, this study presents the experimental investigations of bitumen incorporating with Crumb rubber as main additive along with SBS polymer, to enhance the engineering property.

Crumb rubber (CR) was used as an additive along with styrene–butadiene–styrene (SBS) polymer to enrich the engineering qualities of the bitumen to reduce the disposal problem of scrap tyres and reduce the risk of environmental pollution. Because SBS polymer is expensive, response surface methodology modelling's central composite design (CCD) was used to optimise the number of tests. CCD modelling's input factors (process variables) were the inclusion rates of SBS and CR, which ranged from 2% to 5% and 4% to 10%, respectively, by total weight. Furthermore, the influence of SBS polymer and CR on the characteristics of modified bitumen was prioritised.

The addition of SBS and CR enhanced the bitumen's penetration resistance at service temperatures. Furthermore, increasing the SBS and CR concentration affected the flow characteristics of the modified bitumen and enhanced its viscosity. The addition of SBS and CR as bitumen modifiers increased penetration resistance by 24.06%. The Dynamic Shear Rheometer test demonstrated that the complex modulus of virgin bitumen increases with increasing SBS and CR content, which is consistent with the shifting softening point trend. The dosing rate of up to 3.5% SBS and 11% CR considerably contributed to the creation of polymer link networks, which increased the complex modulus of the bitumen by 16.5%. The CCD model's analysis of variance and Pareto bar chart demonstrated that the dose of CR is significant in improving the engineering features of the virgin bitumen rather than the SBS.

The utilisation of CR as a bitumen modifier may solve the problem of waste tyre disposal while also lowering the risk of environmental damage. Furthermore, because the presence of CR increased the engineering properties, particularly the complex modulus of virgin bitumen, the use of CR in combination with SBS polymer can be an efficient and cost-effective strategy to improving bitumen qualities.

Although there is a rising demand for organic food restaurants (OFRs), limited studies have attempted at understanding the drivers of customers' intention to visit OFRs. There is also a need to examine customers' choice behaviour in the context of OFRs.

This study has assessed the effect of consumption values (functional, emotional, epistemic, conditional, quality and social) on the intention to visit OFRs by utilizing 1863 online customer reviews about different Indian OFRs (Study 1) and 205 survey-based responses of Indian customers (Study 2).

Findings show an overall positive sentiment towards OFRs. Results of Study 1 and Study 2 reveal that functional, quality, social and emotional values have a significant impact on customers' OFR visit intention. Interestingly, Study 2 found that epistemic values have an insignificant impact on customers' visit intention.

Study findings suggest that the OFR management need to provide a better ambience, and good quality organic food in OFRs. Additionally, managers of OFRs can train their staff to be well mannered, cooperative and sincere.

The study on OFRs is still in its nascent stage. The findings of this study will thus provide academicians and policy makers an idea of the consumption values that affect customers' intention to visit OFRs.

This paper aims to develop an optimization model to enhance pipeline assembly performance. It focuses on predicting the pipeline’s assembly pose while ensuring compliance with clamp constraints.

The assembly pose of the pipeline is quantitatively assessed by a proposed indicator based on joint defects. The assembly interference between the pipeline and assembly boundary is characterized quantitatively. Subsequently, an analytical mapping relationship is established between the assembly pose and assembly interference. A digital fitting model, along with a novel indicator, is established to discern the fit between the pipeline and clamp. Using the proposed indicators as the optimization objective and penalty term, an optimization model is established to predict the assembly pose based on the reinforced particle swarm optimization, incorporating a proposed adaptive inertia weight.

The optimization model demonstrates robust search capability and rapid convergence, effectively minimizing joint defects while adhering to clamp constraints. This leads to enhanced pipeline assembly efficiency and the achievement of a one-time assembly process.

The offset of the assembly boundary and imperfections in pipeline manufacturing may lead to joint defects during pipeline assembly, as well as failure in the fit between the pipeline and clamp. The assembly pose predicted by the proposed optimization model can effectively reduce the joint defects and satisfy clamp constraints. The efficiency of pipeline modification and assembly has been significantly enhanced.

