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1 – 4 of 4Seyed Sina Khamoushi Sahne and Hassan Kalantari Daronkola
This study aims to investigate the impact of artificial intelligence (AI) on customer loyalty in the luxury fashion market. It explores how AI-driven tools influence customer…
Abstract
Purpose
This study aims to investigate the impact of artificial intelligence (AI) on customer loyalty in the luxury fashion market. It explores how AI-driven tools influence customer trust, satisfaction, commitment and engagement, which in turn affect loyalty. By examining these relationships, the study provides insights into the acceptance and effectiveness of AI technologies in enhancing customer loyalty within the luxury fashion sector.
Design/methodology/approach
This study employs structural equation modelling (SEM) to analyse data collected from 406 luxury consumers in Iran. The data was gathered using a targeted sampling procedure, leveraging DigiKala’s e-commerce platform. A comprehensive literature review informed the measurement items, and a seven-point Likert scale was used. The methodology includes confirmatory factor analysis (CFA) to assess the reliability and validity of the constructs, followed by hypothesis testing through SEM.
Findings
The study reveals that AI significantly enhances customer loyalty in the luxury fashion market by positively influencing trust, satisfaction, commitment and engagement. Satisfaction and engagement were found to be key mediators between AI and loyalty, while trust had no direct impact on loyalty. The results underscore the importance of AI-driven personalized experiences in fostering stronger customer relationships and loyalty.
Originality/value
This study is one of the first to explore the impact of AI on customer loyalty in the luxury fashion market, using a comprehensive model that includes trust, satisfaction, commitment and engagement as mediators. It extends the stimulus-organism-response (SOR) and technology acceptance model (TAM) frameworks, offering valuable insights for luxury brands on how AI can be leveraged to enhance customer relationships and loyalty.
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YunYing (Susan) Zhong, Timothy Bottorff, Jianwen Li, Ladda Thiamwong and Susanny J. Beltran
This study aims to examine the conceptual and empirical operations of hospitality at its intersections with health care, which includes medical and senior care.
Abstract
Purpose
This study aims to examine the conceptual and empirical operations of hospitality at its intersections with health care, which includes medical and senior care.
Design/methodology/approach
This study conducts a systematic review of literature on hospitality in health care published in hospitality, tourism and leisure journals spanning from 1990 to 2023. A total of 50 studies meeting the inclusion criteria are reviewed, providing insights into how hospitality is conceptualized, its practical implementation and the proposed outcomes in health-care settings.
Findings
Hospitality in health care is conceptualized by hospitality scholars in three main ways: as service functions, as a service exchange and as an organizational culture. There is a significant overlap between the notion of hospitality and the concept of person-centered care in gerontology and health-care literature. Also, hospitality contributes positively to patient/resident experiences, organizational performance and societal impacts.
Research limitations/implications
The study is limited by its focus solely on the theoretical and practical aspects of hospitality in health care within hospitality, tourism and leisure journals, excluding relevant literature from gerontological and health-care journals.
Originality/value
Interdisciplinary research requires scholars from different disciplines to develop a common language and understanding of key concepts. This study presents the conceptual and practical domains of hospitality and its relevancy to health-care research and offers future directions to strengthen the interdisciplinary research between hospitality, health care and gerontology.
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Yarid Ayala, Nuria Tordera, Aysegul Karaeminogullari and Jaime Andrés Bayona
Drawing on the health belief model and affective events theory, the main objectives of this study are to: (1) analyze which health beliefs about COVID-19 (probability, seriousness…
Abstract
Purpose
Drawing on the health belief model and affective events theory, the main objectives of this study are to: (1) analyze which health beliefs about COVID-19 (probability, seriousness and worry) trigger feelings of social isolation; (2) investigate whether psychological capital buffers the escalation of social isolation and (3) analyze the role of the feelings of social isolation as a mechanism that yields drawbacks on mental health, life satisfaction and performance.
Design/methodology/approach
Data came from two waves of online surveys administered to 678 employees of a private university in Mexico.
Findings
Results of structural equation modeling showed that beliefs of worry of getting COVID-19 trigger social isolation feelings, which, in turn, yields drawbacks on mental health, life satisfaction and performance (i.e. task, creative and organizational citizenship behavior). Moreover, psychological capital buffers the increases in feelings of social isolation generated by beliefs of the COVID-19 severity.
Practical implications
This study provides insightful recommendations for handling future events that might imply social restrictions as a measure of contagion containment.
Originality/value
We contribute to Affective Events literature by linking it to the health belief model. A main criticism of affective events theory is its exogenous blindness and lack of attention to how affect reactions are triggered at work. We address this limitation by bridging health belief model and affective events theory to show what specific health beliefs of COVID-19 produce affects and behavioral reactions in employees.
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Rakia Ishra, Saif Sharif, Jeffrey Soar and Rasheda Khanam
Since the COVID-19 pandemic had a significant impact on all facets of civilisation around the world, including food safety, this study aimed to determine and compare the pre-COVID…
Abstract
Purpose
Since the COVID-19 pandemic had a significant impact on all facets of civilisation around the world, including food safety, this study aimed to determine and compare the pre-COVID and post-COVID food safety knowledge of Bangladeshi consumers and their association with sociodemographic variables.
Design/methodology/approach
The current study performed a cross-sectional survey of 503 consumers who prepared food at least 2–4 times per week through a validated questionnaire, selected through convenience sampling from two metropolitan cities and two rural districts in Bangladesh. The non-parametric Wilcoxon signed-rank test, Mann–Whitney U tests, Kruskal–Wallis H and binary logistic regression were used for statistical analysis.
Findings
Although an increased percentage of consumers showed a better level of overall food safety knowledge in the post-pandemic (38.2%) than the pre-pandemic (28.8%), there is a low level of awareness of the appropriate duration of handwashing, foodborne pathogens, consuming raw milk or eggs, safe storage and temperature control of food. University graduates, families with few children and urban consumers had a good understanding of food safety both pre- and post-pandemic.
Originality/value
This study compares consumers’ pre- and post-COVID-19 food safety knowledge previously unknown in Bangladesh. The findings have significantly contributed to existing food safety knowledge in Bangladesh to adopt policies and structure training programmes for consumers in the country.
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