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Despite the numerous benefits of digitalization, many business-to-business (B2B) firms have yet to rely on data-driven decision-making, wavering the decision to adopt digital marketing practices. Topical scholarship is scattered across disciplines, schools of thought and methodological approaches, leading to an inability to suggest better management practices. This study aims to review the extant B2B marketing digitalization literature and addresses these concerns.

This paper conducted a systematic literature review of 96 high-quality articles extracted from the Web of Science database. Thereafter, this paper carried out descriptive statistical and content analyses of these articles.

Six primary research streams have been identified, and 16 research propositions have been formulated to comprehensively overview the B2B marketing digitalization landscape. The study delves into the factors and barriers influencing the pace of B2B marketing digitalization, sales lead generation and sales performance. Additionally, it introduces B2B digital value creation frameworks, emphasizing the crucial role of marketing analytics and decision tools in effective B2B marketing. The research also underscores various digitalization strategies aimed at bridging the digitalization gap in B2B companies at both strategic and tactical levels. Finally, the study presents an agenda to stimulate future research on theoretical and managerial topics critical to enriching the field.

This research outlines 16 research propositions that could be further tested to get more detailed insights into the digitalization of B2B marketing. Additionally, practitioners, authorities and researchers in the field may find this review valuable as it provides a comprehensive overview of current research in the domain.

This study aims to outline the transformative impacts of technological developments (TD) on architectural education (AE). The focus is on studying the dynamics of convergence and erosion, aiming to understand the impact of current digital transformations such as the COVID-19 pandemic, sustainability considerations and technology integration on AE.

A scientometric analysis and bibliometric search were performed to understand the current knowledge in the field. The Web of Science (WoS) was selected for its comprehensive collection of significant research articles and integrated analytical tools for generating representative data. The study involved an extensive bibliometric analysis of 131 journal articles on TD in AE from 2000 to 2023. Subsequently, the VOSviewer software was employed to illuminate the transformative impacts of technological advancements on AE. Robust methodologies, including citation analysis and co-citation networks, unravel quantitative dimensions such as publication trends, influential authors, prolific journals, geographic distribution and prevalent themes or technological domains within the discourse.

The findings reveal significant evolution in AE due to TD, with notable shifts influenced by factors such as the COVID-19 pandemic, sustainability concerns and the integration of modern technologies. Key findings include the increasing adoption of online platforms and technologies like Building Information Modeling (BIM), the crucial role of design thinking methodologies and the recognition of innovative modules such as architectural photogrammetry and augmented reality (AR) applications. Furthermore, keyword clusters were classified into six groups: “AE pedagogy and curriculum development,” “Development of architectural design process and studio,” “Educational approaches and digitalization in architectural design,” “Transition to online AE,” “Development/emergence of photogrammetry at architectural education” and “use of AR.”

Although several studies have addressed TD in AE from various perspectives and methods, they have yet to investigate the subject using scientometric analysis from a holistic perspective. A holistic exploration of TD in AE still needs to be improved in the existing literature. In contrast to previous investigations, this study is the first to leverage the quantitative analytical capabilities of VOSviewer. The originality lies in uncovering quantitative dimensions such as publication trends, influential authors and prevalent themes, providing a comprehensive understanding of the nuanced dimensions of this evolving intersection.