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Article
Publication date: 8 August 2024

Fenghua Li

Based on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media…

399

Abstract

Purpose

Based on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media on consumer green consumption behaviour, and explore the explicatory mechanism and boundary conditions for the relationship between them.

Design/methodology/approach

This study collected data from 312 Chinese consumers by using the research platform Credamo, a Chinese online survey platform. A structural equation model and hierarchical regression modelling were used to analyse the data.

Findings

Consumers’ engagement in pro-environmental activities on social media has a positive influence on environmental awareness that positively affects green consumption behaviour. Environmental awareness plays a mediating role in the relationship between consumers’ engagement in pro-environmental activities on social media and green consumption behaviour. Furthermore, green intrinsic motivation and green extrinsic motivation play positive and negative regulating roles respectively in the relationship between environmental awareness and green consumption behaviour.

Originality/value

This study enriches the research on the antecedent variables of green consumption behaviour. At the same time, it also expands the research on the outcome variables of the impact of engagement in environmental protection activities on people’s subsequent behaviour, deepens and expands the research on green consumption behaviour and its applicable boundaries, offering both theoretical insights and practical implications for enterprise marketing strategies and government management.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 37 no. 2
Type: Research Article
ISSN: 1355-5855

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Publication date: 21 February 2025

François Martel Lacoursière

This chapter explores how virtual reality (VR) distinguishes itself in terms of immersion within the field of video games. Central to this inquiry is whether VR represents a…

Abstract

This chapter explores how virtual reality (VR) distinguishes itself in terms of immersion within the field of video games. Central to this inquiry is whether VR represents a revolutionary new gaming paradigm or merely the latest medium falling short of gamers’ expectations. The discussion begins by examining the concepts of immersion and presence, highlighting their overlapping properties and how VR's capability to merge perspective and interaction enhances these experiences. Immersion involves sensory stimulation, narrative attachment and player agency within virtual environments (VEs), while presence is defined as the sensation of inhabiting a virtual universe. The chapter addresses VEs, diegesis and fictional worlds, building on the narratology and ludology debate. It chapter assesses the roles of environmental storytelling and the world inhabiting effect in games, particularly open-world role-playing games set in fantasy and science fiction universes. These games offer players active participation in narrative construction, enhancing immersion. Furthermore, the analysis compares third-person and first-person points of view (POV) in flat-screen games with VR's unique integration of POV, point of action and point of interaction. VR's intuitive interface fosters a profound emotional response and a heightened sense of presence, breaking the fourth wall and blurring the line between gameworld and reality. This chapter concludes that while VR offers a distinct form of representation, it does not constitute a new gaming paradigm yet. However, advancements in the medium may soon bring VR closer to the immersive experiences envisioned by Janet Murray's holodeck.

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Virtual Reality Gaming
Type: Book
ISBN: 978-1-83549-377-9

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Article
Publication date: 4 February 2025

Alexandra Zimbatu, Amanda Beatson, Evonne Miller, Gaby Odekerken-Schröder, Katya Sion and Rebekah Russell–Bennett

The purpose of this research is to examine the role of anticipation as a source of well-being in extended service contexts involving constraints on one’s agency (e.g. aged care)…

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Abstract

Purpose

The purpose of this research is to examine the role of anticipation as a source of well-being in extended service contexts involving constraints on one’s agency (e.g. aged care). In these service contexts, consumers have limited ownership over their time usage and foci of anticipation, which affects their well-being.

Design/methodology/approach

Semi-structured interviews (n = 35) were conducted with members of the aged care ecosystem (residents, family and staff). Two separate aged care service models were investigated as they typically reflect different levels of agency/constraint: retirement villages and residential aged care facilities.

Findings

Results indicate that the subjective passage of time is influenced by one’s foci of anticipation. Having regular foci of anticipation both at a micro- and macro-level can generate well-being benefits for recipients. The importance of restabilization and building positive curves to counteract potential negative implications was identified.

Originality/value

This research is the first service study to investigate the concept of anticipation and subjective time perception as key components of one’s well-being in extended service encounters. We propose a novel conceptual model that combines micro- and macro-level foci into an iterative package to mitigate the after-effects of anticipation. We also demonstrate how Sustainable Development Goal 3 (SDG3) (good health for well-being) can be addressed through service research.

Details

Journal of Service Theory and Practice, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-6225

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Article
Publication date: 31 December 2024

Kartal Doğukan Çiki, Mert Öğretmenoğlu and Ting-Yen Huang

This research investigates the effect of festival attributes such as music quality, atmosphere and place on music festival visitors' behavioural intentions, particularly focusing…

102

Abstract

Purpose

This research investigates the effect of festival attributes such as music quality, atmosphere and place on music festival visitors' behavioural intentions, particularly focusing on how visitors’ satisfaction and their subjective well-being mediate these relationships.

