This paper aims to develop an integrative framework explaining how infectious disease cues influence consumer behavior by connecting evolutionary psychology and behavioral immune…
Abstract
Purpose
This paper aims to develop an integrative framework explaining how infectious disease cues influence consumer behavior by connecting evolutionary psychology and behavioral immune system literature with consumer research.
Design/methodology/approach
The paper synthesizes pathogen-avoidance psychology and consumer behavior research to identify three psychological changes (affect, cognition, motivation) influencing consumer responses, developing theoretical propositions across five domains while identifying boundary conditions.
Findings
Disease cues trigger changes in affect (disgust, anxiety), cognition (narrowed attention) and motivation (self-protection). These influence consumer responses across self-regulation, social behavior/identity, information processing, evaluation and prosocial/sustainable behaviors. The framework identifies boundary conditions moderating these effects.
Research limitations/implications
The framework advances understanding of disease threats’ influence on consumer behavior and suggests future research directions, including contextual effects and individual differences.
Practical implications
The framework helps marketers predict consumer responses to disease cues, offering insights for marketing strategies during health crises and normal times.
Originality/value
To the best of the author’s knowledge, this paper provides the first comprehensive framework explaining disease cues’ systematic influence on consumer behavior through psychological changes, extending behavioral immune system theory into consumer domains.
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Emmanuel Abankwah Ofori, Bernice Djangmah Akweley, Benjamin Eghan, Raphael Kanyire Seidu and Richard Acquaye
The purpose of this study is to present a mini-integrated review on upcycling as a marketing strategy used by brands in promoting sustainability. Upcycling has emerged as a…
Abstract
Purpose
The purpose of this study is to present a mini-integrated review on upcycling as a marketing strategy used by brands in promoting sustainability. Upcycling has emerged as a promising strategy for sustainability in the fashion industry. Activities within the industry have resulted in the release of toxic chemicals, carbon emissions and unsustainable products with significant environmental impacts. This has influenced manufacturers and researchers to adopt alternative but sustainable approaches.
Design/methodology/approach
In this mini-integrated review, relevant documents and information were sourced from appropriate databases and websites to provide a brief insight into upcycling as a marketing tool.
Findings
This mini-integrated review further provides insight into how effective upcycling can be integrated into a brand’s marketing strategy as a tool to communicate its commitment to sustainability and the production of high-value products for consumer satisfaction. It concludes that the fashion industry has a significant impact on the environment, and the practice of upcycling has surfaced as a potential solution to address issues of sustainability paving the way for further studies.
Originality/value
Brands use upcycling to differentiate themselves from competitors and appeal to consumers who prioritize sustainability. By emphasizing the environmental benefits of upcycling, brands can position themselves as leaders in the domain of sustainable fashion practices.
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Jesse Lee Brown and Tyechia Veronica Paul
Case information was mainly acquired through interviews with Richard Gammans, chief operating officer. Dr Gammans was a visiting professor at Fayetteville State University for a…
Abstract
Research methodology
Case information was mainly acquired through interviews with Richard Gammans, chief operating officer. Dr Gammans was a visiting professor at Fayetteville State University for a year, and two of the case authors developed personal friendships with Richard. Interviews were conducted over a two-year period as the accelerator got started. In addition, one author conducted a team-building session with the management team and one of the bio-startup researchers. An interview was also conducted with Clayton Duncan, chief executive officer, to gain his agreement with developing the case.
The Accele website included a write-up on each of the pharmaceutical startup companies. The write-up included a company summary, description of the science (disease and cure), the size of the market, results from testing, regulatory considerations and intellectual property. A literature review was conducted as the basis for the information on the pharmaceutical industry.
Case overview/synopsis
This case is about a biopharmaceutical accelerator founded in 2011 by two senior executives with experience in both large pharmaceutical companies and running biotech startup companies. The founders were successful in raising capital to start their first venture capital fund which they used to invest in four biotech startups. All four startups were working in very different disease areas. For example, one developed a drug to help with hearing loss that the department of defense was funding. Another of the startups discovered drug candidates that attack antibiotic-resistant bacteria. Biopharmaceutical accelerators were relatively new. They differed from business incubators because they invest in the startups and provide operational support, but the degree of support provided varies across accelerators. The Accele BioPharma accelerator operated in virtual, network type of organization, and Accele BioPharma provided primary strategic and operational management for the startups. The challenge in this case is to identify how the leaders managed the virtual network, and what additional resources were needed so that the management team could expand their ability to assist startups to get drugs approved by the food and drug administration.