Recycled aggregate self-compacting concrete (RASCC) has the potential for sustainable resource utilization and has been widely applied. Predicting the compressive strength (CS) of RASCC is challenging due to its complex composite nature and nonlinear behavior.

This study comprehensively evaluated commonly used machine learning (ML) techniques, including artificial neural networks (ANN), random trees (RT), bagging and random forests (RF) for predicting the CS of RASCC. The results indicate that RF and ANN models typically have advantages with higher R2 values, lower root mean square error (RMSE), mean square error (MSE) and mean absolute error (MAE) values.

The combination of ML and Shapley additive explanation (SHAP) interpretable algorithms provides physical rationality, allowing engineers to adjust the proportion based on parameter analysis to predict and design RASCC. The sensitivity analysis of the ML model indicates that ANN’s interpretation ability is weaker than tree-based algorithms (RT, BG and RF). ML regression technology has high accuracy, good interpretability and great potential for predicting the CS of RASCC.

ML regression technology has high accuracy, good interpretability and great potential for predicting the CS of RASCC.

This study aims to investigate the ecological awareness of Chinese consumers towards fast fashion and examine the effect of social sustainability claims on green brand image and purchase intentions in China, considering China’s unique environmental policy landscape and its significant role in the global fast fashion industry. The study explores the role of altruistic values in promoting sustainability within the well-known fast fashion brand “H” and how they shape brand image, consumer satisfaction and brand equity.

The study collected data from 257 Chinese participants and used a serial mediation model through the PROCESS macro in SPSS to analyse the correlation between green brand image, created through sustainability claims and consumer purchase intentions. The model also assessed the intermediary effects of brand image, satisfaction and equity.

The findings of the research indicate a direct and positive relationship between green brand image and consumer purchase intentions, emphasising the need for clothing and textile industry marketers to strategically promote altruistic values in their sustainability efforts and highlighting the importance of ecological awareness in shaping consumer behaviour in the Chinese context. This approach enhances green satisfaction and green brand equity and ultimately leads to higher green purchase intentions.

This study provides significant insights into the effectiveness of incorporating social sustainability claims in advertising to improve a brand’s green image and influence consumer behaviour. It emphasises the importance of altruistic values in sustainability strategies, offering valuable guidelines for marketers in enhancing green satisfaction and brand equity, thereby boosting consumer purchase intentions in the context of green branding and sustainability advertising. Focussing specifically on the Chinese market, this research sheds light on the impact of ecological awareness among Chinese consumers within the fast-fashion industry. Given China’s substantial role in shaping global fast-fashion production and its evolving environmental policies, this focus adds significant depth to our understanding of sustainability claims’ influence within this crucial consumer base.

The purpose of this paper is to examine the factors that influence Japanese consumer purchase intention toward products bearing animal welfare (AW) certification labels.

A conceptual model was developed with the constructs of informativeness, trust, consumer perception, health consciousness, moral norms and purchase intention and tested using a sample of 513 Japanese consumers. Data were collected using an online panel with the direct effects analyzed using regression while the mediation analysis was performed using Hayes PROCESS macro.

The findings have confirmed that informativeness, consumer perception and trust contribute to consumer purchase intention of products with AW certification labels. Moral norm has a significant indirect effect on the relationship between consumer perception and intention to purchase. However, health consciousness did not demonstrate any indirect effect on the relationship between consumer perception and intention to purchase.

This study contributes significantly to our understanding of Japanese consumers' perception toward AW certification labels, especially considering the limited discussion surrounding this topic in Japan. By highlighting the importance of informativeness, it sheds light on how enhancing consumer knowledge can potentially boost the demand for AW foods. Moreover, it challenges the conventional belief in the impact of health consciousness and consumer behavioral intention, thereby expanding the discourse on the role of health consciousness in consumer choices. Through this exploration, the study not only enhances consistency in discussing consumer behavior but also strengthens the coherence and argumentation of the research findings.

