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This study aims to explore the underlying mechanism and boundary conditions of consumer’s preference on a multiple-percentage discount over an economically equivalent single discount.

The authors tested their predictions using two large-scale online experiments accompanied by a fully controlled laboratory experiment.

This study shows that the preference for a multiple-percentage discounts over an economically equivalent single-percentage discount is because consumers directly add the raw values of multiple-percentage discounts. The preference is less prominent if the percentage discounts are presented using round (vs non-round) numbers and is strengthened by experiential-thinking style.

This study examined consumer preferences between a single-percentage discount and an economic equivalent multiple-percentage discount. A promising research topic is exploring consumer preferences between multiple-percentage discounts.

Understanding how different presentation formats of the same price discount can lead to different evaluations enables managers and marketers to ensure a more effective promotional strategy.

This study extends literature on price-based promotions by demonstrating how consumers’ preferences for multiple discounts can be strengthened or weakened.

Live-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these communications remains unknown. This study examines the persuasive effect of different scarcity marketing messages on impulsive buying in the LSE context.

This study adopts scenario-based experimental methods and conducts two 2 quantity-based scarcity (supply-framed vs demand-framed)*2 time-based scarcity appeals (high vs low) between-subjects experiments to test the hypotheses.

The results indicate that supply-framed appeals are more effective in provoking consumers’ arousal and impulsive buying, but are moderated by time scarcity. Furthermore, emotional arousal only mediates the effects of quantity-based scarcity appeals on impulsive buying under high-level time scarcity conditions.

This study contributes to the e-commerce literature by comparing the persuasive effect of different scarcity messages in the LSE context. We broaden the scarcity marketing literature by testing the combined effect of quantity-based and time-based scarcity appeals. Finally, this study extends the application of the competitive arousal model.

This paper aims to explore the impact of green finance on the heterogeneity of enterprise green technology innovation and the underlying mechanism between them.

Using the data of China's A-share listed enterprises from 2008 to 2020 and the fixed effect model, the authors empirically explore the relationship and mechanism between green finance and green technology innovation by constructing the green finance index while considering both the quality and quantity of innovation.

The study suggests that green finance is positively related to the quality and quantity of enterprise green technology innovation, while green finance is more effective in stimulating the quality of green technology innovation than quantity. In addition, alleviating financial mismatch and improving the quality of environmental information disclosure are core mechanisms during the process of green finance facilitating green technology innovation. Furthermore, green finance exerts a more positive effect on the quality and quantity of green technology innovation with large-size enterprises, heavily polluting industries and enterprises in the eastern region.

This paper enriches the literature on green finance and green technology innovation and provides practical significance for green finance implementation.

The digital economy has become a new engine for economic development, promoting the upgrading and transformation of traditional industries as well as fostering emerging industries and forms of business. Nonetheless, how does the digital economy affect innovation? The research objective is to explore the specific impact of the digital economy on innovation output.

This paper innovatively adopts the dynamic panel data model (DPDM) to carry out an empirical study on the impact of the digital economy on innovation output, through the observation of 30 provincial-level administrative regions in China. Furthermore, the paper innovatively analyzes the impact of different dimensions of the digital economy on innovation output and the impact of the digital economy on different dimensions of innovation output.

It is found that the digital economy is conducive to boosting innovation output considering innovation continuity. Specifically, the driving impact of core industries and enterprise application of digital economy on innovation output is more prominent, but the driving impact of infrastructure and personal application on innovation output is not fully played. Meanwhile, the driving impact of the digital economy on the innovation output quality is more significant than that digital economy on the innovation output quantity.

This study employs a DPDM for the first time to investigate the specific impact of the digital economy on innovation output, and contributes to the existing literature on the digital economy and digital economy-driven innovation. The findings offer a comprehensive explanation for the impact of the digital economy on innovation output, which has reference value for the formulation of innovation policies driven by digital economy, thereby providing impetus for the sustained and stable development of China's economy.

This paper aims to address the gaps in current research by exploring how blockchain technology influences corporate green innovation.

This study investigates the potential of blockchain technology to stimulate the green innovation of companies using the difference-in-difference model with a panel data set of 1,803 Chinese listed companies from 2012 to 2019.