Complexity academic level
This case is suitable recommended for undergraduate/graduate strategy, undergraduate/graduate organizational behavior, entrepreneurship and health-care management courses.
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Michelle Gander and Fleur Sharafizad
This study aim to review and compile the latest research in women’s leadership internationally and across multiple sectors and industries to understand how to fast-track gender…
Abstract
Purpose
This study aim to review and compile the latest research in women’s leadership internationally and across multiple sectors and industries to understand how to fast-track gender equality. As an outcome of this review, this paper presents an actionable universal framework for organisations to use to bolster their gender equity efforts.
Design/methodology/approach
A systematic literature review methodology resulted in 36 articles dedicated to research on women in senior leadership interventions across countries and organisational types. Thematic analysis identified a series of enablers and barriers that influence women’s progression into senior roles.
Findings
Research since 2020 has shown a significant shift from an individualised approach to improving women’s advancement to senior leadership roles, to a systematic one, acknowledging that there are entrenched behaviours resulting in a lack of equity.
Research limitations/implications
Systematic literature reviews, although reducing bias, must still be acknowledged to have inherent bias due to the inclusion and exclusion criteria used. There is a need for future research to provide more theoretical underpinnings to advance knowledge and for implementation and review of the proposed EQUAL framework developed from this study.
Originality/value
The authors highlight the continuing issues at play in organisations that act as barriers to women’s progress into senior leadership. This paper suggest that organisations may need to consider ways to move past a “business case” approach towards gender equity becoming embedded at all levels. Their proposed EQUAL framework provides a practical set of evidence-based activities to enhance this approach.
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Samuel Adusei, Dorcas Nuertey and Emmanuel Poku
This study investigated the relationship between last-mile distribution or delivery (LMD) and commodity access through the mediating role of commodity availability and commodity…
Abstract
Purpose
This study investigated the relationship between last-mile distribution or delivery (LMD) and commodity access through the mediating role of commodity availability and commodity security and the moderating effect of supply chain integration (SCI).
Design/methodology/approach
The study adopted the survey research design and employed the questionnaire instrument in collecting primary data from respondents in Eastern Regional Health Institutions in Ghana. The total number of valid responses received was 204. The partial least squares structural equation modeling (PLS-SEM) approach was adopted to analyze the relationship between the study variables.
Findings
The findings showed that there is a positive and significant relationship between LMD and commodity availability as well as LMD and commodity security. Moreover, while the relationship between commodity availability and commodity access is positive and significant, that between commodity security and commodity access is positive but insignificant. Furthermore, there is a positive and statistically significant relationship between LMD and commodity access. The study discovered that the interaction between LMD and commodity access is insignificant and negatively affected by SCI.
Originality/value
To the best of the authors' knowledge, no previous studies have empirically verified the effect of LMD on commodity access in the presence of mediating factors such as commodity availability and commodity security and SCI as the moderating factors.
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Xiaoxuan Guo, Yuan He, Yucheng Wang and Zhimin Zhou
Drawing from social contagion theory, this study aims to clarify whether consumers become motivated to help a brand and its community when observing other members contributing to…
Abstract
Purpose
Drawing from social contagion theory, this study aims to clarify whether consumers become motivated to help a brand and its community when observing other members contributing to society. The authors also analyzed the boundary conditions and mechanisms of this process.
Design/methodology/approach
A mixed-method approach was used to test hypotheses. Study 1 collected survey data from Chinese automobile brand communities, which were analyzed by using partial least squares structural equation modeling. Study 2 conducted an experiment with a fictional Chinese smartphone brand community.
Findings
Results showed that brand community social responsibility influenced brand community citizenship behavior but did not directly influence brand citizenship behavior. Collective self-esteem respectively mediated the relationships between brand community social responsibility and both brand community citizenship behavior and brand citizenship behavior. Additionally, a sequential mediation mechanism was identified, where collective self-esteem and brand community citizenship behavior functioned as the first and second mediators. Furthermore, membership duration positively moderated the relationship between brand community social responsibility and collective self-esteem and moderated the mediation effects.
