Search results

Primary and secondary data were used to prepare this case. For primary data, the company’s owner was interviewed on multiple occasions. The authors also used Vino Mundo company materials, websites and internal reports in developing the case. Other secondary data sources were used to obtain information on the external environment, industry, demographics and market. Secondary data sources included the World Bank, INEC and Urban and Cities Platform data sets.

Vino Mundo was a restaurant and event space in a beautiful mountain villa outside of San Jose, Costa Rica. It offered international cuisine and wine. The founder and owner, Guillermo Aguilar, faced challenges with sustaining and growing his business in the wake of the global pandemic in 2022. Although he had a strong vision for Vino Mundo, he needed to revisit his strategic plan, especially in marketing. He had many decisions to make in 2023.

The case is primarily designed for upper-level undergraduate and graduate marketing courses. It is well-suited for subjects such as marketing management, entrepreneurial marketing, marketing in emerging markets, family and small business marketing and global marketing. It covers topics including marketing strategy and tactics, new product development, segmentation, targeting, positioning, strategic marketing management, family businesses and emerging markets.

This study aims to identify the growth pattern of research literature, most influential authors, most impactful documents and most relevant topics on sustainable development (SD) in higher education management (HEM) from 2000 to 2023.

The research approach used descriptive quantitative and bibliometric analysis. Scopus was used to retrieve data from 811 selected documents from 2000 to 2023. Data analysis used VOSviewer and R Biblioshiny.

The results showed intense development of sustainable development research in higher education management, especially in 2013–2023. Core literature was identified based on the volume of publications or citations from the perspective of authors, documents and keywords. Global research topics on SD in HEM focus on curriculum development and sustainable learning, sustainable higher education management and enhancing research and development of SD in HEM. The results of this research reveal the emerging intellectual structure in the field of educational management and provide reference points for academics who wish to study this discipline.

This study offers a valuable knowledge map for future research on sustainable development in higher education management. As a map, researchers can find core documents and current topics and identify potential research issues in this study.