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After briefly presenting the composition of the Scottish independence movement, this chapter examines the sources of fragmentation within it, at the level of goals, ideology and strategy. All movement organisations share a common goal of independent Scottish statehood, but they understand independence in different ways and support different degrees of independence both from the United Kingdom itself and from two major international organisations, namely the EU and North Atlantic Treaty Organization (NATO). At the level of ideology, the movement organisations all claim to belong to one or both of two ideological families: the nationalist family and the wider left family (including its socialist, social-democratic and ecological branches). If the whole movement is united in its identification with the left, it is however divided in the way it envisages nationalism and positions itself in relation to it. Finally, although the whole movement is united in backing both a legal path to independence and institutional strategies, the most significant sources of fragmentation in the Scottish independence movement have been strategic. Alongside gender self-identification, internal divisions over what strategy to adopt to reach the movement's goal of independence were among the main reasons behind the birth of new parties in the early 2020s. This chapter concludes that assessing the extent to which the Scottish independence movement is united or fragmented is a question that can only be answered in a chronological manner.

During the past decade, marketing literature has focused on investigating the dark side of consumer emotions and their behavior. This demands further research for a more in-depth understanding. Hence, drawing on affective events theory, this study aims to examine employee incivility (rude and poor behavior) and its consequences on brand hate. Furthermore, the authors also introduced perceived justice as a moderator to buffer the impact of brand hate.

A scenario-based survey was used to collect data from 212 consumers from the airline industry. Structural equation modeling was performed through SmartPLS.

Findings revealed that employee incivility instigates brand hate. Results further showed that attitudinal brand hate influences brand opposition and detachment, whereas behavioral brand hate only influences brand detachment. Additionally, perceived justice moderates the negative relationship between employee incivility and brand hate. Overall, the results showed that employee incivility can trigger brand hate, and service recovery can reduce the negative impact of employee behavior on brand hate in the aviation sector.

This study contributes to brand hate and service recovery literature.

This study provides deep insights into how employee behavior can cause brand hate and how recovery strategies can help buffer its impact.

In the existing literature, limited studies have focused on organizational factors instigating brand hate. To the best of the authors’ knowledge, this study is the first to associate employee incivility and brand hate.

The purpose of this paper is to investigate the relationship between digital transformation and sustainable development within the context of higher education institutions.

This paper uses a systematic review methodology to analyze the intersection of digital transformation and sustainability in higher education institutions, drawing on academic sources and institutional reports.

Universities face a dual challenge of advancing digital transformation while integrating and enhancing sustainable development, necessitating a balance between inclusivity and innovation to meet the evolving demands of a digital-centric world and global sustainability goals. Digital transformation of higher education institutions is not only influenced by socioeconomic changes and market demands but also offers practical pathways to enhance sustainability efforts across campus operations and curriculum delivery.

This paper provides an overview of the concepts of digital transformation and sustainable development in the higher education environment.