In the context of green development in China, the circumstance in which Environmental, Social and Governance (ESG) ratings function has changed. As an important external governance mechanism of sustainable development, ESG ratings can also be a two-edged sword for the implementation of carbon emission reduction. This research examines the connection of ESG ratings and corporate carbon emission reduction in the context of green development. This present study postulates that the impact of ESG ratings on carbon emission reduction performance in the context of green development is inverted U-shaped.

To obtain empirical evidence for the hypotheses proposed, this study makes an empirical test based on the two-way fixed effects model. The data is taken from listed Chinese manufacturing firms between 2012 and 2021.

The study reveals that there is a significant inverted U-shape relationship between ESG ratings and carbon emission reduction performance in the context of green development. Managerial myopic behaviour plays a positive moderating role in the above relationship. In addition, it makes the inflection point of inverted U-shaped curve move to left. Heterogeneity analyses show that the above inverted U-shaped relationship is more significant for firms that don’t hire CEO with environmental protection background or big four accounting firms.

In the background of green development, this study helps to understand dual influence of ESG ratings on corporate carbon emission reduction deeply. It is beneficial to guide enterprises to utilize ESG ratings mechanism reasonably, thus enhancing the effectiveness of carbon emission reduction. This study provides decision-making reference for government to accelerate low-carbon transformation in microcosmic field.

The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand advocacy. LEHF becomes the trend pursued by consumers, so this can create market opportunities to optimize marketing strategies. The focus on LEHF in a sustainable fashion would allow local businesses to develop local values-based companies. This study uses the value attitude-behavior model to analyze data.

This research uses a quantitative survey to obtain data. The questionnaire is spread to 300 respondents with a purposive sampling approach, especially respondents who have worn LEHF.

This study shows that collectivism values, fashion consciousness, environmental values and religiosity influence brand love, while brand love influences brand advocacy related to LEHF. On the other hand, consumers are the target market with a fashion consciousness to follow the trend of hijab clothes. This also shows they wear clothes to fulfill religious values while prioritizing the latest styles.

Since this study focuses on LEHF, this product is only relevant to hijab fashion. This takes into account the potential of Muslim-dominated Indonesian society. The fashion category can be enlarged to include more local products in future studies. A large selection of goods may promote greater use of regional interests.

For business actors, particularly micro and medium firms that are just starting to grow to support the local hijab fashion industry company, this research has managerial implications. This presents a chance for business actors to improve the local economy and opens doors for establishing more employment possibilities. The growth of the regional hijab fashion market offers an opportunity to satisfy the demands of customers who favor regional goods. Brand love in LEHF may foster business revenue growth and help local firms compete favorably with international brands. Marketers for LEHF are anticipated to intensify their efforts to advance socialism, the environment and fashion sensibility. Additionally, LEHF marketers emphasize the importance of religiosity when promoting their products to the target population. Marketers are also aware that the study’s environment is Indonesia, which has 90% Muslim population. Marketers have an excellent opportunity to maximize this scenario.

This study also had social implications. The goal of producing locally made eco-hijabs is to benefit nearby communities and the environment. This aligns with the more general objectives of ethical and sustainable fashion. Sustainable methods are used in production, such as using eco-friendly colors, water conservation and waste reduction. Sustainable manufacturing methods are designed to reduce their adverse effects on the environment and encourage ethical production. Empowerment and community engagement may be involved in the manufacturing of locally-made eco-hijabs. This can entail educating and hiring regional craftspeople or incorporating neighborhood residents in manufacturing.

The study focuses on religiosity and environmental value to further analyze its influence on LEHF. The context of the products analyzed in this study is LEHF, which prioritized local production and strengthened local wisdom through pro-environment. The study used the VAB (value, attitude, behavior) model to analyze the concept.