Search results

The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product-centered signals influence customers’ likelihood of making an impulsive purchase in the live-streaming commerce context.

An online survey was designed and distributed to the target respondents in China using purposive sampling. A total of 735 valid responses were analyzed with partial least square structural equation modeling (PLS-SEM).

Both streamer-centered signals, i.e. streamer credibility and streamer interaction quality, were discovered to significantly influence product-centered signal, i.e. product information quality. Additionally, streamer interaction quality was found to have a significant impact on streamer credibility. Furthermore, it was observed that customer engagement played a significant mediating role in the relationship between product information quality and impulsive buying tendency. Moreover, the paths between product information quality and customer engagement, as well as the connection between engagement and impulsive buying tendency, were found to be moderated by guanxi orientation.

Despite the prevalence of impulsive purchases in live-streaming commerce, few studies have empirically investigated the impact of streamer and product signals on influencing customers’ impulsive purchase decisions. Consequently, to the best of our knowledge, this study distinguishes itself by offering empirical insights into how streamers use reciprocating relationship mechanisms to communicate signals that facilitate impulsive purchase decisions.

In the practice of live streaming e-commerce, the consumer demand is usually uncertain, and the inventory and prices can be decided by brand owners or streamers. To this end, this study examines the inventory and pricing decisions of the brand owner and streamer in a live streaming e-commerce supply chain under demand uncertainty.

In this study, four scenarios are considered, i.e. the brand owner determines the inventory and price (Scenario BB), the brand owner determines the inventory and the streamer determines the price (Scenario BS), the streamer determines the inventory and the brand owner determines the price (Scenario SB), and the streamer determines the inventory and price (Scenario SS).

The results show that the inventory and prices, as well as the profits of the brand owner and streamer increase with the consumer sensitivity to streamer’s sales effort level under the four scenarios. The inventory (price) is the highest under Scenario SS (SB), while that is the lowest under Scenario BB (BS). In addition, when the sensitivity is low, the brand owner’s profit is the highest under Scenario BB, otherwise, the profit is the highest under Scenario SS. Regardless of the sensitivity, the streamer’s profit is always the highest under Scenario SS.

Few studies focused on the inventory and pricing decisions of brand owners and streamers in live streaming e-commerce supply chains under demand uncertainty, while this work bridges the research gap. This study can provide theoretical basis and decision support for brand owners and streamers.

Drawing on the tenets of institutional theory, the purpose of this study is to examine the impact of Confucianism on technology for social good, while also considering the moderating influence of extrinsic informal institutions (foreign culture) and intrinsic formal institutions (property rights).

This study constructs a comprehensive database comprising 9,759 firm-year observations in China by using a sample of Chinese A-share listed firms from 2016 to 2020. Subsequently, the hypotheses are examined and confirmed, with the validity of the results being upheld even after conducting endogenous and robustness tests.

The findings of this study offer robust and consistent evidence supporting the notion that Confucianism positively affects technology for social good through both incentive effect and normative effect. Moreover, this positive influence is particularly prominent in organizations with limited exposure to foreign culture and in nonstate-owned enterprises.

The findings contribute to the literature by fostering a deep understanding of technology for social good and Confucianism research, and further provide a nuanced picture of the role of foreign culture and property rights in the process of technology for social good in China.

The research purpose is to investigate the impact of green entrepreneurial orientation (GEO) on operational performance (OP) in renewable energy companies, with a particular focus on the mediating roles of green innovation strategy (GIS) and green innovation culture (GIC).

Data were collected through interactive surveys with 338 middle and senior managers of renewable energy companies prioritizing sustainability. The relationships between variables were analyzed using SmartPLS and Jamovi software, which facilitates structural equation modeling.

The analysis revealed that GEO had a significant positive impact on both GIS and GIC, followed by OP. It is supported by the hypotheses that mediating variables GIS and GIC positively influence OP, and their important role in transforming entrepreneurial efforts into operational success is confirmed.

The research is limited to renewable energy companies and findings may not be generalizable to other sectors. Future research could expand the scope to include different industries and geographic contexts. Additionally, dimensional research studies can provide deeper insights into the long-term effects of GEO, GIS and GIC on OP.

The findings suggest that renewable energy companies should encourage a strong entrepreneurial orientation towards green practices. Emphasizing innovation strategies and developing a green culture within organizations can lead to improved OP, supporting overall sustainability goals.

The research provides a comprehensive framework for understanding the drivers of OP in the renewable energy sector, providing a new perspective by combining GEO with innovation strategies and cultural elements. The originality of the research lies in the application of these concepts to an industry where sustainability is very important.

