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The “VUCA world” is an environment characterized by unprecedented levels of volatility, uncertainty, complexity, and ambiguity (VUCA). In such a turbulent environment, corporate entrepreneurship is key for all businesses, especially family firms. Corporate entrepreneurship is a concept that enables innovation, growth, and competitive advantage over competitors. It is a driving force for organizations to make changes in their structures and operations to respond to changes by using the limited resources they have in the environments in which they operate and to reduce the negative effects of shortening product life cycles. Family firms, which have an important place in the economies of countries, are indispensable players in economic activities, they need to think more strategically, and innovative and have an entrepreneurial perspective in ensuring their adaptation for competitive and growth purposes. In this study, the relationship between the place of family firms in the VUCA world and corporate entrepreneurship was tried to be established, and the corporate entrepreneurship of family firms was examined in line with their corporate logic. For this purpose, the news on the corporate websites of seven family companies operating in Türkiye and included in the 2023 Family Business Index was analyzed by content analysis method. Data were coded with thematic coding and findings were revealed. Common types of logic in family firms are market logic and efficiency and savings logic, with a hybrid characteristic consisting of a combination of market logic and efficiency and savings logic.

The study aims to investigate the relationship between certain key attributes of the board of directors as their international experience, tenure, age, independence and size and internationalization strategies of firms in an emerging economy.

The study uses random effects panel Tobit regression on a data set of 418 Indian companies spanning over a time frame of nine years from fiscal year (F.Y.) 2009–2010 to F.Y. 2017–2018.

Board members substantially associate with internationalization choices of emerging economy firms. Specifically, board members with extensive international experience, shorter tenure, higher age, greater independence and larger board size are associated with high level of internationalization in these firms.

The study advocates that Indian companies should focus on recruiting board members with international experience, periodically refreshing their boards, valuing wisdom and experience, adhering to regulatory requirements of independent directors and increase the number of board members to expand internationally. By following this, Indian companies can successfully expand into international markets.

The study’s originality lies in its focus on the role of board members in the internationalization strategy of emerging economy firms, which remains an under-researched area.