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Financial experience is very important in today’s dynamic world of constant globalization with the upsurge in sophisticated financial products entering the financial markets, especially in developing countries. This is because it helps the illiterate unbanked poor women owners of micro businesses to make wise financial judgments and options guided by psychology and cognition. This paper aims to ascertain how financial experience can promote microfinance lending and the continued existence of women micro businesses in rural Uganda through an intervening role.

The paper employs a structural equation model through SmartPLS software to ascertain how financial experience can promote microfinance lending and the continued existence of women micro businesses in rural Uganda through an intervening role.

The empirical findings from this study indicated that financial experience, as a significant and positive mediator, improves microfinance lending and the continued existence of women micro businesses in rural Uganda.

Owing to the geographical ambit of the current study and sample source from only one developing country, future studies may collect data from other regions of the world for comparative analysis to give more insights on the role of financial experience in rural financial markets.

The government of Uganda should promote financial literacy to enhance the financial experience of women owners of micro businesses to help them make better financial judgements in the rural financial markets. This may increase microfinance lending and the continued existence of vibrant women micro businesses in rural areas. As a result, this could lead to the creation of more jobs for the ever-growing younger population in Uganda.

This study is motivated by the lack of understanding and experience about key financial concepts among more than 3.5 billion adults, mostly women. It applies the Experiential Learning Theory grounded in psychology and cognition to show how the financial experience of women who run micro businesses derived from repeated retrieval of knowledge and reflection, can help them to make sound financial judgments to become financially included by rural-based microfinance institutions. Learning-by-doing allows women owners of micro businesses to repetitively take prudent saving, borrowing and investment selections that help them to generate income to meet timely loan repayment to access more microcredit for the continued existence. This is inadequate in the current theory of microfinance lending in rural financial markets.

Children are beginning to socialize as consumers earlier than ever, highlighting the importance of their saving behavior as an effective form of consumer protection. The paper explored the influence of parents, peers, attitudes, knowledge, past behavior, allowance and self-efficacy on saving intention.

With the aim to explore a range of determinants of adolescent saving and to specify the potential mechanisms through which different determinants operate, we adopted a multitheoretical approach based on theories of planned behavior, consumer and financial socialization, and self-efficacy. The paper investigates the formation of the saving intentions on a sample of 1,476 children 10–15 years old in Croatia.

The results indicate strong importance of parental influence and self-efficacy, implying that saving intention among tweens requires a supportive family structure as well as beliefs in the tweens themselves that they are able to save money and face difficulties.

This paper investigates the very nature of saving intention formation at a crucial developmental stage; it investigates the interplay of mechanisms through which determinants of savings operate at that developmental stage; and it explores the age-variance of the mechanism and the interplay of relevant variables, shedding light on the nature of the mechanism of development.

In an era of blurred moral boundaries, brands face “moral dilemma crises”, which are distinguished from traditional crises. Based on expectancy violations theory, this study aims to explore how consumers interpret (inferred goodwill) and evaluate (consumer regret) the precrisis committed brands, reinforced by corporate ability and responsibility (expectancies) during moral dilemma crises and whether self-brand connection moderates this relationship.

The main study used a scenario-based online survey with a purchased beauty brand, analyzed via structural equation modeling and PROCESS macro, to examine the effects of corporate ability and responsibility on regret, mediated by inferred goodwill and moderated by self-brand connection. A validation study with a fictitious brand used an online experimental design, analyzed with t-tests and ANCOVAs.

When corporate ability and corporate responsibility are considered together, corporate ability negatively impacts inferred goodwill (boomerang effect), whereas corporate responsibility positively impacts inferred goodwill (buffering effect). Inferred goodwill acts as a mediator that reduces regret. The negative impact of corporate ability on inferred goodwill and regret becomes stronger among consumers with strong self-brand connections. However, self-brand connection does not moderate the relationship between corporate responsibility and inferred goodwill.

This research extends the application of expectancy violations theory to moral dilemma crises, differentiates between the effects of corporate ability and responsibility, highlights the role of inferred goodwill and regret and explores the moderating effects of self-brand connection, providing tailored insights for brand management.

This study aims to examine how the parent firm’s foreign direct investment (FDI) motive influences the roles of corporate boards and CEO appointment of foreign subsidiaries in the context of emerging market multinational enterprises (EMNEs). Based on the agency and resource dependence theories, foreign subsidiary boards mainly serve two governance roles: an internal role focusing on monitoring subsidiary operations and resource flows with parent firms and an external role aimed at securing local operational effectiveness. This paper specifically examines the composition of foreign subsidiary boards in terms of board independence and expatriate director ratio, and whether the CEO is an expatriate, which reflects the emphasized role.