This paper addresses the issue of internal spatial environmental pollution in non-blasting tunnel construction by proposing a comprehensive evaluation model. The model aims to provide a scientific basis for environmental pollution prevention in non-blasting tunnel construction, thereby facilitating green tunnel construction and sustainable development management.

The study firstly refines and constructs the evaluation index system from the perspective of pollution sources. A novel weight calculation method is introduced by integrating the analytic hierarchy process (AHP) with the ordered weighted averaging (OWA) operator, and a comprehensive evaluation model for internal environmental pollution in non-blasting tunnels is established by incorporating the grey clustering evaluation method. Finally, an empirical study is conducted using the Erbaoshan Tunnel as a case study to verify the feasibility and effectiveness of the model.

The study develops an evaluation system for internal environmental pollution in non-blasting tunnels and applies it to the Erbaoshan Tunnel. The results classify the pollution level as “general pollution,” confirming the rationality and applicability of the evaluation system and model while also identifying the primary pollution factors.

This study first developed a comprehensive evaluation system for environmental pollution in non-blasting tunnel construction from the pollution source perspective, making the system more comprehensive. Additionally, it innovatively combined AHP–OWA and gray clustering methods to scientifically assess pollution levels, providing valuable scientific guidance for the evaluation and management of non-blasting tunnels and similar underground projects.

Implementing green innovation is crucial for firms to build or sustain competitive advantages within the context of the sustainable development goals. Academic research has broadly explored how firms can induce green innovation behavior (GIB), examining external factors, but few studies in the current literature have deeply investigated unabsorbed slack as an internal antecedent of GIB. Drawing upon the behavioral theory of the firm and integrating it with dynamic capabilities theory, this study aims to address this deficiency by investigating the impact of unabsorbed slack on GIB and the mediating roles of two dimensions of capability reconfiguration: capability evolution and capability substitution in the relationship between unabsorbed slack and GIB. Furthermore, this study also discusses the moderating effects of consumer green pressure on the relationship between unabsorbed slack and capability evolution/substitution.

Survey data were collected from 286 Chinese technology-intensive manufacturing firms to empirically test the relationships among the variables.

The results reveal that unabsorbed slack has a positive influence on GIB. Furthermore, capability evolution and substitution both play mediating roles in the relationship between unabsorbed slack and GIB. Comparative analysis showed that the mediating effect of capability substitution is stronger than that of capability evolution. Moreover, consumer green pressure strengthens the positive relationship between unabsorbed slack and capability evolution/substitution.

This study enriches the research on the driving forces of GIB and contributes to providing managerial implications for firms to launch green innovation activities.

This paper aims to investigate whether female directors of companies are more likely to appoint audit firms (AFs) with women in high-level positions adopting monitoring, reputation and homophily theories.

The paper uses ordinary least square to test the hypotheses using a unique hand-collected data set obtained from various sources. To mitigate potential endogeneity and selection bias issues, system generalized method of moments (GMM) and Heckman two-stage procedures are used. Additionally, alternative independent and dependent variables are created to strengthen the validity of main results.

The findings show that female directors are more likely to appoint AFs with women in high-level positions. Non-independent female directors, compared to independent ones, are particularly inclined to do so. These results are supported by further analyses using system GMM, Heckman two-stage procedures and alternative variables.

This study examines how female directors influence companies’ choices of AFs with women in high-level positions. It introduces unique audit firm governance proxies and variables specific to developing countries. The study also controls for various corporate governance, company and audit firm characteristics.

This study aims to investigate the effect of galvanic corrosion on the sulfide stress corrosion cracking (SSCC) of X80/Inconel 625 weld overlay by altering the cathode/anode area ratios, Na₂S₂O₃ concentrations and temperatures.

The effects of galvanic corrosion on X80/Inconel 625 weld overlay SSCC were investigated by immersion test, galvanic corrosion current test, electrochemical measurement, four-point bending experiment, hydrogen permeation experiment and scanning electron microscopy.

The anodic dissolution of the fusion boundary was enhanced as the cathode/anode area ratio increased, which is necessary for the SSCC of the X80/Inconel 625 weld overlay. However, severe galvanic corrosion reduced the SSCC susceptibility. The SSCC susceptibility showed a linear increase with Na₂S₂O₃ concentration in the range of 10⁻⁴ ∼ 10⁻² mol/L. However, further increasing the Na₂S₂O₃ concentration to 10⁻¹ mol/L resulted in the disappearance of SSCC. This is likely because sufficient hydrogen was required for SSCC initiation even under severe anodic dissolution conditions, which was further supported by the reduced SSCC susceptivity at elevated temperatures.