Practical implications
Brand community managers should conduct various social responsibility activities to elicit community and brand citizenship behaviors by cultivating ethical awareness. These activities should be tailored to the membership duration.
Originality/value
To the best of the authors’ knowledge, this study is the first to explore how brand community social responsibility cultivates community and brand citizenship behavior. It is also based on social contagion theory to demonstrate the sequential mediation mechanism.
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Laurent Antonczak, Antoine Bureth and Thierry Burger-Helmchen
The current landscape of management scholarship faces criticism for prioritising theoretical development over practical relevance, leading to a disconnect between academic…
Abstract
Purpose
The current landscape of management scholarship faces criticism for prioritising theoretical development over practical relevance, leading to a disconnect between academic research and industry practices or applications. By exploring Pavitt’s work, the authors aim to highlight the importance of contextual understanding in innovation processes and to advocate for recognising diverse scholarly contributions that challenge established norms. A pragmatic theorist and mentor to a whole generation of innovation science and policy scholars worldwide, especially in Europe, Keith Pavitt left a legacy that is insufficiently acknowledged. Ultimately, this paper seeks to bridge the gap between theory and practice and to defend an innovation management that is responsive to contemporary organisational challenges.
Design/methodology/approach
The authors review the most relevant works by Keith Pavitt as a practitioner and as a “pragmatic theorist” and his network of author relationships, including all papers, special issues and reports published after his passing. Then, the authors discuss how those seminal papers or reports have been used and could be used in the future. This paper argues for a balanced approach that integrates rigorous academic inquiry with practical insights, emphasising the contributions of Keith Pavitt as a pioneering figure in Innovation-as-Practice.
Findings
The authors highlight that much of the current understanding of science and policy of innovation can be traced back to Pavitt’s work and that many future debates about technology could be enhanced by considering his findings. He has the stature of a parental figure, and his taxonomy, based on practice and empirical data, much like other management analysis tools, is widely used but not widely recognised yet, especially by industry managers or employees.
Originality/value
This paper sheds new light on an unacknowledged transdisciplinary pioneer, whose work is situated at the intersection of theory and praxis in Innovation Management: Keith Pavitt. It also advocates for a more transdisciplinary and circumstantial historical approach to management scholars.
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Abhijat Arun Abhyankar, Anand Prakash and Harish Kumar Singla
This study aims to examine whether or not residential properties closer to landfill sites have lower offer values by the developers. That is, by analyzing real estate data and…
Abstract
Purpose
This study aims to examine whether or not residential properties closer to landfill sites have lower offer values by the developers. That is, by analyzing real estate data and landfill site locations, the study seeks to provide insights into whether properties situated closer to landfill sites tend to have a lower offer values than those located farther away.
Design/methodology/approach
The study is exploratory in nature, and a case study approach is applied. A landfill site named “Uruli Devachi” is selected in the region of Pune district, and data is collected from 102 developers selling residential projects within a radius of 15 km (about 9.32 mi). The gathered data is analyzed by using basic descriptive statistics, one-way ANOVA and ordinary least squares (OLS) regression. The OLS regression helps to determine whether there is a relationship between the distance of a residential property from a landfill site and its offer value.
Findings
The findings suggest that landfill sites have a detrimental impact on residential property offer values, with the negative impact increasing with proximity to a landfill site. The negative effect seems to vanish after over 10 km (about 6.21 mi). The developers provide extra facilities including a clubhouse, a children’s play area, a gym and a swimming pool in an effort to mitigate the negative effects of the landfill site on residential properties.
Practical implications
The findings of this study could have implications for property developers, real estate professionals and policymakers in understanding how landfill proximity might impact property offer values.
Originality/value
This study presents many novelties for the Indian housing market: the landfill sites do have a negative effect on the offer value of residential property; the closer the residential property to a landfill site, the higher the negative effect. Further, the developers try and mitigate the negative effect of landfill sites on residential properties by providing additional amenities such as a clubhouse, children’s play park, gym and swimming pool.