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Science fiction analogies have been shown to be an effective vehicle for disseminating scientific knowledge and building a better understanding of scientific principles. Toward this end, this study aims to use the Star Trek universe as a lens in an effort to remove barriers to understanding the science of service research.

This study synthesizes research on using science fiction narratives in sparking dialogue within and beyond scientific communities, draws parallels between the Star Trek universe and the service research domain and uses these insights to identify pertinent ways forward.

In the service research domain, science fiction analogies and dramaturgical metaphors can challenge researchers to reflect beyond the domain’s traditional boundaries. In fact, the Star Trek universe lends itself as visionary backdrop to assess leadership principles, understand the evolution of scientific paradigms and inspire future service research.

This article contributes to the service research literature by introducing the notion of drawing on science fiction analogies to facilitate key dialogues in a scientific context and demonstrates how such analogies can be used to provide guidance in moving the service research discipline forward.

Cell-based meat is currently one of the most debated food sources of recent decades, as it involves cultivating animal-derived biological tissues in controlled environments. Opinions on this topic vary widely; some see this nutritional source as a strategy to address the sustainability challenges of the agri-food sector, while others perceive it as a potential negative impact on their culture and traditions. In this context, this study aimed to gather the opinions of Italian students engaged in animal production science studies to assess their viewpoints regarding socio-ethical, environmental, and economic dimensions since they represent the future generation of professionals and potential consumers.

In this study, the hybrid qualitative-quantitative method of Q-methodology was used. By leveraging the strengths of both qualitative and quantitative approaches, Q-methodology provides a systematic method for examining interviewees’ subjectivity by gathering individuals’ points of view into clusters of opinions referred to as factors.

The analysis of the results revealed the existence of four distinct factors within the analyzed student population, highlighting the different viewpoints among a group of individuals pursuing the same course of study.

The results may provide additional insights into the debate on this topic and offer valuable information for policymakers regarding the discussion on novel foods, particularly cell-based meat, which still lacks a regulatory framework at the European Union level.

The study aims to present a systematic literature review (SLR) to understand the current status of research on social media usage among the bottom of the pyramid (BOP). The purpose of this study is to identify the research gaps in this domain and review future research agendas by using theory, context, characteristics and methods [TCCM] framework.

An SLR, keywords co-occurrence and TCCM analysis were used to analyse and synthesize insights from 44 studies gained from Web of Science and Scopus databases.

The findings suggest that the USA and India are popular contexts for studying BOP. The BOP population uses social media to gain utilitarian, hedonic and social values. Further, social media can help BOP explore “entrepreneurship” opportunities, value co-creation and bring innovations.

This study expands the intellectual boundaries of social media at BOP and suggests multidisciplinary research. Additionally, adopting novel theoretical lenses helped determine social media's impact on BOP.