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Artificial intelligence (AI) services are vital in enhancing customer experience and purchase intentions in the international online fashion retail sector. This study explores customers’ intentions to use AI-enabled services, focusing on transaction utility, trust and product uniqueness across the customer journey in the context of international online fashion stores. This study also assesses how privacy moderates customer intentions.

This study adopted a longitudinal research design and purposive sampling technique to collect a total of 566 participants. The final data were analyzed using IBM SPSS Amos version 21 software.

The study highlights the significance of transaction utility, trust and product uniqueness in AI integration across the customer journey (pre-purchase, during purchase and post-purchase stages). Most of the direct relationships are significant, except the relationship between the during purchase and post-purchase stages. With a few exceptions, AI integration commonly does not mediate the relationship between antecedents and intention to use AI-enabled services. Privacy moderates AI integration in post-purchase, during purchase and intention to use AI-enabled services, except in the pre-purchase stage.

This study bridges important gaps in the literature by integrating AI-enabled services and customer behavior, contributing to a broader knowledge of customer interactions in global e-commerce fashion stores. The study examines multiple attributes that impact intention, such as transaction utility, trust, product uniqueness, AI integration in three stages of purchases (pre-purchase, during purchase and post-purchase) and privacy, using three major theories: mental accounting theory, trust commitment theory and commodity theory.

Building a robust cold chain logistics system boosts the company’s profits in various ways. Any cold chain logistics company needs well-organised and efficient management of cold chain logistics to produce high-quality products, ensure that the product reaches the customer without any changes to the quality, and do so promptly. This paper aims to identify factors influencing cold chain logistics performance design. These factors are further helpful in analysing the behaviour intentions of stakeholders on increasing the cold chain logistic performance.

The authors conducted a thorough literature review to identify the variables that affect the performance of the cold chain logistics design. The factors were identified using exploratory factor analysis and empirically analysed using confirmatory factor analysis. The study also used structural equation modelling (SEM) to examine cold chain logistics performance determinants. Data was collected from 380 respondents working in the cold chain.

This study selected the factors influencing CCL performance, including five main factors and 22 sub-factors. Distribution, warehouse inventory storage, quality, demand, and technology affect the CCL’s performance. The results confirmed the theoretical model and proved that the factors significantly positively impact CCL performance.

Future studies should focus on actual case studies to confirm the usefulness of the parameters found, examine how they affect performance growth, provide important insights into how to improve overall business performance and assist in identifying crucial research hotspots.

The study provides insight into issues regarding performance development in cold chain logistics for various stakeholders associated with the cold chain logistics industry, including practical managers, academics, and consultants. It also argues in favour of giving problems with CCL performance a higher priority. Policymakers interested in the service sector, like the Indian Department of Commerce and MSMEs, make up a modest additional audience for this work.

Indian meat industry can be organised by implementing this methodology. This work benefits the government to get more transparent transaction and data digitalisation, which comes into account of GST.

There is a lack of significant quantitative literature suggesting modification strategies for factors affecting processed meat and chicken products in storage and transportation levels in India. Thus, this work tried to fill this gap and add the food chain logistics literature that helps practitioners and scholars enhance the food supply chain in developing countries.The framework developed for this study is where its originality lies. A detailed examination of cold chain logistics is included in the paper.

Natural calamities like earthquakes, floods and epidemics/pandemics like COVID-19 significantly disrupt almost all the supply networks, ranging from medicines to numerous daily/emergency use items. Supply Chain Resilience is one such option to overcome the impact of the disruption, which is achieved by developing supply chain factors with Artificial Intelligence (AI) and Big Data Analytics (BDA).

This research examines how organizations using AI and BDA can bring resilience to supply chains. To achieve the objective, the authors developed the methodology to gather useful information from the literature studied and developed the Total Interpretive Structural Modeling (TISM) by consulting 44 supply chain professionals. The authors developed a quantitative questionnaire to collect 229 responses and further test the model. With the analysis, a conceptual and comprehensive framework is developed.

A major finding, this research advocates that supply chain resilience is contingent upon utilizing supply chain analytics. An empirical study provides further evidence that the utilization of supply chain analytics has a positive and favorable effect on the flexibility of demand forecasting to inventory management, resulting in increased efficiency.

Few studies demonstrate the impact of advanced technology in building resilient supply chains by enhancing their factors. To the best of the authors' knowledge, no earlier researcher has attempted to infuse AI and BDA into supply chain factors to make them resilient.