Search results

The purpose of this research is to examine the role of anticipation as a source of well-being in extended service contexts involving constraints on one’s agency (e.g. aged care). In these service contexts, consumers have limited ownership over their time usage and foci of anticipation, which affects their well-being.

Semi-structured interviews (n = 35) were conducted with members of the aged care ecosystem (residents, family and staff). Two separate aged care service models were investigated as they typically reflect different levels of agency/constraint: retirement villages and residential aged care facilities.

Results indicate that the subjective passage of time is influenced by one’s foci of anticipation. Having regular foci of anticipation both at a micro- and macro-level can generate well-being benefits for recipients. The importance of restabilization and building positive curves to counteract potential negative implications was identified.

This research is the first service study to investigate the concept of anticipation and subjective time perception as key components of one’s well-being in extended service encounters. We propose a novel conceptual model that combines micro- and macro-level foci into an iterative package to mitigate the after-effects of anticipation. We also demonstrate how Sustainable Development Goal 3 (SDG3) (good health for well-being) can be addressed through service research.

The study examines the mediating effects of social value perception and emotional value perception on the relationship between brand prominence and purchase intentions. Further, it examines the consumer preferences about the mark or logo showcased on luxury fashion products during the purchasing process.

The data was obtained from a sample of 420 participants through the administration of questionnaires, utilizing both online and offline methods. The sampling approach employed was a combination of purposive and snowball sampling. For offline data collection, the shopping malls and flagship stores of Delhi NCR and Chandigarh were visited. For analysis of the data, Smart PLS 4 and IBM SPSS were used.

Social value perception and emotional value perception have a significant positive relationship with brand prominence and purchase intentions. The relationship between brand prominence and purchase intentions is fully mediated by social value perception and emotional value perception. Further, consumers in India have also shown a preference for brands that have displayed their logos prominently rather than subtly.

This study contributes to the existing body of work on brand prominence by investigating the role of social value perception and emotional value perception as mediators. The research offers valuable insights for advertisers and practitioners to develop strategies for planning and implementing effective communication techniques.

This study fills the major gaps in the literature about brand prominence. The study unveils the Indian consumer preferences towards the level of brand marks during purchasing behaviours along with the social value perception and emotional value perception as mediators between brand prominence and purchase intentions.