Design/methodology/approach

This research was designed as quantitative research to reveal the relationships between music quality, place and atmosphere with visitors' behavioural intentions. Structural equation modelling was used to test the relationships between the constructs using data from 256 festival attendees in Edirne.

Findings

The results reveal that perceived music quality and atmosphere significantly enhance visitors’ satisfaction, which in turn positively impacts word-of-mouth intention and subjective well-being. Moreover, subjective well-being positively and significantly affects visitors' revisit intentions. Finally, visitors’ satisfaction mediates the relationship between perceived music quality and word-of-mouth intention.

Originality/value

It is one of the first studies to investigate the mediating effects of visitor satisfaction and subjective well-being on the relationships between perceived music quality, atmosphere, place and the behavioural intentions of music festival attendees. Furthermore, the present study provides not only empirical support for the theoretical frameworks but also offers practical insights for festival organizers on enhancing visitor experiences to improve behavioural outcomes.

Details

International Journal of Event and Festival Management, vol. 16 no. 1
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 14 January 2025

Thomas M. Hickman and Michael Stoica

This study aims to advance services marketing research by examining how credence claims, such as sustainability messaging, shape social norms and decision-making behaviors among…

31

Abstract

Purpose

This study aims to advance services marketing research by examining how credence claims, such as sustainability messaging, shape social norms and decision-making behaviors among professional service providers (PSPs). It introduces a typology of PSPs based on their integration of sustainability expertise and normative beliefs. In doing so, the study demonstrates service providers’ role in influencing brand recommendations. By positioning PSPs as intermediaries who translate sustainability knowledge into actionable guidance, the research highlights how credible eco-claims drive pro-social behaviors, underscoring the importance of services marketing in promoting pro-environmental actions and fostering societal change.

Design/methodology/approach

A sample of 467 veterinarians were contacted from across North America with the assistance of a major pet food supplier. Structural equation modeling measured the degree to which social norms, a belief in eco-claims and sustainability expertise shaped sustainability importance for professionals. A post hoc 2 × 2 typology placed professionals in quadrants based on eco-related factors, with sustainability-based brand recommendations analyzed based on their quadrant placement.

Findings

Social norms and sustainability expertise were instrumental in predicting the importance of professionals’ environmental stewardship. The typology determined that each quadrant of professionals reported significantly different likelihoods of recommending eco-friendly products to their clients.

Originality/value

This study introduces a novel perspective in services marketing by linking sustainability messaging to social norms and decision-making. It presents a unique typology of PSP profiles based on sustainability expertise and normative influences. By positioning PSPs as intermediaries who translate sustainability knowledge into actionable guidance, the research emphasizes the service sector’s capability of driving pro-environmental behaviors and advancing sustainable practices.

Details

Journal of Services Marketing, vol. 39 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 24 February 2025

Han Xu, Xi Li, Jonathan C. Lovett and Lewis T.O. Cheung

This study uses the pleasure–arousal–dominance (PAD) theory to explore how users’ emotional engagement with ChatGPT drives their continued adoption of ChatGPT and word-of-mouth…

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Abstract

Purpose

This study uses the pleasure–arousal–dominance (PAD) theory to explore how users’ emotional engagement with ChatGPT drives their continued adoption of ChatGPT and word-of-mouth (WOM) behaviour in the context of travel-related service.

Design/methodology/approach

This study obtained reliable data from 428 Chinese respondents who used ChatGPT for travel-related purposes. Structural equation modelling was used to test a series of hypotheses based on the PAD framework.

Findings

This study identifies three key features of human–artificial intelligence (AI) interaction, namely, service ubiquity, entertainment and anthropomorphism, which significantly influence users’ emotional responses, including pleasure, arousal and dominance. Dominance and pleasure are found to enhance emotional experiences, driving continued adoption and positive WOM recommendations for ChatGPT, whereas arousal influences WOM but does not affect continued adoption. The results also confirm that users’ perceived pleasure from interacting with ChatGPT has the strongest effect. These findings advance theoretical understanding by clarifying the emotional mechanisms underlying human–AI interactions in the tourism context.

Originality/value

This study examines the emerging trend of tourists’ continuous adoption of ChatGPT for travel-related services. The results highlight how different emotions in human–AI interaction influence long-term use of AI-powered tool for travel-related services.