The application of blockchain significantly increases the number of green invention patents obtained by companies but has no significant impact on green utility model patents, that is, blockchain applications improve the quality rather than the quantity of green innovation. The role of blockchain in promoting green innovation is particularly pronounced in state-owned enterprises, non-heavily polluting industries and older companies. The use of blockchain technology helps reduce sales costs and boosts research and development investments, thereby encouraging green innovation. Additionally, a company’s internal control quality plays a moderating effect.

Firstly, previous research on blockchain has primarily centered on its relationship with supply chain management. This article empirically tests the impact of blockchain applications on the green innovation of companies using the DID method. Secondly, current studies mainly explore the influencing factors on green invention patents. This article examines the impact of blockchain applications on both green invention patents and green utility model patents and identifies distinct influencing effects. Finally, this article introduces the internal control mechanism of enterprises into the DID model and explores the potential impact of the quality of internal control on the relationship between blockchain and green innovation.

Studies have shown that research is a global innovation’s “engine room.” Therefore, young adult-built environment researchers (YABER), especially in developing countries, need research upskilling and reskilling training for better-integrated outcomes. Evidence shows that research training can improve YABER competencies and proficiencies. In Nigeria, YABER may have had some challenges in training needs. There is a lack of extant literature about the issues facing Nigeria’s YABER upskilling and reskilling training needs. Thus, this study investigated the perceived problems facing YABER and proffered measures to improve their training needs in Nigeria.

The researchers used participants from Edo State, Abuja and Lagos State, Nigeria. This study adopted a qualitative research approach. The researchers accomplished saturation after 40 virtual interviews and adopted a thematic analysis for the primary data.

The research shows that the built environment research refines current and creates new knowledge. The built environment researchers (trainers and trainees) need training but face challenges. Findings clustered measures to improve quality research publications in the built environment through YABER training into government/regulatory agencies-related, higher education institutions-related and researcher-related measures.

The developed framework and thematic network analysis could be used to stimulate YABER training needs and, by extension, stir Nigeria’s higher education institutions regulatory agencies to upgrade requirements for academic staffers, especially published articles, to be compulsorily Scopus/Web of Sciences indexed for promotion exercise. This is the global best practice, and Nigerian scholars cannot be in isolation. It will form part of this study’s implication and revitalise UNSDG 4.

The penetration of mobile social media has given birth to various online collective spaces (OCSs) within cross-functional project teams (CFPTs), which have significantly transformed knowledge sharing (KS) practice. While existing literature has endeavored a lot on KS factors within CFPTs, our understanding of KS in OCSs is limited, thus constituting the central of the present study.

Centering on communication visibility, the core feature of KS in OCSs, this study combines social power theory and knowledge governance theory to shed light on the influence of two agents, i.e. members in the OCS and the project team. Data were collected by administering a questionnaire survey to 205 project team members in China. Ordinary least squares regression and fuzzy-set qualitative comparative analysis (QCA) techniques are used to analyze the data.

The ordinary least squares (OLS) regression results suggest that expert power of oneself, formal knowledge governance mechanism (KGM) and group size positively influence both KS quantity and quality. Besides, hierarchical distance is found to negatively influence KS quantity, and informal KGM is found to positively affect KS quality. The fuzzy-set QCA results reveal three configurations sufficient for KS quantity and four configurations sufficient for KS quality. Notably, the combination of expert power of oneself, formal and informal KGMs is essential for both KS quantity and quality.

This study provides valuable insights into KS in OCSs by synthesizing multi-level contextual antecedents from multiple theoretical perspectives. The results of OLS regression and fuzzy-set QCA are discussed, offering a comprehensive understanding of the mechanisms impacting KS. Ultimately, this study aims to offer guidance to managers on effectively facilitating KS within the contemporary digital era.

Women in Construction (WiC) professionally registered with the engineering and built environment councils in South Africa work in a male-dominated industry. Many of these women end their construction careers in less than five years. This study aims to establish the core motivating factors contributing to sustainable careers for professional WiC, drawing on self-determination theory (SDT) as a theoretical framework. The study contributes to sustainable development goal (SDG) 10, which seeks to reduce inequalities by addressing barriers to gender diversity.