This paper collects data on listed foreign subsidiaries of Chinese MNEs between 2005 and 2021. The final sample includes 754 subsidiary-year observations across 20 host economies. The analysis is conducted using Hausman–Taylor estimation.

This paper finds that strategic asset-seeking FDI motive is associated with a lower expatriate director ratio, a higher independent director ratio and a higher likelihood of hiring nonexpatriate CEOs. In contrast, foreign subsidiaries established with the motive of institutional escape to tax havens result in a higher expatriate director ratio, lower independent director ratio and lower likelihood of hiring nonexpatriate CEOs.

To the best of the authors’ knowledge, this study is the first to explore how FDI motives influence board composition of foreign subsidiaries and appointment of subsidiary CEOs. Theoretically, this paper draws upon agency theory and resource dependence theory to extend their application to foreign subsidiaries of EMNEs. The findings enhance the understanding of international corporate governance.

This study investigates Generation Z’s perceptions of entrepreneurial innovation through the Metaverse, including user perceptions of privacy and trust, and their impact on the acceptance of Metaverse technology.

Using a quantitative approach to examine relationships between the targeted factors, this study employs a structural equation modeling (SEM) based on the technology acceptance model extended with the variables related to privacy, trust and product innovation. The data were collected through a survey distributed to a representative sample of Gen Z individuals.

The results reveal that user perception of trust and product innovation positively influences attitudes toward using the Metaverse and the behavioral intention to use it. However, while privacy risk is found to significantly influence trust, it does not affect user attitudes or intention to use the Metaverse.

The results of this study provide useful insights for enterprises, raising considerations to maximize the innovative potential of the Metaverse in the current business ecosystem. The understanding of Gen Z’s perceptions can help enterprises to better adapt their innovation management practices so as to effectively engage this demographic, ensuring the successful adoption of Metaverse technologies.

This study is among the first empirical investigations on the impact of Gen Z on innovation management through the Metaverse, which is an emerging and increasingly important area.

Many individuals start a new firm each year, mainly intending to become independent or improve their financial situation. For most of them, the first years of operations mean a substantial investment of time, effort and money with highly insecure outcomes. This study aims to explore how entrepreneurs running new firms perform financially compared with the established ones and how this situation influences their well-being.

A questionnaire survey was completed in 2021 and 2022 by a representative sample of N = 1136 solo self-employed and microentrepreneurs in the Czech Republic, with dependent self-employed excluded. This study used multiple regressions for data analysis.

Early-stage entrepreneurs are less satisfied with their financial situation, have lower disposable income and report more significant financial problems than their established counterparts. The situation is even worse for the subsample of startups. However, this study also finds they do not have lower well-being than established entrepreneurs. While a worse financial situation is generally negatively related to well-being, being a startup founder moderates this link. Startup founders can maintain a good level of well-being even in financial struggles.

The results suggest that policies should focus on reducing the costs related to start-up activities. Further, policy support should not be restricted to new technological firms. Startups from all fields should be eligible to receive support, provided that they meet the milestones of their development. For entrepreneurship education, this study‘s results support action-oriented approaches that help build entrepreneurs’ self-efficacy while making them aware of cognitive biases common in entrepreneurship. This study also underscores that effectuation or lean startup approaches help entrepreneurs develop their startups efficiently and not deprive themselves of resources because of their unjustified overconfidence.

This study contributes to a better understanding of the financial situation and well-being of founders of new firms and, specifically, startups. The personal financial situation of startup founders has been a largely underexplored issue. Compared with other entrepreneurs, this study finds that startup founders are, as individuals, in the worst financial situation. Their well-being remains, however, on a comparable level with that of other entrepreneurs.

The study aims to identify the antecedent conditions of the entrepreneurship system in a country to achieve sustainable competitiveness and explain the interplays in the pathways beyond the triple bottom line theory.

The study employs a fuzzy-set qualitative comparative analysis (fsQCA) with contrarian case analysis on 126 country datasets from the Global Innovation Index (GII) reports and Global Sustainable Competitiveness Index (GSCI) reports for the period from 2013 to 2022.