目的

本研究基于愉悦-兴奋-支配(PAD)理论, 探讨在旅行相关服务中, 用户对 ChatGPT 的情感投入如何推动其持续使用该技术, 并激发口碑行为。

设计/方法/途径

本研究基于428名使用过ChatGPT进行旅游相关服务的中国受访者所提供的可靠数据, 运用结构方程模型(SEM), 结合PAD框架, 对一系列假设进行了验证。

研究结果

本研究确定了用户与人工智能互动的三个关键特征:服务无处不在、娱乐性和拟人化, 这些特征对用户的情感反应(包括愉悦感、兴奋感和主导感)产生了显著影响。研究发现, 主导性和愉悦感增强了用户的情感体验, 推动了对ChatGPT的持续采用和积极的口碑推荐(WOM), 而兴奋感仅影响口碑推荐, 但不影响持续采用。研究结果还证实, 用户在与ChatGPT互动中感知到的愉悦感具有最强的影响力。这些发现阐明了旅游业中人与人工智能互动的情感机制, 推动了相关理论的深入理解。

原创性/价值

本研究探讨了游客持续采用ChatGPT进行旅游相关服务的这一新兴趋势。研究结果突显了在人机交互中, 不同情感如何影响游客对人工智能驱动工具在旅游服务中的长期使用。

Propósito

Propósito: El estudio emplea la teoría del placer-despertar-dominio (PAD) para explorar cómo el compromiso emocional de los usuarios con ChatGPT impulsa su adopción continuada de ChatGPT y el comportamiento boca a boca en el contexto de un servicio relacionado con los viajes.

Diseño/metodología/enfoque

Este estudio recopiló datos fiables de 428 participantes chinos que utilizaron ChatGPT para fines relacionados con viajes. Se empleó el modelado de ecuaciones estructurales para evaluar una serie de hipótesis fundamentadas en el marco PAD.

Resultados

Este estudio identifica tres características clave de la interacción entre humanos e IA: la ubicuidad del servicio, el entretenimiento y el antropomorfismo, que influyen significativamente en las respuestas emocionales de los usuarios, como el placer, la excitación y la dominación. La dominación y el placer mejoran las experiencias emocionales, impulsando la adopción continuada y las recomendaciones boca a boca positivas de ChatGPT, mientras que la excitación solo influye en las recomendaciones boca a boca, sin afectar la adopción continuada. Los resultados también confirman que el placer percibido por los usuarios al interactuar con ChatGPT es el factor con mayor impacto. Estos hallazgos contribuyen a la comprensión teórica al esclarecer los mecanismos emocionales que subyacen en las interacciones entre humanos e IA en el contexto del turismo.

Originalidad/valor

Este estudio analiza la tendencia emergente de la adopción sostenida de ChatGPT por parte de los turistas en el ámbito de los servicios de viaje. Los resultados subrayan cómo las diversas emociones generadas en la interacción humano-IA inciden en el uso prolongado de herramientas basadas en IA para servicios turísticos.

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Article
Publication date: 14 February 2025

Yarid Ayala, Nuria Tordera, Aysegul Karaeminogullari and Jaime Andrés Bayona

Drawing on the health belief model and affective events theory, the main objectives of this study are to: (1) analyze which health beliefs about COVID-19 (probability, seriousness…

5

Abstract

Purpose

Drawing on the health belief model and affective events theory, the main objectives of this study are to: (1) analyze which health beliefs about COVID-19 (probability, seriousness and worry) trigger feelings of social isolation; (2) investigate whether psychological capital buffers the escalation of social isolation and (3) analyze the role of the feelings of social isolation as a mechanism that yields drawbacks on mental health, life satisfaction and performance.

Design/methodology/approach

Data came from two waves of online surveys administered to 678 employees of a private university in Mexico.

Findings

Results of structural equation modeling showed that beliefs of worry of getting COVID-19 trigger social isolation feelings, which, in turn, yields drawbacks on mental health, life satisfaction and performance (i.e. task, creative and organizational citizenship behavior). Moreover, psychological capital buffers the increases in feelings of social isolation generated by beliefs of the COVID-19 severity.

Practical implications

This study provides insightful recommendations for handling future events that might imply social restrictions as a measure of contagion containment.

Originality/value

We contribute to Affective Events literature by linking it to the health belief model. A main criticism of affective events theory is its exogenous blindness and lack of attention to how affect reactions are triggered at work. We address this limitation by bridging health belief model and affective events theory to show what specific health beliefs of COVID-19 produce affects and behavioral reactions in employees.