A quantitative study was conducted utilising a questionnaire survey distributed to professional WiC. The South African Council for the Project and Construction Management Professions (SACPCMP) facilitated the distribution of the questionnaire. A total of 110 responses were received and analysed using descriptive statistics and exploratory factor analysis to interpret the research data and assess the dimensionality and reliability of the constructs.

The study revealed that family support, job satisfaction and job promotion are the primary motivating factors for professional WiC to benefit from sustainable careers. These factors are consistent with the psychological needs of autonomy, competence and relatedness as identified by SDT, forming the basis of the study’s theoretical framework.

The study provides an understanding of motivating factors crucial for retaining professional WiC in South Africa’s construction industry. The study leverages SDT to offer strategies for fostering long-term career perseverance among professional WiC. This could inform policies and practices focused on promoting gender diversity, in line with SDG 10’s goal to reduce inequalities and support sustainability in different sectors.

This study aims to analyze the value of maslahah in impulse buying behavior by investigating the influence of free shipping, cashback and religiosity of Muslim e-wallet users in East Java, Indonesia. Impulse buying, which is prevalent post-COVID-19, accounts for 60%–65% of total shopping, in contrast to conventional shopping, which is only 35%–40%.

This study used a survey study aimed at Millennials and Generation Z. There were 236 respondents, but only 207 were valid and complete. In addition, this study used structural equation modeling-partial least square (SEM-PLS) to validate the hypothesis and evaluate the model. Additional tests were also carried out using multigroup analysis (MGA) to obtain results based on gender perspective.

Free shipping and cashback were shown to have a significant positive impact on impulse buying behavior. Contrary to the initial hypothesis, religiosity showed a significant positive influence on impulse buying. Therefore, consumption behavior should be evaluated using the concept of maslahah, which prioritizes fulfilling the most important needs. Responsible consumption for a Muslim should align with Islamic principles, which teach that wealth should be used for good things. While ideally, maslahah comes first, in a 5.0 society influenced by discounts and added incentives, impulse buying has become a normalized phenomenon. Regarding gender, differences show that men prioritize practical incentives, whereas women focus more on rational considerations and opportunities.

This study uses a sample of several e-wallet brands with the most users in Indonesia; the respondents come from Millennials and Generation Z who are on the island of Java, Indonesia. Thus, it needs to be considered for generalization purposes by adding other brands and respondents from areas outside Java.

The results of this study include implications regarding strengthening the value of religiosity and maslahat in impulse buying of goods.

In line with the results and analysis of this research, which provides a maslahah perspective in the analysis and a gender perspective in the methodology. Thus, this can be recognized as a contribution of thought related to social implications.

This study explores impulse buying based on the gender of respondents, which is not often found in previous research.

This study explores in-store retail sales practices for alternative protein products in Italy, with a focus on plant-based meat alternatives (PBMAs) compared to conventional meat products. It also investigates PBMA across different brand and business protein orientations to uncover disparities in retail practices, with attention to conventional and discount retailing.

Data are collected in Bologna, a mid-size metropolitan area in Italy, during autumn 2023. The methodology involved conducting in-person store audits across ten supermarkets and hypermarkets. The data collected encompasses variables such as protein type, product format, price, promotions, product shelf placement and protein orientation. Data elaboration includes Analysis of variance (ANOVA) testing and multivariate linear regression.

Results support that retail management practices price PBMA higher, offer fewer promotions and place them in the “ready-to-eat” department versus the meat department, if compared to conventional meat products. This suggests that Italian retailers do not consider PBMA as a direct alternative to the meat, but rather as a distinct food product category with its own retail management practices. The study also reveals that PBMA brand and business protein-orientation management practices influence pricing and sales. Retailers’ managerial approach shapes PBMA sales and consumer purchasing behavior.

The study is pioneering research on retailers and PBMA, a rapidly expanding food category. It focuses on Italy, a country where interest in alternative protein products remains limited but shows significant potential for growth. Finally, it provides a detailed analysis of in-store retail food management practices balancing PBMA with conventional meat products.