Limited studies aim to establish the relationship between the galvanic corrosion and SSCC of welded joints through altering the cathode/anode area ratios, Na₂S₂O₃ concentrations and temperatures. This work will pave the way for understanding the effect of galvanic corrosion on the SSCC of dissimilar weld joints.

The purpose of this study is to examine the effect of manager attributes and psychological factors on the adoption of sustainability reporting (SR) among small and medium-sized enterprises (SMEs) in Ghana.

The study is based on a cross-sectional data gathered using questionnaires administered to managers of SMEs in Ghana. The data is analyzed using structural equation modeling.

The results reveal that SME managers with requisite educational qualifications and knowledge about sustainability accounting adopt SR. The attitudes, subjective norms and perceived behavioral control of managers of SMEs on issues of sustainability also affect the adoption of SR. However, SMEs with old and long-serving managers do not adopt SR. SMEs with manager attributes such as professional education, gender and religious affiliation do not appear to adopt SR.

There is the need for regulators and other stakeholders to sensitize, persuade and provide awareness, training and educational certification to support managers of SMEs to enable them to adopt SR.

This study contributes to the literature on SR by offering a clear understanding of how manager attributes and psychological factors influence the adoption of SR by SMEs in developing countries.

This study aims to shed new light on the effect of gift packaging shape, specifically the distinction between horizontal and vertical orientations, on the face consciousness of both gift givers and recipients. The underlying mechanism of the main effect is examined, focusing on the perception of social status symbols. In addition, downstream outcome variables were included in the study to explore the effects of gift package shape on willingness to buy (WTB) and word-of-mouth (WOM) in the giver and receiver contexts, respectively. Furthermore, these effects were repeatedly verified in both China and the USA, revealing the significance of cultural differences. The study also investigated the moderating effects of an individual’s power state (low or high power) on the giver’s face consciousness.

Six studies were conducted to address the research objectives. Study 1 compared the gift givers’ face consciousness of a gift when presented with vertical package shapes versus horizontal. Subsequently, Study 2 investigated whether consumers’ perception of social status symbols mediates the effect of gift package shape on gift givers’ face consciousness. Study 3a expanded the conceptual model to include the downstream outcome variable of WTB in the context of gift-giving. Study 3b was validated with American participants, revealing the influence of cultural background differences on face consciousness. Study 4 introduced a gift-receiving context to investigate the chain-mediated effects of gift package shapes on consumer WOM. Lastly, Study 5 critically examined the boundary effect of personal power states on the interaction between the gift givers’ face consciousness and WTB.

The results indicate that gift givers and recipients attribute higher face consciousness to gifts with vertical package shapes compared to horizontal ones. In addition, consumers’ perception of gifts as status symbols was the underlying mechanism driving the impact of gift packaging shape on face consciousness. Furthermore, the face consciousness for gift packages of vertical shape was enhanced when people were in lower-power states as opposed to higher-power states, subsequently leading to an increase in the WTB.

The research is limited to an online virtual brand study; future field studies could be conducted to enhance the authenticity of the participants’ gift-giving experience and the overall external validity of the studies. In addition, gender-based stereotypes and the relationship between the giver and the receiver (transactional or intimate) may also influence the relationship between gift package shapes and face consciousness.

The practical implications of this research focus on three points. First, gift brand managers should strategically employ vertical package shapes to signal high-end attributes and evoke face consciousness among consumers, aligning with the psychology of both givers and recipients. Second, managers must consider consumers’ power states in gift-giving scenarios, tailoring packaging recommendations to the dynamics between givers and recipients to maximize market share. Last, cultural differences in face consciousness, particularly between Asian and Western cultures, necessitate that managers adapt packaging designs to respect and enhance the social status of both givers and recipients in culturally sensitive ways. These findings underscore the importance of understanding and integrating consumer psychology, power dynamics, and cultural nuances into gift packaging strategies to boost market share.

The research contributes to understanding the impact of gift packaging shape on the perception of face consciousness among both gift givers and recipients. It highlights the mediating role of social status symbols and extends its scope by examining downstream effects such as WTB and WOM. It explores individual power states as a moderating factor, revealing how personal dynamics influence perceptions of face-saving consciousness. Also, the cross-cultural validation of these effects in China and the USA underscores the importance of considering cultural differences.