Details

International Journal of Organization Theory & Behavior, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1093-4537

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Article
Publication date: 30 April 2024

Mark Robson and George Boak

Internal workplace coaches are employees who, in addition to their main job, volunteer to provide coaching to work colleagues who are not their direct reports. The purpose of this…

69

Abstract

Purpose

Internal workplace coaches are employees who, in addition to their main job, volunteer to provide coaching to work colleagues who are not their direct reports. The purpose of this paper is to explore what motivates these individuals to volunteer to be an internal workplace coach and to continue carrying out the role.

Design/methodology/approach

To explore the experiences of internal coaches, a questionnaire was devised and issued; it attracted 484 responses – the largest survey response to date from this population. Following analysis of the questionnaire data, semi-structured interviews were carried out with 20 internal coaches from private, public and not-for-profit UK organisations. The responses were analysed in relation to motivation theory, principally self-determination theory.

Findings

Individuals were motivated to volunteer for the role, and to continue to practise as coaches, in the most part to satisfy intrinsic needs for competence, relatedness and autonomy. The research presents rich information about how coaches perceived these needs were satisfied by coaching. In general, there were only moderate or poor levels of support and recognition for individual coaches within their organisation, indicating limited extrinsic motivation.

Practical implications

The practical implications are that organisations can draw on the findings from this study to motivate individuals to volunteer to be internal coaches and to continue to act in that role.

Originality/value

Many organisations use internal coaches, but there is very little research into what motivates these volunteers.

Details

European Journal of Training and Development, vol. 49 no. 1/2
Type: Research Article
ISSN: 2046-9012

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Article
Publication date: 28 November 2024

Shiva Sadat Mostafavi and Alexis Mavrommatis

This paper aims to offer an integrated framework for branded apps (BAs) that highlights research gaps and points to areas for future research.

71

Abstract

Purpose

This paper aims to offer an integrated framework for branded apps (BAs) that highlights research gaps and points to areas for future research.

Design/methodology/approach

Using a systematic literature review approach, the authors analyzed more than 100 articles published between 2009 and the present. This research used databases such as SCOPUS, Web of Science, EBSCO and Elsevier’s Science Direct, with a particular focus on articles listed in the 2021 ABS index. The reviewed papers were coded and organized into four categories in terms of themes and concepts: antecedents, mechanisms, outcomes and moderators.

Findings

The study identified four types of antecedents (app benefits, personal traits, brand benefits and others) that influence outcomes via cognitive, affective and a mix of both mechanisms, which is termed multipaths. The authors classified outcomes into five areas (financial gains; app benefits; brand benefits; customer benefits; and others). Moderators were grouped into four types (customer individuality; app features; brand characteristics; and others). The authors concluded by recommending promising directions for future research. Specifically, the authors suggested an inverted U-shaped relationship between escapism and customer responses to BAs.

Originality/value

This paper focused exclusively on BAs, differentiating them from other mobile apps. The authors integrated nearly 100+ studies conducted over two decades. This integrated model serves as a guiding tool for understanding the past, present and future of BAs.

Details

Journal of Product & Brand Management, vol. 34 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 6 January 2025

Fakhra Malik Mushtaq, Zalfa Laili Binti Hamzah and Ezlika Binti Mohd Ghazali

During the past decade, marketing literature has focused on investigating the dark side of consumer emotions and their behavior. This demands further research for a more in-depth…

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Abstract

Purpose

During the past decade, marketing literature has focused on investigating the dark side of consumer emotions and their behavior. This demands further research for a more in-depth understanding. Hence, drawing on affective events theory, this study aims to examine employee incivility (rude and poor behavior) and its consequences on brand hate. Furthermore, the authors also introduced perceived justice as a moderator to buffer the impact of brand hate.

Design/methodology/approach

A scenario-based survey was used to collect data from 212 consumers from the airline industry. Structural equation modeling was performed through SmartPLS.

Findings

Findings revealed that employee incivility instigates brand hate. Results further showed that attitudinal brand hate influences brand opposition and detachment, whereas behavioral brand hate only influences brand detachment. Additionally, perceived justice moderates the negative relationship between employee incivility and brand hate. Overall, the results showed that employee incivility can trigger brand hate, and service recovery can reduce the negative impact of employee behavior on brand hate in the aviation sector.

Research limitations/implications

This study contributes to brand hate and service recovery literature.

Practical implications

This study provides deep insights into how employee behavior can cause brand hate and how recovery strategies can help buffer its impact.

Originality/value

In the existing literature, limited studies have focused on organizational factors instigating brand hate. To the best of the authors’ knowledge, this study is the first to associate employee incivility and brand hate.

Details

Journal of Asia Business Studies, vol. 19 no. 1
Type: Research Article
ISSN: 1558-7894

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