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The motivation to choose an electric vehicle (EV) is guided by principles of personal values, perceived rewards and preferences. While the benefits of sustainable transportation are known, the acceptance of EVs and the motivation to purchase them is not satisfactory in India. An assessment of the motivation continuum, a range of intrinsic to extrinsic personal and societal drives that encourage specific choices, explains the lack of EV adoption in the country. This study aims to examine the effect of motivation types on EV adoption intentions and also explores the moderating role of gender in this context.

By incorporating constructs from the self-determination theory, the study expands on the technological acceptance model. It uses the structural equation modelling method to test the hypotheses and presents an analysis of responses from 351 participants.

The findings suggest that there are significant relationships between external, identified, integrated motivation and EV buying intentions. The influence of gender on EV adoption is also explored.

This study provides an in-depth analysis of varied motivational types on EV buying intentions and the moderating effects of gender on these relationships.

This study aims to unveil the realities of Madhubani painting women artisans in the Mithila region of Bihar. It delves into the theory of capitalism concerning women artisans and their challenges and explores potential avenues for empowerment.

Utilizing an interpretative qualitative technique, the research focused on Madhubani Painting Women Artisans of Bihar. Semi-structured face-to-face interviews were conducted, and the resulting data were analysed using thematic analysis.

The findings revealed 22 sub-themes grouped into five themes. The first three themes are based on the theory of capitalism, including human, social and economic capital related to Madhubani painting women artisans. The following two themes included challenges faced by women artisans and notable opportunities within an emerging market.

The geographical focus, reliance on qualitative data, limited stakeholder perspectives and short timeframe may restrict the generalizability, breadth of insights and long-term impact assessment, highlighting the need for broader future research.

This research implies that there is a need to enhance digital skills, boost IT infrastructure and continuous support from the government to empower rural women artisans, fostering economic growth, entrepreneurship and cultural preservation in the handicraft sector.

This research contributes to the limited body of knowledge regarding the experiences of women artisans, shedding light on the unique themes and subthemes. The study underscores the significance of preserving traditional art forms and cultural heritage while striving for improved economic empowerment and social inclusion.