The results show four parallel leverage mechanisms leading to high sustainable competitiveness, where research and development, knowledge diffusion, and new business density are the central roles in most cases.

This model complements and helps to amplify the understanding of sustainability theories and the fsQCA with contrarian case analysis on panel data, which was not tested or employed earlier on entrepreneurship and sustainable competitiveness.

High-skilled employees are crucial for sustained competitive advantage of organisations. In the “war for talent”, organisations must position themselves as attractive employers. This study aims to introduce a unified framework to systematically identify and prioritise organisational attractiveness (OA) components, focusing on the extreme context of the airline industry.

Treating OA as a multi-criteria decision-making (MCDM) situation, this study uses the Fuzzy Delphi Method to validate key OA factors and the Fuzzy Analytical Hierarchy Process to prioritise them based on experts’ judgements.

This study identifies 5 criteria and 22 sub-criteria for OA, with job characteristics and person–job fit as most critical. These elements signal employment quality and skill–job alignment, reducing information asymmetry and attracting talent.

This research provides a practical framework for airline managers to identify and prioritise key aspects of OA to enhance their value proposition and attract and retain qualified employees. For policymakers, applying the OA framework supports informed policy decisions on employment standards and workforce development.

This research introduces a fuzzy OA index and a framework that enhances OA. By incorporating signalling theory into a fuzzy MCDM approach, it systematically addresses key OA components, offering a strategic method to boost OA.

Current research addresses the issue of brand loyalty while identifying its potential predictors. The research also examines the direct impact of brand credibility on brand loyalty and attitude toward brand and the direct impact of attitude toward brand and on brand loyalty respectively. Moreover, this research examines the mediating effect of attitude toward brand for the relationship of brand credibility and brand loyalty.

This is a cross-sectional research. Data is collected with the help of structured questionnaire. Simple random sampling technique is used for gathering the data from 220 Samsung users from Lahore, Pakistan.

Results indicate that brand credibility has a positive influence on attitude toward brand and brand loyalty respectively. Attitude toward brand partially intervenes the relation of brand credibility and brand loyalty.

There are some limitations of the current research. It includes only the customers of Samsung mobile. Data is collected from the customers of Lahore, Pakistan, only. This research can also be conducted among the customers of OPPO, Vivo and Apple and compare the results of current research with the results of OPPO, Vivo and Apple, which will provide the useful insights. This kind of research will also be conducted among the customers of other kinds of products like FMCGs, luxury items and even on the organizations of industrial products for generalizability. In future, customers of other cities of Pakistan like Karachi, Multan and Faisalabad may also be included for generalization.

This research provides a practical framework for the marketing department of Samsung mobiles and explains how brand credibility shape the brand loyalty through the path of attitude toward Samsung mobiles. So, Samsung mobiles can maintain current policies regarding brand credibility and attitude toward brand for attaining the better level of brand loyalty. Longitudinal research studies on these variables will also be helpful for the marketing department of Samsung for checking the level of propose relationships periodically and comparing it with previous results which will provide the true picture about propose relationships. If the value of propose relationships increases or remains at same level, then Samsung can maintain the current policies about these variables and if the value of these variables decreases, the Samsung will improve the current policies about these variables.

This research contributed in theory of reasoned action by proposing the brand credibility, attitude toward brand and brand loyalty in single model. Before this, these relations were explained separately. This research adds to the body of literature by checking the mediating effect of attitude toward brand for the relationship of brand credibility and brand loyalty.

This study develops a scale to measure loyalty to second-hand sellers in online markets. The potential marketing outcomes are discussed based on the tested model.

A scale measuring loyalty to unprofessional second-hand sellers was developed in five stages. An experimental model was also developed using data from four different countries, where the level of product information was manipulated to observe its effects on loyalty dimensions.

The developed scale has two sub-dimensions: purchase loyalty and person loyalty. The results validate the use of a loyalty scale and conclude that a second-hand seller should provide sufficient information about the product, which would increase loyalty and generate repurchase intention.

It is recommended that second-hand sellers follow potentially profitable customers and provide sufficient product information to enhance loyalty sales. Consumers may be able to establish regular streams of income through online second-hand sales.

The system potentially enables the creation of a consistent and systematic used-product and revenue cycle, maintaining an environment-friendly circulation of second-hand items.

Most studies have focused on buyer behavior, largely ignoring the amateur seller’s perspective. The absence of deliberate branding by second-hand sellers creates an interesting research opportunity to investigate the factors contributing to buyer loyalty.